商务英语写作第八章
商务英语写作 第八章
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Counter-offer
End
Payment No
Claim
Adjustment
Refusal
8
Chapter
Persuasive
Claims
and
Refusals
Contents of this chapter
I. Introduction II. Sample Analysis III. Sample Contrast IV. Useful Patterns and Sentences
Improved version
Dear Sir/Madam:
I have been a customer of your department for the
last 10 years and have always been very happy with
the service.
Recognize the good service all along
• Present facts to prove your claim is valid and explain why the company is responsible for the problem.
• Close by telling the reader exactly how you want the problem to be solved. Make the request clear.
sive
Claims
and
Refusals
I. Introduction
1. Persuasive claims 2. Refusals
8
Chapter
Persuasive
大学核心商务英语写作教程unit 8 Sales and Contract
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2. What do you think a contract should consist of?
• Title • Body • Date • Place • Signature, etc.
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3. Can you list some kinds of contracts?
• The sales letter is a form of advertisement. Its main purpose is to expand business by selling a particular kind of goods or services to selected types of customers.
that you have a product they would like to buy and
resell, then they will continue reading. Otherwise the
letter goes into the trash.
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• Effective sales letters generally have four paragraphs and are arranged in the following manner:
•
In external trade, the business contract is the
symbol of achievement of the partnership for both sides.
A contract is generally a formal written agreement,
you show the buyer how he/she will benefit from
高级综合商务英语I Unit8 Text A A Crisis Made in Japan
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Unit 8 Crisis ManagementText AA Crisis Made in JapanIn Japan there is a proverb, 'If it stinks, put a lid on it.' Alas, this seems to have been Toyota's approach to its burgeoning safety crisis, initially denying, minimizing and mitigating the problems involving brakes that don't brake and accelerators that have a mind of their own. President Akio Toyoda, grandson of the founder, was MIA for two weeks and the company has appeared less than forthcoming about critical safety issues, risking the trust of its customers world-wide.日本有句谚语:“要是闻着发臭,那就盖上盖子。
”(眼不见为净。
)丰田汽车公司(Toyota)似乎就在以这种方式处理其日益凸现的汽车安全问题。
对于不能刹车的刹车以及颇有“主见”的油门,丰田起初是否认,然后想大事化小,后来又百般推托。
公司总裁丰田章男(Akio Toyoda)是丰田创始人的孙子,在危机发生的头两周成了失踪人员,公司对重大汽车安全问题的反应似乎不再那么积极,有负全球消费者对其的信任。
This has been a public-relations nightmare for Toyota, as its brand name has been synonymous with quality and reliability. Crisis management does not get any more woeful than this and the cost of this bungling so far-the $2 billion recall and the loss of 17% of share value since Jan. 21, when the gas-pedal recall was announced-is only a down payment on the final tally. The recall will surely expand, including cars produced in Japan. Lawsuits are being filed and an expensive settlement looms. And then there are the idle factories and empty showrooms to account for.对丰田来说,这是一场公共关系的噩梦,因为长久以来,丰田品牌一直是品质和可靠性的代名词。
商务英语写作 Lesson 8
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Unit Three Workplace
To: Susan.lin@ From: Thomas312@ Date: Monday, July 7, 2014 Subject: A-Z of Final Examination Dear Ms. Lin, I wrote to you on June 28 informing you of our final exams and enclosing the timetable. I have not received a reply from you and wonder if you actually received my letter. You should be on time to take part in the final exams with your stationary. You also need a calculator in the Math exam. If you have any question about the final exams, please do not hesitate to write to me. Best wishes. Sincerely, Thomas
on the 18th of that month... about 10:30... certainly in the morning... On reflection it could be closer
to 11:00. The most important thing is that I shall have Miss Mary Bannon, the new Sales Director, with me. I want a tour of the branch, and an afterward lunch. Miss Bannon wants to meet the sales staff... informally. Ask Mrs. Molloy to confirm by return fax that she has received the memo.”
商务英语函电Chapter 8 (3)
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Specimen letter 1
Part one: state the fact that we have not received the payment duly and urge the remittance of payment. Part two: look forward for the future cooperation. Part three: show thanks and urge again.
