太阳膜培训教程

日嘉培训本培训课程用于日嘉公司市场行销与技术人员、新加入公司人员，日嘉经销商。

旨在认识、了解、提高和更新日嘉从业人员的知识和技能，是在日嘉从业并希望能在行业有所建树的人员及日嘉经销服务商提升技术服务水平的必修课，教材由日嘉公司培训中心编写修订；新加入日嘉公司的人员;日嘉公司市场行销与技术人员;与日嘉合作的经销商;基本培训（太阳膜行业概述、日嘉公司基本情况简介）销售培训（太阳膜产品基本知识、日嘉主要产品品牌构成、产品的销售卖点、产品的销售技巧、相关市场操作、运营创新）技术培训（安装技能实操、产品测试仪器及工具演示操作）掌握基本的专业知识对接受培训者进行系统的课堂理论培训教程太阳膜行业概述:1.太阳膜产品更新发展历史；``````````````````````````````````````````````42.太阳膜不断发展出的产品和市场类型；````````````````````````````````````53.市场前景及产品应用科技瞻望；``````````````````````````````````````````6 本单元知识回顾；````````````````````````````````````````````````````````6 日嘉公司简介：````````````````````````````````````````````````````````````7-8一、公司基本情况；二、公司历年大事记；本单元知识回顾；太阳膜产品基本知识：一.太阳膜的概念；``````````````````````````````````````````````````````9二.基本结构及材料构成；````````````````````````````````````````````````10三.性能、种类；````````````````````````````````````````````````````````11四.功能、作用、鉴别、使用；````````````````````````````````````````````12五.高级太阳膜品质优良的具体表现；``````````````````````````````````````13六.太阳膜的基本鉴别方法；``````````````````````````````````````````````14七.太阳膜使用涉及的几项性能指标；``````````````````````````````````````15八.市场上太阳膜的主要规格；````````````````````````````````````````````16九.太阳膜产品专业性能术语；````````````````````````````````````````````17十.太阳光谱对薄膜产品的影响和应用；````````````````````````````````````18 十一.导致物体褪色的原因；``````````````````````````````````````````````19 十二.关于贴膜引出的问题；``````````````````````````````````````````````20 本单元知识回顾；```````````````````````````````````````````````````````21 太阳膜产品的销售卖点:````````````````````````````````````````````````````22 什么是卖点？个案分析；本单元知识回顾；产品的销售技巧（服务店店长、导购）:`````````````````````````````````````23一、要求：掌握基本产品的卖点和了解车主的消费心理；二、销售的技巧运用；本单元知识回顾；市场操作相关策略:```````````````````````````````````````````````````````24销售渠道通路:批发功能与授权代理；渠道中市场角色的意义:一.经销商；```````````````````````````````````````````````````````````25-26二.终端市场与终端销售；```````````````````````````````````````````````27背景提示；````````````````````````````````````````````````````````````28本单元知识回顾；``````````````````````````````````````````````````````28运营创新:1.运营创新---创造新的做事方式并付诸实施；`````````````````````````````292.运营创新的目的；````````````````````````````````````````````````````303.运营创新的意义；````````````````````````````````````````````````````314.制定运营创新的方案；````````````````````````````````````````````````32 【流程的重新构想】````````````````````````````````````````````````````33本单元知识回顾；``````````````````````````````````````````````````````33专业工具用品和检测仪器设备的使用:一.工具；`````````````````````````````````````````````````````````````34二.清洁及保护用品；```````````````````````````````````````````````````35三.测试仪器名称,用途,操作说明；```````````````````````````````````36、37、38 太阳膜的安装施工:一.贴太阳膜的方法和注意事项；`````````````````````````````````````````39二.贴太阳膜的施工工艺流程；```````````````````````````````````````````39三.前风档玻璃贴膜施工流程；```````````````````````````````````````````40-43四.侧门窗挡风玻璃贴膜施工流程；```````````````````````````````````````44-45五.后挡风玻璃贴膜施工流程；```````````````````````````````````````````46-47 贴膜可能会出现的几种常见现象:```````````````````````````````````````````481.雾状模糊；2.水泡；3.膜面刮花与折痕；4.虚印；5.彩虹现象；6.视为安装不能接受的情况。

