Caferoma
case study_caferoma
What’s the reasons?
Brand loyalty Price
Copycat products
Brand image
Page 5
Байду номын сангаас
What should we do?
Page 6
It’s time to:
Take some actions Halt further decline
Page 8
Your task:
1. divide into seven groups 2. each group to discuss one topic 3. give your opinion: whether it is acceptable or feasible its advantages and disadvantages
The Brand Crisis of
Caferoma
English Case Study
Page 1
Background
It is a well-known brand of coffee. What is Caferoma? It is based is Caferoma based? Where in Turin, Italy. It is promoted as an exclusive promoted gourmets(美食家) What is Caferoma ground coffee foras? Its image is its an Italian-style What isthat ofimage? coffee. Whatstrong full-bodied flavour and a slightly its coffee? It has a is the characteristic of bitter taste. It costs more per 100 grams than set every other ground How does Caferoma almostits price? coffee product on the supermarket shelves.
商务英语综合教程3答案
商务英语综合教程3答案【篇一：商务英语综合教程3】ss=txt>一、基本信息课程编号: 024222007课程名称：体验商务英语综合教程3英文名称:intermediate business english course book课程性质: 专业基础课总学时：72学时学分：4学分适用对象：商务英语专业本科3年级学生先修课程：综合英语二、编写说明（一）课程的性质《体验商务英语综合教程》是为商务英语专业学生开设的一门专业基础课。
这门课程始于二年级下学期，与之前的综合英语课程衔接，使学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目的。
本课程横跨三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
（二）课程教学目标和基本要求本课程作为商务英语专业的基础必修课之一，从培养高级应用型商务英语人才的目标出发，理论联系实际，旨在帮助学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目标。
本课程要求学生能够掌握重点词汇的英文表达，熟悉现代市场经济条件下商务活动的各个方面和时代课题，如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。
为了达到这些目标，本课程要求学生积极参与课堂讨论，在阅读的基础上，通过角色扮演和案例学习等方式，在完成交际任务中复用所学语言知识，提高交际能力，将自己的经历和观点融入交际活动之中。
（三）课程的重点和难点本课程的讲授时间为三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
每册的学习量均为12个单元，单元设计以语言和商务技能为主线，商务词汇、语法的学习与讨论相结合，听力和阅读部分配有角色扮演等交际活动，最后是案例分析或技能运用。
本课程重点涉及体验式的教学和学习方式，学生在形式多样的任务活动中，掌握相关的商务词汇、提高商务英语的听力、阅读和写作能力，达到语言水平和商务技能的同时提高。
商务英语
1.There are too many examples in aviation and other sectors of what has happenedto companies that have tried to do that.在航空业和其他行业中想要原地踏步而以失败告终的例子比比皆是2.People are much more likely to express anger over the phone, rather than inwriting or face to face.和书信及面对面交流比起来，人们更容易在电话上发火。
3.The problem, he says, is not just that employees at Boeing think of other countriesas being exotic.他说问题是波音公司员工不仅认为其他国家是异国他乡，与己无关。
4. A journalist from the Eastern Economist Review suggested recently that thecompany could become the target of a takeover if it didn’t sort out its problems soon. 一个来自东方经济评论的记者近来建议说如果公司不能尽快解决问题，它就会成为其他公司收购的目标。
5.It would not repeat earlier mistakes such as attempting to enter the train orboat-building business.它将不会再犯以前试图进入火车或船舶制造业的错误了。
6.He is impressed, he says, by the way in which oil companies have benefited fromlosing national images.他说，石油公司通过舍弃民族形象而获益的方法给他留下了深刻印象。
什么是拿铁什么是卡布奇诺什么是蓝山
拿铁咖啡(Caffe Latte)拿铁是最为国人熟悉的意式咖啡品项，它是在沉厚浓郁的Es presso中加进等比例,甚至更多牛奶的花式咖啡。
有了牛奶的温润调味,让原本甘苦的咖啡变得柔滑香甜，甘美浓郁,就连不习惯喝咖啡的人,也难敌拿铁芳美的滋味。
和卡布奇诺一样,拿铁因为含有多量的牛奶而适合在早晨饮用。
意大利人也喜欢拿它来暖胃,搭配早餐用。
意大利人早晨的厨房里，照得到阳光的炉子上通常会同时煮着咖啡和牛奶。
喝拿铁的意大利人，与其说他们喜欢意大利浓缩咖啡，不如说他们喜欢牛奶，也只有Espresso才能给普普通通的牛奶带来让人难以忘怀的味道。
【意大利式拿铁咖啡】需要一小杯Espresso和一杯牛奶(15 0～200毫升)，拿铁咖啡中牛奶多而咖啡少，这与Cappuccino有很大不同。
拿铁咖啡做法极其简单，就是在刚刚做好的意大利浓缩咖啡中倒入接近沸腾的牛奶。
事实上，加入多少牛奶没有一定之规，可依个人口味自由调配。
如果在热牛奶上再加上一些打成泡沫的冷牛奶，就成了一杯【美式拿铁咖啡】。
星巴克的美式拿铁就是用这种方法制成的，底部是意大利浓缩咖啡，中间是加热到65～75℃的牛奶，最后是一层不超过半厘米的冷的牛奶泡沫。
欧蕾咖啡(Café Au Lait)法国人是欧蕾咖啡最热情的拥护者，你在法国入的早餐桌上会看到肚子圆圆的欧蕾杯，里面盛的是他们一天好心情的源泉。
有趣的是，比较所有的咖啡杯，可能法国人用来盛欧蕾咖啡的杯子是最大号的。
欧蕾咖啡的做法也很简单，就是把一杯意大利浓缩咖啡和一大杯热热的牛奶同时倒入一个大杯子，最后在液体表面放两勺打成泡沫的奶油。
欧蕾咖啡可以被看成是欧式的拿铁咖啡，与美式拿铁和意式拿铁都不太相同。
欧蕾咖啡区别于美式拿铁和意式拿铁最大的特点就是它要求牛奶和浓缩咖啡一同注入杯中，牛奶和咖啡在第一时间相遇，碰撞出的是一种闲适自由的心情。
很多人搞不清楚拿铁和欧蕾之间的关系,其实拿铁是意大利式的年奶咖啡,以机器蒸汽的方式来蒸热牛奶,而欧蕾则是法式咖啡,他们用火将牛奶煮热,口感都是一样的温润滑美.作法:使用器具与材料. 深烘焙的咖啡豆适量. 牛奶适量(咖啡\鲜奶的比例为:1:1)1.以热水浸泡杯子(温杯),使其温度上升后,再倒掉多余的水分使用.2.将深烘焙的咖啡豆研磨后,将咖啡粉倒进填压器内,用压棒将咖啡粉压平,再将填压器扣住意式咖啡机萃取口,萃取出Espresso(咖啡\鲜奶的比例为1:1).3.取适量牛奶,将其置于意式浓缩咖啡机的蒸汽喷嘴下,使其蒸成热牛奶.4.将蒸热的牛奶倒进杯中.5.将杯子上下摇晃,使奶泡上升6.最后将Espresso缓缓地倒进杯中即可.维也纳咖啡（Viennese）此乃奥地利最著名的咖啡，是一个名叫爱因·舒伯纳的马车夫发明的，也许是由于这个原因，今天，人们偶尔也会称维也纳咖啡为“单头马车”。
商务英语Unit2参考答案
商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。
商务英语unit 2 caferoma (3)
Copycat products
Competing brands of Italian-style ground coffee at prices 30% to 40% lower than Caferoma's price have cut into Caferoma's market share.
solution 3: differentiated value
the traditional hand grinding process
solution 2: Improve product quality
imports are the most authentic coffee beans
brewing out fragrance thich Italia-style coffee flavor
Enjoy
Coffee is a kind of mood, a kind of emotional appeal. It is not enough to eat not to the cold, but it can help your spirit and comfort your taste buds, and your spirit is satisfied...
problems
brand loyalty
Consumers have become less loyal to brand and are more willing to trade down to lower-priced coffee products.
