体验商务英语 2 unit 1 Careers
体验商务英语课后答案unit2
Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 A brand can be a name, a term or a symbol. It is used to _______C_______ a product from competitors’ products.A differB competeC differentiateD compare2 Brands should add value to products. It’s a _______B________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration3 The better-known the brand name, the more people want to ___D____ it _______.A copy…offB send…offC break…offD rip…off4 In the past Calvin Klein took a relatively passive ________A_______ to the counterfeit problem.A approachB methodC wayD mode5 But as sales and brand _______B_________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyalty6 I’m worried about the sales of the range of fragrances we ________D________ two years ago.A soldB mountedC impoundedD launched7 The advert stated – jokingly – that 7 million points were needed for someone to______B______ the jet.A declareB claimC announceD specify8 A business student, John Leonard, intends to take Pepsi Cola to________B_______ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD office9 Customers have become less loyal to brands and are more willing to______D______ to lower-priced coffee products.A trade inB trade forC trade upD trade down10 It is _______C_________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD sold11 Thank you for the _______A______ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD caption12 Your order will be ready for shipment by February 28 and be packed _____C____seaworthy containers.A byB throughC inD within13 Our raincoats are now packed in a polythene bag each and then in a cardboard box,12 dozen _______D_______ a carton,A inB atC byD to14 Each carton is ______C______ with a polythene sheet and secured by overallstrapping.A liningB lineC linedD to line15 In addition, the packing is light ____B____ weight and therefore easy to handle.A toB inC atD for16 Since a polythene bag is used for each raincoat, it is attractive and _____A____ forwindow display.A all readyB alreadyC all readinessD readiness17______B______ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD At18 Cartons lined with plastic sheets can be well protected ______A______ moisture,for they can be secured by overall strapping.A againstB forC byD through19 Since the trace of pilferage is _____C______ more evident, it is easier to file aclaim against the insurance company.A manyB lotC muchD fewer20 Therefore, cartons are convenient ______B______ handle and quite suitable for ocean transportation.A forB toC byD inPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 国际品牌international brand2 民族品牌national brand3 品牌商品branded goods4 品牌管理brand management5 高档品牌upmarket brand6 经典品牌classic brand7 品牌知名度brand awareness8 品牌形象brand image9 品牌忠实brand loyalty10 品牌延伸brand stretching11 物有所值cost-effective12 公司战略corporate strategy13 许可权利licensing right14 时装设计师fashion designer15 快餐公司fast food company16 广告宣传活动advertising campaign17 研磨咖啡ground coffee18 市场份额market share19 消费者调查consumer survey20 细分市场market segmentPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.广告宣传活动的目的在于提高品牌知名度，使得消费者更了解我们的咖啡。
体验商务英语第2课U2课件
Reading Describing your routine
D Decide whether these statements are true or false.
Many people think Ghosn is Japanese. False Ghosn speaks three foreign languages. False He lives in Europe. True He often travels between Europe and Asia. True He meets international customers at weekends. False 6 He has four children. True 1 2 3 4 5
security opportunities boss facilities promotion
helpful
company mobile
holidays
phone facilities
parking
car
sports
hours
Starting up
C Match some word partnerships from Exercise B to their meanings 1 to 6. 1 a lot of money high salary long holiday helpful colleagues travel opportunities
work (work) (work) for a shipping company
6 you can change the times when you start and finish work flexible hours
体验商务英语综合教程_第二答案Unit__Travel
American English
British English and which is American English.
1 subway 2 city centre 3 carry-on baggage 4 one way 5 return 6 freeway 7 rest room 8 elevator 9 coach class 10 timetable 11 car park
Perhaps, particularly in the area of …ac…co…m…m.…od…at…io…n .,
I think hotels will need to improve …t…he…ir …st…an…da…rd…s….
in general. There are some very good hotels already,
quality √
harm irritability
criticize dissatisfaction
Language review
Talking about future
plans
Useful ways to talk about the future
• Use ‘will + verb’ to express a voluntary action or promise
but I think more hotels will provide ……fa…c…ilit…ie…s … for
business people … perhaps some …s…pe…ci…fic... facilities
for …bu…si…ne…ss…w…om…e…n
Reading A Answer these questions before you read the article.
体验商务英语综合教程2 -- Unit 1 Careers
Patty Stonesifer President and Chairman Gates Library Foundation Redmond, Washington
I left a great job as head of interactive media at Microsoft for one reason: the passion was gone. My pocketbook, ego, and sense of excitement were being satisfied, but I no longer had passion for the challenges I faced each day. Lots of people thought I was crazy to walk away from it all. But I felt like a juggler -- managing projects, budgets, and people. Eventually I found my dream job. It aligns my personal expertise and goals with an opportunity to put technology in the hands of people who otherwise would not have access to it. No matter how high your career registers on the conventional charts, you've got to listen to your heart
6. Ambitious people often ________ on a career plan while they are still
体验商务英语第一册课件 Unit2
Dell, Incorporated
Type
Founded Headquarters Public (NASDAQ: DELL SEHK: 4331)
Austin, Texas, USA in November 1984 as PC’s Limited
Austin, Texas, USA
Long holidays
2. A lot of time away from work.
3. Good people to work withHlpful colleagues
4. The chance to go to different places on business Travel opportunities 5. Move quickly to a higher position at work Fast promotion
Key People
Industry Products
Michael Dell, founder & CEO
Computer hardware Desktops，Servers，Notebooks，Peripherals， Printers
Austin, capital of Texas
Business English
Months of the year
Write the months of the year under the correct seasons.
