垄断竞争和寡头垄断
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
What matters is that only a few firms account for most or all of total production.
In some oligopolistic markets, some or all firms earn substantial profits over the long run because barriers to entry make it difficult or impossible for new firms to enter.
Under perfect competition, price equals marginal cost. The demand curve facing the firm is horizontal, so the zeroprofit point occurs at the point of minimum average cost.
10 of 35
12.2
OLIGOPOLY
Equilibrium in an Oligopolistic Market
Chapter 12: Monopolistic Competition and Oligopoly
When a market is in equilibrium, firms are doing the best they can and have no reason to change their price or output.
Chapter 12: Monopolistic Competition and Oligopoly
12.2 Oligopoly 12.3 Price Competition
12.4 Competition versus Collusion:
The Prisoners’ Dilemma 12.5 Implications of the Prisoners’ Dilemma for Oligopolistic Pricing 12.6 Cartels
In both types of markets, entry occurs until profits are driven to zero. In evaluating monopolistic competition, these inefficiencies must be balanced against the gains to consumers from product diversity.
A Monopolistically Competitive Firm in the Short and Long Run
In the long run, these profits attract new firms with competing brands. The firm’s market share falls, and its demand curve shifts downward. In long-run equilibrium, described in part (b), price equals average cost, so the firm earns zero profit even though it has monopoly power.
3 of 35
12.1
MONOPOLISTIC COMPETITION
The Makings of Monopolistic Competition
Chapter 12: MonБайду номын сангаасpolistic Competition and Oligopoly
A monopolistically competitive market has two key characteristics:
2 of 35
Monopolistic Competition and Oligopoly
Chapter 12: Monopolistic Competition and Oligopoly
●monopolistic competition Market in which firms can enter freely, each producing its own brand or version of a differentiated product. ●oligopoly Market in which only a few firms compete with one another, and entry by new firms is impeded. ●cartel Market in which some or all firms explicitly collude, coordinating prices and output levels to maximize joint profits.
Colas
Elasticity of Demand –2.4 –5.2 to –5.7 –6.4 –8.2 –3.6
Royal Crown Coke
Ground coffee
Folgers Maxwell House Chock Full o’Nuts
With the exception of Royal Crown and Chock Full o’ Nuts, all the colas and coffees are quite price elastic. With elasticities on the order of −4 to −8, each brand has only limited monopoly power. This is typical of monopolistic competition.
Oligopoly is a prevalent form of market structure. Examples of oligopolistic industries include automobiles, steel, aluminum, petrochemicals, electrical equipment, and computers.
Nash Equilibrium Equilibrium in oligopoly markets means that each firm will want to do the best it can given what its competitors are doing, and these competitors will do the best they can given what that firm is doing. ● Nash equilibrium Set of strategies or actions in which each firm does the best it can given its competitors’ actions. ● duopoly Market in which two firms compete with each other.
Comparison of Monopolistically Competitive Equilibrium and Perfectly Competitive Equilibrium
Under monopolistic competition, price exceeds marginal cost. Thus there is a deadweight loss, as shown by the yellowshaded area. The demand curve is downward-sloping, so the zero-profit point is to the left of the point of minimum average cost.
Because the firm is the only producer of its brand, it faces a downward-sloping demand curve. Price exceeds marginal cost and the firm has monopoly power. In the short run, described in part (a), price also exceeds average cost, and the firm earns profits shown by the yellowshaded rectangle.
4 of 35
12.1
Figure 12.1
MONOPOLISTIC COMPETITION
Equilibrium in the Short Run and the Long Run
Chapter 12: Monopolistic Competition and Oligopoly
A Monopolistically Competitive Firm in the Short and Long Run
6 of 35
12.1
Figure 12.2
MONOPOLISTIC COMPETITION
Monopolistic Competition and Economic Efficiency
Chapter 12: Monopolistic Competition and Oligopoly
Comparison of Monopolistically Competitive Equilibrium and Perfectly Competitive Equilibrium
9 of 35
12.2
OLIGOPOLY
The Makings of Monopolistic Competition
Chapter 12: Monopolistic Competition and Oligopoly
In oligopolistic markets, the products may or may not be differentiated.
1. Firms compete by selling differentiated products that are highly substitutable for one another but not perfect substitutes. In other words, the cross-price elasticities of demand are large but not infinite. 2. There is free entry and exit: it is relatively easy for new firms to enter the market with their own brands and for existing firms to leave if their products become unprofitable.
8 of 35
12.1
MONOPOLISTIC COMPETITION
Chapter 12: Monopolistic Competition and Oligopoly
TABLE 12.1 Elasticities of Demand for Brands of Colas and Coffee Brand
CHAPTER 12
Chapter 12: Monopolistic Competition and Oligopoly
Monopolistic competition and Oligopoly
1 of 35
CHAPTER 12 OUTLINE
12.1 Monopolistic Competition
7 of 35
12.1
MONOPOLISTIC COMPETITION
Monopolistic Competition and Economic Efficiency
Figure 12.2 (continued)
Chapter 12: Monopolistic Competition and Oligopoly
5 of 35
12.1
MONOPOLISTIC COMPETITION
Equilibrium in the Short Run and the Long Run
Figure 12.1 (continued)
Chapter 12: Monopolistic Competition and Oligopoly
In some oligopolistic markets, some or all firms earn substantial profits over the long run because barriers to entry make it difficult or impossible for new firms to enter.
