Advertising教案
高中：高一英语advertising教案(实用文本)
( 英语教案 )学校：_________________________年级：_________________________教师：_________________________教案设计 / 精品文档 / 文字可改高中：高一英语advertising教案(实用文本)Learning English is conducive to making friends, chatting or working together with foreigners, and learning English is very useful for traveling abroad.高中：高一英语advertising教案(实用文本)advance with english module 4unit one advertisingwelcome to the unitteaching aims:u to make students aware of the role of advertising in our daily lifeu to talk about the six ads and put them in two groups. finally encourage them to tell the difference between them u to discuss the last three questions to improve their speaking abilityteaching key & teaching difficulties:u to help students understand the role of adsu the usages of some key words.teaching procedure:step one: leading-int: (greeting the class as usual) now we will talk about advertising. then by the way:1) do you like reading or watching advertisements?2) what kind of ads do you like best? and why?3) where can you find advertisements?(t can give the students enough time to discuss the questions in pairs or groups. any related answers are acceptable. this step is just to arouse their interest in the topic.)ss: … (encourage them to express themselves)step two: speakingt: that’s good! so in fact we are living in a world ofads and whether you like or not, they are influencing our life. ok, now please open your book to page 1. here are six pictures. you may have seen some similar to them. next please discuss them in groups of four and try to answer the following questions:1) what can you see in the picture?2) what can you read on it?3) what does it persuade us to do or what does it try to tell us?ss: …(show the pictures in pairs and let the students to discuss them one by one. remember to give them enough time to think about the above questions)t: well done! now you can see that advertisements are a good way to sell products or services. they are also a good way to make people aware of the needs of others and the dangers around them. next please look at the table below and then gothrough the six pictures again. later on put each of them in the correct group.to sell a product or serviceeducate about peoplecomputer software (2)oxlin airlines (3)shine shampoo (6)project hope (1)earth day (4)anti-drugs (5)t: wonderful. i think most of you have realized the difference between the two. and in the reading we will have a further discussion.step three: discussiont: so, now look at the three questions and discuss them in groups of four.1) have you ever bought a product or service after reading or watching an ad?2) what was it? now do you believe that advertisements tell the complete truth?3) what is/are your favorite advertisement(s) making you think about problems in society or about people who need help? why?4) what do you think makes a good advertisement?ss: …(t can help the students to conduct the activity and encourage them to work together to complete the task. later let some students to show off.)t: well done. now i think most of you have know what an advertisement is and realize the role of them in our life.step four: language points1) advertise vt. 为……登广告、做宣传vi. 登广告advertisement= ad n. 广告put an advertisement 登广告advertise for …登广告征聘……e.g. the company is advertising for a new manager.2) be aware of …知道、明白、意识到……be/seem aware that …察觉、发觉、发现……e.g. every body is aware of the importance of protecting rare animals.e.g. buried in deep thought, tom wasn’t aware of what happened around him.e.g. nowadays, people seems aware that some products don’t stick to the promises of their advertisements.3) think about …考虑……think of …想起、想到……think out …想出……think over 仔细考虑step five: homework1. ask students to read the passage in part b on page 95 in workbook as their homework. teachers can check the answers in or after class2. let them preview the next period, especially the new words in the instructions or requirements but not included in the wordlist.可在这填写你的名称YOU CAN FILL IN THE NAME Here。
Unit1Advertising教学设计新部编版
精选教课教课方案设计 | Excellent teaching plan教师学科教课方案[ 20–20学年度第__学期]任教课科： _____________任教年级： _____________任教老师： _____________xx市实验学校精选教课教课方案设计| Excellent teaching planUnit 1 Advertising（1）教课方案I辨析1、 used to / be used to / wouldused to：去常常、去，含有“ 去这样，在不了”之，后接原形。
e.g. He used to live in the south. Now he is living in Beijing.There used to be a primary school beyond the hill.She used to be very shy and now she is an active leader.be used to： 1) (在 )于⋯⋯， to 是介，后接名或名。
e.g. I’ m now used to eating Sichuan food.Are you used to the weather here？The students are used to reading English in the morning.2)被用来做⋯⋯ ，是被。
e.g. A pen can be used to write with.The house will be used to have a meeting.Some homeless children are used to beg money in the street.would ：表示去，不涉及在有没有一；would 表示，后边只好用行，不接表示状的，如：be， sleep， sit， stand， know 等。
高二英语教案：Unit1 Advertising
高二英语教案：Unit1 Advertising Unit 1 Advertising话题领悟一．背景导入Some slogans for advertisements1. Good to the last drop. 滴滴香浓，意犹未尽。
（麦斯威尔咖啡）2. Obey you thirst. 听从你的渴望。
（雪碧）3. The new digital era. 数码新时代。
（索尼影蝶机）4. Take time to indulge. 尽情享受吧！（雀巢冰激凌）5. Poetry in motion, dancing close to me. 动态的诗，向我舞近。
（丰田汽车）6. Just do it. 只管去做。
（耐克运动鞋）7. The taste is great. 味道好极了。
（雀巢咖啡）8. Feel the new space. 感受新境界。
（三星电子）9. Intelligence everywhere. 才智演绎，无处不在。
（摩托罗拉手机）10. The choice of a new generation. 新一代的选择。
（百事可乐）11. Lets make things better. 让我们做得更好。
（飞利浦电子）12. No business too small, no problems too big. 没有不做的小生意，没有解决不了的大问题。
（IBM公司）二．自主探究1．Where can ads be found? How do people react to ads?______________________________________________________________________________________________________________________________________________________2. What are the basic principles and function of advertisements? ______________________________________________________________________________________________________________________________________________________3. Do all the ads make profits? If not, could you please show us your explanation?______________________________________________________________________________________________________________________________________________________课堂演练Reading一．快捷识记1．We are so used to them that we often do not even realize how many we see and hear in a day. 我们已经对广告习以为常了，以至于我们经常忽视了一天看过或听过多少广告。
advertising教案
Advertising教案一、课程概述本课程主要介绍广告的基本概念、广告形式、广告策略、广告效果等相关内容，旨在帮助学生了解广告的本质、掌握基本的广告制作技巧，能够更好地应对日常生活中的广告与市场营销活动。
二、教学内容第一章广告的基本概念1.广告定义及目的2.广告的分类及其特点3.广告的素材和创意第二章广告的形式1.印刷广告2.广播广告3.电视广告4.网络广告5.广告宣传品第三章广告策略1.广告目标群体的选择2.广告的创意和文案3.广告媒介的选择4.广告的传播渠道第四章广告效果1.广告效果的评估2.广告决策的重要性3.广告效果的统计和分析三、教学方法本课程采用面对面授课、案例分析、讨论、模拟制作等多种教学方法，注重实操训练和知识融合。
同时，还将配备相应的教学视频，便于学生自主学习和反复查看。
四、考核方式1.平时考核：参与课堂讨论、完成作业和实验、课外阅读等，占总评成绩的30%。
2.综合考核：阶段安排综合性实训，根据完成情况给予综合评估，占总评成绩的40%。
3.期末考试：采用闭卷、笔试形式，占总评成绩的30%。