June May
April January October March Spring March April May June
August December February September November July Summer Autumn September October November December Winter December January February March
大学体验英语课件Book2Unit2JobsandCareers（可编辑）
Experiencing English 2 Unit 2Jobs and Careers Dialogue Samples Dialogue Samples Dialogue 2 experiencelay off temporary assignment future career plan part-time available strengths reliable opportunity to advance expected salary Others skills abilities personality business trip communicative skills people person ambitious prospect Communicative Tasks Task 2 Interview for a job Goal practice how to ask questions at an interview Pair Work Passage A Contents Related Information Lead in Skimit Scan it Review it Related Information JobTrakcom CareerBuilder Houston Chroniclecom Yahoo Houston Chroniclecom Houston Chroniclecom is an integrated website for daily information including news sports entertainment AD search classified etc The Homepage of Yahoo Lead-in Pictures Lead-in Questions 1 Do you often log on What do youusually do onlineRead passage A within a couple of minutes and try to tellReference key Scan It – finding the details Scan It – finding the details Review it –retelling the story Passage B My First Job Contents Related Information Lead in Skim it Scan it Review it Related Information Louis Caldera U S Military Academy Los Angeles Suze Orman Monterey-Jack Omelet Merrill Lynch Louis Caldera Louis Caldera became the 17th Secretary of the Army on July 2 1998 after nomination tothat post by President Clinton and confirmation by the United States Senate He was born in El Paso Texas and was raised in Whittier California He began his public service career as an Army officer and as a lawyer After graduating from West Point he served as a commissioned officer in the US Army from 1978 to 1983 He rose to the rank of Captain and was awarded the Meritorious Service Medal His assignments included serving as a military police platoon leader a battalion intelligence officer and a battalion executive officer He later served in the US Army Reserve US Military Academy Los Angeles Los Angeles is a city in southwestern California and the seat of Los Angeles County Located on the Pacific Ocean it is the second most populous city in the United States exceeded only by New York City It is one of the nations major industrial commercial and financial centers Los Angeles is also noted for its balmy climate lush scenery motion-picture and television industries freeways and occasional earthquakes Suez Orman Suze Orman is the author of The Courage To Be Rich which debuted in the 1 spot on the New York Times bestseller list after just one week on sale In 1999 Smart Money magazine recognized Suze as one of its top thirty "Power Brokers" in a special report that profiled those individuals who most influenced the fund industry and affected our money Suze Ormans other 1 New York Times bestseller The 9 Steps to Financial Freedom was released in April 1997 Prior to stablishing The Suze Orman Financial Group in 1987 Ms Orman a Certifiedinancial Planner¨ professional served as Vice President of Investments for Prudential Bache Securities from 1983-87 From 1980-83 she was an Account Executive at Merrill Lynch A sought-after speaker Suze Orman has lectured widely throughout the United States helping people change the way they think about money Monterey-Jack Monterey-Jack is firm cheddar-type cows milk cheese with a very pale yellow color a buttery bland taste and melts easily They can be served as part of appetizer plates and salads offered as dessert course and make great sandwiches either alone or combined with meats and vegetables Most melt well and can be used as ingredients in omelets quiches and other specialties They can also be grated or chopped and used to top pastas Mexican specialties and other dishes Lead-in Pictures Lead-in Questions 1 Have you had any work experience Skim it Read passage B within a couple of minutes and try to tell Skim it Reference Key Scan It –group discussion Scan It – group discussion 1 One should have discipline and work ethic 2 It is importance to balance lifes competing interests 3 There is dignity in all work 4 Hard work pays off 5 The support from people around us is important for ones success 6 One should have self-confidence 7 One should have self-respect and love his work Scan It – group discussion 8 One should pursue his dream 9 One should try ones best to make his dream come true 10 One should make a plan for the future 11 One should seize any opportunity 12 One should be honest 13 Do not hesitate to ask helpfrom people who can help you 14 One should be optimistic in difficulties Review it –retell the story Work together with your partner and try to retell Passage B One of you is supposed to retell the story of Lois Caldera another is supposed to retell Suze Ormans firstjob experience Unit 2Jobs and Career General Writing Write a passage on the topic My Dream Job according to the outline given below in English 1 Whats your dream job2 Why are y。
商务英语视听说2 UNIT 1
Test Your Vocabulary
Many people looking for work read the (1) j_______ ob acancies (2)v__________ advertised by companies and employment agencies in newspapers or on the Internet. To reply to an pply advertisement is to (3) a___________ for a job. Then you andidate pplicant become a (4) c__________ or an (5) a____________ . You pplication write an (6) a___________ , or fill in the company’s (7) pplication orm a___________ f_________ and send it, along with your (8) r__________ and a covering letter. You often have to give esume the names of two people who are prepared to write (9) eferences r__________ for you. If your qualifications and abilities escription match the job (10) d________________, you might be horlisted (11)s___________, i.e. Selected to attend an (12) i_____________. nterview
体验商务英语综合教程2unit1careerreading译文
体验商务英语综合教程2unit1careerreading译文第一篇：体验商务英语综合教程2 unit1 career reading译文让你的事业更上一层楼的方法著名的人力资源招聘服务公司Ajilon Finance 为你的事业发展提出了如下的建议：1.列出优先事项清单，概述每天所要完成的任务。
写下你的短期目标和长期目标，经常评估自己的进步，集中思想于目标上。
2.你是否真的在上班？也许你的人在上班，你的心呢？3.学会如何通过他人工作。
分派任务是任何级别的人员都应该掌握的一项重要技能。
4.寻求机会来拓展你的技能。
例如，你可以参加专业发展研讨会。
5.与同事交往。
这种交往会帮助你了解其他部门的情况。
6.创建你自己的目标。
确立你在专业方面所要达到的目标，以及实现这一目标你所需要具备的技能。
7.乐意去做你不乐意去做得事。
接受强迫你尝试新事物的挑战。
8.清楚地知道你想要什么。
如果你觉得你应该升职，那就提出升职的要求。
9.抽空休息，放轻松。
享受个人生活，做让自己高兴的事，这会帮助你提升工作表现。
10.寻求满足感。
如果你对当前的职业感到失望，想办法转变你的工作，向你希望的方向发展。
如果这仍不能解决问题，也许是该找份新工作的时候了。
Ajilon Finance 的总裁兼首席运营官Lebovits 先生说：“如果你遵循这些建议，这会大大增加你更多赚钱，更早升职，更快进步的机会。
”第二篇：体验商务英语4 综合教程《体验商务英语4 综合教程》课程教学大纲一．课程基本信息课程编号：0142524 课程类别：选修总学时：36 课程简介：商务英语课程作为翻译专业的一门专业先选课程，主要目标是培养学生掌握国际贸易的基础知识、基本技能，能独立从事一般的对外贸易业务工作。
具备听说读写译的基本技能，语音语调正确、语法概念清楚，能用英语较熟练地从事外事接待、外贸业务洽谈的口、笔译工作。
在培养学生英语语言能力的同时让学生了解和熟悉各种商务情景和商务活动，掌握相关的商务及商务文化知识，并使他们能够把所学的知识运用到各种商务活动中。
体验商务英语综合教程2 教案