Writing tips
A letter focusing on negotiating payment terms by the importers: 1. In the openning sentences: Mention the Contract No., Order No. goods, etc. 2. Suggest the speficic terms of payment and put forward the reason clearly;
Specimen letter 2
Dear sirs,
Reply to payment reminder
We have received your recent inquiry and are fully aware sixty days in arrears We that we are 拖欠60天 __________________. appreciate your patience and your willingness to help us 解 resolve this situation 决现状 __________________.
Specimen letter 1
Render
国际商务英语Unit 8
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Messages have to be explicit, A person's word is not to be relied on, Paperwork is important
of a group and their characteristic products
Cultural Influence on Marketing
How does culture influence color customer behavior?
Taste style
preference
Approaches to Study of Culture
Information Gaps: Listen to Your Customer(s)
Self-Reference: Home Builders construct what they think
customers will need (Presumptuous)
RESULT: Cookie Cutter (千篇一律)designs, mass
SURVEY FINDINGS Many Customers prefer doing without . . . Fireplaces Covered Porches Coffee Bar Loffice (A combination loft + office space for a computer)
Unit 8 CulБайду номын сангаасural Environment
商务英语综合教程(上册)Unit 8 The Costs of Economic Growth-精选文档
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Unit 8
The Costs of Economic Growth
Text
4 Mill actually looked forward to the coming of a “stationary state,” providing, of course, that the population problem (which had worried his predecessors, Malthus and Ricardo) could be handled and a decent standard of life could be guaranteed to the working classes.
Unit 8
The Costs of Economic Growth
Text
3 I confess I am not charmed with an ideal of life held
out by those who think that the normal state of human beings is that of struggling to get on; that the trampling, crushing, elbowing and treading on each other’s heels, which form the existing type of social life, are the most desirable lot of humankind, or anything but the disagreeable symptoms of one of the phases of industrial progress.
Unit 8
商务英语unit8译文及答案
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商务英语unit8译⽂及答案参考译⽂Text A 这个选择适合你吗?吉姆和鲍伯在同⼀天开始为⼤陆企业⼯作,两⼈都是22岁并且毕业于同所⼤学获市场营销学位。
除了这些外两⼈很少有共同之处,吉姆性格内向,羞涩保守,⽽鲍伯性格外向,爱好交际。
数年来,吉姆发觉难以喜欢上这种总是与⼈打交道的⼯作,于是更换了⼯作并且再也没有过这份⼯作的念头。
鲍伯则⼀直呆在那个岗位直到他被提拔为市场部经理。
对于他来说,这种⼯作很有趣且具挑战性。
为什么市场营销的职业对于⼀些⼈来说是好的选择但对于有些⼈却不是呢?你曾经想过要选择什么样的职业吗?什么是职业?职业的概念有很多含义。
流⾏的含义是指⼀个⼈在选择⼯作时可能都会有向更⾼层次发展的想法,⽐如说挣更多的钱,承担更多的职责,获取更⾼的地位、名望和权⼒。
这个定义强调了⼀个⼈的职业在⼈的⼀⽣中占有着重要的作⽤。
怎样选择⼀门职业是⼀个不可轻视的重⼤决定,⽽这个问题也真正令⼈困惑不已。
吉姆就是⼀个很好的例⼦,他和鲍伯背景相同,为何他就不能卖出更多的产品呢?在选择职业时应该考虑⼏个因素,包括你的技能,兴趣,个⼈价值等等,这些对你的职业选择有很⼤的影响。
以下就是经常考虑的⼏个因素:技能确定⼀个⼈具有什么样的技能对于职业选择⾮常重要。
单纯地只是因为喜欢某个职业⽽不喜欢另⼀个职业来择业是远远不够的,⼀个⼈必须具备或能够开发其开展⼯作所需的技能。
是否他或她具备成为科学家,医师或⽣物学家的技能对于选择某个特定的职业发挥着重要的作⽤。
例如,你是善于解决复杂的技术问题,还是善于计划怎样实施某个项⽬抑或在培训他⼈时,你最拿⼿?这给了你⼀个提⽰:在你的职业⽣涯中你想使⽤哪些技能。
因此检查你的技能将有助于你了解哪种⼯作你最擅长,哪种技能你最在⾏。
兴趣⼯作的动机来源于兴趣。
常常你的兴趣会引导你去从事⼀份你喜欢的⼯作。
我们难以想象如果我们的⼯作和我们的兴趣完全不相配,那或许是⼀种痛苦。
⼈们在谋⽣的同时也在创造⽣活。
英语写作手册第八章