In the last two years,caferoma's share of the European quality ground coffee market has declined by almost 25%.There are several reasons for this:
商务英语综合教程2 writting作文
Case Study1.Choose one case and write a paper according to the requirements.2.Submit your paper in hard copy.3.At least 500 words.4.Deadline: Week 145.NO PLAGIARISMCase 1 - Valentino ChocolatesBackgroundValentino Chocolates are made in Turin. They are luxury products with a unique taste, and have won many international awards.ExpansionThe company has expanded rapidly over the past ten years. It now has almost 300 employees, 75 company-owned shops, and a turnover of €90 million. However, in the last two years, sales growth has slowed down and costs have risen. This has caused a fall in profits.Reasons for falling profitsPricesProductionDemandStaff moraleListen to a excerpt from a board meeting. Make notes under the four headings above. Valentino's main products (as a % of turnover)1.Valentino Classic Bars 25%2.Raw chocolate 8%3.Packaged chocolates 55%4.Exclusive handmade chocolates 5%5.Chocolate drinks 6%6.Biscuits and cakes 1%The futureValentino's owners have set aside €1.5 million to invest in their company so that it continues to expand and becomes an international business. Here is an excerpt from acompany profile that a business journal did recently:" Valentino can continue to grow, but only if it develops new products and finds new markets."So, the problem is: how should Valentino invest the €1.5 million? Chart 1 lists the ways in which it could do that.Chart 1 Investment optionsOption Cost Benefit1. Buy new machinery €200,000 End the delays caused by the old machinesbreaking down2. Invest in more research and development €200,000 Develop new products such as a low-fat chocolate drink, new biscuits / cakes3. Buy out a localcompetitor€1.5 million Reduce local competition4. Set up a factory in the US €1.3 million Manufacture chocolates in a major new market5. Finance a market survey and research trips to the US €100,000 Assess the market potential for Valentino products Contact agents6. Invest in an existing group of cafés €500,000 Become a partner in cafés which sell and promote Valentino chocolates7. Set up online sales €150,000 Increase sales and profits8. Buy a new fleet of cars €500,000 Increase motivation of the sales staff TaskYou are directors of Valentino. In order to solve the current problems of the company and enable Valentino to become a competitive international business, please write an investment plan to your CEO to analyze how to invest €1.5 million. You have to:list the investment options you have chosenGive arguments for each option, as well as cost and anticipated benefit.Case 2 - CaferomaBackgroundCaferoma, a well-known brand of coffee, is owned by PEFD, a company based in Turin, Italy. It is promoted as an exclusive product for people who love ground coffee. Its image is of an Italian-style coffee. It has a strong and slightly bitter taste, and costs more than almost every other ground coffee product on the market.ProblemsIn the last two years, Caferoma's share of the quality ground coffee market has declined by almost 30%. There are several reasons for this:A) Brand loyalty: Consumers have become less loyal to brands and more price conscious. They are willing to buy lower-priced coffee products.B) Price: Supermarkets are selling, under their own label, similar products to Caferoma at much lower prices.C) "Copycat" products: Competing products of Italian-style ground coffee are selling at prices 30 to 40% lower than Caferoma.D) Brand image: the Caferoma brand no longer seems to be exciting and up-to-date.Market share European quality ground coffee Top fiveEuropean coffeebrandsOther brands Supermarket ownlabel brandsCaferomaTop fiveEuropean coffeebrandsOther brands Supermarket ownlabel brandsCaferomaSales outlets as a (%) percentage of Caferoma sales 0102030405060H o t e l sR e s t a u r a n t s S u p e r m a r k e t s S p e c i a l i s t s h o p s 2 years ago last year2 years agoLast yearFocus group resultsDo you think Caferoma is ... % of people answering "yes" Expensive? 60Value for money? 43Good quality? 70Old-fashioned? 80Exciting? 23Exclusive? 55Possible solutions1.Repositioning the productChange Caferoma's image to appeal to a different market segment. (Which segment? What changes to taste, quality, packaging, logo, labeling, distribution?)2.PricingReduce the price by, say, 20% to 30% so that it is in the medium range of prices.3.AdvertisingDevelop a new advertising campaign to relaunch the brand.4.Multiple brandsSell Caferoma, which small changes to product, under different brand names at lower prices.5.Own brand label productsAllow supermarkets and hypermarkets to sell Caferoma under the supermarkets' own brand labels. Continue to market the Caferoma brand at the same time.6.A new productBring out an instant coffee or decaffeinated product under the Caferoma brand as soon as possible.7.Stretching the brandAllow some makers of coffee equipment ( cafetieres, percolators, coffee machines, etc.) to use the Caferoma brand on their goods, for a licensing fee.Listen to the latest newsClaudia, Caferoma's Marketing Manager, has some recent news from one of Caferoma's biggest customers, Majestic Hotels, a major European hotel chain. She discusses the news with Caferoma's Sales Director, Pietro. Listen to their conversation. How does this new information affect your decisions?TaskYou are a member of PEFD's marketing team. Please write a report to Caferoma's Managing Director, Mario Cumino. You may analyze the advantages and disadvantages of each solution. Then decide what to do to stop the decline in the product's market share and to increase profits.。