Under perfect competition, price equals marginal cost. The demand curve facing the firm is horizontal, so the zeroprofit point occurs at the point of minimum average cost.
10 of 35
12.2
OLIGOPOLY
Equilibrium in an Oligopolistic Market
Chapter 12: Monopolistic Competition and Oligopoly
When a market is in equilibrium, firms are doing the best they can and have no reason to change their price or output.
Chapter 12: Monopolistic Competition and Oligopoly
12.2 Oligopoly 12.3 Price Competition
12.4 Competition versus Collusion:
The Prisoners’ Dilemma 12.5 Implications of the Prisoners’ Dilemma for Oligopolistic Pricing 12.6 Cartels
In both types of markets, entry occurs until profits are driven to zero. In evaluating monopolistic competition, these inefficiencies must be balanced against the gains to consumers from product diversity.
A Monopolistically Competitive Firm in the Short and Long Run
In the long run, these profits attract new firms with competing brands. The firm’s market share falls, and its demand curve shifts downward. In long-run equilibrium, described in part (b), price equals average cost, so the firm earns zero profit even though it has monopoly power.
3 of 35
12.1
MONOPOLISTIC COMPETITION
The Makings of Monopolistic Competition
Chapter 12: MonБайду номын сангаасpolistic Competition and Oligopoly
A monopolistically competitive market has two key characteristics:
2 of 35
Monopolistic Competition and Oligopoly
Chapter 12: Monopolistic Competition and Oligopoly
●monopolistic competition Market in which firms can enter freely, each producing its own brand or version of a differentiated product. ●oligopoly Market in which only a few firms compete with one another, and entry by new firms is impeded. ●cartel Market in which some or all firms explicitly collude, coordinating prices and output levels to maximize joint profits.
Colas
Elasticity of Demand –2.4 –5.2 to –5.7 –6.4 –8.2 –3.6
Royal Crown Coke
Ground coffee
Folgers Maxwell House Chock Full o’Nuts
With the exception of Royal Crown and Chock Full o’ Nuts, all the colas and coffees are quite price elastic. With elasticities on the order of −4 to −8, each brand has only limited monopoly power. This is typical of monopolistic competition.
Oligopoly is a prevalent form of market structure. Examples of oligopolistic industries include automobiles, steel, aluminum, petrochemicals, electrical equipment, and computers.
Nash Equilibrium Equilibrium in oligopoly markets means that each firm will want to do the best it can given what its competitors are doing, and these competitors will do the best they can given what that firm is doing. ● Nash equilibrium Set of strategies or actions in which each firm does the best it can given its competitors’ actions. ● duopoly Market in which two firms compete with each other.
Comparison of Monopolistically Competitive Equilibrium and Perfectly Competitive Equilibrium
Under monopolistic competition, price exceeds marginal cost. Thus there is a deadweight loss, as shown by the yellowshaded area. The demand curve is downward-sloping, so the zero-profit point is to the left of the point of minimum average cost.
Because the firm is the only producer of its brand, it faces a downward-sloping demand curve. Price exceeds marginal cost and the firm has monopoly power. In the short run, described in part (a), price also exceeds average cost, and the firm earns profits shown by the yellowshaded rectangle.
4 of 35
12.1
Figure 12.1
MONOPOLISTIC COMPETITION
Equilibrium in the Short Run and the Long Run
Chapter 12: Monopolistic Competition and Oligopoly
A Monopolistically Competitive Firm in the Short and Long Run
6 of 35
12.1
Figure 12.2
MONOPOLISTIC COMPETITION
Monopolistic Competition and Economic Efficiency
Chapter 12: Monopolistic Competition and Oligopoly
Comparison of Monopolistically Competitive Equilibrium and Perfectly Competitive Equilibrium
9 of 35
12.2
OLIGOPOLY
The Makings of Monopolistic Competition
Chapter 12: Monopolistic Competition and Oligopoly
In oligopolistic markets, the products may or may not be differentiated.
1. Firms compete by selling differentiated products that are highly substitutable for one another but not perfect substitutes. In other words, the cross-price elasticities of demand are large but not infinite. 2. There is free entry and exit: it is relatively easy for new firms to enter the market with their own brands and for existing firms to leave if their products become unprofitable.
8 of 35
12.1
MONOPOLISTIC COMPETITION
Chapter 12: Monopolistic Competition and Oligopoly
TABLE 12.1 Elasticities of Demand for Brands of Colas and Coffee Brand
CHAPTER 12
Chapter 12: Monopolistic Competition and Oligopoly
Monopolistic competition and Oligopoly
1 of 35
CHAPTER 12 OUTLINE
12.1 Monopolistic Competition
7 of 35
12.1
MONOPOLISTIC COMPETITION
Monopolistic Competition and Economic Efficiency
Figure 12.2 (continued)
Chapter 12: Monopolistic Competition and Oligopoly
5 of 35
12.1
MONOPOLISTIC COMPETITION
Equilibrium in the Short Run and the Long Run
Figure 12.1 (continued)
Chapter 12: Monopolistic Competition and Oligopoly