外语系教案第次课学时：授课时间：第周Context: Unit 1Title: IntroductionsThe tone of a business relationship can be set by an initial introduction. It is important to make a good impression right from the first handshake. When meeting businesspeople for the first time, is it better to be formal or informal? If in doubt, advise students to adopt a more formal approach. Here are some points to remember when making business introductions in English-speaking Western countries:a.Introduce businesspeople in order of professional rank –the person of highestauthority is introduced to others in the group in descending order, depending on their professional position.b.When possible, stand up when introductions are being made.c.If clients are present, they should be introduced first.d.The same and title of the person being introduced is followed by the name and titleof the other person.PROCEDURESLesson 1Starting upSs listen to four businesspeople and match the speakers to their business cards. Vocabulary 1: Job titlesSs list word as job titles or departments. Then Ss talk about their jobs or studies. Vocabulary 2: NationalitiesSs match countries and nationalities.Reading: Describing peopleThis reading section can be completed in two parts. Ss can start preparatory work on the article about Phil Knight, the founder and CEO of Nike, and complete Exercise A. Lesson 2Reading: Describing peopleSs complete more detailed comprehension questions about Phil Knight (Exercise B and C). Language focus 1: to beSs are introduced to positive and negative forms of the verb to be.Language focus 2: a/an with jobs; wh- questionsSs look at the use of a/an before vowels and consonants and are introduced to what, who and where question words.Lesson 3Listening: Talking about yourselfSs listen to three people talking about their jobs.Skills: Introducing yourself and othersSs listen to three conversations where people introduce themselves and others. They then practice introductions.Lesson 4Case study: Aloha in HawaiiSs find out information about people at a conference.WritingSs write an e-mail about two people from the conference.第次课学时：授课时间：第周Context: Unit 2Title:Work and leisureIt has never been easy to balance work and leisure. During the late twentieth century the concept of a job for life was largely replaced by the short-term contracts favored by the enterprise culture. Some found themselves with too much free time n their hands when company restructures led to redundancies. Others saw leisure time shrink and working hours increase in exchange for greater financial rewards. The British TUC estimates that, despite European Union legislation, 4 million people in the UK work more than 48 hours per week and 1 in 25 work over 60 hours. It is thought that managers and professional staff work the longest hours.PROCEDURESLesson 1Starting upSs listen to four people talking about what they want from work and make word partnerships.Vocabulary 1: Days, months, datesSs practice days, months and dates and use the prepositions in, at and on with time phrases.Lesson 2Reading: Describing your routineSs read an article about the working day of Michael Dell, Chairman of Dell computers. Language focus 1: Present simpleSs look at the present simple to talk about habits and work routines.Vocabulary 2: Leisure activitiesSs use leisure activities, verbs and time phrases to talk about leisure time.Lesson 3Language focus 2: Adverbs and expressions of frequencySs complete exercises using adverbs and expressions of frequency and listen to three people talking about their typical day.Skills: Talking about work and leisureSs match questions and answers about work and leisure and then listen to a conversation about what Tim does at the weekend. Afterwards they talk about their own work and leisure activities.Lesson 4Case study: Independent Film CompanySs role play an interview between Human Resources and unhappy employees of a film company.WritingSs use the information from the case study to list the working conditions they want to change.第次课学时：授课时间：第周Context: Unit 3Title:ProblemsProblems are a fact of life. So problem-solving is an essential life skill both at home and in the office. Many pressurized managers in the modern business world may benefit from training in conflict resolution to resolve disagreements. It is wise to deal with sensitive matters face-to-face. Irate e-mails and memos often contain sentiments we would modify if speaking to the person directly. Social psychologist Albert Merabian says that words account for seven percent of communication, tone 38 percent and body language 55 percent. These elements are particularly useful in understanding and resolving potential conflict situation but can be lost in cyber communication. PROCEDURESLesson 1Starting upSs match sentences and problems and listen to five phone calls to identify the product and the problem.Vocabulary: AdjectivesSs look at the adjectives and their opposites and use too and enough.Lesson 2Reading: Dealing with problems at workFour people answer the question: ‘What are the biggest problems facing your company?’Language focus 1: Present simple: negatives and questionsSs match questions and answers, make negative sentences and practice the question forms in a role play.Lesson 3Language focus 2: have gotSs look at the use of have got, haven’t got and Have you got? To talk about possession. Skills: Telephoning: solving problemsSs listen to four phone calls where people talk about problems. Then they role play a phone conversation talking about problems with a product.Lesson 4Case study: Blue HorizonGuests of a holiday company compare their holiday apartments with the holiday brochure and complain to a representative of the company.WritingSs listen to a voice mail and write a telephone message for the manager of Blue Horizon. 第次课学时：授课时间：第周Context: Unit 4Title:TravelAround 1400 BC Polynesians paddled across the open ocean in canoes, serching for new trading partners, and the age of business travel began. The modern businessperson is more likely to choose flying as the quickest way of getting from A to B. Although safer than canoe, this can still pose hazards. Frequent fliers are likely to encounter a number of hurdles that can lead to increased stress levels. First, you have to acturally get on the plane. Most airlines overbook to minimise seat wastage and no-shows. This means that if all the passengers who actually booked seats turn up, there could be a shortage of place. If there are not enough volunteers to give up their seats, then you may find yourself bumped – denied boarding and put on a later flight.PROCEDURESLesson 1Starting upSs talk about things they like and don't like when travelling on business. Vocabulary: Travel detailsSs practise the alphabet and numbers 1-100 and match verbs and travel phrases. Listening: Listening for informationSs listen and answer questions about travel information.Lesson 2Language focus 1: can/ can’tSs put a dialogue into the correct order and then listen to check. Then Ss role play a conversation using can/ can’t.Reading: Business hotelsSs read about facilities in The Tower Hotel.Lesson 3Language focus 2: there is/ there areSs complete sentences using ther is/ there are and carry out a role play about a new job abroad.Skills: Making bookings and checking arrangmentsSs listen and answer questions about booking a hotel room before role playing a similar situation.Lesson 4Case study: Pacific HotelA hotel manager and assistant manager allocate rooms to twelve guests at a small hotel. WritingSs write a fax to one of the guests confirming arrangements.