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词语应用WORD POWER DEVELOPMENT1.credit n.a)Nearly all retail business here is done on credit,the period varyingfrom 3 to 6 months.在这里几乎所有的零售交易都以赊账方式进行,付款期从3个月到6个月不等。
Since it is not the policy of this wholesaler to grant\allow\extend credit beyond his usual trading terms,he insist that they send this remittance by return(of post).因为这个批发商的做法是提供的赊账额度不能超出其一般交易条件,所以他坚持要他们立即将钱款汇出。
b)Our cerdit assessment form is enclosed and we look forward to seeingit completed so that we can consider the payment terms.随信附上我方的信用评估表希望您填写,以便于我们考虑付款条件。
We immediately wrote to their bankers to inquire about their credit standing.我们当即向他们的银行写信询问他们的信用状况。
c)Through the Midminster Bank Ltd,65 Aldwych,London EC2,we have arrangedwith the Bank of Japan,Tokyo,to open\issue\establish a(letter of) credit in your favor to be available until 30 September.通过Midminster银行(地址:伦敦Aldwych街65号,邮编EC2),我们已经与东京的日本银行达成协议,由他们开立以贵方为受益人的信用证,有效期至9月30日。
新编商务英语:Contract
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Dialogue 2
▪ Tony: But how is it that this time you wish to have it carried out in China? ▪ Leo: Shall we take up the matter point by point? ▪ Tony: That’s a good idea. ▪ Leo: Now, the first point is about packing. We agree to a different packing for the truck. ▪ Tony: This can easily be done. ▪ Leo: Second, we agree to pay by L/C. ▪ Tony: Thank you. ▪ Leo: As for arbitration, in our dealings with many countries, arbitration is to be carried out in
Dialogue 2
▪ Tony: I made a very close study of the draft contract last night. ▪ Leo: Any questions? ▪ Tony: Yes. There are a few points which I’d like to bring up. First, the
▪ If you’d like to discuss this on the phone, I’ll be here every day this week
except Friday. I’m confident that we can come to an agreement. If you can agree to the above points, our lawyers will have a look at the contract that you propose . If you would like us to start delivery in January, we must move quite quickly on this.
商务英语写作课件-Unit 8
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Sample – A questionnaire on consumers’ preference for fast food
This questionnaire is designed to get information on consumers’ preference for fast food. Please be honest in your response. After you finish it, please return it to the person who gives it to you.
□ company after-sale service
2. Are you satisfied with our design? □ very satisfied □ just so so. □ not satisfied. Your comment or suggestion on this:__________________________
you agree?
□ Yes
□ No
5. Do you think your teachers have done a good job so far in cultivation of your interest in their lectures?
□ Yes
□ No
Sample –– A questionnaire on classroom teaching
□ Very good
□ Good
□ Not so good
8. What do you think is the most important qualification for a teacher? (Tick
商务英语写作第八章
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___Chapter Eight Invitation Letters
Why people Invite ……?
People write and send out invitations when they want to invite others on a variety of social occasions both in one’s personal life and in business.
Black Tie
Request
on
at
on the occasion
and
Mr. Brian Miller
Chairman of the Board of Holiday Inns Inc.