五、教学资源教学资源主要由教师提供，包括教学视频、课程资料、实践项目等，同时也会向学生推荐与广告相关的书籍和案例。
六、参考文献1.《广告学：创意与实战》2.《广告文案写作》3.《广告设计基础》4.《品牌定位与创意传播》七、课程总结广告作为商业社会中必不可少的一部分，已经成为了市场竞争的重要手段之一。
本课程旨在帮助学生全面了解广告的各个方面，掌握基本的广告制作技巧，为未来的工作和生活打下坚实的基础。
同时，学生还将通过本课程培养出很强的分析以及创新思维，为社会做出更加杰出的贡献。
牛津高中英语模块四unit1—1教案(advertising)
课程单元教学设计首页课程课题：Unit 1 Advertisi ng ------------ Period 1 Welcome to the unit牛津高中英语教学设计单元：Unit 1 Advertising板块：Welcome to the unit课堂设计指导思想：本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣。
首先通过让学生欣赏若干精彩的英文广告以激发他们的情趣；接着通过课本提供的六张图片让学生初步了解广告的基本分类及其相关目的。
学生应积极参与到上述活动中，并在活动中到达操练口语的目的；与此同时，有关“地球日”和“禁毒”内容的公益广告有利于培养学生的高尚情操和社会责任感，这也有助于达成新课程标准中有关情感态度的目标要求。
Teachi ng aims:1. To enjoy some beautiful advertiseme nts and have a gen eral idea of advertiseme nts.2. To talk about the four advertiseme nts and get some ideas of the two main types of ads and theirrespective purposes.3. To get invo Ived in the discussi on and practice spoke n En glish.Teachi ng procedures:Step 1 lead-inThe teacher shows the students several beautiful advertisements, among which are both commercial advertiseme nts and public service advertiseme nts.【设计说明】在我们的日常生活中，广告随处可见。
全新版大学英语教案Unit14 Advertising
Unit 14 AdvertisingObjectives: In this unit, we will make the students grasp some communicative skills and reflect on advertising.1. Help the students to gain some communicative functions, especially focuses on agreement and disagreement.2. Help the students to master some listening strategy, focuses on distinguishing signal words.3. Help the students to understand the general idea of the listening text and important details.4. Help the students to practice the discussion in relation to advertising.Time allotment: 2 periodsPart ACommunicative Function Agreement or DisagreementIn daily conversation, we often agree or disagree with other people's opinions. This exercise is focused on how we express agreement or disagreement.Listen to the conversations, paying attention to the ways people agree and disagree with the opinions expressed. Decide whether the second speaker agrees or disagrees with the first speaker.1. a. Agree b. Disagree2. a. Agree b. Disagree3. a. Agree b. Disagree4. a. Agree b. Disagree5. a. Agree b. Disagree6. a. Agree b. Disagree7. a. Agree b. Disagree8. a. Agree b. DisagreeScript1. --Do you think we should put an ad in the newspaper to sell our apartment?--Sure, why not?2. --Campus Daily isn't very interesting this week.--You can say that again.3. --I hear putting an ad in a newspaper costs a lot of money.--It depends.4. --In my opinion watching so many TV ads is a waste of time.--I couldn't agree with you less.5. --You don't care for commercials on TV, do you?--I'll say I don't.6. --Didn't you think the movie we saw last night was fascinating?--I wouldn't say that.7. --There'll be a football match between England and France on Channel 10 tonight.--Are you absolutely sure?8. --The design of the movie ads appeals to me very much.--You said it.Useful Expressions for Agreement and DisagreementExpressing Agreement●I agree entirely.●I couldn't agree with you more.●You can say that again.●I'll say / You said it.●That's it / You got it.●Why not?●That’s for sure/ Sure / Absolutely / Definitely / By all means / You bet.●That's just what I think / I feel the same way.●Me. too.●I think (guess / suppose ) so.●Exactly.Expressing Disagreement●I wouldn't say so.●I couldn't agree with you less.●No way.●It's out of the question.●I'm not sure I can agree.●I couldn't disagree more.●I disagree.●I don’t think so.●7. Are you absolutely sure?●I wonder if there's a mistake.●Are you kidding?NotesWe can express disagreement either directly or indirectly. You disagree directly when you are sure of the fact or when you think your opinion is more reasonable. Otherwise indirect disagreement often sounds more polite. "Are you absolutely sure?" and "I wonder if there's a mistake" are examples of showing disagreement indirectly.Listening StrategyDistinguishing Signal WordsWords like "but", "although" and "however" give a signal that the speaker (or writer) is going to say something different from what has been said. On the other hand, words like "and", "besides" and "also" only add something similar to what has been said. The ability to recognize these signal words while listening is a great help in understanding a text correctly.Listen to the short conversations and choose the right answers to the questions you hear. Example: --You like to go shopping in the supermarket, don't you?--Yes, it's so convenient. Besides, things are cheaper.Q: Does the woman enjoy shopping in the supermarket?a. Yesb. No1. a. Yes b. No2. a. Yes b. No3. a. Yes b. No4. a. Yes b. No5. a. Yes b. No6. a. Yes b. No7. a. Yes b. No8. a. Yes b. NoScript1. --How do you like our campus, John?--Well, it's very large but it's not clean enough.Q: Does John have a favorable opinion of the campus?2. --How do you like your English teacher, Li Ming?--She's very strict and her classes are always well-organized. Besides, she often givesup her free time for her students.Q: Does Li Ming like her English teacher?3. --How did you enjoy your vacation, Jack?--Although it was short, I visited many museums and art galleries.Q: Did Jack enjoy his vacation?4. --Michael, everybody says Professor Fall is a boring teacher. What do you think?--Everyone falls asleep in his class. And he's hard to talk to.Q: Is Professor Fall popular among his students?5. --What's your impression of New York, Barbara?--I really like the stores and the museums appeal to me, too.Q: Does Barbara like New York very much?6. --Do you like living on campus?--I think so. But sometimes the dorm is so noisy that I can't get anything done.Q: Does the woman have a completely favorable opinion of living on campus? 7. --Do you think you will major in medicine, Mary?--I think being a doctor means a lot of study and then working all sorts of hours.Q: Does Mary want to major in medicine?8. --How do you like living with your roommates?