advertising
谈谈advertise、advertisement和advertising的用法
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Advertisements广告英语
• Taste its strong atmosphere of milk， just like silk fly around you.
即使每人每天一百多美元，我们那令人终生难忘的极富刺激的旅行仍然便宜。
ห้องสมุดไป่ตู้
4. Simple Sentences
Eg1. Coca-Cola is it． 还是可口可乐好！ Eg2. Fresh Up With Seven-Up. 饮七喜，添精神。 Eg3. Introducing FITNESS magazine. It’s about health，it’s about exercise，it’s about your image，your energy，and your outlook． 向您推荐《健康》杂志：关注健康，锻炼，形象， 精力，展望。
Visual Attraction
视觉吸引篇
Poster Advertisement 海报广告
Alphonse Mucha(慕夏/ 穆夏) （1860-1939）was a Czech [tʃek](捷克）Art Nouveau painter,known best for his distinct（独特的） style. He produced many paintings, illustrations（插画）, advertisements, postcards, and designs.
advertise的用法总结大全
advertise的用法总结大全（学习版）编制人：__________________审核人：__________________审批人：__________________编制学校：__________________编制时间：____年____月____日序言下载提示：该文档是本店铺精心编制而成的，希望大家下载后，能够帮助大家解决实际问题。
文档下载后可定制修改，请根据实际需要进行调整和使用，谢谢!并且，本店铺为大家提供各种类型的经典范文，如英语单词、英语语法、英语听力、英语知识点、语文知识点、文言文、数学公式、数学知识点、作文大全、其他资料等等，想了解不同范文格式和写法，敬请关注!Download tips: This document is carefully compiled by this editor.I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!In addition, this shop provides various types of classic sample essays, such as English words, English grammar, English listening, English knowledge points, Chinese knowledge points, classical Chinese, mathematical formulas, mathematics knowledge points, composition books, other materials, etc. Learn about the different formats and writing styles of sample essays, so stay tuned!advertise的用法总结大全advertise的意思advertise的简明意思v. 登广告；宣传；告知英式发音 ['ædvətaɪz] 美式发音 ['ædvərtaɪz]advertise的词态变化为:名词: advertiser 过去式: advertised 过去分词: advertised 现在分词: advertising 第三人称单数: advertisesadvertise的详细意思在英语中，advertise不仅具有上述意思，还有更详尽的用法，advertise作动词 v. 时具有登广告，做广告;宣扬，宣传，为...宣传;为...做广告;通告，通知;使显眼，使突出;进行广告宣传;征聘，征求;展现（自己的事）;公布，公告等意思，advertise的具体用法用作动词 v.advertise是英式拼法; 在美国多数人也写成advertise,少数人则把它拼写成advertize。
Advertising
5.Good teeth, good health.
6. Mosquito bye bye bye.
Pesticide(杀虫剂)
Advertisement
advertisement[英]ədˈv ɜ:tɪsmənt[美]ˈ ædvərˈta ɪzmənt
n.
Advertisement helps to sell goods.
Say the truth Be creative Be attractive Famous person ……
What's the advantages and disadvantages of ads ?
