外贸函电报价与还盘Quotation and Offer
外贸商务英文函电例文询盘,报盘和还盘
外贸商务英文函电例文询盘,报盘和还盘Revised by BETTY on December 25,2020Enquiry,Offer and Counter-offer(询盘，报盘和还盘)General Enquiry（一般询盘）Dear Sirs,We learn from your adertisement in China Trade Directory that you are producing Chinese toys for are quite interested in your products.Would you please send us as soon as possible yourt illustrated catalogue and the lastest pricelist,together with any samples you can let us have.We are given to understand that you are able to supply large quantities at attractive your infromation,there is a steady demand here for Chinese toys of high are not particularly high,but good prices can be obtained for fashionable designs.We are looking forward to receiving your immediate reply.Your trulyReply to the aboveDear Sirs,Thanks for your enquiry dated October 10, and your interst in our products as well.We are enclosing some copies of out illustrated catalogue and a price list giving the details you ask under separate cover,we are sending you samples of various fashions which show you clearly the quality and trust that when you see them you will agree that our products appeal to the most selective buyer.We are willing to allow a 5% discount for all orders over 1,000 can rely on us to give your order at immediat attention.Yours sincerelySpecific Enquiry（具体询盘）Dear Sirs,Thank you for your letter dated August 25th. We are pleased to know that you are producing different kinds of shoes.We are intrested in your various casual shoes recommended in your letter,particulaly embroidered slippers and cotton you kindly send us a copy of your illustrated catalogue and some samples with further information? We shall be abliged if you could alsoquote your lowest prices CIF Liverpool,statingearliest date of shipment.Casual shoes of high quality are believe there is a promising market in our area for moderately priced goods of the type your price is competitve, we will consider placing an order for 5,000 pairs with are looking forward to your urgent reply.Yours faithfully,Reply to the aboveDear Sirs,Thank you for your specific enquiry of September 1. The enclosed illustrated catalogue and samples will give you details of the two sorts of shoes in which you are especially illustrations will also give you information about other casual shoes we are to our terms and conditions,please see page 8 of thecover,we are sending you our offer on CIF Liverpool, for shipment in we require an irrevocable L/C bydraft at sight.Embroidered slippers and cotton shoes are our products of latest of their excellent quality and low prices, you can be sure that our products will help you expand your market.We are looking forward to your trial order.Yours sincerely,Firm Offer（具有约束力的发盘）Dear Sirs,This is to conform your telex of May 2006, asking us to make you a firm offer for rice and soybeans CFR Cairo.We telexed you this morning offering 30 metric tons of polished rice at US$2,400 per metric ton, CFR Cairo, for shipment during July-August 2006. This offer is valid, subject to the receipt of your reply before 10 June 2006. Please note that we have quoted our most favorable price and are unable to entertain any counter-offer. It islikely that the market price will would be your advantage to place orders without delay.We are anticipating your early reply.Yours faithfully,Counter-offer（还盘）Dear Sirs,Thank you for your letter of May 20 quoting for the rice and soybeans.We appreciate the good quality of your products,but unfortunately your prices appear to be on the high side even for goods of this accept the prices you quote would leave us with only a small profit on our sales since thisis an area in which the principal demand is for articlesin the medium price range.We like the way in which you have handled our enquiry and would welcome the opportunity to do business with you. Information indicates that the Japanese goods are being sold at a price approximately 10% lower that what you wonder if you could reduce your prices to that level.We shall appreciate your favorable reply.Yours sincerely,Reply to the aboveDear Sirs,While we thank you for your letter of 22 May 2006,we are disappointed to hear that our price for rice and soybeans is too high for you work on,because Japanese goods are being offered at a price approximately 10% lower than ours. We do not deny what you say,but we would like to invite your attention to the superior quality of our products. We have to point out that our quotation is quite realistic and have been accepted by buyers of other sources.Although we are keen to do business with you, we regret that we cannot accept your counter-offer or even meet you half best we can do is to reduce our previous quotation by 2%.We trust that this will meet your approval and look forward to your early reply.Yours faithfully.。
外贸英语电函还盘范文
外贸英语电函还盘范文English:Dear Mr./Ms. [Name],I hope this email finds you well. Thank you for your offer and the information provided regarding the products. After careful consideration and discussion with our team, we have decided to make a counteroffer. While we appreciate the quality of your products, we are currently unable to accept the proposed price due to market conditions and our budget constraints. We would like to propose a revised price that we believe is more in line with our expectations and would be mutually beneficial for both parties. Additionally, we would like to discuss the possibility of adjusting the delivery schedule to better suit our production timeline. We look forward to your response and are hopeful that we can reach a favorable agreement that will lead to a successful partnership between our companies.Best regards,[Your Name]中文翻译:尊敬的[姓名]先生/女士，希望您一切安好。
外贸函电报价与还盘Quotation and Offer ppt课件
PPT课件
1
Prompt & Accurate Quotation 快速准确的报价
不管对待新客户还是老客户，报价
的时效性都很重要。尤其对刚刚接触
的潜在客户，一旦报价的速度慢了，
也许客户就已经和你的同行合作了。
但在追求速度的同时，也要注重报价
PPT课件
7
Sample lead time: 7 days Sample fee: Free Delivery: 30-35 days Price: $8.4 /set FOB Shanghai Payment term: 30% T/T prepaid, 70% after
receiving B/L copy.