--Well, sometimes it's hard to share a room with others but you get along with yourroommates by compromising.Q: Does the woman get along with her roommates?Part BPre-listening TaskQuestions for DiscussionYou are going to talk about advertising. Read the following questions and discuss them with your partner.1.Do you think ads are necessary or a nuisance?2.Do you like watching or reading advertisements? Why or why not?3.Why do manufacturers spend so much money on advertising?4.Do ads influence you (or people in general) in buying things? How?5.Has any particular ad had an effect on you in your decision to buy something?6.Do you have anything to advertise?7.Suppose you've got some second-hand course books to sell, where would you place your adand how?Demo2. Do you like watching or reading advertisements? Why or why not?I’d like to watch advertisements on TV. The reasons are as follows: First, I can see the actual product as it is shown on TV. Second, I can see the demonstration of the product and how it is used. Lastly, the person who shows the product to the audience is usually a celebrity. So I can see the celebrity often by watching advertisements.3. Why do manufacturers spend so much money on advertising?Manufacturers are no fools. They spend so much money on ads because advertising is an effective way of their marketing products. When you want to sell something in the market, you have to tell as many people as you can so that they will become interested in what you offer. If somebody else has the same thing to sell in the market, then you will have to tell people that your goods are better than others so that people will choose yours. All manufacturers know this very well and that is why they spend large amounts of money on advertising.Language FocusHere are some sentences and structures that you might find handy in discussing the above questions:●I like / dislike watching / reading ads. They are amusing / interesting / vivid / fascinating /funny / persuasive / misleading / exaggerated…●I come across ads every time I turn on TV / radio / open a newspaper / magazine.●Ads are part of our life / something unavoidable no matter whether you like them or not.●To sell a product, the first thing to do is make it known to potential customers. That’s whymanufacturers are ready to spend a lot of money on advertising their products.●The cost of making ads is actually included in the prices of goods.●Ads provide us with useful information on commodities / services / jobs …●Ads influence us in the kind of goods we buy. When we do shopping, we automaticallychoose to buy advertised goods without hesitation.●With ads, we save a lot of time in shopping / choosing the kind of product we want / lookingfor jobs / getting better services …●Without ads, manufacturers may find it difficult to sell their products /make their productsknown to consumers.●Without commercial ads, newspapers, radio and television companies cannot survive.●TV commercials are a nuisance / waste of time / interrupt programs too frequently.●Ads take advantage of our longing for wealth / good looks / good health / comfort …●Ads exploit our fear of danger / growing old / falling ill …●I once put an ad in a local newspaper to look for a roommate/ to sell some used textbooks/ tosell some electronic appliances and it really worked.●I don’t want to spend money on ads. I always sell the books that I no longer use to asecond-hand bookstore.Listening TasksA ConversationPlacing an AdWord Bankclassification n. category 类别read v. to be worded 措辞utilities ( pl ) n. a service such as gas, water or electricity that is provided to the public公用事业matching a. agreeing in color or pattern with another thing和……相配的offer n. an amount of money that sb. is willing to pay for sth.出价run v. to publish in a newspaper, magazine 刊登take up v. to fill or use space or time, to occupy 占用ScriptPlacing an Ad(Ring …Ring … Sound of phone being picked up)John: Hello, Campus Daily, advertising department. This is John speaking.Maggie: Hi. I'm calling to place a couple of ads.J ohn: Sure. Under what classification?Maggie: Well, I'd like one in the "Roommates Wanted" section.J ohn: All right. And how would you like your ad to read?Maggie: It should read "Female roommate wanted for pleasant, sunny two-bedroom apartment on Fifth Avenue, three blocks from campus. Share rent and utilities. AvailableSeptember first. Call between 5 and 9 p.m. and ask for Maggie."John: Fine. And what about your other ad?Maggie: That one I'd like under "Merchandise for Sale", and I'd like it to read "Matching blue sofa and easy chair for sale, excellent condition, $350 or best offer. Call between 5 and9 p.m. and ask for Maggie." Did you get all that?J ohn: Uh, huh. You'll want your phone number on these, right?Maggie: Oh sure. Thanks for reminding me. It's 555-6792.John: And how long do you want these ads to run?Maggie: For a week, I guess. How much would that be?John: Let's see—it's $8 a week per line. Your two ads will both take up three lines, so that's $24 per ad.Maggie: All right.Language and Culture Notes1.Background information University and college students often run their own newspapers to keep the university community informed of what happens on campus. They cover major school events, notices issued by the school authorities, sports and entertainment news, and articles written by students to air different viewpoints. A special column called "classifieds", or "classified ads", is devoted to advertisements for jobs, accommodation news, sale of used things -- books, furniture, cars, etc.—under such headings as "Help Wanted", "Services", "Furniture for Sale", "Roommates Wanted", "Miscellaneous". To place an ad, one can call the advertising department of the paper to arrange it and pay a small fee. For example, a student-run paper at an American university in New York charges the following advertising rates: 8 dollars for the first 20 words, 25 cents for each individual word and 50 cents for a box.2. Campus Daily Name of a school newspaper3. How would you like your ad to read?What words would you like to put in your advertisement?4. Roommates Wanted A type of classified advertisement. You place your ad in this column in order to find others to share your apartment.5. utilities Supplies of water, gas, electricity and sometimes, telephone.6. Available September first. The earliest date for the roommate to move in will be September 1st.7. Matching blue sofa and easy chair The sofa and easy chair are of the same design and color8. ... or best offer Or highest price offered by a potential buyer9.it's $8 a week per line It costs $8 for one line to run /appear a week in the paper.Exercise 1: Listening for general understandingListen to the recording once and choose the right answers to the questions you hear.1. Who are the two speakers in the telephone conversation?a. A newspaperman and a reader.b. An advertising agent and a client.c. A real estate agent and a tenant.d. A shop assistant and a customer.2. What is Maggie doing in the conversation?a. She is applying to work for a newspaper.b. She is trying to sell her apartment through a local newspaper.c. She is running the ads column of a campus newspaper.d. She is having two ads run in a school newspaper.3. What can you infer about Maggie?a. She will graduate soon.b. She feels lonely living in an apartment all by herself.c. She will move out of a two-bedroom apartment.d. She might be unable to afford a two-bedroom apartment alone.Exercise 2: Listening for detailsListen to the recording once again and fill in the blanks with the missing information.Speaking TasksPair WorkListen to the conversations and