Mr. Ben Smith Chairman of the Board of Hotels United the presence of Mr. and Mrs. Clinton of the inauguration of the first Chengdu Holiday Inn Chengdu Airport Saturday, May 6, 2006 18:00- 19:30 Cocktails 19:45 Dinner (Dark Suit)
3. Sample: Company holiday party
You and a guest are cordially invited
to attend the Barton & Cooper, Co. Annual Holiday Dinner Dance Friday, the tenth of December 7:00p.m. to Midnight Sand Point Country Club Seattle
商务英语翻译第8章 商务合同的翻译
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第一节商务合同的种类BrainstormingTranslate the following into Chinese1.Contracts for International Sale of Goods国际货物销售合同2.Contracts for International Technology Transfer国际技术转让合同3.Contracts for Sino-Foreign Joint Ventures中外合资经营企业合同4.Contracts for Sino-Foreign Contractual Joint Ventures中外合作经营企业合同5. Contracts for International Engineering Projects国际工程承包合同Part V Practical trainingTranslate the following English expressions into Chinese 1. Contract of Purchase购买合同2. Purchase Confirmation购买协议书3. International Loan Agreement国际借贷合同4. Labor Service Contract劳务合同5. Exclusive Sales Agreement包销协议6. Forwarding Agency Agreement货运代理合同7. Outsourcing Agreement外包合同8. Service Agreement服务合同9. Share Transfer Agreement股权转让协议10. International Technical Consultancy Service Contract国际技术咨询服务合同Translate the following contract into ChineseORIGINAL Sales Contract NO.Date:The sellers. CHINA NATIONAL MINERALS IMPORT &EXPORT CORPORATION Erh Li Glou, Beijing Cable Address: MINERALS BEIJINGTelex: 22773 MINERALS BEIJING22774 MIMET CN 22190 MIMET CNFax: 8315079The buyers. Cable Address:Telex:The Sellers agree to sell and the Buyers agree to buy the undermentioned goods on the terms and(5) Time of Shipment:(6) Port of Loading:(7) Port of Destination:(8) Insurance: To effected by the Sellers for 110% of invoice value covering(9) Terms of Payment:By confimed, irrevocable, transferable and divisible Letter of Credit in favour of the Sellers payable at sight against presentation of shipping documents in China, with partial shipments and transshipments allowed. The covering Letter of Credit must reach the Sellers 45 days before the contracted date of shipment and remain valid in the above loading port until the 15thday after shipment, failing which the Sellers reserve the right to cancel the contract without further notice and to claim against the Buyers for any loss resulting therefrom.(10) Documents:The Sellers shall present to the negotiating bank, Clean On Board Bill of Lading, Invoice, Quality Certificate issued by the China Commodity Inspection Bureau or the Manufacturers, Survey Report on Quantity / Weight issued by the China Commodity Inspection Bureau, and Transferable Insurance Policy or Insurance Certificate when this Contract is made on CIF basis.(11) Terms of Shipment:1. The carrying vessel shall be provided by the Sellers. Partial shipments and transshipmentare allowed.2. After loading is completed, the Sellers shall notify the Buyers by cable of the contractnumber, name of commodity, quantity, name of the carrying vessel and date of shipment.(12) Quality / Quantity / weight Discrepancy and Claim:In case the quality and / or quantity/ weight are found by the Buyers to be not in conformity with the Contract after arrival of the goods at the port of destination, the Buyers may lodge claim with the Sellers supported by survey report issued by an inspection organization agreed upon by both parties, with the exception, however, of those claims for which the insurance company and / or the shipping company are to be held responsible. Claim for quality discrepancy should be filed by the Buyers within 30 days after arrival of the goods at the port of destination, while for quantity / weight discrepancy claim should be filed by the Buyers within 15 days after arrival of the goods at the port of destination. The Sellers shall, within 30 days after receipt of the notification of the claim, send reply to the Buyers.(13) Force Majeure:In case of Force Majeure, the Sellers shall not be held responsible for late delivery ornon-delivery of the goods but shall notify the Buyers by cable. The Sellers shall deliver to the Buyers by registered mail, if so requested by the Buyers, a certificate issued by the China Council for the Promotion of International Trade or related competent authorities.(14) Arbitration:All disputes in connection with this Contract or the execution thereof shall be settled by negotiation between two parties. If no settlement can be reached, the in dispute shall then be submitted for arbitration in the country of defendant in accordance with the arbitration regulations of the arbitration organization of the defendant country. The decision made by the arbitration organization shall be taken as final and binding upon both parties. Thearbitration expenses shall be borne by the losing party unless otherwise awarded by the arbitration organization.(15) Remarks:Sellers: Buyers:CHINA NATIONAL MINERALSIMPORT &EXPORT CORPORATION正本合同合同号:日期:卖方中国矿产进出口公司北京二里沟电报挂号买方双方同意按下列条款由卖方出售,买方购进下列货物:(5)装运期限:(6)装运口岸:(7)目的口岸:(8)保险:由卖方按发票金额110%投保(9)付款条件:凭保兑的、不可撤销的、可转让的、可分割的即期信用证在中国见单付款。