第次课学时：授课时间：第周Context: Unit 5Title:Food and entertainmentFood can communicate complex messages about status, nationally and identity. The fashion for eating out in restaurant was adopted by the upper classes during the French revolution. Most English words relating to eating out are adopted from the French (hotel, café, menu, chef, etc.) including restaurant, which was originally from the French verb meaning ‘to store’. Later, the migrations of the twentieth century proved fertile ground for mingling cuisines and a knowledge of the vast variety on offer is viewed as a mark of modern cosmopolitan taste.PROCEDURESLesson 1Starting upSs talk about the kind of food they like and match dishes and countries. Vocabulary: Eating outSs look at food groups and different parts of a menu.Reading: TippingThis reading section can be completed in two parts. Ss match jobs with places where people work. Then Ss talk about what services they tip before completing a table about which countries tip most often (Exercises A-C).Lesson 2Reading: TippingSs read an article about factors that encourage people to tip and answer comprehension questions (Exercises D-E).Language focus 1: some/anySs correct mistakes using some and any and underline the correct words in a dialogue. Listening: Ordering a mealSs listen to what a man and a woman order in a restaurant.Lesson 3Language focus 2: Countable and uncountable nounsSs identify countable nouns and complete exercises using a lot of, many or much. Skills: EntertainingSs look at language for entertaining visitors in a restaurant and listen and respond to a waiter’s questions.Lesson 4Case study: Which restaurant?Three colleagues decide which restaurants to choose to entertain three important customers.WritingSs write an e-mail inviting a customer to dinner and giving details about the restaurant. 第次课学时：授课时间：第周Context: Unit 6Title:SalesThings have come a long way since the days when peddlers went from door to door selling wares from a pack. Now advertisements pop up as text messages. Goods can be ordered by mall order. We can compare prices, get quotes, check if an item is in stock and place an order without moving away from our computer screen. In some ways the methods o buying and selling have undergone a revolution and in others little has changed since the early 1900s when keywords in sales were service and relationships. A modern sales force uses a mixture of tried and tested techniques and new technology to increase sales. The foundation of modern sales techniques was developed in the 1950s and includes gaining the client’s interest, building desire by showing product features or giving samples, increasing conviction by comparing the product with competitors or using statistics to highlight benefits and, finally, closing the deal.PROCEDURESLesson 1Starting upSs listen to three people talk about where and when they buy products. Vocabulary 1: Buying and sellingSs complete a sales leaflet for a computer company and listen to a conversation between a buyer and seller.Lesson 2Reading: Thirsty for success?Ss read a job advertisement for a sales representative in a soft drinks company. Language focus 1: Past simpleSs complete a sales report using the past simple.Vocabulary 2: Buying and sellingSs complete a leaflet for a car hire company.Lesson 3Listening: SellingKevin Warren, the Vice President, Sales and Marketing, of Coca-Cola Enterprises, gives some advice to salespeople.Language focus 2: Past time referencesSs are introduced to expressions that refer to the past, such as ago, last (week), for, on, from… to, in and during.Skills: Presenting a productSs listen to a salesperson presenting a product at a trade fair. Then they role play being the buyer and seller at a trade fair.Lesson 4Case study: Link-up LtdA company sells mobile phones and service packages. Ss role play being salespeople and customers.WritingSs write an e-mail to a colleague about what phone and service package a customer wants, using information from the case study.第次课学时：授课时间：第周Context: Unit 7Title:PeopleWhat charactreristics can help people to succeed in business and in life? A positive attitude, intelligence, perserverance and self discipline all help. Are the personality traits that contribute to success or failiure genetic? Or do we learn these characeristics are we grow up? Experts still disagree as to whether nature or nurture is more important.Can personality and intelligence be measured? IQ and psychometric tests remain popular, and the latter are still used by many companies as part of the selection process. However, in recent years the idea that only one type of intelligence exists has been criticised. Howard Gardner developed the theory of multiple intelligence. This said that people have a number of different types of intelligence that they possess to varying degrees. These are linguistic, musical, logical-mathematical, spatical, body-kinesthetic, intrapersonal(e.g. insight) and interpersonal (e.g. social skills and the ability to understand and motivate other people).PROCEDURESLesson 1Starting upSs answer a questionnaire about what sort of person they are.Vocabulary: Describing peopleSs look at the adjectives to describe people’s personalities.Listening: A difficult colleagueA property developer talks about a colleague who left the company.Lesson 2Language focus 1: Past simple: negatives and questionsSs focus on past simple negatives and questions and write questions using Why, How long, What, When and Where.Reading: Stella McCartneySs read an article about the fashion designer Stella McCartney. Ss then match verbs and nouns to make word partnerships.Lesson 3Language focus 2: Questions formsSs look at yes/no questions and open questions. They complete a questionnaire and then listen to check answers.Skills: Negotiating: dealing with problemsSs listen to a conversation about problems of understafing in a company. Then they role paly a conversation negotiating a new company car.Lesson 4Case study: A people problemA US food coompany has problems with a business manager.WritingSs write a memo aobut their meeting.第次课学时：授课时间：第周Context: Unit 8Title:MarketsIf a company wants to sell a product or service successfully, it ust identify the target market. There are many different types of market to choose from. The mass market aims to sell to as many people as possible, crossing age and income groups. In contrast, a niche market focuses on a narrowly defined group fo customers. It often caters to a need that has been overlooked by those suppliers who cater to markets which deal in more mainstream products or sevices. Focussing on niche markets can be cost effective as marketing campaigns can sim budgets directly at potential customers, for example through advertising on local radil or in magazines targeting special interst gorups. PROCEDURESLesson 1Starting upSs ask and answer questions about a populatioin pie chart.Vocabulary: Types of marketSs listen and repeat large numbers and look at adjectives to describe markets.Lesson 2Reading: The car market in ChinaSs answer quesitons and search for large numbers in an article aobut the Chiese car market.Language focus 1: Comparatives and superlativesSs practice comparative and superlative forms of adjectives..Lesson 3Listening: Doing business in RussiaSs listen to three parts of a presentation about doing business in Russia.Language focus 2: much/ a lot, a little/ a bitSs use the language to compare cars and pool talbes and use a bar chart to talk about sales in Russia and Poland.Skills: Telephoning: solving problemsSs listen to three marketing executives talking about a new snack bar and then role play taking part in a marketing meeting.Lesson 4Case study: Cara CosmeticsA body care company is launching a new shampoo. Ss siscuss the name , size and price of the product, main outlet and income group of the target market.WritingSs write a short description of the new shampoo for Cara Cosmetics catalogue.