Advertisement With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are chepper. Advertisements also provide money for newspapers, magazines, radios and TV stations, etc.. But there are also some opinions against advertising. Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroment. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
英语作文advertising
Advertising is a powerful tool in the modern world,shaping consumer behavior, promoting products,and influencing public opinion.It is a multifaceted industry that encompasses various forms of communication,from traditional media such as television, radio,and print,to digital platforms like social media,search engines,and mobile apps.The Role of Advertising in SocietyAdvertising plays a crucial role in society by informing consumers about new products and services,promoting brands,and creating awareness about social issues.It helps businesses to reach a wider audience and compete in the market.Furthermore,advertising can also contribute to the economy by creating jobs in the creative,marketing,and media sectors.Types of Advertising1.Print Advertising:This includes advertisements in newspapers,magazines,and other printed materials.It is a traditional form of advertising that still holds relevance in certain markets.2.Broadcast Advertising:Television and radio commercials are examples of broadcast advertising.These mediums can reach a large audience and often use audiovisual elements to engage viewers and listeners.3.Outdoor Advertising:Billboards,transit ads,and other forms of outdoor media are used to target consumers in public spaces.4.Digital Advertising:With the rise of the internet,digital advertising has become increasingly prevalent.This includes display ads,search engine marketing,social media ads,and email marketing.5.Direct Marketing:This involves direct communication with consumers,often through mail,email,or telephone,to promote products or services.The Impact of AdvertisingAdvertising has both positive and negative impacts.On the positive side,it can:Inform:Provide consumers with information about new products and services. Influence:Guide consumer choices and preferences.Entertain:Many advertisements are creative and engaging,providing entertainmentvalue.However,there are also negative aspects:Misleading Information:Some advertisements may provide false or exaggerated information to consumers.Overconsumption:Advertising can encourage excessive consumption,leading to environmental and economic issues.Cultural Impact:It can influence societal values and norms,sometimes promoting materialism and unrealistic expectations.Ethical Considerations in AdvertisingEthical advertising is essential to maintain trust between consumers and businesses. Advertisers must ensure that their messages are honest,transparent,and respectful of cultural differences.Regulators and industry bodies have established codes of conduct to guide ethical practices in advertising.The Future of AdvertisingWith advancements in technology,the future of advertising is likely to be even more personalized and interactive.Artificial intelligence and big data analytics will enable advertisers to better understand consumer behavior and preferences,allowing for more targeted and effective campaigns.In conclusion,advertising is a complex and influential industry that plays a significant role in our daily lives.As consumers,it is important to be aware of the impact of advertising and to critically evaluate the messages we receive.As businesses,it is crucial to engage in responsible and ethical advertising practices to build trust and maintain a positive brand image.。
Advertisement广告专业术语_中英文)
广告专业术语-中英文AAAA America Association of Advertising 美国／广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户策划Account Services 客户部Advertise 广告主Advertising Department 企业广告部agency 广告代理商Art Director 美术指导Assistant Partner 董事助理bid [bid] 广告竞标business-to-business advertising (B2B advertising) B2B广告brand image 品牌映象capitalism 资本本主义，资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比较广告consumer advertising 消费品广告consumerism 消费模式customer 顾客Chief Executive Officer(CEO) 首席执行长官Chief Financial Officer(CFO ) 首席财务官client 客户Copywriter 广告撰告人Creative Department 创作部Creative Director 创意总监deceptive advertising 虚假广告department 部门design 设汁稿data 数据director 主管end-user 最终用户、实际使用者industrial advertising 工业广告institutional advertising 社团机构广告Management Supervisor 管理监督Market share 市场占有率Marketing 营销Media Department 媒介部media planning 媒体策划media 媒介national advertising 全国性广告noncommercial advertising 非商业广告pitch 提案professional advertising 业服务型广告public service advertising(PSA) 公益广告puffery 吹捧式的广告qualitative 定性的quantitative 定量的Research Department 调查部retail advertising 零售商广告Sister agency 同属同-集团的广告公司supplier 制作公司Traffic Department 流程协调部Brainstorming 头脑风暴法Campaign 广告攻势Commercial 影视广告片coupon 赠券、折价券logo 品牌标识magazine 杂志media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体)metropolitan 大都会的outdoor 户外媒体promotion 推广用品public relations(PR．) 