内蒙古农产品电子商务的发展研究

摘要

内蒙古自治区经济的发展是以农业发展为支柱，随着网络经济时代的到来和计算机科学技术的飞速发展，电子商务现已逐步进入当今社会的每个行业领域，在农产品贸易领域发展电子商务的需求也日益高涨。农产品电子商务的发展能够改变传统的农业生产模式，使农业标准化生产、农产品生产销售实现规模化和专业化的企业化经营。内蒙古地区发展农产品电子商务将有助于提高全区农牧民收入的水平，并促进全区农村经济的发展以及社会主义新时期的农村建设。

本文首先在介绍农产品电子商务相关文献研究概况的基础上对其特点、优越性和发展条件进行分析；在深入分析内蒙古农产品的生产销售现状及其加工行业发展状况的基础上，探讨农产品电子商务在内蒙古地区的发展状况以归纳总结其发展缓慢的因素；再结合亲自参与农产品电子商务网络平台建设的实践经验，阐述了网络平台功能的需求分析和设计原则及在建设农产品电子商务网络平台中存在的问题，为内蒙古地区提出进行网络平台建设的对策建议和运营模式；最后，针对政府和农户个体两方面提出促进农产品电子商务在内蒙古地区发展的一些建议。政府要强化其职能、加强扶持力度，培养农业信息专业人才，提高农户的信息素质，建立高效的农产品物流体系以促进农产品电子商务的发展；农户要更新观念、积极参加农民经济合作社，运用标准化生产流程打造优质农产品，以促进农产品电子商务的发展。

关键词：农产品电子商务；农产品；物流；发展

Study on the development of Agriculture E-commerce

in Inner Mongolia

Abstract

Agriculture is the pillar industry of economic development in Inner Mongolia, with the arrival of the age of the internet economy and the rapid development of the computer science and technology, it has gradually entered the modern society each industry field, and the voice also is rising for agricultural products to develop electronic commerce. Electronic commerce is changing the models of traditional agricultural production, promoting the agriculture standardization construction, and enterprising management of agricultural products. Electronic commerce is the important way to sales agricultural production in scale, specialization and integration. Developing electronic commerce will help improve the peasants' income level of agricultural and promote the development of rural economy and new socialist countryside construction in Inner Mongolia region.

Firstly, this article introduced the agricultural products electronic commerce related literature research，then it analyzed the characteristics and advantages and developing conditions of the agricultural products electronic commerce. It put forward the condition and factors of development of agricultural products electronic commerce, based on the analyzing the present sales status and processing industry development situation of agricultural production in the Inner Mongolia region. Then combining personal participation agricultural electronic commerce network platform construction experience, discussed the demand analysis and design principles of agricultural e-commerce sites function. This paper introduced the problems in the construction of agricultural products e-commerce sites, and then it put forward the corresponding advice of website construction and suitable operation mode of agricultural products e-commerce for Inner Mongolia. Lastly, this paper put forward the strategies suggestions of promoting the development of agricultural e-commerce for Inner Mongolia according to the government and farmer. Just as the government should strengthen its function and support strength, agricultural information talents training, improve their information quality agricultural products and establish efficient agricultural logistics; farmer must renew their perception to join in cooperative sector of the economy and utilize standardized program to product.

Key words:Agricultural E-commerce；Agricultural product；Logistics；Development

Directed by: prof.ZHAO Yuanfeng

Applicant for master degree: CHEN Xueqin(Management Science and Engineering，College of Economics and Management. Inner Mongolia Agricultural University. Hohhot 010018.China)