第次课学时：授课时间：第周Context: Unit 9Title:CompaniesA company is an organisation that produces goods or services to make a profit. There ar e many different types.A small business might become a medium or large business. If a company sells directly to the public, it is a retil business. A wholesale business sells goods in bulk to other companies. Some companies have Ltd in their name. This stands for limited company. Here, shareholders only lose what they invested if the company goes bankrupt. A company with PLC after its name is a Public limited company – its shares can be freely bought and sold. In contrast a Private limited company only passes shares to another person if other shareholders agree. A conglomerate consists of several companies that have joined together. A multinational or transnational company has global operations in many different countries.PROCEDURESLesson 1Starting upSs do a companies quiz and then talk about famous companies from their country. Listening: The Mini rangeSs listen to the Corporate Communications Managers for the Mini range of cars at BMW. Language focus 1: Present continuousSs look at the present continuous for temporary ations and things that are happening now.Lesson 2Vocabulary: Describing companiesSs complete exercises to describe two companies and then complete a company profile. Reading: LVMHSs read about LVMH, the luxury goods manufacturer.Lesson 3Language focus 2: Present simple or present continuousThe tenses are compared and contrasted. Ss then do exercises to find the correct tense before carrying out a role play showing someone around a company.Skills: Starting a presentationSs listen to the start of a presentation and use notes to introduce their own presentation.Lesson 4Case study: You and your companySs role play introducing themselves and their company at a training course on giving presentations.WritingSs write a short profile about their company from the information in the case study.第次课学时：授课时间：第周Context: Unit 10Title:The WebNow that the Internet has arrived, it is difficult to imagine how we lived without it; it is has revolutionised communications. Changes are taking place at an incredible speed. Hardware is becoming more compact, faster and more affordable, allowing more individuals and companies to utilise the Net. In the past, research took longer, important documents got lost in the post and information could be difficult to find. Unfortunately this revolution has brought with it a new set of problems. Research is certainly quicker but connections can be slow, making it difficult to access the websites that you need. Documents can still get lost, but now they float around cyberspace. Spam can be a problem when you e-mail account becomes overloaded with advertising that you don't want. But more sinister are the various computer viruses which can make your computer crash. And not all countries have equal access to the advantages of new technology. PROCEDURESLesson 1Starting upSs listen to people talking about what they use the Internet for and then talk about their own Internet use.Vocabulary: Internet termsSs read advice about using the Internet and match Internet terms with their definitions.Listening: Website designA website designer talks about his job.Lesson 2Language focus 1: Talking about future plansSs look at the use of the present continuous for future use and going to for future plans. Reading: E-commerceSs look at an article about making money form the internet.Vocabulary 2: Time ecpressionsSs complete future time expressions such as by net year, in two week s’ time, tomorrow evening, in the near future.Lesson 3Language focus 2: willSs use will to complete exercises about future events and predictions. Then they role play a meeting to talk about the launch of a new website.Skills: Making arrangemensSs listen to four people making and changing arrangements by phone and role play similar situations.Lesson 4Case study: Isis Books plcThe marketing director and two sales representatives of an Internet business book company plan a sales trip to Poland and Russia.WritingSs write an e-mail to customers to confirm the date and time of the appointment arranged in the case study..第次课学时：授课时间：第周Context: Unit 11Title:CulturesCompanies which deal in the global marketplace need to be able to adapt to different business cultures. It is easier to make a good impression in our own culture than in another, where our knowledge of the language and rules of behavior may be limited. Knowledge of the protocol and etiquette in the countries we do business with is essential. Protocol is adhering to the correct procedures and conduct in formal situations. This involves knowing the acceptable way to behave and includes formalities of rank, which denotes the level of a person’s position in an organisation. Etiquette focusses on communicating in a respectful and polite way in accordance with the good manners and accepted norms of the culture.PROCEDURESLesson 1Starting upSs look at tips for visiting another country or doing business there.Vocabulary: Company culturesSs complete sentences about different company cultures.Listening: Cultural mistakesSs listen to three people talk about cultural mistakes they have made.Lesson 2Language focus 1: should/ shouldn'tSs use should and shouldn't to give advice and make suggestions.Reading: Fast food in JapanAn American sandwich chain has problems with their Japanese franchise. Ss are introduced to phrasal verbs.Lesson 3Language focus 2: could/ wouldSs look at could and would to make requests and offers.Skills: Identifying problems and agreeing actionSs listen to a human resources manager talking to the general manager of a company about problems with an employee. The Ss role play a similar problem.Lesson 4Case study: A change of cultureA general manager of an overseas bank encounters problems from the staff when she wants to introduce new ideas.WritingSs write action minutes for the meeting they had in the case study.第次课学时：授课时间：第周Context: Unit 12Title:JobsThere are valuable skills that make job seekers attractive to employers:Technical skills – which include the specialist knowledge that will help them do the job. Personal skills –personality, attitude, personal work habits and style. (Can they work under pressure? Can they work as a part of a team as well as unsupervised?). Transferable skills – the basic skills learnt through everyday situations or previous work experience that can be usefully applied to a new position.PROCEDURESLesson 1Starting upSs discuss which jobs should get the highest salary and what aspects they would like or not like in a job.Vocabulary: Skills and abilitiesSs use verbs to complete a job advertisement.Language focus 1: Present perfectSs look at the use of the present perfect to talk about actions that continue from the past to the present.Lesson 2Reading : A curriculum vitaeSs put headings in the correct place and answer questions about a curriculum vitae.Lesson 3Language focus 2: Past simple and present perfectThe tense are compared and contrasted. Ss complete a text using the correct form of the verb and look at time expressions that go with each tense.Skills: Interview skillsSs look at interview tips, listen to an interview and role play an interview situation.Lesson 4Case study: High Profile Inc.The marketing director and the human resources director of a sports agency interview candidates for a job.WritingSs write a letter to the successful candidate from the case study interview.