Luxury goods in China
中国奢侈品市场英语作文标题
中国奢侈品市场英语作文标题Luxury Market in China - 中国奢侈品市场The luxury market in China has been growing rapidly in recent years, driven by the country's rising middle class and their increasing purchasing power. The market is expected to continue to expand, with China projected to become the world's largest luxury market by 2025.中国奢侈品市场近年来迅速增长，受到中国不断增长的中产阶级和他们日益增长的购买力的推动。
预计该市场将继续扩大，到2025年中国有望成为世界上最大的奢侈品市场。
1. What are the factors contributing to the growth of the luxury market in China? - 什么因素促进了中国奢侈品市场的增长？There are several factors contributing to the growth of the luxury market in China. Firstly, the rising middle class in China has led to an increase in disposable income and a greater willingness to spend on luxury goods. Secondly, the Chinese government has implemented policies to encourage domestic consumption, which has also contributed to the growth of the luxury market. Finally,the growth of e-commerce and social media has made it easier for Chinese consumers to purchase luxury goods online.有几个因素促进了中国奢侈品市场的增长。
中国消费奢侈品英语作文
中国消费奢侈品英语作文I have always been fascinated by the Chinese obsession with luxury goods. It seems that no matter where you go in China, you will always find people flaunting their designer handbags, luxury watches, and expensive cars. It's as if owning these items is a status symbol, a way to show off one's wealth and success.The Chinese are known for their love of luxury brands such as Louis Vuitton, Gucci, and Chanel. These brands hold a special allure for the Chinese consumer, who sees them as a mark of sophistication and taste. It's not uncommon to see long lines outside of luxury stores in China, with people eager to get their hands on the latest designer goods.But this obsession with luxury comes at a cost. Many Chinese consumers are willing to go into debt in order to afford these expensive items. It's not uncommon for people to spend their entire month's salary on a single luxuryhandbag or watch. In a society where saving face is so important, it's no wonder that people are willing to go to such lengths to keep up appearances.The rise of e-commerce has only fueled the Chinese appetite for luxury goods. With the click of a button, people can now purchase designer items from the comfort of their own home. This has made luxury goods more accessible than ever, and has only served to further fuel the obsession with luxury in China.Despite the high cost, many Chinese consumers see luxury goods as an investment. They believe that these items will hold their value over time, and can even be passed down to future generations. In a society where material possessions hold so much importance, it's no wonder that people are willing to spend so much on luxury items.In conclusion, the Chinese obsession with luxury goods is a fascinating phenomenon. It speaks to the importance of status and wealth in Chinese society, and the lengths thatpeople are willing to go to in order to maintain their image. While the love of luxury may come at a high cost, for many Chinese consumers, it's a price worth paying.。
中国奢饰品增长的原因英文作文
中国奢饰品增长的原因英文作文The growth of the luxury goods market in China has been remarkable in recent years, and several factors contribute to this trend.Firstly, China's rapidly growing economy has led to a significant increase in disposable income among its population. As people's purchasing power rises, they are more inclined to spend on luxury items as a symbol of status and wealth. This phenomenon is particularly evident among the emerging middle class and affluent young professionals who prioritize luxury goods as a way to showcase their social standing.Additionally, the cultural significance of luxury brands plays a crucial role in their popularity in China. Historically, luxury items have been associated with prestige and exclusivity, making them highly desirable among Chinese consumers. The allure of owning products from renowned luxury brands such as Louis Vuitton, Gucci, and Chanel goes beyond their material value; it reflects a sense of sophistication and refinement deeply ingrained in Chinese culture.Furthermore, the rise of digitalization and e-commerce has significantly expanded the reach of luxury brands in China. Online platforms provide convenient access to a wide range of luxury products, allowing consumers from both urban and rural areas to indulge in their purchasing desires. The prevalence of social media influencers and celebrity endorsements further amplifies the visibility of luxury brands, influencing consumer preferences and driving demand.Moreover, the evolving tastes and preferences of Chinese consumers have contributed to the diversification of the luxury market. While traditional luxury items such as handbags, watches, and jewelry remain popular, there is a growing demand for experiential luxury, including high-end travel, fine dining, and luxury services. This shift reflects a broader cultural shift towards valuing experiences over material possessions, presenting new opportunities for luxury brands to cater to evolving consumer demands.In addition to domestic factors, China's increasing influence on the global stage has also fueled the growth of its luxury market. As Chinese consumers travel abroad more frequently, they are exposed to international luxury brands and trends, shaping their preferences and consumption habits. This cross-border exchange of culture and commerce further stimulates demand for luxury goods within China, creating a symbiotic relationship between the domestic and global luxury markets.In conclusion, the growth of the luxury goods market in China can be attributed to a combination of economic prosperity, cultural appreciation for luxury, technological advancements, shifting consumer preferences, and globalization. As China continues to emerge as a powerhouse in the global economy, the demand for luxury goods is expected to remain robust, presenting lucrative opportunities for luxury brands seeking to capitalize on this burgeoning market.。
中国奢侈品市场增长的英语作文
中国奢侈品市场增长的英语作文The rapid economic growth and the rising affluence of the Chinese middle class have fueled the remarkable expansion of the luxury goods market in China over the past two decades. China has emerged as one of the world's largest and most dynamic luxury markets, presenting immense opportunities for global luxury brands. The Chinese consumers' strong appetite for luxury products, driven by a combination of factors, has transformed the luxury landscape both domestically and internationally.One of the key factors contributing to the growth of the Chinese luxury market is the country's impressive economic performance. China's sustained economic growth, with its GDP expanding at an average annual rate of around 8-10% in the past two decades, has resulted in a significant expansion of the middle-class and high-net-worth populations. As incomes have risen, Chinese consumers have become increasingly willing and able to spend on luxury goods, seeking to display their newfound wealth and social status.Moreover, the Chinese millennials and the post-90s generation havebecome a driving force behind the luxury consumption trend. This younger demographic, raised in an era of economic prosperity, has developed a strong affinity for luxury brands and a desire to embrace the associated lifestyle and social status. Influenced by social media and global trends, these young Chinese consumers are more brand-conscious, fashion-forward, and willing to spend on premium products, fueling the rapid growth of the luxury market.The burgeoning Chinese middle class, with its growing disposable income and aspirations for a higher quality of life, has also been a significant contributor to the luxury market's expansion. As this segment of the population seeks to emulate the consumption patterns of the affluent, they have become increasingly drawn to luxury goods as a means of self-expression and social signaling. The desire to own and display luxury items has become a symbol of success and social status, driving the demand for high-end products among the Chinese middle class.Furthermore, the