初次报价以后，来来回回地谈价是很 常见的。卖方希望赢得更好的利润， 买方希望买到更便宜的产品，这就需 要多轮的价格拉锯，最后大家在谈判 和磨合中寻找双方都能接受的某个折 中点。这个时候，邮件的往来必须更 加谨慎，不能被对方猜出自己的底牌。
PPT课件
11
Subject: Final offer for grease gun project
Dear Clair,
To be candid with you, we have no margin to reduce the pricing again.
In fact, the price is very important to win this order, but the quality counts for much more. We couldn’t debase our quality level to achieve your price aim. I’m sorry!
徐美荣外贸英语函电Chapter4-所有知识点及课后答案
NotesLetter 11.offer 与quotation的区别：Offer为报盘，也就是说除了针对某种商品的价格外，还应该包括数量、交货期、支付方式等交易条件。
quotation为报价，即某种商品的价格。
2.acknowledge v. 承认或宣布收到acknowledgement n. 承认；收悉通知acknowledge receipt ofmake acknowledgement to确认收到某人来信用acknowledge确认收到某人来电报用confirmEg:我们确认收到你方十月十日的来函。
We acknowledge your letter of Oct.10.We acknowledge receipt of your letter of Oct.10We make acknowledgement to your letter of Oct.10.We have for acknowledgement your letter of Oct.10.3.date v. 加日期于；日期为；与介词of作用相同We have received your letter of Nov.18. We have received your letter dated Nov. 18.4.offer v/n 报盘offer sb sth at a price 以…价格向某人报盘offer sb firm 给某人报实盘make sb a firm offer for sth at a price 向…报实盘a firm offer 实盘a non-firm offer 虚盘to accept an offer 接受报盘to confirm an offer 确认报盘a firm offer 实盘a non-firm offer 虚盘to accept an offer 接受报盘to confirm an offer 确认报盘to decline an offer 拒绝报盘to entertain an offer 考虑接受报盘to extend an offer 延长报盘to withdraw an offer 撤销报盘to cancel an offer 取消报盘to renew an offer 恢复报盘a combined offer 搭配报盘5.L/C letter of credit 商业信用证6.in one’s favor 以某方为受益人7.payable by draft at sight 凭即期汇票支付8.EMP 欧洲主要港口缩写为EMP，按照航运公会统一规定欧洲主要港口有：英国London（伦敦）法国Marseilles（马赛）意大利Genoa（热那亚）德国Hamburg（汉堡）荷兰Rotterdam（鹿特丹）比利时Antwerp（安特卫普）丹麦Copenhagen（哥本哈根）9.firm adj. 确定的；有效的Our offer is firm for 5 days.我方报盘有效期为五天。
外贸函电-价格与反还盘
We wish to inform you that our price has been
accepted by other buyers in your city, at which
substantial business has been done, and that
III. Specimen Letters (2)
希望贵方重新考虑这一优惠价格，早日来电订货，以 便我们确认。
We hope you will consider it and cable us your order for our confirmation at your earliest convenience.
level.
我们的价格订得合理 。
IV. Useful Expressions
(4) We are unable to accept your offer as other suppliers have offered us more favorable terms. 我们不能接受你们的报价，因为其他供应商向我 们提出更优惠的价格。
IV. Useful Expressions
(2)
Your
counter-offer
is
not
in
keeping with the current market.