第次课学时：授课时间：第周Book IIContext: Unit 1Title:CareersReports of the death of the traditional career have been greatly exaggerated. Despite the growth of outsourcing (buying in services that were previously performed by a company’s employees from outside the organisation) and teleworking by freelancers working from home communicating via the Internet, most professional people still go to what is recognisably a job in a building that is recognisably an office. The average tenure, the length of time that people spend in a particular job, has remained unchanged (at about seven years) for two decades.PROCEDURESLesson 1Starting upSs talk about their level of ambition and say what makes for a successful career. Vocabulary: Career movesSs look at typical word combinations and verbs used with career.Listening : Human resources and recruitmentSs listen to a public relations professional who advises companies on human resources and recuitment.Lesson 2Reading: Female train driversSs read an article about the recruitment of female underground train drivers in London.Language review: Modals 1Ss look at modals used for ability, requests and offers (can, could and would) and do exercises based around a job interview.Lesson 3Skills: Telephoning: making contactSs listen to some calls and learn how to get through to who they want to speak to, leave messages, etc.Lesson 4Case study: Blue HorizonSs choose the right candidate for an internal promotion within an international training company.第次课学时：授课时间：第周Context: Unit 2Title:Selling onlineThe world of e-commerce moves fast. The dotcom frenzy of the late 1990s, with companies raising vast amounts of money from investors, for example just to sell dog food over the Internet, came and went, and some organisations removed the dotcom suffix from their names, so much did it become a synonym for failure. E-commerce courses in business schools are no longer oversubsribed and no longer preaching that ‘everything has changed’. Companies look more at how e-commerce can be used in conjunction with other methods of selling: in retailing this means clicks and mortar, combining traditional retail outlets with online operations, ratther than investing in a whole new expensive infrastructure.PROCEDURESLesson 1Starting upSs talk about traditional shopping versus buying online and goods typically bought online Vocabulary: Shopping onlineSs work on words related to buying and selling.Listening: Selling onlineSs listen to the founder of the British operation of Amazon talk about how to succeed in online selling.Lesson 2Reading: Virtual pocket moneyTeenagers buy a lot online. The article looks at payment methods they can use to do this. Language review: Modals 2Ss apply modals for obligation, necessity and prohibition (must, need to, have to and should) in the context of rules for an online book club and in an interview.Lesson 3Skills: Negotiation: reaching agreementSs discuss tips for successful negotiating, listen to a negotiation and then role play one themselves.Lesson 4Case study: Blue HorizonA traditional package holiday company wants to team up with an online business. Ss role play negotiations between the two companies.第次课学时：授课时间：第周Context: Unit 3Title:CompaniesMultinationals are the most visible of companies. Their local subsidiaries give them sometimes global reach, even if their corporate culture, the way they do things, depends largely on their country of origin. But the tissue of most national economies is made up of much smaller organisations. Many countries owe much of their prosperity to SMEs (small and medium-sized enterprise) with tens or hundreds of employees, rather than the tens of thousands employed by large corporations. Small businesses with just a few employees are also important. Many governments hope that the small businesses of today will become the multinationals of tomorrow, but many owners of small companies chose to work that way because they find it more congenial and do not want to expand. PROCEDURESLesson 1Starting upSs talk about the types of company they would most like to work for and the business sector they work in now.Vocabulary: Company vocabularySs look at vocabulary used to describe companies and that used in company reports to describe performance.Listening: Reasons for successSs listen to the sales manager of a UK motocycle manufacturer talk about the factors that make his company successful.Lesson 2。
体验商务英语-unit2-work-and-leisure
章节、课题Unit 2 Work and leisure周学时 2 学分 2 课程性质选修教学目的和要求：When the learners finish learning this unit, they should be able to1. Describe your routine2. Talking about work and leisure教学重点与难点：•Focus• 1. Initiate a conversation2. Get familiar with daily jobs and leisure activities教学方法与手段：Student-oriented communicative teaching, free discussion and interaction, Multimedia software, CD-ROM, PPT教学中的创新点：To introduce some background information of the text, as well as make use of multimedia devices in the class. To encourage the students to discuss some questions about college life and English study in college, which is different from that in high school.讨论、思考题和课后作业：1.ask students to write an e-mail.备注：Unit 1 IntroductionsPeriod 1 and 2I. Review1. Ask groups to write as many countries and nationalities as they can in three minutes.2. Compare with other groups.II. Lead-in: talking about students’ future jobsQ1: What do you think about your future job?Q2: Why do you choose this job?Talking about students’ future jobs is the first step to initiate a conversation. That's the skill we will practice in this unit.III. Starting up—part 1: workListen to four people. Make three word partnerships they use from the words in each box. (P14) After listening, students will learn to talk about your future jobs and list things that you think are important in a job (such as salary or holiday).Part APlay the recording from beginning to end and Pause after each speaker and elicit the answers.Part B1. Finish the exercise and check the answers around the class.2. Ask some students to read the phrases.Part C1. Work in pairs to make a list.2. Encourage Ss to compare their answers with others.III. VocabularyDays, months, and dates1. Ss are introduced to vocabulary for days, months, and dates.2. Focus on the tense of the present simple.VI. Part 2: leisure activities1.VocabularySs are introduced to vocabulary for leisure activities.•On the board write leisure activities. Divide the class into groups of three or four.Ask Ss to write down the related words as many as they can.•Get Ss to complete the exercise and check the answers around the class.•Divide the class into pairs. Tell student A to turn to page 136 and student B to turn to page 143. Explain to Ss that they should take turns to ask a question about a company. They should use the information in theActivity file to answer their partner’s questions.2. Language focus: Adverbs and expressions of frequencySs look at the examples of the use of adverbs and expressions of frequency.•Read the information in the Language focus box with the class.