Chinese government's efforts to promote domestic consumption and reduce the country's reliance on exports have also played a role in the luxury market's growth. The government's policies, such as reducing import tariffs and encouraging consumer spending, have made luxury goods more accessible and affordable for the Chinese population, further fueling the demand for these products.Additionally, the growing popularity of online shopping and the rise of e-commerce platforms have significantly expanded the reach and accessibility of luxury brands in China. Chinese consumers, particularly the younger generations, have embraced the convenience and the wide selection offered by online luxury retail, allowing them to easily purchase their desired luxury products from the comfort of their homes.The luxury brands, in turn, have recognized the immense potential of the Chinese market and have been actively adapting their strategies to cater to the unique preferences and behaviors of Chinese consumers. Many global luxury brands have established a strong presence in China, opening flagship stores in major cities, tailoring their product offerings to local tastes, and leveraging digital platforms to engage with their Chinese clientele.However, the Chinese luxury market is not without its challenges. The recent economic slowdown, the ongoing trade tensions, and the COVID-19 pandemic have all had a significant impact on the luxury industry in China. The global health crisis, in particular, has disrupted supply chains, reduced international travel, and dampened consumer sentiment, leading to a temporary slowdown in luxury sales.Despite these challenges, the long-term outlook for the Chineseluxury market remains promising. As the Chinese economy continues to grow, and the middle class and high-net-worth individuals expand, the demand for luxury goods is expected to remain robust. Furthermore, the increasing emphasis on domestic consumption and the rise of the e-commerce ecosystem are likely to continue fueling the growth of the luxury market in China.To capitalize on these opportunities, luxury brands will need to adapt their strategies to better align with the evolving preferences and behaviors of Chinese consumers. This may involve enhancing digital engagement, developing localized product offerings, and strengthening their brand presence in the Chinese market. Brands that can effectively navigate the nuances of the Chinese luxury landscape and deliver a compelling value proposition to their target consumers are poised to reap the rewards of this dynamic and rapidly expanding market.In conclusion, the growth of the Chinese luxury market has been a remarkable success story, driven by the country's economic prosperity, the rise of the affluent middle class, the influence of younger generations, and the government's supportive policies. While the market faces some challenges in the short term, the long-term potential remains immense, presenting a significant opportunity for global luxury brands to capitalize on the insatiableappetite of Chinese consumers for premium products and the associated lifestyle.。
中国奢侈销售英文作文
中国奢侈销售英文作文英文：Luxury sales in China have been on the rise in recent years. With the growing middle class and increasing disposable income, more and more Chinese consumers are willing to spend on luxury goods. However, the luxury market in China is also facing challenges, such as the crackdown on corruption and the shift towards online shopping.In my opinion, the Chinese market is very important for luxury brands. With the huge population and the growing economy, China has become one of the largest markets for luxury goods. Therefore, luxury brands need to understand the Chinese consumer and tailor their products and marketing strategies to meet their needs.One of the challenges for luxury brands in China is the crackdown on corruption. The government's anti-corruptioncampaign has had a significant impact on the luxury market, as many officials and businessmen have been banned from buying luxury goods. As a result, luxury brands need tofind new ways to reach their target consumers.Another challenge is the shift towards online shopping. Chinese consumers are increasingly turning to e-commerce platforms such as Alibaba's Tmall and to buy luxury goods. Therefore, luxury brands need to have a strong online presence and provide a seamless shopping experience for their customers.Despite the challenges, the Chinese luxury market still offers great opportunities for luxury brands. For example, Chinese consumers are willing to pay a premium for products that are perceived as high quality and prestigious. In addition, Chinese consumers are also interested in unique and personalized products that reflect their individuality.Overall, luxury brands need to be flexible and adaptable in order to succeed in the Chinese market. By understanding the Chinese consumer and embracing newtechnologies and channels, luxury brands can continue to thrive in this dynamic and ever-changing market.中文：中国的奢侈品销售近年来一直保持增长。
中国奢饰品市场的增长趋势的原因英语作文
中国奢饰品市场的增长趋势的原因英语作文The Reasons for the Growth Trend of China's Luxury Goods MarketIn recent years, the luxury goods market in China has been experiencing a strong growth trend. This is largely due to a combination of economic factors, social factors, and changing consumer preferences. In this article, we will explore the reasons behind the growth trend of China's luxury goods market.One of the key reasons for the growth of the luxury goods market in China is the country's strong economic growth. Over the past few decades, China has experienced rapid economic development, leading to a significant increase in disposable income among Chinese consumers. As a result, more and more people in China now have the means to purchase luxury goods.In addition to economic factors, social factors have also played a role in driving the growth of the luxury goods market in China. In recent years, there has been a growing fascination with luxury brands among Chinese consumers. This is partly due to the influence of celebrities and social media, which have helped to create a culture of luxury consumption in China.Furthermore, changing consumer preferences have also contributed to the growth of the luxury goods market in China. As Chinese consumers become more sophisticated and discerning, they are increasingly seeking out high-quality, luxury products. This has led to a growth in demand for luxury goods in a wide range of categories, including fashion, accessories, cosmetics, and electronics.Another factor driving the growth of the luxury goods market in China is the country's rapidly expanding middle class. As more and more people in China move up the income ladder, they are able to afford luxury goods that were once out of reach. This has created a huge new market for luxury brands in China.Finally, the influx of international luxury brands into the Chinese market has also helped to fuel the growth of the luxury goods market. Many leading luxury brands have recognized the potential of the Chinese market and have opened stores in major cities like Beijing, Shanghai, and Guangzhou. This has made luxury goods more accessible to Chinese consumers and has further boosted demand for high-end products.In conclusion, the growth trend of China's luxury goods market can be attributed to a variety of factors, including economic growth, social factors, changing consumer preferences,the expanding middle class, and the presence of international luxury brands. As these trends continue, the luxury goods market in China is likely to continue to expand, offering new opportunities for both domestic and international luxury brands.。
关于中国奢侈品市场的英语作文