《商务英语写作》8-10单元提纲_9048(精选五篇)
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《商务英语写作》8-10单元提纲_9048(精选五篇)第一篇:《商务英语写作》8-10单元提纲_9048Business Writing Review outlineUnit Eight1.The definition of a business proposalp.205A business proposal is an offer or bid to do a certain project for someone or for some other company.More specifically, a proposal is a plan for solving a problem either for your company or for your client’s corporation and agency.2.Types of Business Proposalp.205-206⊙Internal vs.External⊙Solici ted vs.Unsolicited⊙Large vs.Small3.Match your business & objectives with clientsp.206Approach your proposal as a problem-solving activityRegard your readers as skepticalResearch your proposal thoroughlyScout out your competitorsProve that your proposal is workableBe sure your proposal is financially realisticPackage your proposal attractively4.Writing elements of a business proposalp.208Problems/ solutions/ benefits/ credibility/ samples/ targeted/ personalization5.Channels of Proposalp.209-210⊙ Oral presentation⊙ Memo & E-mail proposals⊙ Letter proposal⊙ Business/ Technical-report proposals6.Simple Form for Proposal Writingp.211-213⊙External ProposalA.IntroductionB.Problem identified and definedC.Objective & goal setD.Solutions proposedE.Implementation & measuringF.Costs and timeframe estimated⊙Internal ProposalA.Identify the problemB.Define the problemC.Generate solutionspare costs with benefits7.Basic Components of a RTPP.224⊙Description of the project⊙Clearly stated ne eds or requirements⊙Budget⊙Time frame⊙Who has “ownership” of the project?⊙Potential risksUnit Nine1.The definition of a business reportp.231A written report is a document that conveys information to a reader who will use the information to make a decision.Most reports are written because readers want and expect them.2.Types of reportsp.231-232Reports are typically classified according to their purposes in the organization.⊙Routine Reports⊙Task Reports3.Report Qualitiesp.233Accurate, Reliable, Objective4.Special Parts in Business Reportp.239-240·Title page: It contains four main elements——the title, the “prepared for” line, the “prepared by” line, and the date.COST ANALYSIS OF PRODUCT F AND ESUBMITTED TO……PREPARED BY……OCTOBER 20, 2010·Letter of Authorization·Letter of Transmittal·Table of Contents——shows the headings in a report and their page numbers.·Table of Illustrations——list of figures ·Abstract——a brief overview of the entire report·Executive Summary——summarizes essential elements in a report·Body·Appendices·Bibliography·Index5.Ways of gathering informationp.242-243⊙Secondary Sources⊙Primary Sourcesmon Business Reportsp.250Memo ReportsLetter ReportsAgenda, MinutesExpense ReportsPersonnel EvaluationsProgress ReportsRecommendation ReportsProposalsFeasibilityFormal ReportsUnit Ten1.The definition of contract.P.262A contract is a voluntary undertaking between or among people and organizations that creates a relationship in which one or more of the parties to the contract promise to do something, or not do something.2.The definition of some special termsp.263A promise is a manifestation of intent to act or refrain from acting in a specified way.Breach or default of contract is a failure to fulfill a promise.A remedy is the solution or amelioration of a problem or difficulty.3.Validity of contractsp.263-264 ·A valid contract must meet the following criteria.·Offer·Acceptance·Mutual consent or meeting of the minds·Cons ideration·Capacity·Legality·Proper form·Mutual right to remedy·Mutual obligation to perform1.Some contract-related termsBargain——An agreement between parties fixing obligations that each promises to carry out.Agreement——The act of agreeing.Void, voidable and unenforceable contractsp.266 Conclusion:Key Points:Definition of some important termsWriting: MemoMinutesGeneral writing(inquiry letter, letter of establishing business relationship with another company…..)