【附件】关于贴膜竞技比赛的内容及评分标准``````````````````````````````49太阳膜市场概述1.太阳膜产品的更新发展历史:要认识玻璃覆盖材料行业，就需要先了解太阳膜的历史发展进程;太阳膜的历史发展进程到1960年，当时研制膜的初衷是为了控制太阳能负荷造成的冷热不均，早期的膜仅具有将太阳辐射反射出玻璃窗外，以防止玻璃内表面的热量增加的性能。

随着制造工艺的不断发展，新一代的本体着色隔热膜开发成功,他丰富的色彩为建筑师提供了广阔的设计空间，主要颜色有：棕色、灰色、金色、琥珀色、绿色等。

70年代美国能源危机引出了膜的另一方面的性能开发——减少室内热能损失（即“保温性”），研究发现聚酯膜不仅可做透明介质，更具有吸收和逆辐射长波红外线的能力，经过反复试验，膜的材料、全球玻璃覆盖薄膜的研发及制造的供应商主要集中在美国,中国目前还没有能力国产.3.市场前景的技术前瞻分析:太阳膜作为玻璃覆盖材料已得到越来越广泛地应用,随着中国汽车保有量的与日俱增,汽车膜市场的潜力是空前的,市场需求容量巨大.近几年,我国房地产业,建筑业得到很大的发展,玻璃已是现代建筑不可缺少的材料,随着建筑节能目标和人民生活需求的提高,具有隔热节能,安全防爆,防紫外线,美化外观等特点的高性能贴膜玻璃将普及使用,节能安全防爆隔热膜加工最为方便,即可以对未安装好的玻璃进行加工,又可对已安装好的玻璃进行加工,便于推广应用.本单元知识回顾：A.简述一下太阳膜的发展历程？B.请说出市场上主要的两种传统常规薄膜？C.请说出玻璃薄膜种类及适用市场？日嘉公司基本介绍一、公司基本情况：日嘉公司成立于2001年 ,是国内专业从事汽车、建筑用太阳膜的公司之一，历经六年发展的风雨历程，公司由最初的美国山姆大叔汽车安全膜中国大陆总代理逐步发展到汽车膜与建筑膜两种项目相结合共同开拓膜业市场的企业；公司具有完整的企业形象、一流的科技产品、完善的管理制度、优质的售后服务、高效的销售团队、专业的施工队伍。

公司以旗下产品“山姆大叔”为核心的代理品牌和自有品牌为载体，渠道遍布全国，凭借着雄厚的技术储备，标准化的装贴技术，灵敏的市场反应，完善的培训系统等一整套服务体系，实现产品与服务的综合销售，使公司的整体发展稳步向前。

日嘉公司现已形成了拥有山姆大叔建筑玻璃膜省级代理商和各地特约经销代理为骨干的全国性营销网络，通过发展品牌化经营、整合市场资源、完善销售渠道等一系列营销举措，多年雄居国内太阳膜市场份额第一的市场地位;二、公司历年大事记：2001年3月，日嘉公司成立，成为美国SHATTER GARD 工厂在中国的唯一汽车安全膜总代理，同年向中国市场引进了普通太阳膜系列，开始参与并推动中国太阳膜市场的形成与发展；2002年5月，日嘉公司在北京建成了太阳膜分装工厂，尝试逐步向太阳膜产业链上游渗透；2002年8月，日嘉公司应全国行业内销售商要求，从普通型太阳牌防爆膜的全盘引进，到埃索隔热膜的联合开发，从朗士的研究创新，到吉野技工的同步投产，再到纳米、陶瓷系列防爆隔热膜在短时期内的先后上市，日嘉公司步入发展的快车道。

2005年10月，日嘉公司成功获得美国知名太阳膜品牌山姆大叔建筑玻璃膜的亚太区独家运营权，并以独特的营销方式开创了高端太阳膜产品销售的新纪元；2006年2月，山姆大叔建筑玻璃膜被列为国家康居示范工程选用部品与产品；2006年3月，山姆大叔成为北京市建筑材料行业理事会会员单位；2006年10月，日嘉公司携山姆大叔品牌将在全国数个城市进行全面招商，与业界人士携手共创膜业辉煌。