关于中国奢侈品市场的英语作文The luxury goods market in China has been experiencing rapid growth in recent years, fueled by the country's booming economy and the increasing purchasing power of its population. Chinese consumers are becoming more sophisticated and discerning, seeking out high-quality, prestigious brands to showcase their status and wealth.One of the key drivers of the growth in the Chinese luxury market is the rise of the middle class. As more Chinese people enter the middle class, they are able to afford luxury goods that were once out of reach. This has led to a surge in demand for luxury items such as designer clothing, accessories, and jewelry.Another factor contributing to the growth of the luxury market in China is the country's growing urbanization. As more people move to cities and urban areas, they are exposed to a wider range of luxury brands and products. This exposure has fueled a desire for luxury goods among Chinese consumers, who are eager to keep up with the latest trends and fashions.In addition, the rise of e-commerce in China has made it easier for consumers to access luxury goods. Online platforms such as Tmall and offer a wide range of luxury brands and products, making it convenient for Chinese consumers to shop for luxury items from the comfort of their own homes.Despite the growth of the luxury market in China, there are still challenges facing luxury brands in the country. One of the biggest challenges is the issue of counterfeiting, which remains a significant problem in China. Counterfeit goods not only undercut the sales of legitimate luxury brands, but also damage their reputation and brand image.Another challenge for luxury brands in China is the changing tastes and preferences of Chinese consumers. As the market becomes more saturated with luxury brands, it is becoming increasingly important for brands to differentiate themselves and offer unique products and experiences to attract consumers.Overall, the Chinese luxury goods market presents a wealth of opportunities for brands looking to tap into this lucrative market. By understanding the needs and preferences of Chinese consumers, and adapting their strategies accordingly, luxury brands can succeed in this dynamic and fast-growing market.。
clsa中国奢侈品增长分析英语作文
clsa中国奢侈品增长分析英语作文In recent years, the Chinese luxury goods market has experienced significant growth, driven by factors such as rising disposable incomes, changing consumer preferences, and increased access to international brands. This growth has also been fueled by the rapid expansion of e-commerce in China, which has made luxury goods more accessible to a broader segment of the population.One of the key drivers of the growth in China's luxury goods market is the country's rapidly expanding middle class. As more Chinese consumers enter the middle class, they have more disposable income to spend on luxury goods. In addition, the desire for luxury goods has become a status symbol in China, with many consumers willing to spend a significant portion of their income on luxury items to showcase their social status and wealth.Another factor contributing to the growth of the luxury goods market in China is the changing consumer preferences. In the past, Chinese consumers often preferred to purchase luxury goods while traveling abroad, but now they are increasingly buying these items within the country. This shift has beendriven by a number of factors, including the increasing availability of luxury brands in China, as well as the convenience and ease of purchasing luxury goods online.Furthermore, the rise of e-commerce in China has played a significant role in the growth of the luxury goods market. Online platforms have made it easier for consumers in both first and second-tier cities to access a wide range of luxury goods, and have also enabled international brands to reach a broader customer base in China. This has led to increased competition among luxury brands, as they strive to capture the attention of Chinese consumers and differentiate themselves in a crowded market.In conclusion, the Chinese luxury goods market has experienced remarkable growth in recent years, driven by factors such as the expanding middle class, changing consumer preferences, and the rise of e-commerce. As the market continues to evolve, it will be important for luxury brands to understand the unique characteristics of the Chinese consumer and tailor their strategies accordingly in order to capitalize on the significant opportunities that this market presents.近年来，中国的奢侈品市场经历了显着的增长，这主要受到可支配收入增加、消费者偏好改变以及国际品牌逐渐增加的影响。
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Chinese consumers' insatiable appetite for luxury goods and services appears unstoppable, with just 2 percent of the Chinese population responsible for one-third of the world's luxury items.As China's economic miracle continues and spreads across second- and third-tier cities, the market opportunities for all sorts of luxury goods and services are unfathomable.Luxury consumption in China now extends way beyond well-known car, clothing and jewelry brands. For example, the luxury jet market in China is the fastest-growing in the world, even outstripping that of the United States, with a market share of 25 percent. This trend appears set to continue, with 20 to 30 percent growth expected in China, compared with only 2 to 3 percent in the US.But more important, China's luxury jet market growth represents a major development in the private consumption of luxury items.China's high-quality red wine market also provides tangible evidence of the growth in private consumption of luxury goods. In 2013, China became the largest market for red wine in the world, even overtaking the French, with 1.86 billion bottles quaffed in China last year. Over the past five years, China's red wine consumption has grown 136 percent.But far more attention is still paid to the visible signs of Chinese consumers' luxury shopping.Public consumption of such expensive, sumptuous global luxury brands such as Prada and Armani is easily explained by the desire to "gain face" and publicly display social climbing through material possessions. Consequently, celebrity endorsement features heavily in the marketing of such luxury itemsPrivate consumption of luxury items is, however, less well understood. According to my ongoing consumer research in this area, it is "self-reward" that lies behind consumer motivation in this area.Chinese consumers who have experienced rapid financial and economic gains appear particularly prone to the need to reward themselves for their success. But this has little to do with "gaining face" and impressing others and much more to do with the need for personal contentment.As a result, the marketing of privately consumed luxury items, from jets to red wine, needs to adapt from the strategies and associations often employed where public consumption is concerned.Private consumption of luxury items is often a far more rational, planned and, therefore, deliberate process.In consequence, it is imperative that tangible product features and attributes are central to any marketing campaign and that exciting emotional associations do not dominate.The spectacular growth of high-quality red wine consumption by the Chinese probably has a lot to do with perceived health benefits, for example, in combination with typical emotional associations such as prestige and sophistication.Luxury jets are also probably acquired for their immediate, rational rewards such as convenience and speed.Private consumption of luxury items in China is also likely to represent a more calm and reflective experience, in comparison with the excitement and frivolity often key to public consumption.As a result, celebrity endorsement and profligate use of bright, ostentatious colors should play little part in any private luxury building of brands in China.Finally, the growth in private luxury consumption in China is set to continue in part due to the maturity of the Chinese consumer and advancement of Chinese consumer culture generally.(The author is a visiting professor at the University of International Business and Economics in Beijing and a senior lecturer on marketing at Southampton Solent University's School of Business. The views do not necessarily reflect those of China Daily.)MIKE BASTIN查看译⽂中国消费者对奢侈品和服务有着狂热的购买欲。
商务英语案例展示：Luxury Consumption(奢侈品消耗)
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Chinese consumers go all the way to another country to buy luxury goods.