cafeteria词根词缀
cafeteria词根词缀Cafeteria（自助餐厅）一词的词根词缀来源于法语“café”和拉丁语“cafeterium”。
这个词根词缀在英语中被广泛使用，形成了一系列词汇，涉及到餐饮、咖啡和休闲等领域。
在本文中，我们将探讨这个词根词缀的含义和应用。
一、词根词缀的含义"Cafeteria"一词的词根词缀“caf”和“teria”具有不同的含义。
前者来自法语“café”，意为咖啡馆或休闲场所；后者来自拉丁语“cafeterium”，指的是公共食堂或供应饮食的场所。
因此，“cafeteria”这个词同时包含了咖啡馆和自助餐厅的意义。
二、应用领域1. 餐饮业：词根词缀“cafeteria”在餐饮业中被广泛运用。
它可以用于命名各种类型的餐厅，例如咖啡馆、餐馆和自助餐厅。
这些场所提供各种食品和饮料选择，顾客可以自由选择。
自助餐厅尤其受欢迎，因为它们提供了更多的选择和灵活性。
2. 教育机构：在学校和大学中，cafeteria常被用作学生就餐的场所。
学生在自助餐厅享用营养均衡的饭菜，以满足他们的日常能量需求。
此外，这些场所还提供了一个社交空间，学生可以在这里与朋友聚会和放松。
3. 公共机构：许多机构和组织在其内部设有cafeteria，为员工和访客提供方便的用餐选择。
这些公共机构的cafeteria往往提供各种菜肴，以适应不同人的口味和饮食习惯。
4. 娱乐场所：一些娱乐场所也设有cafeteria，以满足游客在游玩中的用餐需求。
这些场所可以是主题公园、电影院、剧院或体育场馆。
游客可以在参观或观看表演时，在cafeteria享用美食和饮料。
5. 其他领域：除了上述领域，cafeteria的概念也可以用于类似的场所，如航空公司提供的餐食服务、医院提供的病人饮食选择等。
这些地方使用cafeteria的概念，为用户提供便利和多样化的选择。
三、总结通过对cafeteria词根词缀的探讨，我们了解到它来源于法语和拉丁语，意为咖啡馆和自助餐厅。
cafeteria翻译
cafeteria翻译
Cafeteria（饮食店）
Cafeteria可以指的是一种自助式餐厅，也可以指的是一家小的餐厅。
这种餐厅通常提供“快餐”和小吃餐，供顾客随意选择。
一些Cafeteria提供传统的美式餐食，如烤肉汉堡、炸鸡、三明治、热狗和薯条。
此外，他们还提供各种糕点、饮料和小吃，包括甜点、果汁、咖啡、茶
和软饮料等。
你可以在Cafeteria里吃午饭、晚饭或早餐。
因为食物种类多样，所以Cafeteria适合人数较多的商旅团体和同事们赴约用餐。
在美国，很多大学和企业也设有Cafeteria。
在校园中，Cafeteria常常是学生和教职员工的主要用餐地点。
学校的Cafeteria通常会提供健康的餐点和素食。
同时，学生可以使用学生证折扣享受到更优惠的餐饮服务。
Cafeteria的装修风格通常简约、干净整洁。
一般来说，这些餐厅不提供服务员服务，而是自助式，客人可以自行选择食物，并找到关闭的桌子，享受美食。
在一些Cafeteria中，你可能会发现一些游戏桌、电视或音乐设备等，使得客人能够在吃饭的同时聚集在一起，休息和愉悦。
这些设施并不是所有Cafeteria都有，只是一些商业机构和大学校园中常见的。
初中三年中考两年模拟人教版英语专题 第一部分 教材过关 七年级阶段检测(全)
七年级阶段检测(全)一、单项选择1.Tim is eleven-year-old boy. He likes playing basketball.A./;aB.an;/C.an;theD.the;a2.—The socks are very cheap.—I’ll them.A.giveB.bringC.likeD.take3.—Can I have a look at your pencil box?—Sure.A.Thank you.B.I’m sorry.C.Here you are.D.Thanks.4.—Hi, Kate. Is this English book?—No. Look! Here is Lucy’s name. It’s.A.you;herB.your;hersC.your;herD.you;hers5.—What is and eighteen, do you know?—I know. Thirty.A.elevenB.twelveC.thirteenD.fourteen6.The boy black hair a big shirt.A.has;hasB.with;inC.has;wearsD.with;wears7.—Excuse me, how can I get to the hospital?—Walk the street. Take the second turning your left.A.along;onB.along;atC.on;onD.on;at8.There a small park and some fruit shops in my neighborhood.A.isB.areC.hasD.have9.My grandpa always us sports.A.let;to playB.lets;playC.lets;playsD.let;plays10.Do you need shoes sports? We have lots of shoes very good prices.A.for;atB.for;withC.at;withD.at;for11.The novel was interesting I wanted to read it again.A.such;thatB.so;thatC.too;toD.enough;to12.Of all subjects, I like math best. It’s interesting.A.kind of;kind ofB.kinds of;kind ofC.kind of;kinds ofD.kinds of; kinds of13.—What animals do you like?—I like cats, too.A.othersB.anotherC.elseD.other14.It’s today.I think it’s going to.A.cloud;rainB.cloudy;rainingC.cloudy;rainD.cloudy;rainy15.Which of the following sentences is correct?A.Tim is as stronger as Tom.B.I am reading at 9:00 last night.C.Seen from the mountains, I can see lots of trees.D.If you are unhappy, you can hang out with your friends.二、完形填空Lions have been called the kings of the animal world.They can be16in Africa and India.Lions in Africa can 17without water for much longer time than lions in other places.Lions are also one of the most 18animals in the zoos.Almost every zoo around the world has a few lions.It is very easy for people to tell male lions from female lions. A male lion has a long mane(鬃毛)and a large collar of hair around 19mouth. A female lion doesn’t have a long mane.Malelions are also larger than female lions. A male lion usually20about 200 kilograms.Both male and female lions have very sharp teeth.They can break the backs of other animals 21onebite(咬).One lion usually kills between ten and twenty large animals for food each year.It’s unusual for lions to kill 22.However,in 1898, two lions killed and ate over onehundred people in Kenya 23they were shot(击毙)by an Englishman.This 24becamethe subject of a Hollywood movie later.Now,the Indian lions are25.It’s really necessary to educate the public to care for the animals,or we won’t see them some years later.ed B.found C.bought D.fed17.A.travel B.play C.go D.sit18.A.popular B.dangerous C.confident D.expensive19.A.their B.her C.your D.its20.A.feels B.looks C.weighs D.shows21.A.about B.on C.with D.from22.A.people B.animals C.birds D.sheep23.A.before B.because C.after D.while24.A.newspaper B.magic C.story D.job25.A.dangerous B.strong C.active D.endangered三、阅读理解A(2018河南安阳一模)“In this life, what did you miss?” The wife asked the husband. When he was 25,despondently(沮丧地),the husband replied, “I missed a new job chance.”When he was 35, the husband angrily told her that he had just missed the bus.At the age of 45, the husband sadly said, “I missed the chance seeing my close relative before his last breath.”At 55, the husband said disappointedly, “I missed a good chance to retire.”At 65, the husband hurriedly replied,“I missed visiting my dentist.”At 75, the wife did not ask the husband any more, because she was very sick. Remembering the question the wife