公共关系radio 广播媒体Situation Analysis 背景分析Slogan 广告口号Television program 电视节目Website [websait] 主页，网站Drive-time 交通高峰时间So big 做大Numbers 数据Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)Code 编号debranding 品牌屏蔽测试depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组) fatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组interview 访谈market research 市场调查mystery shopping 以购物为掩护的调查observation 观察panel 重复凋查样本群participant 参与者population 总人口，总体sample 抽样误差skew 歪曲survey 调查tabulation 统计制表boil down to 归结为hard-and-fast 明确易懂pretty much 大致上analysis 分析community relation 社区关系competitor 竞争者、对于content integration 软性广告cost effective 广告成本效益creative 创意government relations 政府关系grass roots marketing 贴身式营销industry 行业integrated marketing communication 整合营销传播litigation 起沂，诉讼markets 市场组合media service 媒介代理merger 企业合并online advertising 在线广告point-of-purchase （pop）焦点广告position 定位print 平面广告媒体publics 公众群体strategic philanthropy 策略性公益事业strategy 策略、策划target audience 目标受众web design 网站设计digital 数字化co-marketing 联袂营销conference 会议consulting 咨询corporate identity 企业识别culture-specific 文化(民族)特性demographic marketing 人口统汁特征营销direct mail(DM) 直邮广告direct marketing 直销event planning 活动策划exhibition stand 展台integrated branding 整合品牌传播internal corporate communications 企业内部沟通investor relations 股东关系nontraditional 非传统的packaging 包装product placement 产品涉入promotion 活动psychographic 心理统汁的retail 零售retail space 零售市场区域sales promotion 促销活动sponsorship 赞助trade channels 业务渠道vertical publications 行业刊物viral marketing 传染式营销best face forward 展现最佳面貌speak with One voice 统一传播口径the edge 优势top to bottom 自上而下Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版Car card [ka：ka：d] 车厢广告Counter advertising 异议式、对抗式广告Display advertisement 陈列式广告Electric spectacular 霓虹灯广告Free-standing insert 非装订广告插页House organ 企业专刊(杂志)Insert 广告插页Island display(超市内)堆头式陈列mail-order advertising 邮购广告network 电(视)台网out-of-home advertising 家外媒体painted bulletin 手绘广告牌panel 广告牌pass-along reader 传阅读者poster panel 用印刷画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体(非大众传媒) vehicle 广告载体count out 清点，算出make it through the day 过一整天pass．．．off to 把……给出pass-along reader 传阅读者poster panel 用印刷四画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体vehicle 广告载体count to 清点，算出make it through the day 过一整天pass．．．off to 把……给出ad planning 广告策划admen 广告人appeal 诉求consumer behavior 消费者行为copy platform 文案大纲creative stratgy 创意策略DAGMAR 广告效果评估体系Day part 时段Decay constant 衰退常数hierarchy-of-effect theory 效果层级理论infomercial 电视直销节日market profile 市场状况market segmentation 市场细分persuasion process 劝服过程primary demand advertising 品类诉求广告product-related segmentation 产品消费量细分seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销，感受型广告strategic planning 战略策划teaser campaign 悬念式(调味)广告攻势rule-of thumb 经验法则brand manager 品牌经理corporate advising 企业广告family brand 多品类品牌generic brand 非名牌(产品)green advertising 绿色策略式广告image advertising 形象广告line 产品系列name-brand 名牌national brand 全国性品牌parity 同等private brand 零售商自有品牌product different 产品差异product management品牌管理product positioning 产品定位reference group 参照组tagline (广告)行动口号top -the -line 顶级的trade character 吉祥物utility 好处，用途really do something with 确实能用它做些文章zccumulation 受众数(特定周期内)audience duplication 重复受众brand development index 品牌成长指数category development index(CDI) 销量成长指数coverage 覆盖率，覆盖范围cumulative coverage 累计（总）覆盖率exposure 告显露次数frequency 广告频次gross audience 受众总量gross impression 总印象gross rating points 总收视点loyalty index 忠诚度mags 杂志(简写)media concentration theory 媒体集合理论media dominance theory 媒介优势理论media plan 媒体计划net unduplicated audience 受众participation 参与program delivery rate 节目到达率reach 到达turnover 受众流失overall 全部的rerunning numbers 复核---的数据archetype 标准受众，原型availability 空余时段back- to-back 广告连播chain break 节目提示标板circulation 发行量continuity 持续型排期continuous advertising 持续型广告fresh 新颖的fringe time 非黄金时段holding power 节目(频道)凝聚力holdover audience 既有观众inherited audience 既有观众open end 节日提示语广告时段piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期roadblock 拦路广告run-of-schedule(ROS) 非指定时段staggered schedule 交错排期wave scheduling 波浪式排期wear out 广告磨损ln lieu Of 代替buried position 被淹没的广告位column inch 栏／英寸(报纸广告单位) double truck 双页／，告(跨页) facing 一个广告牌(户外媒体单位) franchised position 专用广告位置insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位lifestyle segmentation 生活形态细分local advertising 地方性广告make good 补偿广告media buy 媒体购买media buying service 媒体购买代理narrow casting 小范围播放(窄播) preferred position 首选广告版位readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位split run 分版刊登spread[spred] 杂志跨页card rate 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点成本cost per thousand(CPM) 每千人成本earn rate 媒体折扣价flat rate 统一价格grid card 电波广告刊例guaranteed circulation 承诺发行量horizontal publication 横向出版物AA（Account Assistant）客户助理Action Plan 行动方案AD（Account Director）客户总监Add Value 附加价值Ads（Advertisement）广告Advertorial付费软文AE（Account Executive）客户代表、客户主任Agency 代理商AM（Account Manager）客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介（附在新闻稿后面的关于该公司的简短介绍）Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU （Business