repeat after the recording. Practise the conversations with your partner, playing the role of A or B. Then work with your partner to create your own conversationsPart CAdditional ListeningA Passage Different Kinds of AdvertisingListen to the passage and fill in the blanks with the missing information.ScriptDifferent Kinds of AdvertisingAdvertising is an important part of marketing. V ery few companies are able to sell a product without advertising. It is possible, but very unlikely. There are many different kinds of advertising. The simplest is called promotion. Promotion is using brochures or pamphlets to advertise. Theses can be handed to people on the street or they can be mailed. If they are mailed, it is called direct mail advertising. After direct mail advertising, there are: newspaper advertising, radio advertising, magazine advertising and television advertising. Newspaper advertising is the cheapest kind, while television is the most expensive.Television ads are generally used by large companies selling a product to a large market segment. Television advertising can be very successful because it reaches such a large audience. Small companies may find television advertising too expensive, so they often use newspapers to advertise. However, large companies also like newspapers because of their wide circulation.Movie TimeWatch a video clip. After watching it, read the paragraph summarizing the features of Ferrari. Fill in the blanks according to what you have got from the video clip.Word BankFerrari n. 法拉利one and a quarter tons 1.5吨（车重）sports car 跑车precision n. 精确性ultimate adj. 终极的fusion n. 熔合，联合conjure vt.（变魔术般地）变出aura n. 光环，气氛mystique n. 神秘性Formula One 一级方程式赛车大奖赛（全称Formula 1 Grand Prix，简称F1。
高三英语复习教案：Advertising教案
高三英语复习教案：Advertising教案教案主题：Advertising（广告）教学对象：高三学生教学目标：1. 了解广告的定义、形式和目的；2. 掌握广告中常用的词汇和表达方式；3. 分析和评价广告中的策略和效果；4. 提高学生的阅读理解和写作能力。
教学步骤：第一步：导入新课1. 引导学生谈论一则有趣的或影响深刻的广告，并谈论广告的定义和目的。
2. 教师展示一些广告海报，让学生描述它们的特点和目的。
3. 引导学生思考广告对人们购买决策的影响。
第二步：广告词汇学习1. 教师提供一份广告词汇表，帮助学生掌握广告中常用的词汇和表达方式（如引人注目的、吸引人的、打折的、限时优惠等）。
2. 学生进行词汇巩固训练，从书面材料中找出广告中使用的词汇，并进行词义解释和用法举例。
第三步：广告分析1. 给学生分发一些不同类型的广告，并让他们分组分析其中的策略和效果（如图片、色彩、文案、声音等）。
2. 学生展示他们的分析结果，并进行讨论和互动。
第四步：阅读理解训练1. 分发一篇关于广告的阅读理解材料给学生阅读，并要求他们回答相关问题。
2. 学生互相交换答案，并进行讨论和解释。
第五步：广告写作1. 教师给学生提供一个广告写作任务，如以某种产品或服务为主题，要求学生设计一则广告。
2. 学生根据所学词汇和分析经验，进行广告策划和写作。
3. 学生互相交换广告，进行评价和修改。
第六步：课堂总结与展望1. 教师对本堂课的内容和学生的表现进行评价，并对下一堂课的内容进行展望。
2. 学生提出问题或建议，教师进行回答和解释。
教学评价：1. 学生在课堂上的活跃参与情况；2. 学生对广告策略和效果的分析和评价能力；3. 学生在阅读理解和写作方面的表现。
高三英语复习教案：Advertising教案
高三英语复习教案：Advertising教案一、教学目标1.巩固和运用广告相关的词汇和表达。
2.提高学生阅读理解能力，分析广告的语言特点和策略。
3.培养学生批判性思维，学会从多个角度审视广告。
二、教学重难点1.重难点：广告英语的特点、词汇和句型。
2.难点：分析广告的意图和策略。
三、教学过程Step1:导入1.利用多媒体展示一些生活中常见的广告，引导学生关注广告的英文表达。
2.邀请学生分享他们对广告的理解和看法。
Step2:词汇学习1.教师带领学生学习广告英语的常用词汇，如：attract,appeal,convince,persuade,product,targetaudience等。
2.学生通过例句巩固词汇，并进行小组讨论，用所学词汇描述一则广告。
Step3:阅读理解1.分发一篇关于广告的英文文章，让学生阅读并回答问题。
2.教师引导学生分析文章中的广告语言特点，如：修辞手法、句型结构等。
Step4:广告案例分析1.教师展示一则广告，引导学生分析广告的意图和策略。
3.各小组汇报分析结果，全班共同讨论。
Step5:创作广告1.学生分组，每组选择一个产品，创作一则英文广告。
2.教师提供一些创作建议，如：运用修辞手法、突出产品特点、吸引目标受众等。
3.各小组展示创作的广告，全班投票选出最佳广告。
2.学生分享学习心得，反馈本节课的收获。
3.教师布置作业：选取一个产品，创作一则英文广告。
四、教学反思1.本节课通过生动的实例和丰富的活动，让学生深入了解了广告英语的特点和创作方法。
2.学生在阅读理解、广告分析、创作广告等环节积极参与，提高了英语实际运用能力。
3.教师在教学中注重启发式教学，引导学生主动思考，培养批判性思维。
4.不足之处：个别学生参与度不高，需要在今后的教学中关注每个学生的需求，提高课堂互动性。
五、作业布置1.选取一个产品，创作一则英文广告。
2.预习下一节课的内容，复习广告英语的词汇和句型。
六、教学资源1.多媒体课件：展示广告实例、文章、图片等。
牛津高一英语Unit 1 Advertising教学设计
牛津高一英语Unit 1 Advertising教学设计牛津高一英语Unit 1 Advertising教学设计课堂设计指导思想：这一板块的设计是对学生进行听说读写技能的训练，而听说读写的内容都围绕本单元主题“广告”展开。
本板块包括的一系列活动为学生提供了锻炼听说读写能力的机会。
本堂课的重点是培养学生在听的过程中获取和处理信息的能力，培养听的策略，培养语感以及口语表达的准确性，得体性和连贯性。
Teaching aims:Get to learn and pralls of listening, reading, speaking and writing.2. Learn how to laand dTry to appllls lealete a bar chaTeaching procedures:Lead-in (Brag)Ask studbraw to gation before writing an ad.【设计说明】这一问题的提出既可复习本单元阅读课的内容，又将本堂课的听力训练重点与本单元主题结合起来，自然流畅导入本课。
2 Skills building 1Help studlaand dand review how to readatistics: 【设计说明】帮助学生复习分数，小数和百分数的表达方式，并提醒学生注意分数，小数和百分数，特别是小数点后数字的正确读法。
NAsk studlistencarefully and pay awords and phrases that describe an increase, a decreaange, a range and a l【设计说明】引起学生对这些表达方式的重视，为学生顺利完成后续听力任务扫除障碍，有利于切实提高学生听的能力。
Listening praHave students lding twice and do the exP12 and aaave to dle calculations. Tanswers as a class. Lding for a thirdary and make sure students didalcula【设计说明】这一练习可训练和检测学生辨识和听写包括分数，小数和百分数的数字的能力，其中简单的计算也可训练学生的听力理解能力。
牛津版高一英语M4U1 Advertising 教案
牛津版高一英语M4U1 Advertising 教案Welcome to the unitAnalysis of the teaching material:This lesson is the first period of the Unit . The main purpose of this lesson is to make students be familiar with the topic of this unit—Advertising.Teaching aims:1.To make student identify the differences between commercial advertisements andpublic service advertisements.2.To practice student s’ oral English.Teaching important point:1)T o develop students’ speaking ability by expressing their opinions inthe discussion.2)To make students know the using of different advertisements.Teaching approaches:Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.Interaction Patterns: Teachers -class, individuals, pairsSs’ ability to work both independently and together is very important t o their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class. Teaching Aids: multimedia and a blackboardProcedures for teaching:Step 1 Greeting and Lead-in1.Do you know what title of this unit is?2.Which piece of ad-show do you like best?3.Where can you find these ads and do you like them?Step 2 Welcome to the unit1.observation: Ask Ss to observe the pictures on the Internet and dive them intotwo parts.1./i?ct=503316480&z=&tn=baiduimagedetail&word=%BA% BD%BF%D5%B9%E3%B8%E6%BA%A3%B1%A8&in=19586&cl=2&lm=-1&st= &pn=33&rn=1&di=31358484540&ln=2000&fr=&fm=hao123&fmq=133213366407 8_R&ic=&s=&se=&sme=0&tab=&width=&height=&face=&is=&istype=2./i?ct=503316480&z=0&tn=baiduimagedetail&word=%D5% E4%B0%AE%C9%FA%C3%FC%20%BE%DC%BE%F8%B6%BE%C6%B7&in=2 0662&cl=2&lm=-1&st=&pn=1&rn=1&di=35546566725&ln=1856&fr=&fm=rs8&f mq=1332133266671_R&ic=&s=&se=&sme=0&tab=&width=&height=&face=&is= &istype=23./i?ct=503316480&z=&tn=baiduimagedetail&word=%BB% B7%BE%B3%B1%A3%BB%A4%BA%A3%B1%A8&in=8724&cl=2&lm=-1&st=& pn=11&rn=1&di=110692194480&ln=1955&fr=&fm=hao123&fmq=1332133991468 _R&ic=&s=&se=&sme=0&tab=&width=&height=&face=&is=&istype=4./i?ct=503316480&z=&tn=baiduimagedetail&word=%CF%B 4%B7%A2%CB%AE%BA%A3%B1%A8&in=17016&cl=2&lm=-1&st=&pn=0&rn =1&di=103130954430&ln=1993&fr=&fm=hao123&fmq=1332134106546_R&ic=&s =&se=&sme=0&tab=&width=&height=&face=&is=&istype=2. Discussion: Look at the pictures and answer these questions:What image(s) can you see on each poster?What can you read on each poster?What can you learn from each poster?Step 3 Pair WorkMore ads for Ss to have a discussion.立邦漆最新广告视频- 视频频道- 申探网奥迪A6L震撼广告- 视频- 优酷视频- 在线观看十大温情感人广告：公益广告之《感恩父母感恩教育》- 视频- 优酷视频- 在线观看日本劝阻自杀公益广告- 视频- 优酷视频- 在线观看Step 4 Active reading:Listen to the material on Page 95 and try to answer these questions:1 What’s the ad about?2 What types of things will the stories be judged on?3 What should Ss pay attention to when writing the story?4 Why is it good for Ss to enter English writing competitions?Step 5 Mini-writing:Choose one ad and write something to promote your service or products. Homework1. Collect some advertisements and try to know what products or services the ads talk about.2. Get ready for the Reading part.3. Unit Revision: Period 1.。
