中小型企业如何应用电子商务

中小型企业如何应用电子商务

摘要

随着市场竞争的日趋激烈、国民经济的战略性调整,投资风险对企业生存发展的影响愈来愈大。我国的中小企业会越来越多，越来越活，中小企业将在我国国民经济中起着重要作用,这给中小企业的发展带来了机遇，也带来了竞争。本文阐述了电子商务给中小企业带来的机遇和挑战及中小企业发展电子商务的动力和电子商务的概念、特点和发展过程，分析了中小企业如何发展电子商务及开展电子商务面临的问题。

关键词中小企业；电子商务；对策

Abstract

With the increasingly fierce market competition, the strategic adjustment of the national economy, the investment risk for enterprises to survive the impact of the development of more and more. SMEs in our country will be more and more, live more and more small and medium enterprises in our country plays an important role in the national economy, which give small and medium enterprises development opportunities, it also brings competition. China's Economic and Trade Commission on the Status of SMEs conducted a survey and found that SMEs are now facing major difficulties are difficulties in financing, capital shortage economy to become constraints to the development of small and medium-sized main factors, coupled with China's small and medium-sized small scale resistance to bad risks, and lack of control of investment risks related talents and experience, so for SMEs to explore the issue of investment risk it is very necessary. In this paper, our country's small and medium-sized for the current difficulties in financing and how to look for venture capital and SMEs meeting point so that small and medium-sized venture capital by the issue of the favor of a profound, and from the perspective of venture capital research . The current state of development of SMEs for the study based on an analysis of SMEs in the development of risk investment problems and shortcomings, has made a series of countermeasures and proposals.

Key words small and medium-sized;E-C; countermeasures

目录

摘要 .................................................................................................................................. I Abstract ......................................................................................................................... II

第1章绪论 (1)

1.1课题背景 (1)

1.2 研究现状 (1)

1.2.1国外研究现状 (1)

1.2.2 国内研究现状 (2)

1.3主要研究内容 (3)

1.4 主要研究方法 (3)

第2章论文研究理论基础 (4)

2.1电子商务的涵义 (4)

2.2 电子商务的特征 (5)

2.3电子商务的分类 (5)

2.4 电子商务的意义 (5)

第3章中小企业与风险投资的关系分析 (7)

3.1 电子商务应用领域 (7)

3.2我国中小企业利用电子商务的对策和实战技巧 (8)

3.3 电子商务给中小型企业带来的好处 (10)

第4章电子商务对中小型企业的影响 (12)

4.1弥补了中小型企业的先天性不足 (12)

4.2 降低企业的运营成本 (12)

4.2.1电子商务降低了生产企业的库存成本 (12)

4.2.2电子商务降低了生产企业的采购成本 (13)

4.2.3 电子商务降低了生产企业的营销成本 (13)

4.3 提升企业的形象和效率 (13)

结论 (15)

致谢 (16)