Unit）业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 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传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置（装饰）Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM （Direct mailing ）直邮Domain Name Registration 域名注册Donation捐赠EC（East China)华东Editorial Calendar媒体刊登计划Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料（数字或其他材料）FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG（Grand China）大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt （Government）政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR（Institute of Public Relations）英国公共关系协会IPRA（International Public Relations Association）国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV （Individual Software Vendor）独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA（ Large Account）大客户LE （Large Enterprise）大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm（Marketing Communications）营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB（Medium business）中客户MC（Master of Ceremonies）主持人MC（Middle China）华中MD（Managing Director）董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI（Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC（North China）华北NE （Northeast China）东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW（Northwest China）西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP（Out-of-Pocket）杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV（One Voice）一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA（Public Relations Society of America）美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE（Senior Account Executive）高级客户代表、高级客户主任SAM（Senior Account Manager）高级客户经理SB （Small business）小客户SC（South China）华南Scope Management范畴管理Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV （Share of Voice）分享声音Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供应商Survey调查SW（Southwest China）西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD （To be Detail）需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供应商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP（Vice President）副总裁VSB （Very small business）特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球。
Advertisement高中英语作文_高中英语作文_
Advertisement高中英语作文写作作为英语教学的一个重点与难点一直为师生所关注。
但在实际的英语学习过程中,一些学生将更多的时间投入到见效较快的词汇、英语阅读等部分,而忽略了英语写作问题。
下面是小编为你整理的Advertisement高中英语，希望你喜欢!Advertisement高中英语作文篇1Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。
advertising 广告介绍.ppt
Examples
Spend a dime, Save you time(电器广告) Never late on Father’s Day (礼品广告) • Anything is possible.
“一切皆有可能” （李宁服饰）
這不是一段旅程，旅程總有終點，但我們會 繼續。世界在轉，我們也隨著轉變，當計劃 消逝，夢成為主宰。無論我去哪，都有你， 我的幸運，我的命運，我的未來，無可取代 。
Thank you
9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。 2020/11/72020/11/7Saturday, November 07, 2020
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高一英语Advertising课件4
Welcome to the unit
Brain storming
• • • • Are you interested in advertisements? Why do you like them? Do you think some of them are well-designed? If you have the chance, do you want to be an ads-designer? • Suppose you are an ads-designer, how will you design your advertisement?
There is hope for us all!
Types of advertisements
Commercial advertisements To promote a product or service Public service advertisements (PSAs) To educate people about health, sfects public welfare(个人或 群体的幸福)
persuasive
presentation It’s your chance!
let’s go
homework
• Get more information about ads. • Preview reading.
Project Hope aims to help young people who have dropped out return to School. It also aims to develop basic education in poor areas in China, especially in western China, with money that people donate. It has drawn great attention and gained support from all classes of society since it was founded in the late 20th century. Nowadays Project Hope pays special attention to providing for children of laid-off(下岗) workers in cities.
Unit 1 Advertising(短语和句型,语法
Unit 1 Advertising一、 Reading胡玉杰1. persuade sb (not) to do sth: persuade sb into(out of) doing sth:persuade sb that / of sth: 使某人相信……persuasion: [ p əˊsweiʒən] n . (1) 说服[U] (2) 信仰，信念persuasive: [p əˊsweisiv] adj. 有说服力的① How can we persuade her to come out with us?② We persuaded him out of buying unnecessary things.③ We are persuaded of the justice of her case. 我们相信对她案件的审理是公正的。
2. be meant to do sth: 旨在做……；应该做……① The program is meant to show the different stages of the progress.② I think the police are meant to protect people.3. altogether: adv. (1) 完全地；(2) 总之；(3) 总计① I don’t altogether agree with you.② The weather was bad and the food was dreadful. Altogether the holiday was very disappointing.天气又坏，吃的又糟。
总之，这次假日很扫兴。
③ You owe me 68.03 dollars altogether.4. innocent: adj. (1) 无罪的，清白的 (2) 天真的，纯真的innocence: n. 无罪，清白；纯真be innocent of sth: 没犯……罪He was innocent of murder. 他没犯谋杀罪。
广告学英文简介 Advertising
• Information
– Gutenberg’s movable type mechanized printing leading to mass communication.
• Promotion
– The Industrial Revolution led to surplus goods, improved transportation, and the need for new media.