used to ask him, this time the husband asked the wife the same question. The wife, with a smile and peaceful look, replied, “In this life, I did not miss having you!”The husband was full of tears. He always thought they could be together forever. He was always busy with work and other things. He had never thought of his wife. The husband gave a big hug to the wife and said,“Over 50 years, how I had allowed myself to miss your deep love for me.”26.Every time the wife asked the husband what he missed in his life, the husband never thought of .A.his jobB.his retirementC.his relativeD.his wife27.From the passage, we know the wife was .A.caring and happyB.nervous and seriousC.loving and patientD.outgoing and careless28.What did the husband realize at last?A.His wife was too tired.B.His wife loved him very much.C.His wife would die.D.He should ask his wife the same question.29.Which of the following is true according to the passage?A.The husband didn’t love his wife at all.B.The husband’s close relative died when his wife was 45.C.The husband was always busy with his work and other things.D.When people are gone, their loved ones usually have nothing to feel sorry about.30.What does the writer want to tell us in the passage?A.Do many things for our family.B.Treat every day as the best day of life.C.Let our loved ones know about our care and love.D.Ask our family what they missed in their life.BDo you have a lucky number?What is it?Many people have a special number. They hope it can bring them good luck. In Chinese culture, some numbers are believed to be lucky or unlucky based on the Chinese word that the number sounds similar to. For example, the word for the number 8 sounds similar to the words for “making a fortune”. So people consider it a very lucky number. Some people will even spend a lot of money having 8s in their phone numbers or vehiclelicense plate(车牌照) numbers. The opening ceremony of the Beijing Olympics began at 8:08 p.m.on August 8, 2008. The number 9 is also a lucky number because of its connection to the emperorsof China. There were nine dragons on emperors’robes(龙袍) and Chinese myth held that thedragon had nine children. The number 9 also stands for“long lasting”. That’s why a man always proposes to a woman with 99 or 999 roses. What’s a “bad luck” number in China?It might be 4.Many Chinese people see 4 as a “bad luck” number because it sounds similar to the Chinese character for “death”. Because of this, many buildings skip the fourth floor and simply call it the fifth floor. In Hong Kong, some buildings even skip all floors numbered with 4, such as 4,14,24,34 and all 40—49 floors. Some buildings also skip the thirteenth floor, as 13 is considered an unlucky number in many Christian countries. As a result, a building whose highest floor is 50 may have only 35 physical floors.31.The lucky or unlucky numbers in Chinese culture mostly come from.A.people’s hope for good luckB.people’s belief in certain numbersC.similar sounds of Chinese numbers and wordsD.Chinese traditions32.Which of the following is NOT true according to the passage?A.Many Chinese people like the number 8 because it sounds similar to the words for “making a fortune”.B.Much money is sometimes spent on 8s in people’s vehicle license plate numbers in China.C.The number 9 is a lucky number in Chinese culture for only one reason.D.The number 4 is an unlucky number because it sounds similar to the Chinese character for“death”.33.What does the underlined word “skip” mean in English?A.Leave out.B.Put out.C.Pick out.D.Point out.34.Why may a building whose highest floor is 50 have only 35 physical floors in Hong Kong?A.Because the people there are dishonest.B.Because there are some floors under the ground.C.Because people like living in high buildings.D.Because there are no floors like 4,13,14,24,34 and all 40—49 floors.35.What is the passage mainly about?A.Numbers around the world.B.Lucky and unlucky numbers in Western culture.C.Meanings of different unlucky numbers.D.Lucky and unlucky numbers in Chinese culture.C(2018河南实验中学一模)Dining ReviewCafe Roma12 Venice Street, San Francisco6:45 a.m.—10 p.m.555-0211FOOD★★PRICES ExpensivePLEASANT SIDEChocolate heart-stopping cake is the best in the countryUNPLEASANT SIDE Dining ReviewThe Miramar2180 Bay Street, San FranciscoNoon—Midnight555-1164FOOD★★★PRICES InexpensivePLEASANT SIDEFine combination(混合) of Mexican, Spanish, and Peruvian taste, lively guitar shows and dancingSlow service, not enough tables UNPLEASANT SIDEToo popular! Get there early or you won’t find a seat Dining Review The Barbecue Pit 2 Clement Street, San Francisco 10:30 a.m.—9 a.m. 555-7616 FOOD ★ PRICES neither expensive nor inexpensive PLEASANT SIDE Large kinds of nice drinks UNPLEASANT SIDE Food is boring, sometimes old, no taste Dining ReviewBankok Banquet15 Fourth Street, San Francisco 555-7824 Lunch:Mon.—Fri. 11 a.m.—3 p.m.Dinner:Tues.—Sun. 5 p.m.