英语教案-unin5 Advertise教学目标
英语教案－unit5Advertise教学目标一、教学目标1.知识目标：（1）学生能够掌握本节课的核心词汇，如：advertise,classified,section,notice,agency,column,headline 等。
（2）学生能够理解并运用本节课的语法点，如：情态动词should 的用法。
2.能力目标：（1）学生能够通过听、说、读、写的实践活动，提高英语实际应用能力。
（2）学生能够运用所学知识，独立完成广告设计的任务。
3.情感目标：（1）学生能够认识到广告在日常生活中的重要性。
（2）学生能够培养合作精神，提高团队协作能力。
二、教学重点与难点1.教学重点：（1）核心词汇的掌握与运用。
（2）情态动词should的用法。
2.教学难点：（1）广告设计的创意与实施。
（2）英语听、说、读、写能力的综合运用。
三、教学过程1.导入（1）教师通过展示一些有趣的广告图片，引导学生谈论广告的特点及作用。
（2）学生分享自己最喜欢的广告，并说明原因。
2.新课内容（1）教师展示本节课的核心词汇，让学生猜测词义，并进行解释。
（2）教师通过讲解和示例，让学生理解情态动词should的用法。
（3）学生听课文录音，回答相关问题，巩固所学内容。
3.课堂活动（1）教师将学生分成小组，每组选择一个广告主题，进行创意设计。
（2）学生通过讨论，确定广告的内容、形式和表现手法。
（3）每组学生展示自己的广告设计，其他学生进行评价。
4.练习与巩固（1）教师设计一些练习题，让学生运用所学知识进行填空、改写等。
（2）学生进行听力练习，听懂广告内容，回答问题。
（2）学生分享自己在广告设计过程中的收获和感受。
（3）教师布置课后作业，让学生运用所学知识，创作一篇广告文案。
四、课后作业1.学生运用所学知识，创作一篇广告文案，主题不限。
2.学生预习下一节课的内容，做好课前准备。
五、教学反思1.本节课教学过程中，学生对核心词汇和情态动词should的掌握情况如何？2.学生在广告设计活动中，是否能够充分发挥创意，提高英语实际应用能力？3.课后作业是否能够巩固所学内容，提高学生的写作能力？通过本节课的教学，教师应关注学生的学习效果，及时调整教学方法，以提高教学质量。
高三英语教案设计：Advertising教案设计
高三英语教案：Advertising教案以下是为大家整理的关于《高三英语教案：Advertising教案》，供大家学习参考！本文题目：高三英语教案：Advertising教案重点短语1. be aware of 知道，明白，意识到2. play tricks on 欺骗，捉弄3. believe in 信任，相信4. be bored with 对……感到厌倦5. appeal to迎合，对……有吸引力6. trick sb into doing sth诱使某人做某事7. be satisfied with 对……感到满意 8. be used to对……习以为常，习惯于9. fall for 上……的当，受……骗 10. deal with 处理，对付11. commit suicide/a crime 自杀 /犯罪 12. be intended for 为……而打算13. be concerned with 对……关心 14. get sth across 传达15. be particular about 对……挑剔 16. soft drink 软饮料17. come up with 提出，拿出 18. according to 根据19. agree with sb. on sth.同意某人的意见 2020old one’s breath 屏住呼吸21. in public 在公共场所 22. at one’s service 听候某人吩咐，为某人服务23. cure sb. of a disease 治愈某人的病 24. be proud of 以……感到自豪25. even if 即使 26. at a low price 以低价格27. be popular with 受某人欢迎 28. senior high 高中29. be of good / high quality 高质量 30.be on sale 在销售中31. make an announcement 宣布 32. keep away from 远离33. No comments 不加评论，无可奉告 34. bad breath 口臭35. be similar to 和……相似 36. up to (数量，程度等)达到37. in particular 尤其，特别 38. introduce ……to …… 向……作介绍39. recommend sth. to sb. 向某人介绍某物 40. protect … from … 保护…免于……41. stand for 代表，表示 42. be responsible for 对……负责43. in one’s opinion 依某人看 44. warn sb. against45. attract/catch/draw one’s attention吸引..注意力46. take turns to do sth. 依次做某事，轮流做某事47. persuade sb into doing / to do sth 说服某人做某事48. have/keep/hold sth. in mind 把……记住重点句型1. We are so used to them that we do not even realize how many we see and hear in a day.2. A commercial advertisement is one which someone has paid for to promote a product or service.3. PSAs are often placed for free, and are intended toeducate people about health, safety, or any other issue which affects public welfare.4. China has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.5. However, we still must be aware of the methods used in advertisements to try and sell us things.6. Even if an ad does not lie, it does not mean it tells you the complete truth.7. All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give.8. The boss can then choose the right product to produce , the one which is expected to be most popular with consumers.9. Also important are the sales targets.10. If they want to become the market leader, the company must ensure that their product is of high quality.11. That is why we are considering repackaging our chocolate bar as well.12. Not all ads play tricks on us though.13. These ads deal with large social issues.14. In my opinion, this may have harmful effects.15. What they don’t mention is how bad these things can be for our teeth.16. Have you ever regretted not having snapped those unforgettable moments?17. Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.18. When you start a successful ad campaign, you must havea clear goal and target audience in mind.19. In order to determine your audience, you will need to do a little research.2020It is important to always try to appeal to the way the audience will react.21. What parts of this issue would they care about or beconcerned with?22. The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best.重点语法: 直接引语和间接引语4模块Unit 2 Sporting events重点短语1. share with 与…分享2. every four years每四年，每隔三年3. take part in参加4. in honour of纪念，向……表示敬意5. side by side一起，共同，肩并肩6. come to public attention引起公众关注7. at the opening ceremony在开幕式上 8. know of了解9. be recognized as被认为是 10. play a role/part in在…起作用11. break a record打破纪录 12. make contributions to作贡献13. set an example to树立榜样 14. look forward to15. come up with想出(计划、回答) 16.plenty of许多，大量17.tourist attractions旅游景点，旅游胜地18. pay attention to注意19.be similar to 与……相似 2020lay leading roles in起主导作用21. meet one’s requirements满足需求 22. daily routine 日常工作,日常安排23. make way for给…让路 24. hope for希望，期待25.maintain a balance保持平衡 26.be involved in涉及27.add to增加 28. keep…under control使…处于控制之下重点句型1. I am delighted to have been invited to your school to talk to you about the history and significance of the Olympic Games.2. Today, athletes from around the world can take part, no matter what languages they speak.3. His dream was that the Olympic Games would make it possible for countries and people to live peacefully side by side.4. I am sure the whole of China must have felt proud when Xu Haifeng won the first gold medal for his country.5. Today, players from China, South Korea and Germany among others play leading roles in the international table tennis competition.6. Join me in wishing the Olympic movement a successful future to match its beautiful glorious past.7. I hope this information will be of use to you.8. I advise that you watch less TV at night.9. My advice to you is that you should drink more water.10. If I were you, I would certainly go to the football match instead of doing work at home.11. Will Thursday morning do? I happen to be in town then.12. What/How about the high jump then?13. In order for a new sport to be added , a current sport must be dropped.14. Supporters of wushu would like to see it entered as a branch in the Martial Arts category.15. The IOC is looking at revising the number and type of sports involved in the Olympics in the future, so wushu fans may finally get what they are hoping for.