Prentice Hall, © 2009 1-2
Questions We’ll Answer
• What is advertising and what are its key components? • What are advertising’s main roles, and what are the most important types of advertising? • Who are the key players in advertising? • How has advertising evolved, and how have these developments affected current advertising practice?
Visit the Site
Prentice Hall, © 2009
1-4
WHAT IS ADVERTISING?
Defining Modern Advertising
• A complex form of communication using objectives and strategies to impact consumer thoughts, feelings, and actions. • A form of marketing communication (all the techniques marketers use to reach their customers and deliver their messages).
广告英语资料汇总
广告英语资料汇总广告英语资料汇总：在今天的商业世界，广告起到了至关重要的作用，它是公司与消费者之间沟通的桥梁，能够促进商品和服务的销售。
以下是一些有关广告的常用英语表达和资料：1. 广告的定义：- Advertising is the activity or profession of producing information for promoting the sale of commercial products or services.- Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea.2. 广告的种类：- Print advertising：报纸和杂志广告，用于传统媒体。
- Online advertising：在线广告，如网站横幅广告、谷歌广告等。
- Outdoor advertising：户外广告，如广告牌、电子广告牌等。
- Radio advertising：广播广告，通过无线电媒体传达信息。
- Television advertising：电视广告，通过电视媒体传达信息。
- Social media advertising：社交媒体广告，如Facebook广告、Instagram广告等。
3. 广告的优点和目的：- Increase brand awareness：提高品牌知名度。
- Boost sales and revenue：提高销售和收入。
- Attract new customers：吸引新客户。
- Inform and educate consumers：向消费者提供信息和教育。
- Build customer loyalty：建立客户忠诚度。
雅思advertisement口语
雅思advertisement口语广告是现代社会中不可或缺的一部分，我们每天都会接触到各种各样的广告，比如电视广告、报纸广告、网络广告等等。
在雅思口语中，关于广告的话题也是常常出现的。
下面我们一起来看看，如何在雅思口语中谈论广告。
Part 11. Do you like advertisements?我认为广告是一种非常有用的营销手段，可以让人们了解到更多的产品和服务。
但是，有些广告可能会让人感到烦躁和厌烦。
2. What kind of advertisements do you frequently see?我经常看到的广告包括电视广告、网络广告、杂志广告、户外广告等等。
其中，我认为电视广告是最常见的一种。
3. Do you think advertisements on TV are effective?我认为电视广告是非常有效的，因为大多数人都会看电视，而且电视广告的制作质量很高，可以很好地吸引观众的注意力。
4. Do you think advertisements should be regulated by the government?我认为政府应该对广告进行一定的监管，以保证广告内容的真实性和合法性，避免虚假广告和误导性广告的出现。
Part 2Describe a memorable advertisement you have seen.你最记得的一则广告是什么？我最记得的一则广告是一则关于慈善的广告。
这个广告主要介绍了一位小女孩的故事，这个小女孩生活在非洲的一个贫困的村庄里，她的父母都因为疾病去世了，她现在只能靠自己生活。
广告让观众看到了这个小女孩的生活环境和艰苦的生活条件，同时也呼吁观众关注和支持慈善事业，帮助那些需要帮助的人们。
这个广告非常感人，让人们不仅理解了慈善的重要性，也让人们更关注了那些困难的人们的生活。
Part 31. What are the advantages and disadvantages of advertising?广告的优点是可以让人们了解到更多的产品和服务，帮助企业推广产品和增加销量。
advertisement 的用法及搭配
advertisement 的用法及搭配Advertisement is a powerful tool used by companies and businesses to promote their products or services. It plays a crucial role in attracting potential customers and increasing sales. In this article, I will explore the various uses and combinations of the word "advertisement" in different contexts.I. Introduction to the Word "Advertisement"The word "advertisement" is a noun that refers to a commercial message intended to promote a product, service, or event. It typically takes the form of a printed or broadcasted announcement, displayed in various mediums such as newspapers, radio, television, online platforms, or billboards. Advertisements are designed to capture attention and stimulate interest in order to generate sales or create brand awareness.II. Types of Advertisements1. Print AdvertisementsPrint advertisements come in various forms, including newspapers, magazines, brochures, flyers, and posters. They are static and use visuals and text to convey messages to potential customers. Printadvertisements are still widely used today in both traditional and digital formats.2. Radio AdvertisementsRadio advertisements utilize audio to convey messages. These advertisements are usually heard during