牛津英语模块四unitunit知识点

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牛津英语模块四unit-unit知识点

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Unit 1 Advertising(Module4)

【考点释析】

1. An advertisement provides information anduses persuasivelanguage and exciting images to

encourage people tobuy a product or service or believeinan idea. 广告通过提供有关信息、使用劝导性语言和令人兴奋的图象来鼓励人们购买某种产品或服务或者是相信某种理念。

provide vt.供应,供给vi.采取预防措施;赡养provide for

provide food andshelter for a family ﻩﻩﻩﻩ为家庭提供食物和住宿

Sheepprovide uswithwool. ﻩﻩ羊供给我们羊毛。

She provides for her family byworkingin a hospital.她靠在医院工作来养家。

The schoolsupplies books to the children.ﻩﻩ学校供应孩子们书籍。

Cowssupply us with milk. ﻩﻩﻩﻩ奶牛给我们提供牛奶。

【拓展】provided/providing that…=on conditionthat…conj.倘若Provided/Providing that he doesn’tcome, what shall we do?

2. A commercialadvertisement is one which someonehas paid for top

romoteaproduct or service.

商业广告是广告客户支付费用以推销某种产品或服务的广告。

①payforsth花钱买某物;付出代价,得到报应;偿还,赔偿

pay three dollarsforahamburger ﻩ花三美元买了一个汉堡包

You’ll pay for this mischief! ﻩﻩ你会因恶作剧而受惩罚!

Shepaid the price for herlaziness.ﻩ她为自己的懒惰付出了代价。

②promote增进,促进;提升,使晋级;宣传,推广,推销(商品等)

commercialspromoting anewproduct 促进新产品销售的商业广告

promote growth/ prosperity /understandingﻩ促进增长/繁荣/了解

be promoted (to be)captain /tothe rank of captainﻩ被提为队长

The boy waspromoted to the fourthgrade. ﻩ这个男孩升到四年级。

3.PSAs aremeantto teach usand help us lead better lives.

公益广告旨在教导大众,为改进人们的生活提供帮助。

mean意欲;打算(mean to do sth)

I meant togorunningthismorning, butI overslept.

我今天早晨本打算去跑步,但是我睡过头了。

be meant for =be intended for打算用作…

bemeantto do = be intended to do ﻩ是用来…

Thebuilding ismeant for storage这座大楼预定作仓库用。The program wasmeant to entertain children. 这个节目是用来娱乐孩子的。

4. I wantto thank you for offeringme such useful advice during my research.

①offer vt.提出,提供;开价;表示愿意

The hostessofferedus acup of coffee. 女主人给了我们一杯咖啡。

offertohelp sbﻩ表示愿意帮助某人

offer 1,000pounds forthe houseﻩﻩ出价一千英镑买这所房子

【拓展】make an offer(of sth) 提议;出价;提供

make an offerof help/ support / foodﻩ提出给以帮助/支持/食品

make anoffer of$250,000for thehouse 出价25万美元买这所房子

②usefuladj.“有用的,有益的,实用的,有帮助的”,常用结构:

be usefulto do sth;be usefulto sb;be useful for(doing)sth

It can beusefulto write anoutline of your argumentfirst.

先把你的论点纲要写下来可能会有帮助。

Theseplants are particularly usefulfortaking in harmful gasesin the new house.

这些植物特别有助于吸收新房里的有害气体。

5. I recommend thatwe purchase10copies for the library.

recommendvt.ﻩ推荐,介绍,劝告,建议

常用结构:

recommend sthfor(用途) ﻩﻩ推荐某物作某用途

recommendsb for/as(工作、职位、头衔) 推荐某人做/担当…

recommendsth to sb 向某人推荐某物

recommend doingsth/that-clause(谓语:should do)ﻩ建议做某事= advise

recommend sb to dosth ﻩﻩﻩ建议某人做某事=advise Irecommend him forthe job / as general manager 我推荐他做那项工作/做总经理。

OurEnglish teacher recommended Crazy English to us.

recommendtrying a newmedicineﻩﻩ建议试服一种新药She recommended thatwe (should) avoid asking fortrouble. 她建议我们避免找麻烦。

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