你方的还盘与现行市价不符 。
IV. Useful Expressions
(3) Our price is fixed at a reasonable
III. Specimen Letters (1)
外贸函电--报价 报盘 还盘 Quotation,offer,counter-offer
consideration. The price we quoted is on FOB Shanghai basis instead of on either EXW Shanghai or CIF Hong Kong basis and that our offer will be valid until August 31,2004.
11
An Offer Without Engagement
Dear Sir/Madam,
Thank you for your interest in our Garment displayed at the Southeast International Trade Fair. We are sending you illustrated catalogues about those patterns you are most interested in. We are able to supply most of them from stock.
In compliance with your request, we are now offering you 2,000 dozen magnifiers at USD 36.00 per dozen CIF San Francisco, September shipment.
You will note from our fax that we are in a position to offer you 50 long tons long tons of Tin Foil Sheets at the attractive price of £ 135 per long ton CIF Shanghai for delivery within one month after your placing an order with us.
外贸函电之询盘、报盘与还盘(Enquiries,Offers and Counter-offers)
9. Non-firm offer虚盘，是外贸业务用语，一般没有有效期，没有约束力。以下短 语都是表示虚盘的用语： subject to our final confirmation 以我方最后确认为准 subject to goods being unsold 以货物尚未售出为有效 subject to prior sale 以先售为条件 subject to change without notice 不经通知可以改变 an offer without engagement (obligation)无约束性的报盘
6. confirmation n. 确认，证实 Purchase Confirmation 购货确认书 Sales Confirmation 销售确认书 *Your early confirmation will benefit both of us. 早日确认将对你我双方都有利。 confirm v.t. 确认，证实，确定 *Please write to confirm your reservation. 请来信确认一下您所预订的项目。
Letters including a counter-offer can be written in the following structure:
国际商务函电第五章：quotations and offers
ห้องสมุดไป่ตู้用句型
句型3 支付条款 （1）付款方式以不可撤销即期信用证支付，并以我方 为受益人。 Payment is to be made by irrevocable L/C at sight to be opened in our favor. (2)我们要求以不可撤销信用证凭即期汇票支付，在装运 前30天开出。 We require payment by irrvocable L/C payable by draft at sight to be opened 30 days before the time of shipment .
练习
一、Fill in the blanks with the suitable prepositions.
1、The quality of your goods should be in no way inferior that of our sample. 2、In this connection, we regret being unable to comply your request. 3、If you refer our last letter, you will notice that we ask for bank reference. 4、 our part, we regret the delay in the dispatch of your order.
Terms
23、供给 Supply 24、单价Unit Price 25、总金额 Total Amount 26、Import/Export Licence 进/出口许可证 27、标题商品 Captioned Goods，Subjects Goods
写信的要点
外贸函电第二版-Unit05报价和发盘精品PPT课件
10
The non-firm offers are usually expressed by the following patterns：
This offer is subject to reply by 10 a.m. our time, Wednesday, October 3. 该报盘以我方时间10月3日星期三上午10时以前答复为有效。
We offer you firm subject to your reply here within one week from today. 以自本日起一周之内你方复到为准。
draft at sight to be opened 30 days before the time of shipment .
17
常用句型
（3）我们支付方式是保兑的，不可撤销即期信 用证，凭全套装运单据支付。
Our terms of payment are by confirmed, irrevocable L/C payable at sight against presentation of shipping documents.