•Finish the exercises and check the answer.VII. Skills: Talking about work and leisureIn this section, Ss should practice their listening and speaking abilities.1. Ss listen to the tape and finish the exercises.2. Ss use the language to practice similar conversation.3. Culture Tip:It has never been easy to balance work and leisure. During the late twentieth century the concept of a job for life was largely replaced by the short-term contracts favoured by the enterprise culture. Some found themselves with too much free time on their hands when company restructures led to redundancies. Others saw leisure time shrink and working hours increase in exchange for greater financial rewards.Most conversations about work and leisure are not happened in formal situations.They are just some little dialodues in daily life.It is safe for someone new in the company to talk about leisure activities in free time.4. Functional Expressions:•Asking somebody about work and leisure activitiesWhat about your work?What about your studies?What do you do in your free time?What do you do at the weekend?What do you do in the evening?What do you do after work?•Responding to the questionsI like / love ...I don’t like ...I’m keen on ...He isn’t really keen on ...I really enjoy ...She doesn’t enjoy ...I’m interested in ...We aren’t interested in ...5. Communicative Activity: talking about your studies•Types of activity: whole class•Functions practiced: tell others about your studies and leisure activities in college; responding to othersDirections: Now you are enjoying your free time with your friends, work in groups to discussion by using the sentence patterns and functional expressions you’ve learned in this unit. Asking questions about your friends’ studies and leisure activities and responding to them.VIII. Case Study: Independent Film Company1. Role-playWork in pairs. Student A is an interviewer from Human Resources (turn to P137) and student B is an employee (turn to P145 and choose a role). Read your role card and preapre for the interview. After the reading, Ss are asked to do the interview.2. Writing•According to the the interview, ask student B to give the information which the employee thinks bad.•Work in pairs to list the working conditions they want to change (a model on page 131 is given).IX. Sum upIn this unit, we learnt:1. the related vocabulary about work and leisure activities;2. how to use simple present tense to describe daily things;3. how to talk about work and leisure activities.X. Assignment1. Role pay: group leader should see that every one in the group practices the skills of talk about work and leisure activities. (A demonstration is to be made in next session).2. Learn to write sentences by using simple present tense.。
实用商务英语听说第二册Unit 1 recruitment
实用商务英语听说第二册Unit 1 recruitment
Teaching Aims
13
To listen for and master the relevant knowledge of recruitment and the skills of interview;
n. 冲突，矛盾；斗争；争执
间的 interpersonal
adj. 人与人之间的 rumor
n.
谣言
rpurom-oarctive pro-active negotiation
n. adj. 谣言有前瞻性的 n. a谈dj判. 有前瞻性的
dynamic
adj. 精力充沛的
compensation n. 补偿；报酬；赔偿金
• Task One
• Directions: In ABC Company you will hear John who is responsible for the recruitment reporting his arrangement to the HR Manager and discussing about preparing for the relevant job interviews. Listen to the conversation and answer the following questions..
• Task Two
• 2. Brainstorm with your partner :
• If you are the HR manager, and you want to recruit an assistant to account manager, will you select the members within your company or outside your company? Why?
体验商务英语综合教程第二版_unit
June May
April January October March Spring March April May
August December February September November July Summer Autumn September October November Winter December January February
Task
Answer these questions.
1Why do some people call Ghosn ‘7/11’?
2Why is Ghosn’s schedule busy?
Business English
Task
Mark each statement true or false.
true
true
5. He meets international customers at weekends. false
6. He has four children. true
Business English
Task
Match the words in each box to make word partnerships.
Business English
Unit 2
Work and Leisure
MARKET LEADER
a new language course for tomorrow’s leaders
What is your attitude about work?
Do you live to work or work to live?
高等教育出版社体验商务英语2
3 In order to get a full ____, customers must send back goods in the original packaging.
A discount B refund C return
Key: B/C/B
The main idea: a bad business idea will not work any better it is being used as the basis for selling via the internet. The technology will not , in itself, make up for any deficiencies.
Байду номын сангаас
2021/4/9
7
What’s B2B?
Business to business or B2B refers to electronic commerce between businesses rather than between a business and a consumer(B2C).
2021/4/9
2
Warming -upBrainstorming
Look at the pictures of the homepages in the following page. • Are you familiar with them? • What are the characteristics of them?
When implemented properly, ecommerce is often faster, cheaper and more convenient than the traditional methods of bartering goods and services.
体验商务英语-综合教程2-U1-Fast-Track-Inc
Nature of new sales position
•Only a few contracts with senior managers at client companies •Developing sales and increasing numbers of customers •Managing sales team-more motivated, dynamic, effective 3
Fast-Track Inc. Training videos and management training courses Boston, US, with a subsidiary in Warsaw, Poland Poor (30% below target) because •Sales reps not motivated •High staff turnover •Previous manager-no clear strategy
Case study
Background
Fast-Track Inc., based in Boston, US, sells corporate training videos and management training courses. Fast-Track is looking for a new Sales Manager for its subsidiary in Warsaw, Poland. Fast-Track advertised the vacancy only inside the company as it believes in offering career opportunities to its staff. The subsidiary’s recent sales results were poor. Sales revenue was 30% below target. The reasons are:
(完整版)体验商务英语第二册Unit_12_Products
Business is not just doing deals; business is having great products and providing tremendous service to customers.
The strength of your products or services forms the foundation for your entire business. The stronger your products or services are, the greater your business empire can be built upon them.
well
high
best
long hardFra bibliotekhigh
1. IBM manufactures ______-tech computer products.
2. Timberland makes a range of ______-wearing footwear.
3. Ferrari produces ______-quality sports cars.
Unit 12
Products
“It is not the employer who pays wages; he only handles the money. It is the product that pays wages”
Henry Ford (1869-1947) American industrialist
4.Dell assembles the world’s best-selling PCs. 5. Cummins makes long-lasting diesel engines. 6. Gucci shoes are fashionable and well-made.
商务英语视听说Unit 2
Job Description
Sales Manager
Work with a team of salespeople to secure both new and old business and to deepen existing business relationships;
Monitor, encourage, advise and direct sales activities of individual sales staff in order to achieve revenue targets;
for expense review and approval.
Job Description
Human Resources Manager
Support the business head in setting strategy, direction and objectives with regard to personnel;
Task 1 Listen to a conversation and fill in the blanks. (Page 15)
1) I haven’t seen you for years. 2) what do you do now? 3) I’m in the Research and Development Department. 4) I knew you’d do something very challenging and
promotion, transfer, and salary progression with respect to business needs and internal relativity.
