advertising

Contents
Warm-up Activities Text A of Unit 5 Conclusion of Today Homework
Warm-up Activities
discussion
Discussion
Which one do you prefer? Why?
discussion
传递； 传递； E.g.
Through the efforts of the teachers, knowledge is passed on from generation to generation.
通过教师的努力，知识一代又一代地传了下去。 通过教师的努力，知识一代又一代地传了下去。
idioms and expressions
她似乎一下子精力充沛起来。 她似乎一下子精力充沛起来。
idioms and expressions
3. At the beginning of: 在…开始的时候 开始的时候 at the end of 在…结束的时候 结束的时候
idioms and expressions
4. A great deal of: a large amount; much; a mass of; large numbers of; plentiful; abundant; substantive; vast; 大量的； 大量的； E.g.
idioms and expressions
7. Take the place of: to be used instead of someone or something;
E.g.
取代，代替； 取代，代替；
Airplanes cannot completely take the place of trains.
2.《广告英语阅读欣赏 》宋宏 编著 2.《
Reference Web Sites
www.a.com.cn
www.cnad.com
Homework homework
1. Vocabulary exercises of Page 144. 2. Read Text A.
Appearance of advertising agencies in U.S.A Advertising became a highly specialized profession ( After the Civil War )
Conclusion conclusion
We have learned…
idioms and expressions
6.shout out: to utter a very loud voice;
（突然）大声喊； 突然）大声喊； E.g. She shouted out in delight. 她高兴得大声喊叫起来。 她高兴得大声喊叫起来。 I can hear you all right; there's no need to shout out. 我能听得清楚，你不必嚷出来。 我能听得清楚，你不必嚷出来。
翻阅 E.g.
The waiting room was full of people leafing through magazines.
候诊室里坐满了翻阅杂志的人。 候诊室里坐满了翻阅杂志的人。
idioms and expressions
2.(be) filled with: to make or become full; to use empty space;充满 E.g. The children’s minds are always filled with strange ideas. 孩子的头脑中总是充满了古怪的想法。 She seemed to be suddenly filled with energy.
Do you want to know more about it?
Text A: Advertising
Reading Task Reading task
Let’s skim the text together! Task: Fill in the following blanks about the history of advertising according to Para. 5- Para. 9 of the text.
Unit 5
Advertising and Advertisements
revision
Get the shivers 发抖， 发抖，哆嗦 Out of bounds 出界， 出界，不合规矩的 Behave oneself 约束自己
revision
That wasn’t my intent. 我不是故意的 Take something out of context. 断章取义 Take something personally. 在意， 在意，往心里去
History of Advertising History of advertising
Public hawking in ancient Greece 1478 The first printed advertisement The industry revolution A new kind of advertising ( In the 18th and 19th century ) England William Caxton
9. Point out: to tell someone about some information;
指出 E.g.
I feel I should point out how dangerous it is.
我觉得我应该指出其危险性。 我觉得我应该指出其危险性。
Did he point out where you were wrong?
idioms and expressions
5. Be describe as: to be convey an idea or impression of; characterize; 说成， 说成，被称为 E.g. He was described as being very clever. 人家说他非常聪明。 人家说他非常聪明。
他有没有指出你什么地方错了？ 他有没有指出你什么地方错了？
idioms and expressions
10. Find out: to get information Biblioteka Baidubout sth. Because you want to know more about it. 找出，发现，查明（真相等），认识到，想出， ），认识到 找出，发现，查明（真相等），认识到，想出， 揭发； 揭发； E.g. We must find out whom they punished.
form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them.
You can find them… You can find them…
Discussion
Could you give a brief definition to advertisement? Where can you find advertisements?
advertisement
Advertisement
Advertisement is an action or
Internet
Guessing
It’s about…?
Classic Sentences of Ads
摩托罗拉手机 Good to the last drop． 滴滴香浓，意犹未尽。 滴滴香浓，意犹未尽。 百事可乐 Poetry in motion, dancing close to me． 百事可乐 动态的诗，向我舞近。 动态的诗，向我舞近。 We lead. Others copy． 丰田汽车 我们领先，他人仿效。 我们领先，他人仿效。 Ask for more. 理光复印机 渴望无限。 渴望无限。 Intelligence everywhere. 麦斯威尔咖啡 智慧演绎，无处不在。 智慧演绎，无处不在。
They still need a great deal more money to finish the project.
要完成这个项目，他们仍需大量资金。 要完成这个项目，他们仍需大量资金。
The matter caused her a great deal of trouble.
那件事给她带来很多麻烦。 那件事给她带来很多麻烦。
我们必须查明他们处罚了谁。 我们必须查明他们处罚了谁。
idioms and expressions
11. Consist of: To be made up or composed;
由…组成 组成
A week consists of seven days.
一星期由七天组成。 一星期由七天组成。 The team consists of four Europeans and two Americans. 这个队由四个欧洲人和两个美国人组成。 这个队由四个欧洲人和两个美国人组成。
discussion
Discussion
What are the basic features of an advertisement?
Basic Features of Basic features of an ad an Ad An advertisement at least has three basic features as the following: paid for delivered to people via mass-media attractive and attempting to persuade
the definition of advertising the basic features of an Ad the history of advertising
Self-study Materials Self-study materials Reference Books
1.《 1.《世界著名广告作品分析 》 祁聿民 许之敏 著 经济科学出版社 国防工业出版社
飞机不会完全代替火车。
It would be difficult to find a man to take the place of the present manager.
找一个人来代替现在的经理是不容易的。
idioms and expressions
8. Pass on: to give to or transfer possession of;
Newspapers
Magazines
You can find them… You can find them..
Advertising Walls / Billboards
You can find them… You can find them…
Radio
Television
You can find them… You can find them…
revision
Take up 开始从事 Storybook romance 像故事书里一样美好的爱情 Brush sb. Off 打发 File one’s income tax returns 个税申报
idioms and expressions
1. leaf through:
to quickly turn the pages of a book or a magazine, reading only a little of it;