forward somebody an offer for /on
4
to accept offer; 接受报盘 to confirm offer; 确认报盘 to decline offer; 拒绝报盘 to entertain offer; 考虑报盘 to extend offer; 延长报盘 to withdraw offer； 撤回报盘 to cancel offer 撤销报盘
外贸函电-+Quotations,+Offers+and+Counter-offers
Unit 4 Quotations, Offers and Counter-offers
Points for Attention: 发盘一般用通函，信件或者答复询价的方法来 进行。在答复询价时，可寄送报价单。 完整的发盘应包括下列几点： 1. 对询价表示感谢 2. 表明价格，折扣及付款条件的细节
that we receive your order within the next ten days, we will give priority to it for prompt delivery. Your early reply will be appreciated. Yours faithfully
3. 详细说明价格包含的内容（如运费，保 费等） 4. 对交货期或装运期的承诺 5. 报价的有效期 6. 表达希望
发盘可以从不同的角度分类： 按形式可以将发盘分为口头发盘、书面 发盘及形式发票； 按发盘人不同可以将发盘分成卖方发盘 （售货发盘）与买方发盘（购货发盘） 按法律约束力不同可以将发盘分成实盘 （有法律约束力的发盘）与虚盘（无法 律约束力的发盘）。
虚盘的表示： 1. Without engagement (obligation)虚盘 (不受法律约束的发盘) 2. Subject to prior sale以未售出前为准 3. Subject to our final confirmation 以最 后确认为准
拒绝接受发盘的信应包括以下几点： 1. 对发盘表示感谢 2. 对不能接受表示遗憾 3. 如适当可还盘 4. 提示一起做生意的其他机会
Exercises
外贸函电还盘信范文(必备3篇)
外贸函电还盘信范文(必备3篇)（经典版）编制人：__________________审核人：__________________审批人：__________________编制单位：__________________编制时间：____年____月____日序言下载提示：该文档是本店铺精心编制而成的，希望大家下载后，能够帮助大家解决实际问题。
文档下载后可定制修改，请根据实际需要进行调整和使用，谢谢!并且，本店铺为大家提供各种类型的经典范文，如工作总结、工作计划、合同协议、条据文书、策划方案、句子大全、作文大全、诗词歌赋、教案资料、其他范文等等，想了解不同范文格式和写法，敬请关注!Download tips: This document is carefully compiled by this editor. I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!Moreover, our store provides various types of classic sample essays for everyone, such as work summaries, work plans, contract agreements, doctrinal documents, planning plans, complete sentences, complete compositions, poems, songs, teaching materials, and other sample essays. If you want to learn about different sample formats and writing methods, please stay tuned!外贸函电还盘信范文(必备3篇)外贸函电还盘信范文第1篇外贸函电的规范与否直接影响到客户对公司的印象，对于外贸人员来说，每天写外贸函电，回复函电。
5.英文商务函电询盘报盘还盘
询盘（enquiries）报盘（offers）还盘（counter-offers）在国际贸易中，询盘（enquiry）通常是由买家发出，为了取得所要订购的产品的信息，例如价格，宣传册，发货日期以及其他方面的信息。
如果你是买家，应该在信件中尽量写清楚你向国外供应商询问的问题。
包括价格，折扣，付款方式，运输需要多长时间。
写信的时候不需要用过长的，过于礼貌谦卑的句子。
询盘常用短语和句型1.Interest and desires (兴趣和要求)take (have, feel) interest in (加名词)…对…感兴趣be interested in (加名词) …对…感兴趣be in the market for (加名词) …欲购买…be desire of (加名词)…想要…2. Enquiries （询盘）send quotation for …对…的报价send particulars of…告知某人某件事情的详细情况enquire for 询购e.g. We are receipt of your letter of June 12, enquiring for our black tea.make (sent ) enquiry for 询购have an enquiry for 有…的询盘e.g. We have an enquiry for 50 tons for chemical fertilizer.state terms of 说明…的条款e.g. When quoting, please state terms of payment and time of delivery.allow sb. a special allowance (discount) 给予某人特别折扣e.g. Will you please allow us a special allowance on annual total annul purchase above $ 500,000?3. Reply （询盘回复）in reply (to one’s enquiry) 回复（某人的询盘）e.g. This is in reply to your enquiry of Oct.8th, 2008.thank sb. for one’s enquiry for…感谢某人对某商品的询价e.g. We thank you for your enquiry of Feb.2th, 2008enclose a catalogue and a price list 随函附寄目录表和价格表样信1（询盘）：20th August,2008China National Import & Export Corp.SHANGHAIChinaDear SirsWe are glad to inform you that we are interested in hand-made gloves in a variety of genuine leather. There is a steady demand here for gloves of high quality and, although sales are not particular high, good prices can be obtained.Will you pleased send us a copy of your catalogue for gloves, with details of your prices and terms of payment. We should find it most helpful if you could also supply samples of the various leather of which the gloves are made.Your faithfullyCasio & Pomponio Co., Ltd.Manager样信2 （询盘回复）May 3，2008Dear SirsThank you for your letter of April 14 for low wattage Microwave Oven. We wish to inform you that at present we are able to supply 650W Microwave Oven only, the price of which is similar to that of 600W, i.e. at USD 320 per set CIF… less 2% discount. As a matter of fact it is better than the one you enquire for, and we are sure you will find it worth buying when you read the enclosed illustrated leaflet.We welcome your order and can assure you that shipment will be made within 20days after receipt of your L/C. we except to have your decision at an early date.Your sincerelyXXXEncl. 1 leaflet报盘（offer），也叫报价，是卖方主动向买方提供商品信息，或者是对询盘的答复，是卖方根据卖方的来信，向买方报盘，其内容可包括商品名称、规格、数量、包装条件、价格、付款方式和交货期限等。
外贸函电报价与还盘Quotation and Offer
2021/7/1
1
Prompt & Accurate Quotation 快速准确的报价
不管对待新客户还是老客户，报价
的时效性都很重要。尤其对刚刚接触
的潜在客户，一旦报价的速度慢了，
也许客户就已经和你的同行合作了。
但在追求速度的同时，也要注重报价
Any other question, please let me know.