Chanel Timeless Classic Flap bag 3,100 euros≈3,839 $ in France 3,7000￥ ≈5850$ in China 34% difference The same situation as LV、Gucci and so on. In fact, luxury goods in China are not only priced high, but also rarely discounted. By contrast, it is common to see discounted luxury goods in certain foreign countries. An associate research shows that the Chinese people have spent the most on luxury goods overseas for several consecutive years.Leabharlann ￥175￥274.5
￥337.2
￥540
CIF (Cost Insurance and Freight)
Sales tax 5% Value-added tax 30%
MARKETING STRATEGY
MARKETING STRATEGY
Higher consumption power Psychological advantages High-end image Prestige value
中国奢侈品销售额增长的原因英语作文
中国奢侈品销售额增长的原因英语作文In recent years, China has witnessed a tremendous surgein the sales of luxury goods. This growth can be attributed to several factors that have transformed the Chinese market and consumer preferences. In this essay, we will explore the key reasons behind the increase in sales of luxury goods in China.Firstly, the rise in disposable income among Chinese consumers has played a significant role in driving the sales of luxury goods. As the country's economy has experienced rapid growth, more people have become affluent, leading to an increase in purchasing power. The Chinese middle class has expanded considerably, and they are willing to spend a significant portion of their income on luxury items as a symbol of their social status. With more disposable incomeavailable, both the frequency and value of luxury goods purchases have increased.Secondly, the changing demographics of Chinese consumers have contributed to the growth of luxury goods sales. China's younger generation, commonly referred to as millennials and Gen Z, have shown a strong inclination towards luxury brands. They are increasingly drawn to luxury goods as a means ofself-expression and personal identity. Moreover, these consumers place a high value on experiences and are willing to spend on luxury products to enhance their lifestyle and social image. As a result, luxury brands have adapted their marketing strategies to appeal to these young consumers, emphasizing the exclusivity, uniqueness, and aspirational value of their products.Another reason behind the growth in luxury goods sales is the increasing sophistication of Chinese consumers. As Chinese society becomes more globalized, consumers areexposed to international trends, fashion shows, and luxury brand campaigns. Social media platforms provide easy access to luxury lifestyles, fostering aspirational desires among consumers. Furthermore, Chinese tourists traveling abroad have been exposed to a broader range of luxury brands and high-end shopping experiences. Upon returning home, they continue to seek out these brands, both domestically and through e-commerce platforms. The craving for luxury experiences has become deeply ingrained, driving sustained sales growth in the Chinese market.Additionally, the rise of e-commerce and digital platforms has revolutionized the way luxury goods are marketed and sold in China. Online sales channels have expanded access to luxury goods, particularly in lower-tier cities where physical luxury stores may be less prevalent. E-commerce platforms offer convenience, competitive pricing, and exclusive online promotions, attracting a growing number of consumers. Brands have also embraced digital marketing,leveraging social media influencers and livestreaming to engage with consumers and create buzz around their products. The online luxury shopping experience has become immersive and interactive, fueling the growth of online sales in China.Furthermore, the Chinese government's efforts to combat corruption and bribery have had a positive impact on the luxury goods industry. Previously, luxury goods were often associated with bribery and extravagant gifting culture. However, recent anti-corruption initiatives have curtailed these practices, leading to a more legitimate and sustainable demand for luxury goods. Chinese consumers are now purchasing luxury items for personal use and self-reward, rather than as means of bribery or illicit gain. This shift has contributed to the long-term growth of the luxury goods market in China.In conclusion, the growth in sales of luxury goods in China can be attributed to various factors. These include rising disposable income, the changing demographics andpreferences of Chinese consumers, increasing sophistication, the rise of digital platforms, and the government's anti-corruption efforts. The combination of these factors has created a conducive environment for luxury brands to thrive and expand their presence in the Chinese market. As Chinese consumers continue to seek out luxury experiences and brands, the growth in sales of luxury goods is expected to persist in the foreseeable future.。
As recent as two years ago
As recent as two years ago, the growth of China’s luxury goods market seemed unstoppable. In 2011, CLSA, a brokerage and investment group, predicted sales of luxury goods in China would grow 25% a year and account for 19% of global demand by 2020. The prediction didn’t seem off the mark—China was already Louis Vuitton’s largest market at the time, while luxury jeweler Richemont saw a 57% increase in Asian sales in the fourth quarter of 2010. In December 2012, Bain & Co. reported that Chinese consumers accounted for 25% of global luxury sales, making them the world’s biggest purchasers of high-end goods.But fashion is a fickle industry, and so, too, are Chinese consumers, it seems. Fast fashion—the name given to retailers like H&M and Zara, who turn around runway-inspired looks at record speeds—is a phenomenon that may be on its way out here, but not so in Asia. According to CBRE, a commercial real estate services firm, fast fashion retailers are expanding more quickly than Asia’s once predictable luxury goods market, aided in part by an emerging middle class and a growing online fashion community. Elsewhere, the Financial Times has an early look at a forthcoming Ledbury Research report on luxury markets, which confirms that demand for pricey goods in China has slowed. “Uncertainty of the Chinese situation is definitely key–it’s unknown whether it’s temporary…or the beginning of a longer-term shift due to changing consumer tastes,”a Ledbury representative tells the FT.But if the interest in China’s new First Lady, Peng Liyuan is any indication, the decline may not be so temporary. After all, another factor contributing to the slowing growth of Asia’s luxury goods market, comprised mostly of European brands, is a growing interest in Asian designers, according to CBRE. Peng, whose fashions during an official state visit last month commanded national news, has been heralded for championing Chinese designers—a black coat she wore during the trip was quickly knocked off and sold online for a mere $80. Copycat coats, and even a fashionable new First Lady who favors no-name brands, aren’t likely to pose a serious or lasting threat to big conglomerates like LVMH in Asia. But they are shaking up luxury’s once solid grip on the market, and that’s exciting—for consumers and retailers alike.。
关于中国奢侈品市场增长的英语作文
关于中国奢侈品市场增长的英语作文全文共3篇示例，供读者参考篇1The Growth of the Luxury Goods Market in ChinaIn recent years, the luxury goods market in China has experienced remarkable growth, driven by the country's rapid economic development and increasing disposable income among the population. The rise of a wealthy middle class and the growing trend of luxury consumption have fueled the expansion of the luxury market in China.One of the main factors contributing to the growth of the luxury goods market in China is the rise of the middle class. With a population of over 1.4 billion people, China has a large consumer base that is becoming increasingly affluent. The growing middle class in China has more disposable income to spend on luxury goods, such as designer clothing, luxury handbags, and high-end watches. This has led to a surge in demand for luxury products in the country.In addition to the rise of the middle class, the growing trend of luxury consumption among Chinese consumers has alsodriven the growth of the luxury goods market in China. Chinese consumers are becoming more sophisticated and discerning in their tastes, and they are increasingly seeking out luxury products as a status symbol and a way to showcase their wealth and social status. As a result, luxury brands are expanding their presence in China to capitalize on the growing demand for their products.The luxury goods market in China is dominated by a few major players, including international luxury brands such as Louis Vuitton, Chanel, and Gucci, as well as domestic Chinese luxury brands such as Shang Xia and NE TIGER. These brands have been successful in capturing the attention of Chinese consumers and building a loyal customer base in the country.In order to capitalize on the growth of the luxury goods market in China, luxury brands are investing heavily in marketing and advertising to raise their brand awareness and attract new customers. Many luxury brands are also expanding their retail presence in China by opening new stores in major cities and launching e-commerce platforms to reach a wider audience of Chinese consumers.Overall, the future looks bright for the luxury goods market in China, as the country's growing middle class and increasingconsumption of luxury products continue to drive growth in the market. With the right strategies and investments, luxury brands can look forward to expanding their presence in China and capturing a larger share of the lucrative market.In conclusion, the growth of the luxury goods market in China is a testament to the country's economic development and the increasing purchasing power of its consumers. As Chinese consumers continue to seek out luxury products as a way to showcase their wealth and social status, the luxury goods market in China is poised for further growth in the years to come.