美国通用电气GE战略管理模式

美国通用电气公司的战略管理模式（GE）
Today’s Basics…
•Revenue: $125.7 B
–Domestic: Foreign ~ 2:1
•Net Income $13.7 B •Market Capitalization: ~$244B •Employees: ~ 310,000 •13 major businesses •More than 100 countries
40%
40%
Long-Cycle Businesses
Short-Cycle Businesses
Financial Services
20%
The Era: How the Market Valued it
Compare & Contrast with Pre-Welch Era
From Following the Economy…
Dynamic Perspective
BPO Digitization Front-end Focus
4 blocks Six Sigma Inertia Best practices
Jack Welch’s vision
Be number 1 or 2 (Fix, sell or close) Welch set the standard for each business to become the #1 or #2 competitor in its industry
…Compare and Contrast
’81
Today
Revenue
$27.2 B
$125.7 B
Earnings
$1.7 B
$13.7 B
Market Value $13 B
$244 B
Businesses
43
13
Employees
404,000
310,000
The Three Families
GE
Long-Cycle Businesses
Short-Cycle Businesses
Financial Services
Long-Cycle Businesses
Long-Cycle Businesses
Aircraft Engines
Power Systems
Medical Systems
Financial Services
Commercial Finance
Consumer Finance
Equipment Management
Insurance Business
A Summary of Business Finances
Businesses
GE Capital Power Systems Transportation & Industrial Aircraft Engines Medical & Technical Plastics and Specialty Materials Consumer Products NBC Adjustments
Strategic Model
SWOT
SWOT: 1981
Strengths
Weakness
Vision
Transportation Systems
Short-Cycle Businesses
Short-CycleBaidu NhomakorabeaBusinesses
Consumer Appliances
Industrial Systems
NBC
Plastics
Specialty Materials
Financial Services
Total
Revenue % of total
58.4
45
20.2
16
11.6
9
11.4
9
9.0
7
7.1
6
5.8
4
5.8
4
-3.6
125.7
100
The Share of the Pie…
GE Businesses Revenue Share
4% 4% 6% 7%
45% 9%
9%
16%
GE Capital
The Heritage
•Founded in 1878 by Thomas Alva Edison •Merger in 1892
-The Edison General Electric Company - The Thomson-Houston Company •One of the 12 stocks that made up the first DJIA index in 1896. In the list continuously since 1907
…To Setting the Pace
The Turnaround
How did they do it?
Strategic Model
SWOT
SWOT: 1981
Strengths
Weakness
Vision
Restructuring
and change
Acquisition
Globalization
Growth Engine
New Product / service Diversification Extension
Products
Market Present Penetration
Market Expansion
Present
New
Present
New
Sustaining Competitive advantage
“A decade from now, I would like General Electric to be perceived as a unique, high-spirited, entrepreneurial enterprise . . . the most profitable, highly diversified company on earth, with world quality leadership in every one of its product lines”
Power Systems
Transportation & Industrial Aircraft Engines
Medical & Technical
Plastics and Specialty Materials Consumer Products
NBC
The Share of the Pie…