国际市场营销 调研报告 格式

……Research Report……

杨紫林

（武汉生物工程学院, 外国语学院，英语专业， 2 班，1409410224）

I. Introduction

The report was undertaken in order to investigate the tuck shop market in our school. The research problem queried the factors surrounding students’attitudes and behaviors towards tuck shop in dormitory.

1.1The purpose of the research

The purpose of the research is to investigate the potential market and running methods of tuck shop in dormitory. Nowadays, college students are busy with their study or community activities. They are less willing to spent time to go shopping or buy snacks. Our tuck shop can meet their needs and offer the service they want. For example, we can not only sell snacks but also offer the home delivery service which can greatly facilitate them.

1.2 The sample size,Target population,Methods employed

The sample size is 50. Target population is college student. Methods employed is questionnaire.

1.3 Brief statement

We conducted a questionnaire survey of fifty students from different departments and grades. And listed 15 questions in different aspects in order to investigate students’consumption level and frequency as well as preference in foods and services.

II. Research Process

2.1 Research process

1.Collect relevant information

2.Design questions

3.Design questionnaire survey

4.Conduct a questionnaire

5.Analyse the result.

Based on the collected answers, we analysed the result, knowing customer’s preference and needs, confirming the way to run our shop.

2.2 Problems and solutions

During the process of doing questionnaire, it was difficult to find representative respondents from different grades. Then we changed our methods of doing questionnaire. We started to do this by QQ chat group and e-mail to enlarge our target population and selected the valid information. Thus we effectively made it out.

2.3 Data obtained

From the data we got,

2.4 The finding including any analytical charts

From the chart, we know that girls are more likely to buy snacks in our shop and they have bigger needs in delivery services.

III. Conclusion

In our campus, there are huge demands in foods delivery.

3.1 Prediction

From the result, we know that there are a lot of problems in practice. First, the scale of our shop may be too small to support all kinds of needs. Second, delivery man may be not enough because of the heavy study works. Third, foods have their own shelf life. We need to sell it in time. But the stock will bring substantial burdens into fragile storage and pecuniary loss.

3.2 suggestion

This section contains any viewpoints based on the analysis, including some future predictions and suggestions given to the decision makers.