重点语法: 情态动词4模块Unit 3 Tomorrow’s world重点短语1. be set in以…为背景2. pass on 传递3. be connected to 与……相连接4. give out 发出(气味、热等);用完,耗光;筋疲力尽5. put forward 提出(观点、议案等)6. last but not least 最后但同样重要的7. be accused of 被控告犯有……罪 8. set up建立,竖立9. a tourist destination 旅游目的地 10. leave sb with…给….留下11. make a profit赚取利润 12. go on a virtual trip to 虚拟旅行13. belong to属于 14. be responsible for对….负责17. move round四处移动 18. be worth doing/n.19. add to 增加 2020deliver into 送进21. have an area /population of面积或人口p31. make a profit / money 获取利润/赚 32. end in failure 以失败告终33. win the admiration of 赢得……的敬34. draw a conclusion得出结论35. (be) on display展览36. the latest wave of new technology37. tell…..from….把…和…区分 38. concentrate on 专注于39. go bankrupt 破产 40. voice one’s opinions 表达某人的看法41. at one time/at a time/at any time 42. have letters missing 使得字母丢失43. fall off从…上掉下来;脱落 44. come across遇到,遭遇,偶遇45. tell of讲述 46.keep/get in touch with和…保持(取得)联系47. take sb. on the journey to 带某人一起去旅行 48. be trapped in 被困在……49. at a speed of以……..的速度 50. with the help of ..由于..的帮助重点句型1. What would you like to see happen in the future.2. Not only is every step of climbing Mount Qomolangma felt by viewer, but also the cold, the tiredness, the food, the smells, the sights and the sounds of the mountain can all be experience.3. Upon reaching the top of the mountain, a feeling of happiness and a sense of achievement will be experienced.4. RealCine works by making the viewers feel that they are actually in the film.5. The movements of the headset indicate the direction in which the view wants to go.6. In scientific studies it has been shown that VR can provide teenagers with another way to experience the world and make them work harder to make their dreams come true.7.The teenager was made to think that he had scored the winning goal.8. An argument has been put forward that some viewers will be disappointed by Realcine.9. Firefighters could be trained using Realcine without the risk of sending them into a burining building.10. It has been suggested that travel sickness should/can be reduced by using virtual reality.11. This could be of great benefit to people and will be researched further.12. Also, we need to buy new keyboards and mousse becausemany of the keyboards have letters missing….13. If the PC (No.7) I was using had had a good keyboard,I would not have made so many mistakes.14. He left university in order to concentrate on the writing.15. The teacher wont mind you using the computer.16. The Time Traveller journeys through millions of years, seeing even more alien creatures than before.17. He finally stops thirty million years into the future and experiences a future time where the sun no longer shine brightly.18. Scared and cold, the Time Traveller starts back towards the present.19. Instead of waiting to be rescued, the three young people teach themselves astrophysics.2020With the help of force from a black hole, the are able to guide the lost spaceship safely back to the Earth.--------------------文章说明---------------------本文是经过精选整理后的精品文档，具有很强的实用性，下载后可对文档进行重新编辑，可按您的想法稍作修改直接套用，标题或正文中所有带（）处可自行修改为需要字词，以便更好的为您所用！精挑精选精加工的精品文档，感谢您下载使用，希望使您的学习办公更便捷高效！。
新世纪版高中高二英语上册《Advertising》说课稿
新世纪版高中高二英语上册《Advertising》说课稿一、教材背景《Advertising》是新世纪版高中高二英语上册的第四个单元，该单元主要介绍了广告的基本知识、广告的形式和广告的影响等内容。
通过学习这个单元，学生将了解广告对消费者和社会的影响，培养正确的广告观念和批判性思维能力。
二、教学目标本课将通过以下几个方面的学习帮助学生实现如下教学目标：1.熟悉广告的基本知识，如广告的定义、种类和特点等。
2.理解不同类型广告的设计理念和目的，并分析其对消费者的影响作用。
3.培养学生批判性思维能力，学会对广告进行分析和评价。
4.提高学生的口语表达和写作能力，能够就广告的优点和缺点进行讨论和辩论。
三、教学重点和难点本节课的重点和难点主要集中在以下几个方面：1.广告的种类和特点的介绍，学生需要理解和记忆不同类型广告的定义和特征。
2.广告对消费者的影响分析，学生需要通过实例理解广告的设计理念和目的，并能够进行批判性思考。
3.学生口语表达和写作能力的培养，学生需要在小组讨论和写作练习中展示自己的思考能力和语言表达能力。
四、教学准备为了顺利进行本课的教学，我准备了以下教学素材：1.课件：包括广告的定义、种类和特点的介绍，以及相关的图片和实例。
2.黑板和白板，用来记录学生的讨论和展示重点内容。
3.小组讨论的题目和评价标准，用于促进学生的思考和互动。
五、教学过程1. 导入新课（5分钟）通过提出问题或分享相关的广告实例来引起学生的兴趣，激发学生对广告的思考。
例如，我可以问学生：“你们最喜欢的广告是哪一则？为什么？”让学生进行简短的讨论，引入本课的主题。
2. 学习广告的定义和种类（15分钟）在课件上展示广告的定义和种类，并进行解读和讲解。
注重介绍不同类型广告的特点和目的，例如商品广告、服务广告、政治广告和公益广告等。
学生可以通过小组讨论的形式，合作完成相关的练习题，加深对广告种类的理解和记忆。
3. 分析广告的设计理念和目的（20分钟）通过展示具体的广告实例，引导学生分析广告的设计理念和目的。
Advertising教案
评优课教案Unit 9 Reading AAdvertising栾城县职业技术教育中心苏哲Unit 9 ReadingAdvertisingTeaching goals 教学目标1. Target language目标语言：重点词汇和短语Advertise, advertising, advertisement (ad), promotion, be used to, be to do, by means of, a great deal of, it be said that…, more or less, play an important role in, in fact, make sure2. Ability goals能力目标Enable the students to talk about advertising and advertisements.3. emotional goals 情感目标Help the students learn how to understand advertisement.Let them be honest and have the sense of social responsibility.Teaching important points教学重点1.How to find the topic sentence of the paragraph.2.The main words and expressions.Teaching difficult points教学难点1.how to improve the students’ reading ability2.help the student master the use of “ be used to”, “a great deal of ”and “ It be saidthat…”Teaching methods教学方法: Teaching and Discussion. CAIStep 1: revision and leading in1. let’s match the words with its means.2. Let Ss enjoy some good advertisement.T: Do you like something because of the advertisement?Step 2 SkimmingAsk the Ss to read the text fast and find the topic sentence or the main idea of each paragraph. Each group must tell the topic sentence or the main idea of oneAsk the Ss to read the text carefully and try to fill the blanks, if necessary they can discuss in the group and then encourage them to answer as quickly as possible.1. What is an ad used for? Advertisements are used to send commercial information about some commodities or services to the public.2. We can see or hear ads everywhere. Advertisers try to make consumers pay attention to the products or services.3. Brochures can contain a great deal of information if designed well.4. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.5. Many people still listen to the radio, for example, when they are in taxi or in their own cars.6. TV commercials are usually very expensive. But it is said that ads on TV have a very good effect because7. Ads can more or less make consumers change their attitude toward some products.8. We all know that some ads give false information to mislead us.9. Sometimes some famous appear in ads to tell how wonderful a product is. In fact, what they want is just want us to pay more money.10. So, it is necessary that we make sure what is real and what is false in the ads. Step5 language study1. be used to do sth./ be used for n/ doing sth. “被用来做” 主动形式为use sth. to doe.g Knives are used to cut meat. 刀是用来切肉的。
高三英语unit5 Advertising教案