第二篇:商务英语写作向进军2011级B班20112513486Dear sir ,Thank you very much for your interest in our products.You wrote to the right kitchen range hood manufacturer.Ours is one of the largest company in the northwest of China.The company has taken a five-year-long quality guarantee , longer than that of most other manufacturers.With a long history and high reliability , this company has established a good reputation at home and abroad.Our products are always very popular in Europe and China.With your help ,we are hoping to penetrate the huge market in America.We have enclosed a catalogue of all the specifications and varieties of our products.We are awaiting the opportunity of cooperating with you.Yours faithfully ,JocelynSales manager第三篇:商务英语写作Dear Sirs,This is to introduce ourselves as the largest down Apparel Company in China.Our company--Bosideng International Holdings Limited—was established in 1976, locating in Bosideng industrial zone, Changshu City, Jiangsu province.We have been specialized in developing and producing all kinds of down apparel.Bosideng International Holdings Limited has been researching and producing many kinds of down apparel for 30 years.There are six brands of the our company including “Bosideng”, “Snow Flying”, “Combo”, “Bengen”, “Slim” and “shangyu”.Through these brands, we offer a wide range of down apparel products.The customer canorder our products both in our website and through the phone, and then ,we would like to give them satisifying in one week.“Bosideng” was the leading down apparel brand in China for 17 consecutive years from 1995 to 2011.As a leader in China down apparel industry, for 16 consecutive years, the latest fashionable FallWinter apparel trends to the world on behalf of China at the “China International Clothing and Accessories Fair”We would be pleased to receive your any kinds of down apparel.If you have any questions, please contact us.Our telephone number is 86-512-52532888.We look forward to your positive reply.Very truly yours.18100619 陆浩杰18100634蔡耀第四篇:商务英语写作A: You must be Ms.Lee from the United States?B: That’s right.I’ m Lee Junru.You are...?A: My name is Zhang Guiyang.I’m from the Sunshine Corporation.I’m pleased to meet you.Welcome to Fuzhou.B: Nice to meet you, too.Thanks for coming to the airport to meet me.A: That’s my pleasure.My manager, Mr.Wang has sent me to meet you here.He felt sorry he could’t come himself.He is at a meet right now.B: It’s OK.Thank you very much.Where are we heading now?A: We’ re going to accompany you to the Fuzhou Friendship Hotel.Is the luggage all here, Ms.Lee? The car is just out there in the parking lot.B: Oh, thank you.Well I can handle this handbag myself.A: OK, this way, please.A: Here is our car.Let me put the luggage into the trunk.B: Thanks.A: Please get on, Ms.Lee.B: Thanks.A: Off we go.How’s your fligh t, Ms.Lee?B: Fine, I got on the plane at New York, and it took about 1 hours to get here.But is was a smooth flight.A: That was really kind of long in the airplane.Wasn’t it? I hope you’ll feel restedafter a right of good sleep.B: Thank you.What is the weather like here, today?A: Fair and sunny today with gentle breeze.As I know, Ms.Lee, you’ re been to Fuzhou for a couple of times.B: It’s true.I travel so much and visit Fuzhou once a year?A:How do you like it here.B:well, I like it a lot.Fuzhou is really a fantastics place.There are many interested places to visit.I hope I can visit once again.A:I hope you can enjoy your stay here.It’s nice to have a look around.B:Yes that must be very interesting.Hope we will have the time.A:I think you must be tired, why don’t you take a break.I wake you up in to the hotel.B:Than’s great.Thank you.第五篇:商务英语写作[模版]七种常见类型1.主动跟新买家建立联系Dear Mr.Jones:We understand from your information posted on that you are in the market for textiles.We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.We are a joint venture specializing in the manufacture and export of textiles.We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present.You may also visit our online company introduction atwhich includes our latest product line.Should any of these items be of interest to you, please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon.Sincerely,John Roberts2.对新买家要求建立业务联系的回复Dear Mr.Jones:Dear Mr.Jones:take the matter further.We would be very happy to send samples to you for close inspection.We will keep you informed on our progress and look forward to hearing from you.Sincerely,4.回复对某个产品的查询Dear Mr.Jones:Thank you for your inquiry of 16 March.We are pleased to hear that you are interested in our product “toaster”.We've enclosed the photo and detailed information of the product for your reference:Product: toasterSpecification: xxxxxxxxxxxxxxxPackage: 1pcs/boxPrice: 10usd/pcsPayment: L/CFor purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%.Payment is to be made by irrevocable L/C at sight.We look forward to receiving your first order.Sincerely,5.无法提供对方查询中所要求的产品时Dear Mr.Jones:Dear Sir or Madam:We know that you are exporter of textile fabrics.We would like you to send us details of your various ranges, including colors and prices, and also samples of the different qualities of material used.We are volume dealers in textiles and believe there is a promising market in our area for moderately priced goods of this kind mentioned.When quoting, please state your terms of payment and discount you would allow on purchases of quantities of not less than 1000 meters of individual items.Pricesquoted should include insurance and freight to San Francisco.Sincerely,7.