体验商务英语 unit1_communicationPPT课件

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Benefit of effective organizational communication
Improved Stakeholder
responseຫໍສະໝຸດ Baidu
Increased productivity
Quicker Problem solving
Enhanced Professional
image
communication do you use most? Why?
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Vocabulary
• Part A: • Good communicators: • articulate, coherent, eloquent, fluent,
focussed, lucid, persuasive, responsive, sensitive, succinct • Bad communicator: • hesitant, inhibited, rambling, tongue-tied
• 2. E-mail means companies can talk to clients more easily. This will go on improving as people become more sophisticated at sending e-mail attachments.
– Vocabulary
– Grammar
– Listening skill
– Not being afraid of making mistakes
– Physical appearance
– Body language
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Starting up
Discussion : • What other factors are important for
• 2. Lack of personalized contacts means • Less personal commitment. • 3. Favors will only be done where there is a clear quid pro quo
(where there is a clear and immediate benefit to doing so).
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Reading
• Discussion: • What are the benefits of effective
organizational communication? • What’s the meaning of the title? • What’s the main idea of this passage?
Unit 1 Communication
L/O/G/O
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Contents
Glossary Starting up Vocabulary Listening
Reading
Language Review Skills
Case Study
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Warmer
• 1. What do you think are the purposes of communication in business?
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Formal Communication
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Formal and Informal Communication Networks in An Organization
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Reading
• Read the first 2 paragraphs and finish the chart on page 9.
Telephone
Internet
Advantages
Direct Sincere Get immediate response
……
Advantages
Fast Long distance Less nervous
……
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Advantages
Convenient More
information ……
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Vocabulary
• Part C • inarticulate • incoherent • unfocussed • uninhibited
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Listening
• Part A
• 1. New technology and the idea that communications, education and training are important.
• Members of hierarchical organizational structures chiefly communicate with their immediate superior and with their immediate subordinates. Structuring organizations in this way is useful partly because it can reduce the communication overhead by limiting information flow; this is also its major limitation.
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Larger organization
Larger organization need either a hierarchical structure or a line management system
Costs:
1. Information can only flow along certain channels because only certain people contact each other regularly.
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Vocabulary
• Part B: • 1. focussed, succinct • 2. hesitant, inhibited, tongue-tied • 3. rambling • 4. fluent, eloquent, sensitive • 5. articulate, coherent, lucid • 6. persuasive, responsive
Effective communication
Stronger Decision making
Steadier
Promotion of
Work
products
Stronger
flow
Business
relationships
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Brief introduction to Flat organization and Tall organization
• 3. an intranet is a confidential computer network where information is only accessible to people in specific organisations. VW empoyees can gain access to any work that her consultancy is doing for them in order to suggest changes, etc.
• Flat organization (also known as horizontal organization) refers to an organizational structure with few or no levels of intervening management between staff and managers. The idea is that well-trained workers will be more productive when they are more directly involved in the decision making process, rather than closely supervised by many layers of management.
communication? • Eye contact • Smile • Organized and logical language • Visual aid • Charisma Arts
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Starting up
Discussion : • Which forms of written and spoken
• 4. she mentions a number of instances where her consultancy has nearly lost clients because of communication breakdown.
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Listening
• Parts B • 1. understand • 2. strategy • 3. development • 4. aims • 5. verbal • 6. one-to-one • 7. confidence • 8. rapport • 9. realationship
• C:\Users\jiangli\Desktop\ 建文件夹\乔布斯iPhone4苹果大会（中文翻
译）.flv
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Starting up
• Factors that make a good communicator:
– Fluency
_______
– Sense of humor
Makes your ideas clear and easily received and understood
Quotation
• Everything that can be said can be said clearly.
----Ludwig Wittgenstein (1889-1951)
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Starting up
• Think of a good communicator you know.
• View this video and explain why he is a good communicator( what factors make a good communicator)?
• 2. Can you list some forms of communication in business?
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Purposes
Your ideas
Rreceived
Understood
Accepted
Responses
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Forms of communication
Talking face to face
• This structure is generally possible only in smaller organizations or individual units within larger organizations.
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• A hierarchical organization is an organizational structure where every entity in the organization, except one, is subordinate to a single other entity. This arrangement is a form of a hierarchy. In an organization, the hierarchy usually consists of a singular/group of power at the top with subsequent levels of power beneath them. This is the dominant mode of organization among large organizations; most corporations, governments, and organized religions are hierarchical organizations with different levels of management, power or authority.