B.R.
2021/7/1
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Interpretation
接受订单 安装手册 维修手册 备件 试订单 实价 塑料袋
2021/7/1
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Interpretation
接受订单 finalize an order 安装手册 installation guide manual 维修手册 maintenance operation manual 备件 spare part 试订单 trial order 实价 net price 塑料袋 polybag
20
Practical Expressions
We could provide you a better price if the quantity up to 10,000 pcs.
如果数量达到1万件,我们能给一个更好 的价格。
Would you mind giving me some more photos about your inquired item?
2021/7/1
6
Item: Glass Tumblers Art. No.: 71H5B Size: 12cm (Bottom Dia.)* 26cm (H) Weight:40g Logo: as per your requirement Pkg: 6pcs / set, 1 set/ box, 12 sets/ ctn, Ctn size: 57x34x23cm GW/NW.: 18.5 / 16.5 kgs Qty/20’FCL: 6720sets Qty/40’FCL: 14796sets
经贸英文函电 unit 5 quatation, offer and counteroffer
Points for Attention:
In reply to the enquiries, quotation or offers may be made voluntarily with a view to conducting business. A satisfactory offer will include the following:
③ to offer firm subject to your reply here within one
week from today
此报盘有效期以一周内复到为准 此外，报盘中常使用保留条件，例如: to make an offer subject to seller’s confirmation 以卖方确认 为准 The offer is subject to our approval 以我方认可为准 to offer subject to prior sale; to offer subject to being unsold 有权先售，以未售出为准 to offer without engagement (obligation) 发盘无约束性，发虚盘，与to offer firm 反义
A firm offer Dear sir, Thank you for your letter of April 5, asking for a quotation for 100 mixers. We are pleased to make the following offer, subject to your reply reaching us by May 20.
外贸函电报价,报盘,还盘Unit7Quotation,offer,counteroffer
Reply
Dear Sir:
Thank you for your inquiry of June 4. We are glad to hear that you saw our advertisement in the latest “The International Trade News”. As you see, our products are enjoying a good reputation all over the world. We pride ourselves on the superior quality of our products and would be confident that they will help you expand your market.
If the prices are competitive, we are going to place a large initial order with you.
Your prompt attention to this matter would be appreciated.
Truly yours,
--terms of price --all necessary terms of sales
Quotation VS. Offer
Quotation written form response to an enquiry the price and other terms
Offer: validity time quantity A firm offer can not be altered, withdrawn or revoked within its validity time.
函电 报价和发盘
7
Supply position:
1.We can supply from stock, but only limited quantities are available.
2.We can guarantee supply by the end of May. 3.We shall contact you again once the supply
keen interest.
17
August 13,2001 Dear Sir:
Enquiry
Re :Electric Saws
2.When making a voluntary offer, try to offer more attractive terms.
3.An offer should include the major terms of the transaction.