篇2The growth of China's luxury goods market has been nothing short of remarkable in recent years. As the country's economy continues to expand and the middle class grows, more and more Chinese consumers are able to afford high-end luxury products. This has led to a surge in demand for luxury goods in China, as well as a booming market for luxury brands looking to tap into the country's growing consumer base.One of the key drivers of the growth of China's luxury goods market is the rise of the country's middle class. As more and more Chinese people enter the middle class, they have moredisposable income to spend on luxury goods. This has created a large and growing market for luxury brands in China, with many companies expanding their operations in the country to take advantage of this trend. In addition, Chinese consumers are increasingly interested in luxury products as a way to signal their status and wealth, leading to a growing demand for luxury goods in the country.Another factor driving the growth of China's luxury goods market is the rise of e-commerce in the country. Chinese consumers are increasingly turning to online shopping to purchase luxury goods, making it easier for them to access a wide range of products from around the world. This has helped to fuel the growth of the luxury goods market in China, with many luxury brands now offering their products online to cater to this growing demand.In addition, the Chinese government has been supportive of the growth of the luxury goods market in the country. The government has taken steps to promote luxury brands in China, including lowering tariffs on luxury goods and implementing policies to encourage foreign investment in the country's luxury sector. This has helped to create a more favorable environmentfor luxury brands looking to expand in China, further driving the growth of the market.Overall, the growth of China's luxury goods market shows no signs of slowing down. As the country's economy continues to expand and the middle class grows, more and more Chinese consumers are able to afford luxury products. With the rise ofe-commerce and government support for the luxury sector, the market for luxury goods in China looks set to continue growing for the foreseeable future.篇3With the rapid economic development and the rise of the middle class in China, the luxury goods market in the country has experienced a significant growth in recent years. Chinese consumers are becoming more willing and able to spend on high-end and luxury products, leading to a surge in demand for luxury brands.One key factor contributing to the growth of the luxury goods market in China is the increasing disposable income of Chinese consumers. As the economy continues to expand, more and more people in China are able to afford luxury items that were previously considered out of reach. This has led to aconsiderable increase in demand for luxury goods, fromhigh-end fashion to luxury cars to premium cosmetics.Furthermore, the growing influence of social media and the rise of digital shopping platforms have also played a significant role in driving the growth of the luxury market in China. Chinese consumers are increasingly turning to online platforms to research, purchase, and share information about luxury brands and products. This has made it easier for luxury brands to reach a wider audience in China and engage with their target market in a more personalized way.In addition, the increasing trend of Chinese consumers traveling abroad for shopping has also had a positive impact on the luxury goods market in the country. Many Chinese tourists are now traveling to popular shopping destinations such as Europe and the United States to purchase luxury items due to lower prices and a wider selection. This has not only boosted sales for luxury brands overseas but has also increased awareness and interest in luxury goods among Chinese consumers.Despite the significant growth of the luxury goods market in China, there are still challenges and opportunities that luxury brands need to navigate in order to capitalize on this trend. Onekey challenge is the changing preferences and shopping behaviors of Chinese consumers, who are becoming more sophisticated and discerning in their choices. Luxury brands need to understand the evolving needs and desires of Chinese consumers in order to stay relevant and competitive in the market.Another challenge is the increasing competition among luxury brands in China, as more and more international and domestic players enter the market. Luxury brands need to differentiate themselves and create unique value propositions in order to stand out and attract the attention of Chinese consumers. This requires a deep understanding of the market and a commitment to innovation and creativity in product development and marketing strategies.Overall, the growth of the luxury goods market in China presents a wealth of opportunities for luxury brands to expand their presence and increase sales in the country. By understanding the evolving needs and preferences of Chinese consumers, leveraging the power of social media and digital platforms, and staying ahead of the competition, luxury brands can tap into the lucrative Chinese market and achieve sustainable growth in the long term.。
中国奢侈品市场不断增大的原因英文作文
中国奢侈品市场不断增大的原因英文作文The Luxury Goods Market in China: Getting Bigger and Bigger!Do you know what luxury goods are? They are expensive and fancy things like designer clothes, watches, bags, and jewelry. Lots of rich people in China love buying luxury goods these days, and the market for them keeps getting bigger and bigger! Let me tell you why.First of all, China has a lot of rich people now. In the past, most Chinese people were quite poor, but in the last few decades, the country's economy has grown really quickly. Lots of people have made a lot of money from businesses, investments, and good jobs. When you have more money than you need for basic things like food and housing, you can spend it on luxury goods to show off your wealth and success.Another reason is that Chinese culture values showing respect and giving gifts. Many people in China buy luxury goods as gifts for important people in their lives, like family members, business partners, or government officials. Giving an expensive gift is a way to show how much you respect and appreciatesomeone. It's also a way to build good relationships, which are very important in Chinese culture.Speaking of culture, many Chinese people also see luxury goods as a symbol of status and social standing. Owning fancy brands like Louis Vuitton, Gucci, or Rolex shows that you are wealthy, successful, and have good taste. People often judge others based on the brands they wear or carry. So if you want to look important and respected, you might buy luxury goods.China also has a growing number of young, trendy people who are interested in fashion and luxury lifestyles. They see celebrities and influencers on social media wearing designer clothes and accessories, and they want to copy that look. Buying luxury goods is a way for them to feel cool, stylish, and part of the latest trends.Another factor is the rise of Chinese brands that make luxury goods. Companies like Shang Xia, Shan, and Jing Fang are creating high-end products that blend traditional Chinese craftsmanship with modern design. These brands appeal to Chinese consumers who want to support local businesses and feel proud of their cultural heritage.Finally, tourism and travel have also contributed to the growth of the luxury goods market in China. When Chinesepeople go abroad for business or vacation, they often take the opportunity to buy luxury items that are cheaper overseas or not available in China. Places like Hong Kong, Tokyo, and Paris are popular destinations for luxury shopping trips.So those are some of the main reasons why the luxury goods market in China keeps getting bigger and bigger. With more wealthy people, a culture that values status and gift-giving, a growing interest in fashion and trends, the rise of Chinese luxury brands, and opportunities for overseas shopping, it's no wonder that luxury goods are in high demand!Of course, not everyone in China can afford luxury goods, and some people think that spending so much money on fancy brands is a waste. But for those who can afford it, luxury goods are a way to show off their success, build relationships, and feel part of a stylish and trendy lifestyle.Who knows, maybe one day you'll be rich enough to buy yourself a fancy designer handbag or a shiny new sports car! But for now, let's just appreciate the pretty window displays and dream about what it would be like to own those luxurious things.。