breaks between programs and target listeners based on demographics and geographical locations. They are often repetitive, catchy, and memorable to make an impact on listeners.3. Television AdvertisementsTelevision advertisements are broadcasted during commercial breaks while viewers are watching their favorite shows or movies. They use visuals, audio, and storytelling techniques to create emotional connections with the audience. Television advertisements are known for their high production value but can be expensive to produce and air.4. Online AdvertisementsOnline advertisements are displayed on websites, social media platforms, search engines, and mobile applications. They can be in the form of banner ads, pop-up ads, video ads, or sponsored content. Online advertisements offer precise targeting options based on userdemographics, interests, and online behavior.5. Outdoor AdvertisementsOutdoor advertisements, also known as out-of-home advertisements, are displayed in public spaces such as billboards, bus shelters, subway stations, and digital screens. They aim to capture people's attention while they are on the move and are often used for brand awareness campaigns.III. Combinations and Phrases with "Advertisement"1. Advertisement campaign/marketing campaignAn advertisement campaign refers to a series of coordinated advertisements designed to promote a product or service. A marketing campaign encompasses a broader set of activities and may include advertisements, public relations, sales promotions, and other marketing efforts.2. Advertisement agencyAn advertisement agency is a professional service company that creates, plans, and executes advertisements on behalf of its clients. These agencies have creative teams that develop strategic campaigns, designvisuals, write compelling copies, and negotiate media placements.3. Advertisement effectiveness/ROI (Return on Investment)The effectiveness of an advertisement refers to its ability to achieve its intended objectives, such as increasing brand awareness, attracting new customers, or driving sales. ROI measures the profitability of an advertisement by comparing the costs incurred with the revenue generated as a result of the campaign.4. Native advertisementNative advertisements are designed to seamlessly blend in with the surrounding content, such as articles, videos, or social media posts. They aim to provide valuable and relevant information to the audience while promoting a product or service subtly.5. Display advertisementA display advertisement refers to visual advertisements that appear on webpages as banners, sidebars, or pop-up windows. These advertisements can be static images, animated banners, or interactive content and are commonly used in digital marketing strategies.IV. Ethical Consideration in AdvertisingAdvertising has a significant influence on society, and ethical considerations are essential when creating and disseminating advertisements. Advertisements should adhere to legal regulations, be honest, transparent, not misleading, and respect cultural diversity. Additionally, advertisements should be responsible in terms of presenting accurate information, avoiding offensive content, and targeting vulnerable populations.In conclusion, the word "advertisement" is a versatile noun that encompasses various types and combinations. Understanding the different uses and contexts allows businesses and marketers to craft effective advertising campaigns that resonate with their target audience while adhering to ethical standards. Whether it is through print, radio, television, online, or outdoor mediums, advertisements continue to shape the way products and services are promoted and consumed in the modern world.。