Unit 5 Advertising 教案教学目的：掌握课文大概的内容，了解广告的作用教学重难点：如何有效的了解文章的大致内容教学步骤：Step 1 GreetingGreeting and check their homeworkStep 2 Lead in1. What is the most important function of advertising? to introduce new products.2. Where can you find advertisement?3. What do you think of advertisement?Step 3 Reading:Ⅰ.While readingPa1: Ads are found almost everywhere The main idea of the paragraph is that advertising is a highly developed industry. Pa2: People react to advertisements in different ways How do people react to ads? 1. Some find ads useful and entertaining. 2. Others think that they are annoying. 3. Critics sometimes accuse companies of using ads to mislead us.Q1: Why do advertiser often have to work hard to attract people’s attention?——Because customers see so many ads every day.Q2: The best chance to reach customers for the advertisers is to appeal to their emotions Q3: Is the basic principle of advertising rather difficult? No. It is fairly simple.Pa4: Ads help companies and customers in a variety of ways.Pa5: the most important function of advertising is to introduce new productsPa6: Many governments use ad campaigns to make people aware of social problems and government policies.Para. 4-6 Which of the following is the main idea of this part? The advantages of ads.Pa7: We must keep an eye out for “bad-and-switch ads. (Customers should be careful of illegal ads)Q1: What is a “ bait-and-switch” ad? It is an ad that cheats the customers by showing them one product and then giving them another.Pa8: people should learn to analyses ads and to protect themselvesIn conclusion, we must be careful when we read ads, learn to analyse ads, and protect ourselves from false ads.Ⅲ.Post-reading:1. Why is advertising popular?Because advertising can help to promote a product or increase a company’s profits.2. How does advertising help consumers and customers?Frequent ads increase product sales and reduce their prices. At the same time, they help consumers choose among all the available products.3. What is the basic principle behind advertisements?I think the basic principle behind ads is that they can influence the choices customers make4. Why do advertisers ofte n have to work hard to attract people’s attention?Customers see so many ads every day and they have to get their message across to them.5. What is a “bait-and-switch” ad?When the customer is shown one product (the bait) and then given another, that’s a “bait- and-witch” ad.6. How can we protect ourselves from misleading ads?We should be careful when reading ads, distinguish between fiction and facts and make smart choices.Step 4 AnalysisAnalysis of two ads on P 41.1. Which of the techniques described in the reading passage are used to sell the product?The ad on the left provides accurate information and helps consumers make correct choices. But the one on the right is trying to mislead us by giving false or incorrect information.2. Which of the claims in the ads may not be truthful?The ad on the right may not be truthful. It says BIGBRAIN is the only nutrition supplement that has been proved to improve a child’s performance in school. I don’t think the word “only” is properly used. Besides, it says 9 out of 10 mothers choose BIGBRAIN. That can’t be true. So I think such ads shall be unpopular with customers. It does no good to the company.Homework: 1. revise the text, and underline the useful words and expressions after class2. Unit 5 同步练习。
高二英语Unit1Advertising教案
高二英语Unit 1 Advertising 教案高二英语Unit 1 Advertising 教案话题领悟一．背景导入logans for advGoodlast drop. 滴滴香浓，意犹未尽。
（麦斯威尔咖啡）2. Obey you 服从你的渴望。
（雪碧）The new digital era. 数码新时代。
（索尼影蝶机）Tadulge. 尽情享受吧！（雀巢冰激凌）Pdancing cl 动态的诗，向我舞近。
（丰田汽车）ust do it. 只管去做。
（耐克运动鞋）The taste is great. 味道好极了。
（雀巢咖啡）Feel the new space. 感受新境界。
（三星电子）Intelligence everywhere. 智慧演绎，无处不在。
（摩托罗拉手机）10. Ta new generation. 新一代的选择。
（百事可乐）Let 's makethings better. 让我们做得更好。
（飞利浦电子）12. No buallblbig. 没有不做的小生意，没有解决不了的大问题。
（IBM 公司）二．自主探究1 ．Where can ads be found? How do people react to ads?2. What are the bales and fuadv?___Do all the ads ma? Iuld you please show us your explanation?课堂演练Reading一．快捷识记1 ．Weare so usedat wdo not even realize how many we see and hear in a day. 我们已经对广告习以为常了，以至于我们常常忽略了一天看过或听过多少广告。
在So + adj. / adv. / v. + that….结构中，平时较为见的是so 后面加形容词或副词，本句的结构中的so 是对be usedg / doingg 这一动词短语的修饰。
advertising教案
advertising教案word powerteaching aims:l to review the word formation and learn more common suffixesl to expand their vocabulary about sales and marketing l to complete the exercises designed to reinforce the words to be learnt in the word powderl to help them grasp the rules of word formation and learn how to apply them in english learningteaching difficulties & key points:² how to make use of word formation to enlarge their vocabulary and improve their reading ability² how to make the students to realize the rules of word formation and use it to understand and remember new words ² the usage of some wordsteaching procedure:step one: brainstormingt: (greet the whole class as usual) since you have learnt many english words. some of you may notice that even if some words have different meanings and parts of speech they share similar spellings just as follows:happy àhappily, happinesscare àcareful, care lessact àactor, actiont: (show the above on screen) you can see they have letters in common. then could you show me more examples?ss: … (let them think about it for a while and later ask three students or so to tell their answers.)t: well done! so sometimes we can add some letters to the end of a certain word and we can get a new word. now please read the short dialogue. fix your eyes on the words in blue and tell me how they are formed.ss:root words adding letterscommerce à commercialpersuade à persuasiveexcite à exciting(this can help them realize the rules of adding suffixes which is of great help to their vocabulary extension.)step two: using suffixest: well done! in fact the letters we add to the end of a certain word are called suffixes. next let’s go on to read the following table, there are some other ways to form adjectives from nouns and verbs. go through the table and discuss it with your partner to answer the two question below the table.noun +y+ly+ic+al+ous+full health à healthyweek à weeklyhero à heroicorigin à originaldanger à dangeroushelp à helpfulverb +ed+ing+ive amaze à amazingexcite à excitingattract à attractiveø can we always add a suffix to a word directly?ø does the meaning of the created word have anything to with that of the root word?ss: … (let them to express what is in them)t: very good! please pay attention to the tip on the right side. sometimes we need to remove the final letter(s) of a word before adding a suffix. usually we can get the meaning of the word created by adding suffixes.(encourage students to guess the meanings of the words by studying the different parts of the word. if they can’t, let them refer to the dictionary and check for mispronunciation.)t: ok, now please read the advertisement and fill in the blanks with the adjectives by adding the correct suffixes to the words in brackets.suggested answers:1.lovely2.attractive,3.boring,4.creative,5.fantastic,6.exciting7.finallypetitive9.famous 10.lucky(remind the students to refer to the table above for help or look them up in the dictionary. finally check the answers as a whole.) step three: vocabulary extensiont: ok, in the last lesson we learnt something about advertisements. next we will read a short text about sales and marketing. please read it and do your best to grasp the meanings of the words in blue. laterw e’ll use these words to fill in the blank in the dialogue in part b on page 7. follow?ss: yes.