中国奢侈品走向市场作文英语
中国奢侈品走向市场作文英语The Chinese market has undergone a remarkable transformation in recent decades, emerging as a global powerhouse for luxury brands. Once considered a niche market, the appetite for high-end products among the Chinese consumer base has grown exponentially, driving the rapid expansion of the luxury industry within the country. This essay will delve into the factors that have contributed to the surge in demand for luxury goods in China and the strategies employed by leading brands to capitalize on this lucrative market.One of the primary drivers behind the rise of luxury brands in China is the country's burgeoning middle class. As the economy has grown, a sizable segment of the population has experienced a significant increase in purchasing power, with disposable incomes rising steadily. This newfound wealth has translated into a heightened desire for status symbols and aspirational products, fueling the demand for luxury goods. Chinese consumers, particularly the younger generation, have embraced the concept of "conspicuous consumption," where the acquisition of luxury items serves as a means of showcasing social standing and personal success.Furthermore, the rapid urbanization of China has played a crucial role in the expansion of the luxury market. As more individuals migrate to the country's major cities, they are exposed to a wider array of luxury offerings, both through physical retail outlets and online platforms. This exposure, coupled with the growing influence of social media and digital marketing, has heightened the aspirations of Chinese consumers, who are increasingly seeking to emulate the lifestyles depicted by luxury brands.Another factor contributing to the success of luxury brands in China is the country's cultural emphasis on gift-giving and the importance of brand recognition. In Chinese culture, the exchange of gifts, particularly during special occasions and holidays, is deeply rooted. Luxury items, with their perceived high value and exclusivity, have become a preferred choice for gift-giving, further fueling the demand. Additionally, the Chinese consumer's tendency to place a high value on brand recognition and the perceived social status associated with owning a luxury product has made them a prime target for luxury brands.To capitalize on the growing demand for luxury goods in China, leading brands have adopted a multifaceted approach. One of the key strategies has been the establishment of a strong physical presence within the country. Luxury brands have invested heavily inthe development of flagship stores, often located in prime real estate within China's major cities. These stores not only serve as showcases for the brand's offerings but also provide a unique and immersive shopping experience, further enhancing the perceived value and exclusivity of the products.In addition to their physical presence, luxury brands have also embraced the power of digital platforms to reach Chinese consumers. The rise of e-commerce and the widespread adoption of mobile devices have transformed the way luxury brands interact with their target audience. Brands have leveraged social media platforms, such as WeChat and Weibo, to engage with Chinese consumers, offering exclusive content, personalized experiences, and seamless online shopping opportunities. This digital strategy has been instrumentalin building brand awareness and fostering a sense of community among luxury enthusiasts in China.Furthermore, luxury brands have recognized the importance of adapting their product offerings and marketing strategies to cater to the unique preferences and cultural nuances of the Chinese market. This localization approach has involved the development of product lines and collaborations that resonate with Chinese consumers, incorporating traditional Chinese design elements or incorporating auspicious symbols and colors. By demonstrating a deep understanding of Chinese culture and consumer preferences, luxurybrands have been able to establish a stronger emotional connection with their target audience, further solidifying their position in the market.The rise of luxury brands in China has also been propelled by the country's burgeoning tourism industry. As the number of Chinese tourists traveling both domestically and internationally has increased, these consumers have become a significant driver of luxury sales, both within China and in popular overseas destinations. Luxury brands have responded by tailoring their offerings and services to meet the specific needs and preferences of Chinese tourists, further enhancing the appeal of their products.Despite the immense success of luxury brands in China, the market is not without its challenges. The ongoing COVID-19 pandemic has had a significant impact on the luxury industry, with temporary store closures and disruptions to global supply chains. However, the resilience and adaptability of luxury brands have been evident, as they have pivoted to digital channels and implemented innovative strategies to maintain their presence and engagement with Chinese consumers.In conclusion, the rise of luxury brands in China can be attributed to a confluence of factors, including the growth of the middle class, the cultural significance of gift-giving, the emphasis on brandrecognition, and the strategic adaptations made by luxury brands to cater to the unique preferences of the Chinese market. As the Chinese luxury market continues to evolve, the ability of brands to stay agile, innovative, and responsive to the changing consumer landscape will be crucial in maintaining their competitive edge and sustaining their success in this dynamic and lucrative market.。
为什么中国购买奢侈品升高英文作文
为什么中国购买奢侈品升高英文作文With the rise of China's economy, there has been a noticeable increase in the purchasing power of Chinese consumers. One notable trend in recent years is the growing demand for luxury goods among Chinese buyers. This phenomenon has attracted the attention of economists, sociologists, and marketers alike, as they seek to understand the reasons behind this trend.There are several factors contributing to the rise in Chinese consumers purchasing luxury goods. Firstly, the increasing wealth of Chinese citizens has played a significant role in driving the demand for luxury items. The country's rapid economic growth has created a burgeoning middle class with disposable income to spend on luxury goods. As more people move out of poverty and into the middle class, they are eager to showcase their newfound status and indulge in luxury purchases.Secondly, the perception of luxury goods as a status symbol has also fueled their popularity among Chinese consumers. In Chinese culture, displaying wealth and success is highly valued, and owning luxury items is seen as a way to demonstrate social status and success. As a result, many Chinese buyers are willingto invest in luxury goods as a means of positioning themselves within society.Another factor contributing to the popularity of luxury goods in China is the influence of social media and celebrity culture. With the rise of platforms like WeChat, Weibo, and Xiaohongshu, Chinese consumers are constantly exposed to images of celebrities and influencers flaunting luxury items. This exposure can create a desire among consumers to emulate the lifestyles of their idols by purchasing similar luxury goods.In addition to social media, Chinese tourists traveling abroad have also played a significant role in driving the demand for luxury goods. As more Chinese citizens travel overseas for leisure and shopping, they have been exposed to a wider range of luxury brands and products. This exposure has influenced their preferences and encouraged them to seek out luxury items upon returning to China.Furthermore, the increasing availability of luxury goods in China has made them more accessible to a wider range of consumers. Luxury brands have expanded their presence in China by opening flagship stores, boutiques, and online shops, making it easier for consumers to purchase these items. Additionally, luxury brands have developed marketing strategiesspecifically targeted towards Chinese consumers, further fueling the demand for luxury goods in the country.In conclusion, the rise in the purchasing of luxury goods in China can be attributed to a combination of factors, including increasing wealth, the desire for social status, celebrity influence, overseas travel, and increased availability of luxury products. As the Chinese economy continues to grow and evolve, it is likely that the demand for luxury goods among Chinese consumers will only continue to rise.。
里昂证券中国奢侈品市场英语作文
Lyon Securities predicts that the Chinese luxury goods market will continue to grow at a compound annual growth rate of around 8% in the next five years. In addition, the demand for high-end goods, such as watches, jewelry, and luxury cars, will remain strong, driven by the increasing purchasing power and changing lifestyle of Chinese carket, as a fast-growing and competitive industry, has been gaining more and more attention from international investors. According to a recent report by the Lyon Securities, the luxury goods industry in China is expected to continue its strong growth trend in the coming years.