—10 p.m.FOOD ★★PRICES InexpensivePLEASANT SIDEFriendly service, Spanish dishes are delicious UNPLEASANT SIDENo normal hours, dishes need a long wait36.The above four reviews are mainly to tell readers .A.what the restaurants are likeB.the prices of the four restaurantsC.how to book a table in these restaurantsD.how to travel in San Francisco37.Where should Jenny go to as a cake lover?A.12 Venice Street.B.2180 Bay Street.C.2 Clement Street.D.15 Fourth Street.38.Which restaurant opens latest?A.Cafe Roma.B.The Miramar.C.The Barbecue Pit.D.Bankok Banquet.39.You want to eat at 12:00 in the morning and try Spanish dishes while enjoy performances, you can call .A.555-0211B.555-1164C.555-7616D.555-782440.What reason makes The Miramar the best restaurant?A.It’s too popular.B.Many kinds of nice drinks.C.Different tastes are put together.D.They have the wonderful piano show.DTips for Writing Better ArticlesMany of us don’t spend a lot of time improving our writing skills. This can be a problem when we hand in our articles. Good writing skills will help us improve our grades and benefit us later in life. 41 .Make good word choices. When we’re not sure which word is the right one for a sentence, look it up in a dictionary. Many of us choose words in a hurry and don’t take the time to decide if they’re proper. 42 .Check facts. If we want people to believe what we write, we must make sure our facts are true. We should use dependable facts.Rewrite. A common problem is that we don’tlike to rewrite. In fact rewriting is the best wayto find out and correct some mistakes, like grammar and spelling mistakes. 43, though it takes more time and more work.Read aloud. Sometimes it’s easier to find problems with spelling, word usage, and grammar when we read aloud. Reading aloud helps us not only find out our problems but also develop our writing.44. Preparing a list is necessary for writing a good article. Such a list includes:Is there a proper title? Have we explained every point? Are all the parts of the article included? This can help us to make sure that we have covered everything.45. But with a few simple steps, we can improve our writing skills and learn how to write better articles.根据材料内容,将A~E五个句子填入文中空缺处,使短文内容完整、正确,并将其标号填写在题号后的横线上。
咖啡英语
抹茶慕斯Matcha Mousse慕斯(mousse )：芝士(cheese): 忌廉(cream): 吉士(jí shì): Best Blue Mountain-极品蓝山咖啡Mande Ling-曼特宁咖啡BrziL-巴西Ice Cream Coffee-漂浮冰特级蓝山(英文名:Speial Blue Mountain):单品咖啡蓝山(英文名:Blue Mountain):单品咖啡描述:香醇甘滑带微酸的风味，为咖啡之极品摩卡(英文名:Macha):单品咖啡描述:酸带甘，具有强烈个人风情的咖啡巴西(英文名:Brzil):单品咖啡描述:微香.微苦.情感内敛的中性咖啡曼特宁(英文名:Mande Ling):单品咖啡描述:香.浓.苦的特性，最适合质朴的您炭烧(英文名:Charcoal Roast):单品咖啡描述:精心烘焙，浓郁香醇的咖啡口感哥伦比亚(英文名:Colombia):单品咖啡描述:柔软甘醇，与世无争，悠悠自得情怀意大利(英文名:Espresso):单品咖啡描述:精心调制，品尝意大利异国风味名典热咖啡(英文名:M.T.Hot):单品咖啡描述:精心调配的品味，甘醇温和适口的香浓咖啡维也纳交响咖啡(英文名:Vienna Symphony):冰咖啡描述:洁白的鲜奶为香醇的咖啡桂上有味道的表情卡布基诺咖啡(英文名:Cappuccino):冰咖啡描述:咖啡与肉桂的恋情爱尔兰卡咖啡(英文名:Ireland):冰咖啡描述:咖啡与纯酒带来英国的浪漫风情拿铁咖啡(英文名:Latte):冰咖啡描述:味道浓郁醇厚，口感香滑名典冰咖啡(英文名:M.T.Ice):花式咖啡描述:名典的特调品味，满足挑剔者的味觉椰子冰咖啡(英文名:Coconut Ice):花式咖啡描述:独特的椰子品味，带来南洋的热带气息拉丁冰咖啡(英文名:Latin Ice):花式咖啡描述:清凉口感，泡沫雪白视觉饮品Beverage纯品咖啡World Famous Coffee曼巴咖啡Mandeling & Brazilian Coffee碳烧咖啡Charcoal Roasted Coffee巴西咖啡Brazilian Coffee摩卡咖啡Mocha Coffee曼特宁咖啡Mandeling Coffee哥伦比亚咖啡Colombian Coffee夏威夷可娜咖啡Hawaiian Kona Coffee蓝山咖啡Blue Mountain Coffee极品蓝山咖啡The Best Blue Mountain Coffee意大利咖啡Italian Coffee比利时皇家自助咖啡Belgium Royal Coffee self-service 精致咖啡Exquisite Coffee维也纳咖啡Vienna Coffee巧克力咖啡Chocolate Coffee椰香咖啡Coconut Coffee玫瑰夫人咖啡Rose Lady Coffee卡布奇诺咖啡Cappuccino Coffee抹茶咖啡Macha Coffee拿铁咖啡Latte Coffee香草冰淇淋咖啡Vanilla Ice Cream coffee皇家咖啡Royal Coffee苏格兰爱丽丝咖啡Scotland Alice Coffee墨西哥冰咖啡Mexico Ice Coffee百合冰咖啡Peppermint Ice Coffee漂浮冰咖啡Float Ice Coffee浓缩冰咖啡Espresso Ice Coffee水果冰咖啡Fruit Ice Coffee珍珠咖啡Pearl Ice Coffee香浓泡沫冰咖啡Aroma Foam Ice Coffee爱尔兰咖啡Ireland Coffee意大利花式咖啡Variety Italian of Coffee意式浓缩咖啡Italian Espresso Coffee美式淡咖啡American Coffee百利咖啡Sherry Coffee玛琪哈朵Espresso Macchiato Coffee意式卡布奇诺咖啡Italian Cappuccino Coffee雪克冰咖啡Shake Ice Coffee魔力冰咖啡Magic Ice Coffee拿铁雪泥Latte Coffee美式摩卡咖啡American Mocha Coffee摩卡奇诺咖啡Mochaccino Coffee贵妇拿铁咖啡Lady Latte Coffee香蕉冰咖啡Banana Ice CoffeeHoney Citron Tea桑椹蜜茶Mulberry Honey Tea薄荷蘇打(Mint Soda)養顏金桔茶(Orange Tea)哈密瓜:Hami melone红缇: red table, 美国叫“red globe"火龙果:Firedrake Fruit Pitaya Red Dragon Fruit哈密瓜Honeymelon火龙果Dragon Fruit菠萝蜜Pineapple菠萝蜜pineapple honeydew Jackfruit 杨桃 Star FruitDurian榴莲李子：plum芒果：mango枇杷:loquat哥伦比亚咖啡：Colombian Coffee牙买加咖啡：Jamaican Coffee蓝山咖啡：Blue Mountain Coffee巴西山度士咖啡：Brazil Santos Coffee曼特林咖啡：Brazilian Coffee意大利咖啡：Italian Coffee意大利浓咖啡：Espresso意大利泡沫咖啡：Cappuccino拿铁咖啡：CaféLatté(Coffee Latte)美式咖啡：CaféAmericano法式滴滤咖啡：French Coffee冰法式滴滤：Iced French Coffee低因咖啡：Decaffeinated Coffee曼巴咖啡：Special Coffee (Mandeling and Brazilian Coffee) 速溶咖啡：Instant Coffee现磨咖啡：Fresh Ground Coffee冰咖啡：Iced Coffee浓缩冰咖啡：Iced Espresso冰薄荷咖啡：Iced Mint Coffee冰卡布奇诺：Iced Cappuccino冰焦糖卡布奇诺：Iced Caramel Cappuccino 冰香草卡布奇诺：Iced Vanilla Cappuccino 冰榛子卡布奇诺：Iced Hazelnut Cappuccino 果味冰卡布奇诺：Iced Fruit Cappuccino果味卡布奇诺：Fruit Cappuccino薰衣草卡布奇诺：Lavender Cappuccino香草卡布奇诺：Vanilla Cappuccino榛子卡布奇诺：Hazelnut Cappuccino冰拿铁咖啡：Iced CaféLatté冰焦糖咖啡拿铁：Iced Caramel Latté冰香草咖啡拿铁：Iced Vanilla Latté冰榛子咖啡拿铁：Iced Hazelnut Latté冰菠萝咖啡拿铁：Iced Pineapple Latté冰草莓咖啡拿铁：Iced Strawberry Latté冰果味咖啡拿铁：Iced Fruit Latté黑莓咖啡拿铁：Blackberry Latté拿铁香草：Vanilla Bean Latté薰衣草咖啡拿铁：Lavender Latté椰子冰咖啡拿铁：Iced Coconut Latté黑莓冰咖啡拿铁：Iced Blackberry Latté芒果冰咖啡拿铁：Iced Mango Latté蜜桃冰咖啡拿铁：Iced Peach Latté蜜桃咖啡拿铁：Peach Latté樱桃咖啡拿铁：Cherry Latté樱桃冰咖啡拿铁：Iced Cherry Latté榛子咖啡拿铁：Hazelnut Latté香蕉咖啡拿铁：Banana Latté浓缩咖啡康保蓝：Espresso Con Panna浓缩咖啡玛奇朵：Espresso Macchiato冰美式咖啡：Iced CaféAmericano菠萝冰美式：Iced Pineapple Americano芒果冰美式咖啡：Iced Mango Americano蜜桃冰美式咖啡：Iced Peach Americano香蕉冰美式：Iced Banana Americano冰摩卡：Iced Mochaccino草莓摩卡咖啡：Iced Strawberry Mocha樱桃摩卡咖啡：Cherry Mocha椰子摩卡咖啡：Coconut Mocha芒果摩卡咖啡：Mango