几种报盘(a.)Dear Mr.Jones:We thank you for your email enquiry for both groundnuts and Walnutmeat CNF Copenhagen dated February, 21.In reply, we offer firm, subject to your reply reaching us on or before February 26 for 250 metric tons of groundnuts, handpicked, shelled and ungraded at RMB2000 net per metric ton CNF Copenhagen and any other European Main Ports.Shipment is to be made within two months after receipt of your order payment by L/C payable by sight draft.Please note that we have quoted our most favorable price and are unable to entertain any counter offer.You may be aware that there has lately been a large demand for the above commodities.And such growing demand will likely result in increased prices.However you can secure these prices if you send us animmediate reply.Sincerely,(b.)Dear Mr.Jones:We thank you for your letter dated April 8 inquiring about our leather handbags.As requested, we take pleasure in offering you, subject to our final confirmation, 300 dozen deerskin handbags style No.MS190 at $124.00 per dozen CIF Hamburg.Shipment will be effected within 20 days after receipt of the relevant L/C issued by your first class bank in our favor upon signing Sales Contract.We are manufacturing various kinds of leather purses and waist belts forexportation, and enclosed a brochure of products for your reference.We hope some of them meet your taste and needs.If we can be of any further help, please feel free to let us know.Customers’ inquiries are always meet with our carefulattention.Sincerely,(c.)Re: SWC SugarDear Sirs,We are in receipt of your letter of July 17, 2002 asking us to offer 10,000 metric tons of the subject sugar for shipment to Japan and appreciate very much your interest in our product.To comply with your request, we are offering you the following:modity: Qingdao Superior White Crystal Sugar.2.Packing: To be packed in new gunny bag of 100kgs.each.3.Quantity: Ten thousand(10000)metric tons.4.Price: US dollars one hundred and five(US$105.00)per metric ton, Fob Qingdao.5.Payment: 100% by irrevocable and confirmed letter of credit to be opened in our favor through A1 bank in Qingdao and to be drawn at sight.6.Shipment: Three or four weeks after receipt of letter of credit by the first available boat sailing to Yokohama direct.Please note that we do not have much ready stock on hand.Therefore, it is important that, in order to enable us to effect early shipment, your letter of credit should be opened in time if our price meets with your approval.We are awaiting your reply.Sincerely,。
商务英语Unit 8(2014)
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Questions to check the understanding: 1. In which stage we can apply the technique of target costing? And what is the function of target costing? 2. How to define the target cost? 3. In which areas does Olympic Optical apply value engineering in order to reduce cost ? 4. What is the function of product-specific kaizen costing? How to reduce the cost ?
product costing
Target costing目标成本法 Feed-forward mechanism 前馈机制 Product functionality 产品功能 Profit margin FOB price / CIF price Value engineering价值工程/工程经济 学 7. Labor-intensive 劳动密集 1. 2. 3. 4. 5. 6.
Questions to check the understanding: 1.What are the three benefits to integrated cost management? 2.How can target costing reinforce product-specific kaizen costing? 3.How can target costing reinforce general kaizen costing?
unit 8商务英语
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1. Making lists of things to do
2. If do a planning, you should prepare for the worst situation, and find out the solution in advance.
3. If you make a plan, you should stick to it.
Homework
A training weekend for your department A party to celebrate your university’s 100th anniversary An event to relaunch a singer’s career
Hand in you homework to me by e-mail before Friday this week. My e-mail is gaoguangke@
Match the verbs in the box to nouns 1 to 5. estimate collect forecast do
A
consider
estimate 1 __________ costs 2 __________ sales 3 __________ research
Do you agree with these statements? Why/why not? (discuss after class)
• Estimate • v. to judge or calculate the nature ,value ,size ,amount, ect. of (something) esp. roughly; from an opinion about • Eg. I estimate that we should arrive at 5.30.
实用职场英文写作教程Unit 8 Meeting Minute
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sat)
14. subsume:包含,包容 15. venue:会议地点 16. table:搁置(议案、提议、动议) 17. adjourn:休会,闭会 18. board of directors 董事会 19. AGM:股东周年大会(Annual General Meeting) 20. action minutes 行动性会议纪要 21. narrative minutes 叙述性会议纪要 22. resolution minutes 决议性会议纪 要
• 2.简明(conciseness):会议纪要切中要点、准确的时候,更容易理解主要信 息。
• 3.清晰(Clarity):理解决议或行动的目的,以便更加清晰的表达会议纪要内容 。
• 4.一致(consistency):会议纪要的格式应保持一致,只有通篇修改的时候, 才可以改变。
• 另外还要注意以下几个方面:
• 1.语言用得越正式,越显出商务气 息。如:
Informal
Formal
so-so
satisfactory
• 2. 不要用缩略语,用全称:
Informal
Formal
aren’t
are not
She’s
She is, She has
• 3. 不要用缩写,用全称:
Informal
Formal
Dept.