clsa中国奢侈品增长分析英语作文
China's Luxury Goods Growth AnalysisIn recent years, the Chinese market has witnessed a remarkable surge in the demand for luxury goods, driven bya combination of economic growth, rising disposable incomes, and changing consumer preferences. According to the latest report by CLSA (Credit Lyonnais Securities Asia), thistrend is expected to continue in the coming years, with China becoming one of the key drivers of global luxurygoods growth.The report attributes the growth in the Chinese luxury goods market to several factors. Firstly, the country's robust economic growth has led to a significant increase in the number of affluent consumers. With a growing middleclass and a rapidly expanding upper class, China now boasts a significant pool of consumers with disposable incomeshigh enough to afford luxury goods.Secondly, changing consumer preferences have alsoplayed a crucial role. As Chinese consumers become more affluent, they are increasingly seeking out branded andhigh-quality products that reflect their social status and personal tastes. Luxury goods, which are often associatedwith exclusivity, quality, and style, have thus become a popular choice.Moreover, the increasing availability of luxury goodsin China has also contributed to the market's growth. In the past, Chinese consumers had to rely on imports ortravel abroad to purchase luxury goods. However, with the entry of more and more luxury brands into the Chinese market, consumers now have access to a wide range of products locally.Looking ahead, the report predicts that the Chinese luxury goods market will continue to grow at a robust pace. With the country's economy expected to remain strong and consumer preferences continuing to shift towards branded and high-quality products, the demand for luxury goods is likely to remain high.However, the report also cautions that the Chinese market presents some unique challenges for luxury brands. For instance, competition among brands is fierce, and consumers are becoming increasingly discerning about product quality and authenticity. Therefore, brands need toensure that they offer high-quality products andexceptional customer service to remain competitive.Additionally, the report notes that digitalization and social media are reshaping the Chinese luxury goods market. Consumers are increasingly using digital platforms to research and purchase products, and social media is playing a crucial role in shaping their purchasing decisions.Brands need to adapt to these changes and leverage digital platforms to reach out to their target audience effectively. In conclusion, the Chinese luxury goods market ispoised for significant growth in the coming years. Drivenby economic growth, changing consumer preferences, and increasing availability of products, the market offers immense opportunities for luxury brands. However, to capitalize on these opportunities, brands need to be agile and responsive to the unique challenges and trends in the Chinese market.**中国奢侈品增长分析**近年来，中国经济的快速增长、消费者可支配收入的增加以及消费偏好的变化，共同推动了奢侈品市场的蓬勃发展。
中国奢侈品增长图表英语作文
中国奢侈品增长图表英语作文The Growth of the Luxury Goods Market in ChinaThe luxury goods market in China has experienced exponential growth in recent years. As the graph illustrates, the market size has扩大d significantly from 2015 to 2020. In 2015, the market was valued at approximately 20 billion USD, but by 2020, it had surged to over 70 billion USD, representing a compound annual growth rate (CAGR) of nearly 30%.Several factors have contributed to this remarkable growth. Firstly, the rise of the middle class in China has led to an increase in disposable income. As more Chinese consumers are able to afford luxury goods, the demand for high-end products has soared.Secondly, the Chinese government's efforts to combat counterfeit goods and to encourage legitimate consumption have bolstered the luxury market. With stricter regulations and improved intellectual property protection, consumers are more confident in purchasing authentic luxury items.Moreover, the digitalization of the retail industry has played a pivotal role in the growth of the luxury goods sector. E-commerce platforms and social media have made it easier for brands to reach their target audience, thereby increasingsales.The future of the luxury goods market in China looks promising. Despite the challenges posed by economic fluctuations and global events, the appetite for luxury products among Chinese consumers remains strong. Brands that can adapt to the evolving consumer preferences and market trends are likely to continue reaping the benefits of this burgeoning market.中国奢侈品市场的增长近年来，中国奢侈品市场经历了指数级的增长。
中国奢侈品增长图表英语作文
中国奢侈品增长图表英语作文In recent years, the growth of China's luxury goods market has attracted worldwide attention. With the rapid economic development and rising affluence among the Chinese population, the demand for luxury products has skyrocketed, leading to a significant increase in the market size and potential.The luxury goods market in China has witnessed a remarkable transformation in the past decade. Initially, luxury brands were primarily associated with the wealthy and elite segments of society. However, with the rising disposable income and changing consumer preferences, the market has become increasingly accessible to a broader consumer base. This shift in consumer demographics has been a key driver of the market's growth.Moreover, the Chinese government's focus on domestic consumption and the promotion of tourism have further boosted the luxury goods market. The introduction of favorable policies, such as tax cuts on imported goods, has made luxury brands more affordable for Chinese consumers. Additionally, the growth of e-commerce platforms anddigital marketing strategies has expanded the reach of luxury brands to a wider audience, enabling them to tapinto the untapped potential of the Chinese market.The luxury goods market in China is also diverse and encompasses a range of product categories, including apparel, accessories, jewelry, watches, and more. The demand for these products is not limited to traditional luxury brands, as consumers are also increasinglyinterested in unique and artisanal luxury items. This trend towards personalized and customized luxury products offers significant opportunities for brands to differentiate themselves and attract a niche market.Looking ahead, the future of the Chinese luxury goods market appears promising. With the continued economic growth and urbanization, the demand for luxury products is expected to remain robust. Additionally, the emergence of a younger and more affluent consumer base, coupled with their preferences for digital and technology-driven experiences, presents exciting opportunities for luxury brands to innovate and engage with their target audience.However, the growth of the Chinese luxury goods market also presents challenges. The increasing competition among brands, rising costs, and changing consumer preferences require brands to be agile and responsive to market changes. Additionally, the need to maintain brand authenticity and exclusivity while appealing to a broader consumer base is a key consideration for luxury brands operating in China.In conclusion, the rise of the Chinese luxury goods market is a testament to the country's economic strengthand consumer confidence. The market's growth potential, diversity, and opportunities offer exciting prospects for both domestic and international luxury brands. While challenges remain, the opportunities presented by the Chinese market are too significant to ignore. As such,luxury brands must continue to innovate, adapt, and engage with their Chinese consumers to capitalize on the market's vast potential.**中国奢侈品市场的崛起与前景**近年来，中国奢侈品市场的增长引起了全球的关注。