Advertising
（二）语法特色
• 1. 偏爱简单句 • 广告语言在形式上也具有鲜明特色，或行文工整，或对仗 押韵，朗朗上口，使人耳目一新，经久难忘。所谓“优秀 的商品广告无不以简短精炼而著称”。 • The taste is great.（雀巢咖啡） • Apple thinks different.(苹果电脑) • In touch with tomorrow.（东芝）
2.意译
• 指取原文内容而舍弃其形式，容许译者有一定的创造性。
翻译中通常考虑译文目标读者因文化而产生的阅读和理解 上的差异，出产的译文从读者角度看比较地道，可读性较 强。
• Ask for More. • 摩尔香烟，多而不厌。 • A diamond is forever. • 钻石恒久远，一颗永流传。
（三）修辞特色
• 19世纪的一位美国广告专家将广告称之为“印在纸上的推销员”。作
为一种目的性很强的语言，广告英语经常会使用一些文学中的修辞方 法，因此又被称为“半文学体”。这些修辞方法包括比喻，拟人，押 韵，夸张，双关等。各种修辞格赋予广告简洁，生动，幽默，形象等 特点，使广告语言成为一种具有独特魅力的语言艺术。
• 4. 巧用疑问句 • 疑问句式的特点就是口语色彩浓厚、浅显易懂，具有浓郁
的生活气息，没有距离感，在引起人们共鸣的同时，又不 留痕迹的突出了商品的特征。
• Where do you want to go today?(微软) • What should luxury cars be?(林肯汽车)
• 在国外的广告文案创作中，有一个为广告界认可的广告创作原 则：KISS——Keep it Short and Simple
Advertising
佳能相机防抖技术,如同将运动中的被摄物体固定 佳能相机防抖技术 如同将运动中的被摄物体固定. 如同将运动中的被摄物体固定
UPS:幻影快递员 来自印度尼西亚 幻影快递员
你最喜欢的歌手被盗版 杀害:Rhythm House在 杀害 在 线音乐
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广告的特点 广告不同于一般大众传播和宣传活动，主要表现在： 广告不同于一般大众传播和宣传活动，主要表现在： 1.广告是一种传播工具，是将某一项商品的信息，由这项商品的生产或经 广告是一种传播工具， 广告是一种传播工具 是将某一项商品的信息， 营机构（广告主）传送给一群用户和消费者； 营机构（广告主）传送给一群用户和消费者； 2.做广告需要付费； 做广告需要付费； 做广告需要付费 3.广告进行的传播活动是带有说服性的； 广告进行的传播活动是带有说服性的； 广告进行的传播活动是带有说服性的 4.广告是有目的、有计划，是连续的； 广告是有目的、 广告是有目的 有计划，是连续的； 5.广告不仅对广告主有利，而且对目标对象也有好处，它可使用户和消费 广告不仅对广告主有利， 广告不仅对广告主有利 而且对目标对象也有好处， 者得到有用的信息。 者得到有用的信息。 Advertising features Unlike mass media advertising and promotional activities, mainly in: 1. Advertising is a communication tool, is the information of a particular commodity from the commodity production or business organizations (advertisers) to a group of users and consumers; 2. Advertising need to pay; 3. Advertising is the dissemination activities carried out with a persuasive; 4. Advertising is a purposeful, planned, and is continuous; 5. Advertising is not only beneficial to advertisers, but also good for the target object, which enables users and consumers receive useful information
广告一词英文-advertise-和-advertising-区别
广告一词英文"advertise"和"advertising"区别篇一：理解广告第一部分1.广告的定义与分类自从人类有了物品生产与商品交换，就有了广告。
随着商品经济的发展，科技的进步和社会文化生活的不断丰富，广告已然渗透到我们的生活的每个角落。
特别是当代新媒体的出现，让广告更加无时不有，无处不在。
甚至有人夸张地说：“我们呼吸的空气是由氧气、氮气和广告组成的。
”无疑，在现代社会中，广告成为了我们生活的一部分，并深刻地影响和改变着我们的日常生活和思想观念。
与此同时，迅速发展的广告业也给年轻的广告学科研究不断带来新的课题和挑战。
概念的厘清是我们认识和建构学科知识框架的基础，对于“广告”用简单的“广而告之”来解释未免显得太过稚嫩。
学科的研究和发展，向来是一个历史的积累过程，我们不妨站在前人的肩膀上，从广告的词源和概念的演变入手，在回顾与探索中，不断接近广告的本质。
另外，由于商业广告是广告的主要形式，而且其更能体现广告本质的特征，本文出现的有关广告的讨论一般围绕商业广告而展开。
【“广告”的词源】“广告”是英文“advertising”的译名。
这个英文单词来源于拉丁文adverture，其意思“唤起大众对某种事物的注意，并诱导大众向一定方向的一种手段。
”中古英语时代（约公元1300—1475年），其演变为advertise，含义衍化为“使某人注意到某件事”，或“通知别人某件事，以引起他人的注意”。
17世纪末，由于英国工业革命的兴起和发展，大规模的商业活动开始普及，进而由静态的advertise演进为动态的advertising（广告活动），这才具有了现代广告的涵义。
在当时的报纸上，在商业信息的标题中就经常出现“advertisement”字样，表示“通告，以引起读者注意”的意思。
需要指出的是，从词性角度来看，一般认为，advertisement（名词）指一则具体的广告作品，而advertising（进行时）是指代一系列的完整的广告活动。
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idioms and expressions
6.shout out: to utter a very loud voice;
（突然）大声喊； 突然）大声喊； E.g. She shouted out in delight. 她高兴得大声喊叫起来。 她高兴得大声喊叫起来。 I can hear you all right; there's no need to shout out. 我能听得清楚，你不必嚷出来。 我能听得清楚，你不必嚷出来。
idioms and expressions
5. Be describe as: to be convey an idea or impression of; characterize; 说成， 说成，被称为 E.g. He was described as being very clever. 人家说他非常聪明。 人家说他非常聪明。
the definition of advertising the basic features of an Ad the history of advertising
Self-study Materials Self-study materials Reference Books
1.《 1.《世界著名广告作品分析 》 祁聿民 许之敏 著 经济科学出版社 国防工业出版社
form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them.