Useful Expressions and Sentences
Useful Expressions
1. hearing:听证会,意见听取会 2. waive:放弃,撤回 3. quorum:有效的法定人数 4. proceedings:进程,时间,事项, 记录
商务英语Chapter 8
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The importance of a business plan
A business plan determines the success of a business organization.
It is not only a document to attract investors, but also a road map to lead the business along the way to success.
After doing lots of marketing research, we found that in modern society, women's desire for beauty is inereasingly enhancing. Women are paying more attention to their physical appearance. According to the research, 78% of women want to change their outlook. In addition, 86% of women want a designer to help them complete the change according to their characters. Moreover, as the rapid developments of society, more and more women feel pressures in the daily life. They need an instructor to release their stresses and guide them toward a healthier life style. Beauty Center is the place to fufllall these dreams.
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Minute
Minute is a summarized or condensed record of what has taken place in a meeting. It may record review of the past activities, new decisions and policies, and provide the decision-making process.
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The memo Format “Memorandum” Heading Body
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Heading (page 1)
To save time and effort—in writing, typing, and reading—most memos are written on preprinted forms. These forms vary from company to company, but most include spaces for the receiver’s name, the sender’s name, the date, and the subject. The preprinted words “to, from, date, and subject” indicate there the appropriate information is to be filled in.
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Sample (Continued):
4. How your laptop has not come up to your expectations. 5. What unanticipated uses you have found for your laptop that others may want to share. Please fax this information directly to me by 5 pm on Wednesday 7 December. If you have any queries, please contact my assistant, Jane Simmons, who will be visiting you on Tuesday, 6 December. Thank you for your help.
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Some important techniques for writing effective memos (Cont.):
Present the key idea first. The idea presented the beginning will usually receive the most emphasis. If your message is lengthy, try to divide it into logical sections. If you have several items, try to number them. Strive to make memos clear, complete, concise, consistent, correct and courteous.
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Memorandum (备忘录 备忘录) 备忘录
A Latin word which means “thing to be remembered.” Here it refers to a written record or communication, as in a business office.
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Some important techniques for writing effective memos:
Plan your message before you begin to write. Consistently use a simple and convenient heading that includes information like “To”, “From”, “Date”, and “Subject”. Choose a brief but appropriate subject line. Subject line should identify the topic and not give all the details.
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Principles
1 time, date and place of the meeting. Clearly state who attended the meeting and it may also include the apology from the person who was absent. Describe what has happened at the meeting in detail: be concise and clear; make a complete record; summarize what occurred; be specific; be objective; use formal words and passive voice to describe what took place.
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Sample:
Subject: Laptop Computers The board urgently requires feedback on our experience with laptops in Northern Branch. I need to know, for my report: 1. What you personally use your laptop for and your reasons for doing this. If you are doing work that was formerly done by other staff, please justify it. 2. What software you use. Please give the details. 3. How many hours per day you actually spend using it.
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Functions of a memo
A memo may communicate information, announce policies, instruct employees, make request, or offer advice. (Memos are rarely sent to other organizations.)
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Body
The body of the memo carries a clearly structured message, which is often written in short numbered paragraphs. The body, including the subject sentence, should be blocked to the left margin. The body should be written in plain English to present readers with an objective and factual description of the topic.
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Tones of memos?
A memo written to a close acquaintance within a company can be very informal, with first names, contractions (缩写 and other signs of 缩写), 缩写 informality. A memo written to someone less familiar, particularly to someone in a higher position in the company, can be as formal as any formal business letters.
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Heading (page 2)
To—identify the receiver of the memo; From—identify the sender of the memo; Date—serves as a record of when information is forwarded, requests are made, etc.; Subject—indicate the topic of the memo.
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Sample heading
To: All Staff From: Allen Smith, Administrative Officer Date: November 28, 2005 Subject: Operating Instructions for New Copying Machines
Chapter 8 Memos and Minutes
2010-12-14
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What is a memo?
The term “memo” (short for memorandum) is used to describe the standard format of internal communication. It usually omits the letterhead, salutation, complimentary close and signature.