黑龙江省会展旅游开发研究

黑龙江省会展旅游开发研究

摘要

随着我国社会市场经济的不断快速发展，会展旅游行业的发展规模和服务范围也随之得到了不断的扩大提升。会展旅游的良性发展将有利于助推城市及区域经济的可持续的发展，是旅游活动表现方式中的一种较高级和特殊的层次，可以带来较好的经济效益、社会效益和生态效益。本文在对国内外会展旅游研究的发展进程、会展旅游相关概念内涵、特征和功能等进行了充分的掌握下，并在对黑龙江省会展旅游发展现状了解的基础上，从中找出了黑龙江省会展旅游开发中存在的一些问题，最后针对这些问题提出黑龙江省会展旅游及产品开发的新思路和优化的对策，从而希望通过对黑龙江省会展旅游开发的研究促进黑龙江省会展旅游能够健康、有序、快速地向前发展，让会展旅游成为黑龙江省旅游业发展中其的又一独特的发展动力，进而为黑龙江省旅游业做出更大的贡献。

关键词：会展旅游；开发；黑龙江省

Abstract

With the rapid development of China's social market economy, the development scale and service scope of the exhibition tourism industry have been continuously expanded and improved. Healthy development of mice tourism will help boost the city and the sustainable development of regional economy, is a travel activity expression of a higher level and the level of the special, can bring good economic benefit, social benefit and ecological benefit. Based on the development of mice tourism at home and abroad research process, mice tourism related concept connotation, features and functions of the fully grasp, and in the know about the current situation of the development of mice tourism in Heilongjiang province, on the basis of find the some problems existed in the development of mice tourism in Heilongjiang province, finally aimed at these problems puts forward the mice tourism of Heilongjiang province and the new ideas of product development and optimization of countermeasures, so as to hope that through the research on mice tourism development in Heilongjiang province to promote the mice tourism of Heilongjiang province to healthy, orderly and developing rapidly, Let mice tourism become another unique driving force in the development of Heilongjiang's tourism industry and make greater contribution to Heilongjiang's tourism industry.

Key words: exhibition tourism; development; Heilongjiang province