Mocha香蕉摩卡咖啡：Banana Mocha冰水果咖啡：Iced Fruit Coffee法国香草咖啡：French Vanilla Coffee漂浮冰咖啡：Iced Coffee Float巧克力冰咖啡：Iced Chocolate Coffee巧克力咖啡：Chocolate Coffee塔拉珠高山咖啡：Tarrazu Coffee碳烧咖啡：Charcoal Coffee特雷里奥咖啡：Tres Rios Coffee维也纳咖啡：Vienna Coffee杏香咖啡：Saronno Coffee夏威夷可娜咖啡：Hawaiian Kona Coffee玫瑰夫人咖啡：Rose Lady Coffee墨西哥冰咖啡：Iced Mexican Coffee瑞士冰咖啡：Iced Swiss Coffee巴西咖啡：Brazil Coffee皇家咖啡：Royal Coffee君度咖啡：Cointreau Coffee爱尔兰咖啡：Irish Coffee生姜咖啡：Ginger Juice Coffee贵妇人咖啡：Dame Coffee椰香咖啡：Coconut Cofee木瓜咖啡：Papaya Cofee生姜咖啡：Ginger Cofee柠檬咖啡：Lemon Cofee鸳鸯咖啡：Happy Pair Cofee（Black Tea and Cofee）鲜榨果汁Fresh Juice爱琴海：Aegean Juice芬兰果汁：Finland Juice蛋蜜汁：Egg and Honey Juice苹果牛奶汁：Apple Milk Juice香蕉牛奶汁：Banana Milk Juice木瓜牛奶汁：Papaya Milk Juice哈密瓜牛奶汁：Hami-melon Milk Juice柠檬汁：Lemon Juice 如果是柠檬水就是Lemonade 橙汁：Orange Juice苹果汁：Apple Juice雪梨汁：Pear JUice草莓汁：Strawberry Juice西瓜汁：Water-Melon Juice木瓜汁：Papaya Juice口味奶昔tasty Milk Shake（巧克力：CHocolate Milk Shake草莓：Strawberry Milk Shake柳橙; Orange Milk Shake香蕉：Banana Milk Shake哈密瓜：Hami-melon Milk Shake香芋：Taro Milk Shake椰香：Coconut Milk Shake木瓜：Papaya Milk Shake香草：Milk Shake纯天然花草茶Purely Natural Herbal Tea菊花：Chrysanthemum Tea玫瑰花：Rose Tea茉莉花：Jasmine Tea薰衣草：柠檬草：Lemon Tea伯爵：Earl Grey Black Tea薄荷; Peppermint Tea葡萄柚：Grapefruit Tea百香果：Passion fruit Tea巴黎香榭：Tea of Champs de Paris红茶：Black Tea蓝莓情深：Blueberry Tea出水芙蓉: Waterlily清秀佳人：Grace Lady无忧果：Light-hearted Fruit Tea含情果：Potential Love Fruit Tea忘情果：Forgetting-love Fruit Tea特调茶Specially Mixed Tea啡林水果茶：Feeling Fruit Tea意大利桔茶：Italian Orange Tea俄罗斯红茶：Russian Black Tea柠檬红茶：Lemon Black Tea梅子绿茶：Plum Green Tea雪梨茶：Pear Tea桂圆红枣茶：Mandarin Logan Fruit and Chinese date Tea 乌梅红茶：Plum Black Tea香菊蜜饮：Fragrant Chrysanthemum Honey Tea姜枣红茶：Ginger and Chinese Date Black Tea特调奶茶Specially Mixed Milk Tea（原味：Original Taste花生：Peanut Milk Tea香芋：Taro Milk Tea哈密瓜：Hami-melon Milk Tea草莓：Strawberry Milk Tea椰香：Coconut Milk Tea木瓜：Papaya Milk Tea巧克力：Chocolate Milk Tea玫瑰花：）Rose Milk Tea珍珠奶茶Pearl Milk Tea（原味：Orifinal Taste花生：Peanut Pearl Milk Tea香芋：Taro Pearl Milk Tea哈密瓜：Hami-melon Pearl Milk Tea草莓：Strawberry Pearl Milk Tea椰香：Coconut Pearl Milk Tea木瓜：Papaya Pearl Milk Tea巧克力：Chocolate Pearl Milk Tea玫瑰花：）Rose Pearl Milk Tea朱古力奶Chocolate Milk鲜牛奶Fresh Milk阿华田Waltin姜丝可乐Ginger Cola中国茶Chinese Tea台湾高山乌龙：Taiwan Mountain Oolong Tea 西湖龙井：Xi Hu Longjing Tea茉莉花：Jasmine Tea安漠铁观音：AN Mo Teiguanyin Tea碧螺春：Biluochun Tea绿茶：Green Tea普洱茶：Pu'er Tea星巴克咖啡菜单（Caramel Macchiato）焦糖玛奇雅朵（Caffe Latte）拿铁（Cappuccino）卡布奇诺（Caffe Mocha）摩卡（Caffe Americano）美式（Iced Caffe Latte）冰拿铁（Iced Caffe Mocha）冰摩卡（Iced Caffe Americano）冰美式（Coffee Frappuccino）星冰乐（Mocha Frappuccino）摩卡星冰乐（Espresso Frappuccino）浓缩星冰乐（Mango Citrus Tea Frappuccino）芒果茶星冰乐（Caramel Cream Frappuccino）焦糖星冰乐（Vanilla Cream Frappuccino）香草星冰乐（Chocolate Cream Frappuccino）巧克力星冰乐（Muffin：Chocolate, Blueberry, Banana)麦芬、巧克力、蓝莓、香蕉（Classic Chocolate Cake）法式巧克力蛋糕（Black Forest Cake）维也纳黑森林蛋糕（Cheese Cake）芝士蛋糕zhi1shi4 dan4gao1（Blueberry Cheese Cake）蓝苺芝士蛋糕（Pizza：Smoked Chicken, Tuna）比薩：熏鸡、吞拿鱼（Vegetable&Ham Pie）蔬菜派（Cheese Stick & Cookies）芝士条，各类饼干（Tiramisu）提拉米苏ti2la1mi3su1（French Sandwich：Tuna, Smoked Chicken）法式三明治：吞拿鱼、熏鸡（Sandwich：Ham&Cheese, Roasted Chicken, Ham&Egg）三明治：火腿芝士、烤鸡胸、火腿蛋ダ（Vegetable Salad）田园沙拉（Tuna Salad）呑拿魚沙拉（Macaroni Salad）通心粉沙拉（Potato Salad）土豆沙拉（Fruit Cup）水果沙拉（Meal Box：Tuna, Ham&Cheese）餐盒：呑拿魚、火腿芝士芋泥什锦沙拉taro puree mixed salad意大利肉酱面spaghetti Bolognaise奶油咸肉管面macaroni ( 意大利粉) in cream sauce“悠特儿”千层面house lasagna “悠特儿”印度咖喱鸡饭Indian curry chicken rice宝岛红烧牛肉饭baodao roasted beef rice黑胡椒汁/红酒汁牛排套steak menu with black pepper or red wine sauce黑胡椒汁/红酒汁鸡排套chicken filet menu with black pepper or red wine sauce 黑胡椒汁/红酒汁猪排套pork chop menu with black pepper or red wine sauce 鸡茸玉米汤chicken corn soup意大利蔬菜汤Italian vegetable soup小吃Entree炸洋葱圈fried onion rings蒜茸面包garlic bread炸薯条French fries爆米花甜/咸pop-corn sweet/salty炸泥肠fried sausages烤鸡翅roasted chicken wing意式咖啡Italian coffee拿铁咖啡latte卡布奇诺cappuccino摩卡冰咖啡iced moka榛果咖啡hazelnut coffee珍珠拿铁latte with pearls热可可hot coco美式咖啡Americano椒香拿铁浓缩黑咖啡espresso果汁Juices苹果汁apple juice雪梨汁pear juice橙汁orange juice胡萝卜苹果汁carrot & apple juice综合果汁mixed fruit juice忧格奇异果汁yogurt kiwi juice木瓜牛奶papaya milk茶饮Tea巧克力珍珠奶茶chocolate pearl milk tea珍珠奶茶pearl milk tea奶泡绿茶milky green tea茉香绿茶jasmine tea玫瑰茶rose tea熏衣草lavender tea桂圆奶茶long-an milk tea姜汁奶茶ginger milk tea罗汉养生茶chinese herb tea with monk's fruit 栗米奶香茶milk tea with corn aroma韩式蜜釉茶 korean sweet orange tea 西餐(Western Food)头盘及沙拉类1腌熏三文鱼Smoked Salmon2腌三文鱼Marinated Salmon with Lemon and Capers3凯撒沙拉Caesar Salad4鲜蘑鸡肝批Chicken Liver Terrine with Morels5奶酪瓤蟹盖Baked Stuffed Crab Shell6鲜果海鲜沙拉Seafood Salad with Fresh Fruit7厨师沙拉Chef's Salad8金枪鱼沙拉Tuna Fish Salad9尼斯沙拉Salad Nicoise汤类10奶油蘑菇汤Cream of Mushroom Soup11奶油胡萝卜汤Cream of Carrot Soup12奶油芦笋汤Cream of Asparagus Soup13番茄浓汤Traditional Tomato Soup14海鲜周打汤Seafood Chowder15法式洋葱汤French Onion Soup16牛肉清汤Beef Consomme17匈牙利浓汤Hungarian Beef Goulash18香浓牛尾汤Oxtail Soup19意大利蔬菜汤Minestrone Soup20蔬菜干豆汤Hearty Lentil Soup21牛油梨冻汤Chilled Avocado Soup22西班牙番茄冻汤Gazpacho禽类23红酒鹅肝Braised Goose Liver in Red Wine24奶酪火腿鸡排Chicken Cordon Bleu25烧瓤春鸡卷Grilled Stuffed Chicken Rolls26红酒烩鸡Braised Chicken with Red Wine27烤鸡胸酿奶酪蘑菇馅Baked Chicken Breast Stuffed with Mushrooms and Cheese 28炸培根鸡肉卷Deep-Fried Chicken and Bacon Rolls29水波鸡胸配意式香醋汁Poached Chicken Breast with Balsamico Sauce30烤火鸡配红浆果少司Roast Turkey with Cranberry Sauce31烤瓤火鸡Roast Stuffed Turkey32烧烤鸡腿Barbecued Chicken Leg33烤柠檬鸡腿配炸薯条Roasted Lemon Marinade Chicken Leg with