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Luxury goods in ChinaBeyond blingLife is getting harder for purveyors of luxury in China, but the growth prospects are still fabulousJun 8th 2013 | SHANGHAI |From the print edition“IT WAS an amazing golden age,”reflects Guillaume Brochard of Qeelin, a Chinese jeweller. From 2007 to 2011 many luxury-goods firms enjoyed double-digit annual growth in China, which became their most important market. The first blows came last year, with an economic slowdown and jitters about the political transition. Now, a crackdown on corrupt gift-giving and a populist backlash against ostentation have added to the woes.The outlook for luxury-goods firms appears to have dimmed. Internet users have posted incriminating pictures, for example of poorly paid bureaucrats wearing suspiciously pricey watches, which have caused heads to roll. Mobs have also disrupted banquets deemed to be too lavish, on occasions forcing officials to their knees to beg for forgiveness.This has traumatised some purveyors of conspicuous consumption. Beijing Xiangeqing, an upmarket catering outfit that is usually highly profitable, plunged into the red last quarter. Sales of shark fin, the key ingredient of a soup served at fancy dinners, are down by around 70% year-on-year. Imports of bottles of Bordeaux costing more than $800 have collapsed.But look beyond the lavish public banquets and a more complicated picture emerges —and not just because devious officials are now throwing their extravagant parties in private. It is true that some luxury-goods firms are grappling with slowing demand in China: imports of Swiss watches, for example, fell 24% year-on-year in the first quarter of 2013. But Andrew Keith of Lane Crawford, a high-end department store that first opened in Hong Kong in 1850, reports no slowdown at his stores there or in Beijing. Burberry, a British fashion brand, enjoyed sales growth in China of about 20% in the year to March. Sales of private jets in China are still soaring.So what is really going on? It seems that China remains the biggest prize in the luxury industry, but the low-hanging fruit is gone. Luxury firms must now venture beyond the coastal cities where they have made easy fortunes, cultivate new types of customers and market niches, and experiment with new business models. It will be worth the effort. Despite the recent troubles, Bruno Lannes of Bain & Company, a consultancy, insists that “Chinese have become, and will remain for a long time, the most important luxury consumers.”His firm estimates that luxury sales in greater China (which includes Taiwan, Hong Kong and Macau) will grow by 6-8% this year,to exceed $35 billion, making it a luxury market second only to America.But even that does not tell the full story. China’s rich are travelling more and farther, and do lots of luxury shopping on their travels, especially in Europe, whose weak currencies encourage Chinese visitors to splash out. Measured by the nationality of the buyer, China is now the world’s biggest luxury market, and growing fast (see chart). Last year mainland Chinese took 83m foreign trips, up 18.4% on 2011. Global Blue, a big tax-free-shopping firm, says its refunds to Chinese shoppers shot up by 58% last year to more than 24 billion yuan ($3.9 billion).To make the most of this trend, firms need to rejig their shops worldwide. They need Mandarin-speaking assistants, VIP rooms big enough to accommodate large tour parties and payment systems that can handle Chinese credit cards. Philippe Léopold-Metzger, who runs Piaget, a Swiss watch and jewellery brand, says he regards the firm’s outlets in China itself more as showcases than profit-earners: half of his global business comes from mainlanders, but they mostly buy while on foreign trips.That said, there are still plenty of opportunities to expand sales inside China. Kent Wong, managing director of Chow Tai Fook, the world’s largest jeweller, with over 1,700 sales outlets on the mainland, says their takings are continuing to grow. Any weakness is seen chiefly in coastal cities exposed to China’s struggling exports. In the interior, where locals are not yet used to foreign shopping jaunts, “middle-class incomes are still rising.”Luxury firms are having to adapt to this fragmentation in the Chinese market. Whereas flashy “bling”still sells to the new money in smaller, interior towns, globetrotters from the coastal cities are returning from their travels as more knowledgeable and demanding shoppers. Armando Branchini of Fondazioni Altagamma, the Italian confederation of luxury brands, says such customers look for more subtle and modern designs.Digitally challengedOver two-thirds of Chinese use the internet to research brands, but most luxury firms have pitiful digital strategies. One study found that luxury websites take four times as long to load in China as elsewhere (because most firms do not put servers inside China’s Great Firewall, which slows access to foreign sites) and rarely offer yuan prices or purchasing options. Mobile commerce is growing in China, but few luxury firms’websites are optimised for mobile devices.As the tastes of rich Chinese evolve, business models combining local flavour and global savvy are emerging. Qeelin, recently bought by Kering, a French luxury house formerly known as PPR, is one example. Another is Shang Xia, a homeware label inspired by local crafts, launched in 2010 by Hermès, also of France. Under ordersfrom the government in Beijing, foreign carmakers and their Chinese joint-venture partners are creating new, local brands: BMW will produce cars with the Zhinuo badge, and Mercedes will market new models under the Denza brand.So far, Chinese luxury buyers, especially of cars, have turned up their noses at domestic brands. But the hybrid brands may prompt them to reassess the “Made in China”label, says Michel Gutsatz of the China Europe International Business School. At a conference the school recently held, He Haiming of CCTV, China’s dominant national broadcaster, pointed out that “Made in Germany”and “Made in Japan”were also once derided, but are now marks of quality. As Europe’s luxury-goods firms grow from low-volume exclusivity to semi-industrial scale—thanks in large part to China’s voracious appetite for their wares—Mr Gutsatz argues that they “must think of economics”and consider manufacturing in China itself instead of mainly exporting to it. The business of getting wealthy Chinese to open their wallets is bound to go on evolving, but the opportunities for growth make it irresistible.From the print edition: Business.。