(ask students to read the passage silently as quickly as possible. t can also ask one student to read it aloud. after this, check for the mispronunciation and ask them to guess their meanings. make sure they understand what the article is about.)t: ok. now you can see no matter what a company is trying to sell, the basic rules of sales and marketing are always the same. now mr. carter is talking with ms jones about the sales and marketing of a new product. use the words or phrases in blue from the above to finish the dialogue. remember each word should be used only once.ss: …(encourage them to finish part b individually and then check the answers with the whole class.)suggested answers:(1) product (2) market share (3) dales figures (4) consumers(5) high quality (6) market research (7) sales department(8) sales targets (9) market leader (10) sales and marketing(if possible, let them practice the dialogue in pairs and later on act it out in roles.)step four: language points:1) 过去分词作定语：单个过去分词作定语一般置于被修饰词之前；过去分词词组作定语置于被修饰词之后。
高三英语复习教案：Advertising教案
高三英语复习教案：Advertising教案教学目标通过本节课的学习，学生将能够：•了解广告的定义与分类•学习广告中的主要手段和策略•掌握广告分析与解读的方法•提高英语阅读和口语表达能力教学重点•学习广告中的主要手段和策略•掌握广告分析与解读的方法教学难点•对广告进行准确分析与判断•能够在口语和写作中运用所学知识，表达观点教学准备•针对本节课的教材、课堂练习和作业•学生的相关教材和参考书•录音机或录屏软件教学过程1.引入新课•通过口头介绍，让学生了解广告的概念与分类，并提醒他们在生活中经常接触到广告。
2.主要教学内容一. 广告手段和策略1.演示广告主通过演示来证明产品的好处，加深消费者对产品的信任感。
通常演示是通过视频方式来传达。
2.恐惧恐惧是另外一种营销方式，他鼓励消费者认为如果不购买产品，他们将会失去什么。
利用恐惧的营销方式，通常很容易激起消费者购买产品的强烈欲望。
3.给予奖励这是广告常常利用的一种手段，通过赠送品、优惠券等方式吸引消费者购买。
给予奖励的营销方式，能够让消费者更客观地看待产品本身。
4.声望声望营销和恐惧营销有相同之处，它鼓励消费者认为只有购买其产品，他们才能得到他人的认可。
这种方式常常在一些高档品牌产品中出现。
二. 广告分析与解读方法1.阅读广告的背景资讯包括广告的来源和目的、发布日期、受众类别等。
2.研究商品广告在市场上的价值和优势通过分析同类产品同样的特点、相同的竞争目标。
3.识别广告目的和手段分析广告的手段和目的，找出他们的优点和不足。
4.加深对目标受众的理解考虑到广告受众的主要群体，比较他们具体的反应数据，进而进行分析。
5.确定广告品牌与商品特点关联度3.练习与拓展1.小组讨论要求学生带来一则广告，通过阅读广告进行分析和解读，并且进行讨论。
2.阅读与讨论引导学生阅读一些广告相关的报道并且讨论。
4.课堂总结•让学生回顾今天的主要教学内容，强调广告分析的重要性和方法。
课后作业•观察身边的广告（电视广告或者出现在网上的广告），写出对于广告的理解，并思考广告和消费文化之间的联系。
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评优课教案Unit 9 Reading AAdvertising栾城县职业技术教育中心苏哲Unit 9 ReadingAdvertisingTeaching goals 教学目标1. Target language目标语言：重点词汇和短语Advertise, advertising, advertisement (ad), promotion, be used to, be to do, by means of, a great deal of, it be said that…, more or less, play an important role in, in fact, make sure2. Ability goals能力目标Enable the students to talk about advertising and advertisements.3. emotional goals 情感目标Help the students learn how to understand advertisement.Let them be honest and have the sense of social responsibility.Teaching important points教学重点1.How to find the topic sentence of the paragraph.2.The main words and expressions.Teaching difficult points教学难点1.how to improve the students’ reading ability2.help the student master the use of “ be used to”, “a great deal of ”and “ It be saidthat…”Teaching methods教学方法: Teaching and Discussion. CAIStep 1: revision and leading in1. let’s match the words with its means.2. Let Ss enjoy some good advertisement.T: Do you like something because of the advertisement?Step 2 SkimmingAsk the Ss to read the text fast and find the topic sentence or the main idea of each paragraph. Each group must tell the topic sentence or the main idea of oneAsk the Ss to read the text carefully and try to fill the blanks, if necessary they can discuss in the group and then encourage them to answer as quickly as possible.1. What is an ad used for? Advertisements are used to send commercial information about some commodities or services to the public.2. We can see or hear ads everywhere. Advertisers try to make consumers pay attention to the products or services.3. Brochures can contain a great deal of information if designed well.4. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.5. Many people still listen to the radio, for example, when they are in taxi or in their own cars.6. TV commercials are usually very expensive. But it is said that ads on TV have a very good effect because7. Ads can more or less make consumers change their attitude toward some products.8. We all know that some ads give false information to mislead us.9. Sometimes some famous appear in ads to tell how wonderful a product is. In fact, what they want is just want us to pay more money.10. So, it is necessary that we make sure what is real and what is false in the ads. Step5 language study1. be used to do sth./ be used for n/ doing sth. “被用来做” 主动形式为use sth. to doe.g Knives are used to cut meat. 刀是用来切肉的。
We use knives to cut meat. 我们用刀来切肉。
The knife is used for cutting meat. 这把刀是用来切肉的。
used to do sth. 过去常常做….I used to get up at five o’clock last year.我去年常常5点钟起床。
2. be to do(1) 表示计划或事先安排好要发生的或要做的事情We are to see him today at six o’clock.我们打算今晚六点钟去看他。
(2) be to do 还可用来表示征求对方的意见At what time am I to come? 我该什么时候来？3. by means of 通过… 手段; 借助…方式We express our thought by means of words.我们用词句来表达思想。
They succeeded by means of hard working.他们依靠努力工作而获得成功。
Exercise: We communicate with each other by _____ of language.(’09河北对口)A. meansB. translationC. speakingD. tools4. a great deal of +n.[uc] “许多”; “大量”He spent a great deal of money in the shop yesterday.他昨天在这个商店花了大量的钱。
A number of +n.[c]A lot of ; lots of; plenty of 也有“大量”、“许多”之意，它们可以修饰可数名词也可修饰不可数名词。
Exercise: I think I would make ____________ new friends. Which one is not right?A. a number ofB. a lot ofC. lots ofD. plenty ofA _______ of students are playing basketball on the playground. (’08河北）A. great dealB. numberC. lotsD. plenty5. play/take a … role/part in sth./doing sth 在…中起…作用; 在…中扮演…角色e.g Friends plays an important role in lives. 朋友在生活中起着重要作用. Reading plays an active part in improving your English. 阅读在提高你的英语中起着积极的作用.Exercise: correct it.Does listening make an important role in studies?A B C D6. it be … that clause…(1) it be v-ed that-clauseIt is said that …据说……It is reported that…据报道……It is announced that…据宣布……It is well known that…众所周知……It is believed that…人们相信……It is hoped that…人们希望……It is suggested that…人们建议……e.g It is said that Beijing University was the first.It is reported that 16 people were killed in the earthquake.据报道，16人死在了这场地震中了。
It is well-known that china is a developing country.众所周知，中国是一个发展中国家。
(2) it be adj. that-clauseIt is quite certain that he will be at the meeting.他将出席会议是无疑的。
It is surprising that he came late to school this morning.他今天早上迟到真令人惊讶(3) it be n. that-clause 适用该句型的名词（词组）有: a pity，an honor，a good thing，a fact，a surprise，good news, one’s duty等。