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教案Unit 1Teaching Objectives:1. Discuss t he qualities about how to be successful in career2. Learn some words related to careers3. Expressing of future’s careers4. Listening for information of interview and Listen to get information of interview trends; Teaching Focuses:1. Discuss t he qualities about how to be successful in career2. Listening for information of interview and Listen to get information of interview trends; Teaching Difficulties:Discuss t he qualities about how to be successful in careerTeaching Time: 6 periodsTeaching Procedures:Starting upMore quotations about career:For many people a job is more than an income – it's an important part of who we are.Think not of yourself as the architect of your career but as the sculptor. You have to do a lot of hard hammering, chiseling, scraping and polishing.What is the recipe for successful achievement To my mind there are just four essential ingredients: Choose a career you love, give it the best there is in you, seize your opportunities, and be a member of the team.Discuss these questions:Are you ambitious Do you like ambitious people WhyDo you have a career plan Where do you want to be in 10 years’ timeWhich would you prefer to doWork for one company during your career;Work for several different companies;Work for yourselfWhich of the following areas would you like to work inSales & Marketing; Administration & Personnel; Finance; Production; Management; R&DYou should give reasons for your choice of work.What should you do to get ahead in your careerAttend conferences; Study extra qualification; Change job; Work hard; Get help from others; NetworkSupplementary Reading:Career break is a period of time out from employment. Traditionally, this was for mothers to raise children, but it is now used for people taking time out of their career for personal or professional development.A career break is usually between one month and two years long. Six months to 2 years is the most common period of time for a career break.The career break has grown in popularity over the last five years, with 75% of the British workforce currently considering a career break. Around 90,000 professionals are estimated to take a career break every year. It is most common in the UK, where it grew out of the gap year concept. The career break is sometimes referred to as an 'adult gap year', which reflects the commitment towards developing skills and gaining experience while out of the workforce.How to make your career moveDon't pick a job. Pick a boss. Your first boss is probably the biggest factor in your career success. A boss who doesn't trust you won't give you opportunities to grow. A boss who's too easy on you won't drive you to improve. When you accept your first job, you're hiring a tutor to teach you about work. Be sure to hire wisely.Over time, the most important skill for advancing your career is learning how to work to an agenda rather than to a schedule. A successful business person always kills more than one bird with one stone.Figure out what needs to happen, then find ways to make it happen. A 30-second elevator exchange can be as productive as a one-hour meeting, but only if you know in advance what you need from the encounter.I left a great job as head of interactive media at Microsoft for one reason: the passion was gone. My pocketbook, ego, and sense of excitement were being satisfied, but I no longer had passion for the challenges I faced each day. Lots of people thought I was crazy to walk away from it all. But I felt like a juggler -- managing projects, budgets, and people. Eventually I found my dream job. It aligns my personal expertise and goals with an opportunity to put technology in the hands of people who otherwise would not have access to it. No matter how high your career registers on the conventional charts, you've got to listen to your heartWomen’s Role in SocietyWhat exactly are the roles women should play in society Some people say they should stay at home, raising children and taking care of their husbands. Some people argue that the careers women could choose are only nurses, teachers and secretaries because they are most suitable to them. As a matter of fact, women in a modern society are playing more and more important roles. In addition to those traditional careers, they can be astronauts, scientists,politicians, entrepreneurs and so on. They are doing what men are doing now. The concept that women hold up half of the sky is generally accepted. Though in some countries, a woman, after giving birth to a baby, might stay at home and bring up the child, she tends to go back to work after the child is independent. Women in many countries are an indispensable labor force in the present world.VocabularyCareer moveCareer breakCareer planCareer opportunitiesLanguage review: Modal verbcan (ability, requests & offer)Describe ability:I can speak English and German.I can play the piano and violin.I can work on weekends.Make a request:Can I make a quick phone call in your officeCan you tell me more about yourselfCould you please book a flight ticket for meMake an offer:Can I help you with your luggageCan I get you some coffeeI can show you the way to the library.I can post the letter for you on my waySkills: Telephoning, making contactWhich of the following do you think is most effective for communication Which do you use most often WhyA. TelephoneB. E-mailC. Face-to-faceWhat’s the difference be tween a telephone conversation and a face-to-face talk How can you manage to sound pleasantly in a phone call How can you make a good first Impression when making or answering phone callsWhat can make you feel unhappy or annoyed in a phone call How can you try to avoid it when talking on the phoneTelephoning phrasesIdentify yourself &your companyGood morning/afternoon. VTS. Can I help youThis is Jacques from Intec.Hi, John. Dave here.Dave speaking.Ask the caller to identify himselfHello. Is that Carmen DiazWho is calling pleaseAsk for connectionsI’d like to speak to Carmen Dianz in Human Resources.Can I speak to Andrea, pleaseCould you put me through to …Give reasonsI’m phoning about your advert in Careers Now.I’m calling to ask about …Take/leave messagesI’m afraid she’s not here at the moment. Can I take a messageC ould you tell her I won’t be able to make the training course on Saturday. She can call me back if there’s a problem. I’m on 0191 498 0001.Make requestsCould you send me an application form, pleaseCould you give me your name and address, pleaseDo you think you could let me have the fax number for Workplace SolutionsCase Study: Candidates for the positionSs Work in groups and decide together which of the candidates should fill the vacant position. Then write a memo to the Sales Director, explaining the reasons for your decision.WritingSs write an e-mail about two people from the conference.Doing the exercises in the textbook.Ⅴ. Teaching Methods(教学方法): instruction and discussion Ⅵ. The Distribution of Time(学时分配): 6 class hours1. Lead-in (100 mins)2. While-reading Activities (150mins)3. Post-reading Activities (20mins)Ⅶ. Assignments(作业):1. Do the exercises after the text.2. Remember the new words and expressions.Ⅷ. References（主要参考资料）:1.《体验商务英语》Ⅱ教师用书高等教育出版社，2012.2.《牛津高阶英汉双解词典》商务印书馆，2002.3.《英语修辞与写作》上海外语教育出版社，19984.《汉英双解英语同义词词典》外语教学与研究出版社, 2004. Ⅸ. Notes after Class（课后记）:。