French Fries34扒鸡胸Char-Grilled Chicken Breast35咖喱鸡Chicken Curry36秘制鸭胸配黑菌炒土豆Pan-fried Duck Breast with Sautéed Potatoes and Truffles 牛肉类37红烩牛肉Stewed Beef38白烩小牛肉Fricasseed Veal39牛里脊扒配黑椒少司Grilled Beef Tenderloin with Black Pepper Sauce40扒肉眼牛排Grilled Beef Rib-Eye Steak41西冷牛排配红酒少司Roast Beef Sirloin Steak with Red Wine Sauce42T骨牛扒T-Bone Steak43烤牛肉Roast Beef44罗西尼牛柳配苯酒汁Beef Tenderloin and Goose Liver with Truffle and Port Wine Sauce45青椒汁牛柳Beef Tenderloin Steak with Green Peppercorn Sauce46铁板西冷牛扒Sizzling Sirloin Steak47香煎奥斯卡仔牛排Pan-fried Veal Steak Oscar with Hollandaise Sauce48咖喱牛肉Beef Curry49威灵顿牛柳Fillet Steak Wellington50俄式牛柳丝Beef Stroganoff51烩牛舌Braised Ox-Tongue52红烩牛膝Osso Bucco53黑胡椒鹿柳配野蘑菇和芹菜烤面皮Venison Fillet Black Pepper Coat with Wild Mushroom and Celery Brick 猪肉类54烧烤排骨Barbecued Spare Ribs55烟熏蜜汁肋排Smoked Spare Ribs with Honey56意大利米兰猪排Pork Piccatta57瓤馅猪肉卷配黄桃汁Stuffed Poke Roulade With Yellow Peach Sauce58煎面包肠香草汁Pan-fried Swiss Meat Loaf with Pesto Sauce59炸猪排Deep-Fried Pork Chop羊肉类60扒羊排Grilled Lamb Chop61扒新西兰羊排Grilled New Zealand Lamb Chop62烤羊排配奶酪和红酒汁Roast Lamb Chop with Cheese and Red Wine Sauce63羊肉串Lamb Kebabs64烤羊腿Roasted Mutton Leg鱼和海鲜类65海鲜串Seafood Kebabs66扒金枪鱼Grilled Tuna Steak67扒挪威三文鱼排Grilled Norwegian Salmon Fillet68三文鱼扒配青柠黄油Grilled Salmon with Lime Butter69比目鱼柳和扇贝配红酒核桃汁Braised Sole fillet & Sea Scallops with Red Wine and Walnuts 70煎比目鱼Pan-fried Whole Sole71烤三文鱼柳配香草汁和黑橄榄酱Roasted Salmon Fillet With Pesto Black Olive Purée72烤三文鱼排意大利宽面和藏红花汁Roasted Salmon Steak With Tagliatelle & Saffron Sauce73煎红加吉鱼排Grilled Red Snapper Fillet74黄油柠檬汁扒鱼柳Grilled Fish Fillet in Lemon Butter Sauce75扒大虾Grille king Prawns76蒜茸大虾Grilled King Prawns with Garlic Herb Butter77巴黎黄油烤龙虾Baked Lobster with Garlic Butter78奶酪汁龙虾Gratinated Lobster in Mornay Sauce79香炸西班牙鱿鱼圈Deep-Fried Squid Rings80荷兰汁青口贝Gratinated Mussels Hollandaise Sauce蛋类81火腿煎蛋Fried Eggs with Ham82洛林乳蛋饼Quiche Lorraine83熘糊蛋Scrambled Eggs面、粉及配菜类84海鲜通心粉Macaroni with Seafood85海鲜意粉Spaghetti with Seafood86意大利奶酪千层饼Cheese Lasagna87什莱奶酪比萨饼Pizza Vegetarian88海鲜比萨Seafood Pizza89烤牛肉蘑菇比萨Roast Beef and Mushroom Pizza90肉酱意大利粉Spaghetti Bolognaise91意大利奶酪馄饨Cheese Ravioli in Herbed Cream Sauce92咖喱海鲜炒饭Stir-Fried Seafood Rice with Curry93红花饭Saffron Rice94阿拉伯蔬菜黄米饭Couscous with Vegetables95西班牙海鲜饭Paella96牛肉汉堡包Beef Burger97鸡肉汉堡包Chicken Burger98美式热狗American Hot Dog99俱乐部三文治Club Sandwich100金枪鱼三文治Tuna Fish Sandwich101烤牛肉三文治Roasted Beef Sandwich102健康三文治Healthy Sandwich103烟熏三文鱼Smoked Salmon104土豆泥Mashed Potatoes105里昂那土豆Lyonnaise Potatoes106公爵夫人土豆Duchesse Potatoes107烩红椰菜Braised Red Cabbage with Apple 甜品西点类108黑森林蛋糕Black Forest Cake109英式水果蛋糕English Fruit Cake110草莓奶酪蛋糕Strawberry Cheese Cake111草莓蛋糕Strawberry Cake112蓝莓奶酪蛋糕Blueberry Cheese Cake113美式奶酪蛋糕American Cheese Cake114绿茶奶酪蛋糕Green Tea Cheese Cake115意大利提拉米苏Italian Tiramisu116大理石奶酪蛋糕Marble Cheese Cake117咖啡奶酪蛋糕Coffee Cheese Cake118红莓松糕Cranberry Muffin119干果派Mixed Nuts Pie120蓝莓松糕Blueberry Muffin121琳泽蛋糕Linzer Cake122芒果木司蛋糕Mango Mousse Cake123苹果派Apple Pie124草莓酥条Strawberry Napoleon Sliced125巧克力榛子蛋糕Chocolate Hazelnut Cake126巧克力木司Chocolate Mousse127水果脆皮酥盒Puff Pastry with Fruits128维也纳巧克力蛋糕Sacher Cake129热情果木司Passion Mousse130杏仁多纳圈Almond Donuts131牛奶巧克力多纳圈Milk Chocolate Donuts132鲜水果配沙巴洋Fruit with Sabayon133水果蛋挞Fresh Fruit Tart134白巧克力奶油布丁White Chocolate Brulee135绿茶布丁Green Tea Pudding136芒果布丁Mango Pudding137热枣布丁Warm Sticky Date Pudding138香草布丁Vanilla Pudding139焦糖布丁Cream Caramel / Caramel Custard140果仁布朗尼Walnut Brownies141咖啡剧本蛋糕Coffee Opera Slice饼干及其它142手指饼Lady Finger143蝴蝶酥Butterfly Cracker144巧克力曲奇Chocolate Cookies145爆米花(甜/咸)Popcorn(Sweet/Salt)146香草冰淇淋Vanilla Ice Cream147巧克力冰淇淋Chocolate Ice Cream148草莓冰淇淋Strawberry Ice Cream149绿茶冰淇淋Green Tea Ice Cream150冰霜Sherbets151冰糖莲子银耳羹Candied Lotus Seed & White Fungus Soup152草莓奶昔Strawberry Milk Shake153巧克力奶昔Chocolate Milk Shake154咖啡奶昔Coffee Milk Shake面包类155水果丹麦Fruit Danish156牛角包Croissant157袋子包Pita Bread Plain158农夫包Farmer Bread159洋葱包Onion Loaf160全麦包Whole Wheat Bread161软包Soft Roll162硬包Hard Roll163长法棍French Baguette164吐司面包ToastOsmanthus tea ice Mume Signs tea time Chocolate teaMaccha teaRed bean milk teaPapaya milk teaBlack Diamond teaTea peanutRose teaAlcohol tea cafeSmoothies time signsBlueberry smoothiesStrawberry smoothiesMango milkshakeBanana New ParadiseFreshly squeezed orange juice ice Ice lemon colaPeach sodaTuna potato saladJerky orange fruit saladBaked cheese mashed potatoes Garden sandwichesPotato salad sandwiches Chicken salad sandwichesThick chocolate chip ￥16Thick piece of tunaThick piece of cheese eggs Bacon cheese thick film Strawberry cream muffins Choctaw banana muffinLemon cheese cake Shannon Mousse freezing pointChicken Rice Mushroom Waterloo Taiwan braised pork riceBlack Pepper Pork with rice Chicken mushroom soupBeef Mushroom PorridgeBorsch 罗宋汤Pumpkin chicken soupOxtail soup冰桂花乌梅茶时光招牌奶茶巧克力奶茶抹茶奶茶红豆奶茶香草奶茶黑钻奶茶花生奶茶玫瑰奶茶香醇cafe奶茶时光招牌冰沙蓝莓冰沙草莓冰沙芒果奶昔香蕉新乐园冰鲜榨甜橙原汁冰柠可乐蜜桃汽水金枪鱼土豆沙拉橙肉干果沙拉芝士焗土豆泥田园三文治土豆沙拉三文治鸡肉沙拉三文治巧克力厚片￥16金枪鱼厚片乳酪鸡蛋厚片培根芝士厚片奶油草莓松饼香蕉巧克松饼柠香芝士蛋糕慕斯冰点香菇滑鸡饭台湾卤肉饭黑椒猪肉饭香菇鸡肉粥香菇牛肉粥罗宋汤南瓜鸡丁汤牛尾汤Century Egg and Pork Congee Preserved Egg and Shredded Pork Congeecongee才是指中式的以米为原料的粥。
cafeteria的用法
cafeteria的用法：
cafeteria，英文单词，常做名词使用，意思是“自助餐厅；小餐厅；快餐厅”。
复数cafeterias。
常见短语：
1、cafeteria feeding自选食；自由采食饲养；自助式喂儿法；
2、Cafeteria Nipponica日式餐厅；
3、In the Cafeteria在食堂；
4、At the Cafeteria 在自助餐厅；
5、commercial cafeteria商业自助餐厅：一种提供各种菜肴供顾客自行选择的餐厅，通常按照所选食物的重量或数量收费。
例句：
1、Does the college cafeteria provide a healthful diet?