You can find them… You can find them…
2.《广告英语阅读欣赏 》宋宏 编著 2.《
Reference Web Sites
Homework homework
1. Vocabulary exercises of Page 144. 2. Read Text A.
她似乎一下子精力充沛起来。 她似乎一下子精力充沛起来。
idioms and expressions
3. At the beginning of: 在…开始的时候 开始的时候 at the end of 在…结束的时候 结束的时候
idioms and expressions
4. A great deal of: a large amount; much; a mass of; large numbers of; plentiful; abundant; substantive; vast; 大量的； 大量的； E.g.
我们必须查明他们处罚了谁。 我们必须查明他们处罚了谁。
idioms and expressions
11. Consist of: To be made up or composed;
由…组成 组成
A week consists of seven days.
一星期由七天组成。 一星期由七天组成。 The team consists of four Europeans and two Americans. 这个队由四个欧洲人和两个美国人组成。 这个队由四个欧洲人和两个美国人组成。
They still need a great deal more money to finish the project.
要完成这个项目，他们仍需大量资金。 要完成这个项目，他们仍需大量资金。
The matter caused her a great deal of trouble.
那件事给她带来很多麻烦。 那件事给她带来很多麻烦。
9. Point out: to tell someone about some information;
指出 E.g.
I feel I should point out how dangerous it is.
我觉得我应该指出其危险性。 我觉得我应该指出其危险性。
Did he point out where you were wrong?
翻阅 E.g.
The waiting room was full of people leafing through magazines.
候诊室里坐满了翻阅杂志的人。 候诊室里坐满了翻阅杂志的人。
idioms and expressions
2.(be) filled with: to make or become full; to use empty space;充满 E.g. The children’s minds are always filled with strange ideas. 孩子的头脑中总是充满了古怪的想法。 She seemed to be suddenly filled with energy.
Internet
Guessing
It’s about…?
Classic Sentences of Ads
摩托罗拉手机 Good to the last drop． 滴滴香浓，意犹未尽。 滴滴香浓，意犹未尽。 百事可乐 Poetry in motion, dancing close to me． 百事可乐 动态的诗，向我舞近。 动态的诗，向我舞近。 We lead. Others copy． 丰田汽车 我们领先，他人仿效。 我们领先，他人仿效。 Ask for more. 理光复印机 渴望无限。 渴望无限。 Intelligence everywhere. 麦斯威尔咖啡 智慧演绎，无处不在。 智慧演绎，无处不在。
飞机不会完全代替火车。
It would be difficult to find a man to take the place of the present manager.
找一个人来代替现在的经理是不容易的。
idioms and expressions
8. Pass on: to give to or transfer possession of;
revision
Take up 开始从事 Storybook romance 像故事书里一样美好的爱情 Brush sb. Off 打发 File one’s income tax returns 个税申报
idioms and expressions
1. leaf through:
to quickly turn the pages of a book or a magazine, reading only a little of it;
Contents
Warm-up Activities Text A of Unit 5 Conclusion of Today Homework
Warm-up Activities
discussion
Discussion
Which one do you prefer? Why?
discussion
Newspapers
Magazines
You can find them… You can find them..
Advertising Walls / Billboards
You can find them… You can find them…
Radio
Television
You can find them… You can find them…
discussion
Discussion
What are the basic features of an advertisement?
Basic Features of Basic features of an ad an Ad An advertisement at least has three basic features as the following: paid for delivered to people via mass-media attractive and attempting to persuade
Appearance of advertising agencies in U.S.A Advertising became a highly specialized profession ( After the Civil War )
Conclusion conclusion
We have learned…
Discussion
Could you give a brief definition to advertisement? Where can you find advertisements?
advertisement
Advertisement
Advertisement is an action or
History of Advertising History of advertising
Public hawking in ancient Greece 1478 The first printed advertisement The industry revolution A new kind of advertising ( In the 18th and 19th century ) England William Caxton
传递； 传递； E.g.
Through the efforts of the teachers, knowledge is passed on from generation to generation.
通过教师的努力，知识一代又一代地传了下去。 通过教师的努力，知识一代又一代地传了下去。
idioms and expressions他有没有指出你什么地方错？ 他有没有指出你什么地方错了？