专业英语作业1

《专业英语》作业

global corporation全球公司economic boom 经济繁荣Ownership 所有权joint-venture合资企业

headquarters 总部Competitive Advantage 竞争优势Entrepreneur企业家equity股权

Insurance costs 保险费用bargaining power 议价能力overhead开销Insurance Company 保险公司

stock options股票期权consumer appliance 家电消费Insurance contract 保险合同performance-based pay 基础薪酬policy-holder 投保人Commission 佣金personal effects 个人财物natural calamities 自然灾害

Decision 决策insurance amount 保险金额insurance coverage 保险保障Venture Capital 风险资本

marine coverage 海险salvage charge 救助费用Food chain 食物链general average 共同海损

mass production 大规模生产containerization 集装箱distributor 经销商Chain stores 连锁商店

phone interview 电话面试vending machine 自动售货机Selling point 卖点billboard 广告牌

cinema commercials 影院广告Promotions 促销leaflet 传单poster 海报

Search engine 搜索引擎stock prices股票价格Financial crisis 金融危机intellectual capital 智力资本

national asset 国家资产Business Model 商业模式Electronic commerce 电子商务Globalization 全球化

1、The multinational is big and rich. It often operates in industries which are difficult to enter and of vital national importance, e.g. the computer, chemical and automobile industries. Most important of all, the main objective of the multinational is to organize its activities around the world so as to maximize global profits and global market shares. Each subsidiary is part of an international network of affiliates. These all interact with each other. Each part serves the whole. The center controlling the network—the multinationals’ headquarters—is not under the control of the host government. It is frequently thousands of miles away from these subsidiaries.

跨国公司不仅大而且富有。它往往经营一些全国性的难以进入的至关重要的行业，例如计算机，化工，汽车等行业。最重要的是，跨国公司的主要目的是组织世界各地的活动，以最大限度地提高全球利润和全球市场份额。每一附属子公司都是国际网络的一部分。这些都互相影响，部分服务于整体。跨国公司的总部是控制网络的中心，千里之外的这些子公司是不受东道国政府的控制。

2、Right now the world is focused on e-commerce. The invention of the Web has seen new companies grow at an astonishing rate. It brings rapid rewards to people with imagination and new ideas. Sometimes it seems like millionaires who are created overnight.

现在的世界是专注于电子商务的。网络的发明者已经看到新公司以惊人的速度增长。人们的想象与新的理念给它带来了快速回报。有时就好像在一夜之间创造了百万富翁。

3、Most Internet searches are through search engines, giant computers which crawl the web looking for information. Some search engines have become “portal companies”. These give people the chance to have the information they need delivered to them with out wasting ti me searching for it. Managers can keep on top of news about their industry and monitor stock prices and their competitors’ activities. More junior staff can discover all they need to know about their jobs.

用计算机进行检索网页，寻找信息时，大多数互联网搜索是通过搜索引擎。一些搜索引擎已经成为“门户公司“。这些让人们有机会得到他们需要的信息又不浪费时间寻找。管理人员可以保持最高的行业新闻，监控股票价格或者其竞争对手的活动。更多初级员工可以找到所有他们工作需要知道的信息。

4、One of the key factors for advertising success is product differentiation. In other words, there needs to be a clear difference between what you sell and what your competitors offer. Produce wholesalers, for example, do not need to advertise their potatoes or tomatoes to restaurants because most wholesalers sell similar grades and quality of products. But if one wholesaler has a demonstrable difference, such as guaranteed fast delivery or lower prices, that is another matter. Advertising works best when a business has a competitive advantage that it wants to communicate to customers. This advantage might be superior service, lower prices, or higher quality. Sometimes a business may have an important feature that competitors have as well, but if no one has advertised it, the first business that does can gain an advantage.

广告成功的关键因素之一是产品差异化。换句话说，你和你的竞争对手卖什么需要有明确的区别。例如，当大多数批发商出售类似的产品档次和质量时，生产批发商不需要对购买他们的土豆或西红柿的餐馆做广告。但是，如果一个批发商有明显差异，例如保证快速交货或更低的价格，那就是另一回事。当把一个企业具有的竞争优势传达给客户的时候，广告就达到了效果。这种优势可能是优质的服务，更低的价格，或更高的质量。有时，一个企业可能有一个重要特点，竞争对手也一样，但如果没有人做广告，做第一个业务就是优势

5、It cannot be denied that insurance in capitalist countries is useful to both industrial and commercial sectors, in that all such branches being operated with private capital, investors can ill afford any major loss of, or to, their interests. Production or business activities would be at a standstill if such interests were not protected by insurance. If a key branch is involved, other related branches may also be affected. Individuals also find insurance of use to them as this is the only way in which they can be protected financially.

不能否认，在资本主义国家的工业和商业部门保险是非常有用的，在所有这些部门或者私人资本运营，投资者经受不起任何重大损失，或向他们的利益。如果这些利益没有受到保险保障，生产经营活动将处于停滞状态。如果涉及的一个重要分支，其他相关部门也可能受到影响。个人也觉得一定要使用保险，因为这是他们可以得到的保护经济的唯一的方式。

6、The primary function of advertising is to communicate marketing objectives to selected target audience. It is used to accomplish a number of tasks, using different media vehicles, reaching diverse audience, and gaining interest with a number of creative approaches.