毕设选题范围

南京航空航天大学继续教育学院

英语专业本科生毕设选题范围

应注意以下列举内容为毕设选题的范围，而非具体论文题目。具体论文题目建议根据学生兴趣和具体情况选择一个更小的视角，并确定一个更为微观的题目。

I.商务管理Business Management

A.商务策划与商务决策Business Planning and Business Decision Making

B.商务组织Business Organization

1.组织行为学Organization and Behavior

2.人力资源管理Human Resource Management

C.领导与领导力Leaders and Leadership Building

D.企业文化Business Culture

II.市场营销Business Marketing

A.营销环境Marketing Environment

B.营销策划Marketing Planning

1.营销策划Marketing Planning

2.营销研究Marketing Research

3.市场细分Market Segmentation

C.关系营销Relationship Marketing

1.消费者行为分析Consumer Behavior Analysis

2.关系营销Relationship Marketing

D.营销策略与营销组合Marketing Strategies and Marketing Mix

1.产品策略Product Strategy

2.定价策略Pricing Strategy

3.推广策略Promotion Strategy

4.渠道策略Distribution Strategy

III.商务与跨文化交流Business and Intercultural communication

IV.商务活动技巧Techniques of Business Activities

A.商务礼仪Business Etiquette

B.商务谈判Business Negotiation

C.商务展示Business Presentation

V.电子商务Electronic Commerce

A.互联网营销Internet Marketing

B.互联网消费者分析Internet Consumer Analysis

C.B2B电子商务B2B Electronic Commerce

D.B2C电子商务B2C Electronic Commerce

E.电子商务物流Electronic Commerce Logistics

F.电子商务应用Applications of Electronic Commerce VI.翻译与商务翻译Translation and Business Translation

A.商务编译Editorial Translation in Business

B.品牌翻译Brand Translation

C.广告翻译Advertisement Translation

D.旅游英语翻译Translation in Tourist English

VII.商务英语Business English