此大学餐厅是否供应有益健康的膳食？
2、People are sprawled on makeshift beds in the cafeteria.
人们四仰八叉地躺在食堂里搭起的临时床铺上。
3、Why not check out the new cafeteria at Market Street?
为什么不去市场街新开的自助餐厅看看呢？
4、We walked back around the cafeteria, to the south buildings by the gym.
我们绕着自助餐厅走了一圈，回到南边体育馆旁边的大楼。
5、It's in a very central location. It's two minutes away from the cafeteria.它位于中心。
离自助餐厅有两分钟的路程。
英文COFFEE介绍
夏威夷咖啡(KONA) 夏威夷咖啡ห้องสมุดไป่ตู้
• 于夏威夷西部火山 所栽培的咖啡， 所栽培的咖啡，也 是美国唯一生产的 咖啡品种， 咖啡品种，口感较 强strong ，香味 浓thick，带强酸， ，带强酸， 风味特殊exotic。 风味特殊 。 • 科纳咖啡分为三等： 科纳咖啡分为三等： 特好 （ExtraFancy)、 、 好(Fancy)和一号 和一号 (NumberOne)。 。
•
Today, trade in coffee has a large economic value. Coffee is an important export commodity for many countries; in 2004, coffee was the top agricultural export for 12 countries, and in 2005, it was among the world's top fifteen legal agricultural exports in value.
• Espresso(single shot): • 传统的Espresso咖 传统的Espresso咖 啡，味道香浓的同时也奇 苦无比， 苦无比，不过许多人正是 因为这双重味道迷倒而爱 上它。喝的时候， 上它。喝的时候，将一下 口咖啡含在口中， 口咖啡含在口中，让它的 香气尽情散发，再细细品 香气尽情散发， 味。 strong, flavorful , robust.
• Attention 注意
• 不可空腹喝咖啡；咖啡与茶不可同饮at the same time。 不可空腹喝咖啡；咖啡与茶不可同饮at time。
Thank you !
Enjoy your coffee break …
咖啡种类知识大全
咖啡种类知识大全目录一、咖啡种类概览 (3)1. 咖啡的起源与发展 (4)2. 咖啡的分类与命名 (5)3. 不同地域的咖啡文化 (6)二、主要咖啡品种介绍 (7)1. 阿拉比卡种 (8)1.1 特性概述 (9)1.2 主要品种与产地 (10)1.3 咖啡因含量 (11)1.4 口感与风味 (12)2. 罗布斯塔种 (13)2.1 特性概述 (14)2.2 主要品种与产地 (15)2.3 咖啡因含量 (16)2.4 口感与风味 (17)3. 利比里卡种 (19)3.1 特性概述 (20)3.2 主要品种与产地 (21)3.3 咖啡因含量 (22)3.4 口感与风味 (23)三、咖啡的烘焙与处理 (24)1. 烘焙原理与目的 (25)2. 常见的烘焙程度与处理方法 (26)2.1 浅度烘焙 (27)2.2 中度烘焙 (28)2.3 深度烘焙 (29)2.4 特殊烘焙 (30)3. 烘焙过程中的化学变化 (31)四、咖啡的冲泡方法 (32)1. 滴滤法 (33)2. 法压壶冲泡 (34)3. 虹吸式冲泡 (35)4. 摩卡壶冲泡 (36)5. 冷萃法 (37)6. 水粉比例与水温控制 (38)五、咖啡的品鉴与鉴赏 (39)1. 品鉴步骤与技巧 (40)2. 咖啡的色泽与外观鉴赏 (41)3. 咖啡的香气鉴赏 (42)4. 咖啡的味道与口感鉴赏 (43)5. 咖啡的回味与余韵鉴赏 (44)六、咖啡与健康 (45)1. 咖啡中的主要成分及其作用 (46)2. 咖啡对人体的益处 (48)2.1 提神醒脑 (49)2.2 减肥美容 (50)2.3 抗氧化抗衰老 (51)3. 咖啡与疾病预防 (52)4. 咖啡的副作用及注意事项 (53)七、咖啡与文化 (54)1. 咖啡与文学艺术 (56)2. 咖啡与电影音乐 (57)3. 咖啡与世界各地的饮食文化 (58)4. 咖啡的社会意义与精神价值 (59)一、咖啡种类概览浓缩咖啡（Espresso）：浓缩咖啡是一种通过高压水萃取研磨咖啡豆制成的浓缩饮品，通常作为其他咖啡饮品的基础。
商英案例分析caferoma(最终)
Advertise
• We all know the power of celebrity effect.The advertisement is a strong • attraction to the common.
Advantage： Caferoma can use product placement and brand endorsement to advertise itself to increase its brand awareness . Disadvantage: It needs to invest a large amount of capital material resources and labor power .
Solution:
I think we should think of how to make a good product. Not only should we consider the price, but also we should think of the health of the new product. I think the best effect is we can make a product that can have the two advantages.
Solution: We can not only consider the price, we also should make some strategy. For example, If one person buy 10 cups of coffee, l think we should give one to two cups of coffee. We also can use the membership card system, if he or she has the VIP card, then he or she enjoy discounts. It is also a way to make the price lower.
商务英语案例展示The_best_solution_for_marketing
Besides, it’s necessary to develop a new advertising
campaign to improve the brand image .Also , stretching
the brand to allow some makers to use the Caferoma
•Disadvantage: May damage the image of the original brand.
.....
Summary
To stop the decline in the product’s market share and to increase the profits . the company are supposed to reposition the product to satisfy different customers’ taste.
Байду номын сангаас
A
dis advantages for those solutions
5.Own brand label products
6.A new product
7.Stretching the brand
.....
1.Respositioning the product
•Advantage： Lowing the original position in order to satisfy the demands of different people in different class. •Disadvantage: Customers need some time to adapt to the new image .
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Solutions
Pricing Reduce the price by, say, 20% to 30% to make it more competitive. (Consumers are more willing to trade down to lower-priced coffee products.)
Thank you!
Caferoma
Class: Electronic Commerce Student ID: Speaker:
Background
Caferoma, a well-known brand of coffee, is owned by the Pan European Food and Drink Company(PEFD), based in Turin, Italy. It is promoted as an exclusive ground coffee for gourmets. Its image is that of an Italian-style coffee. It has a strong full-bodied flavour and a slightly bitter taste. It costs more per 100 grams than almost every other ground coffee product on the supermarket shelves.
Other brands Supermarket own label brands Caferoma Top five European coffee brands
Last year
This year
Reasons
Brand loyalty: Consumers have become less loyal to brands and are more willing to trade down to lowerpriced coffee products. Price: Supermarkets have been producing, under their own label, similar products to Caferoma at much lower prices.
Reasons
‘Copycat’ products: Competing brands of Italianstyle ground coffee at prices 30% to 40% lower than Caferoma’s price have cut into Caferoma’s market share. Brand image: Consumers surveys show that the Caferoma brand no longer conveys a feeling of excitement and enthusiasm, and that it does not give the impression of being up-to-date and contemporary.
Problems
In the last two years, Caferoma’s share of the European quality ground coffee market has declined by almost 25%.
Market share,European quality ground cofsing Devise a new advertising campaign that contains new message and special promotion. (Advertising is one of the most important part in market share. So we should strengthen the advertising promotion.)
Solutions
Brands Improving the brand image. (We should establish and improving the brand image and arouse the customers’ brand awareness. We can select manufactures of coffee equipment to use the brand on their goods – for a licensing fee, of course.)