10
Trade terms:
1.For the fancy brand AGT-4 Garment sewing machine,The best price is USD78.00 per set FOB Shanghai
11
Validity and other conditions: 1.This offer is valid for ten days. 2.For acceptance within two weeks. 3.This quotation is effective while stock last. 4.This offer is subject to our final confirmation. 5.This quotation is firm for orders dispatched/replying here before 1 August 2001
外贸商务英文函电例文-询盘,报盘和还盘之欧阳语创编
Enquiry,Offer andCounteroffer(询盘，报盘和还盘)General Enquiry（一般询盘）Dear Sirs,We learn from your adertisement in China Trade Directory that you are producing Chinese toys for export.We are quite interested in your products. Would you please send us as soon as possible yourt illustrated catalogue and the lastest price list,together with any samples you can let us have.We are given to understand that you are able to supply large quantities at attractive price.For your infromation,there is a steady demand here for Chinese toys of high quality.Sales are not particularly high,but good prices can be obtained for fashionable designs. We are looking forward to receiving your immediate reply.Your trulyReply to the aboveDear Sirs,Thanks for your enquiry dated October 10, and your interst in our products as well.We are enclosing some copies of out illustrated catalogue and a price list giving the details you ask for.Also under separate cover,we are sending you samples of various fashions which show you clearly the quality and craftsmanship.We trust that when you see them you will agree that our products appeal to the most selective buyer.We are willing to allow a 5% discount for all orders over 1,000 pieces.You can rely on us to give your order at immediat attention.Yours sincerelySpecific Enquiry（具体询盘）Dear Sirs,Thank you for your letter dated August 25th. We are pleased to know that you are producing different kinds of shoes.We are intrested in your various casual shoes recommended in your letter,particulaly embroideredslippers and cotton shoes.Will you kindly send us a copy of your illustrated catalogue and some samples with further information? We shall be abliged if you could also quote your lowest prices CIF Liverpool,stating earliest date of shipment.Casual shoes of high quality are popular.We believe there is a promising market in our area for moderately priced goods of the type mentioned.If your price is competitve, we will consider placing an order for5,000 pairs with you.We are looking forward to your urgent reply.Yours faithfully,Reply to the aboveDear Sirs,Thank you for your specific enquiry of September 1. The enclosed illustrated catalogue and samples will give you details of the two sorts of shoes in which you are especially instrested.The illustrations will also give you information about other casual shoes we are exporting.As to our terms and conditions,please see page 8 of the catalogue.Uder cover,we are sending you our offer on CIF Liverpool, for shipment inually we require an irrevocable L/C by draft at sight.Embroidered slippers and cotton shoes are our products of latest style.Because of their excellent quality and low prices, you can be sure that our products will help you expand your market.We are looking forward to your trial order.Yours sincerely,Firm Offer（具有约束力的发盘）Dear Sirs,This is to conform your telex of May , asking us to make you a firm offer for rice and soybeans CFR Cairo. We telexed you this morning offering 30 metric tons of polished rice at US$2,400 per metric ton, CFR Cairo, for shipment during JulyAugust . This offer is valid, subject to the receipt of your reply before 10 June . Please note that we have quoted our most favorable price and are unable to entertain any counteroffer. It is likely that the market price will rise.It would be your advantage to place orders without delay.We are anticipating your early reply.Yours faithfully,Counteroffer（还盘）Dear Sirs,Thank you for your letter of May 20 quoting for the rice and soybeans.We appreciate the good quality of your products,but unfortunately your prices appear to be on the high side even for goods of this quality.To accept the prices you quote would leave us with only a small profit on our sales since this is an area in which the principal demand is for articles in the medium price range.We like the way in which you have handled our enquiry and would welcome the opportunity to do business with you. Information indicates that the Japanese goods are being sold at a price approximately 10% lower that what you quoted.We wonder if you could reduce your prices to that level. We shall appreciate your favorable reply.Yours sincerely,Reply to the aboveDear Sirs,While we thank you for your letter of 22 May ,we aredisappointed to hear that our price for rice and soybeans is too high for you work on,because Japanese goods are being offered at a price approximately 10% lower than ours.We do not deny what you say,but we would like to invite your attention to the superior quality of our products. We have to point out that our quotation is quite realistic and have been accepted by buyers of other sources.Although we are keen to do business with you, we regret that we cannot accept your counteroffer or even meet you half way.The best we can do is to reduce our previous quotation by 2%.We trust that this will meet your approval and look forward to your early reply.Yours faithfully.。
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Estimate在邮件具体指什么？
Estimate表示初次询价所需要的 “估价” 。因为一开始，客户往往没有提供各种 准确的信息，没有确认数量、包装及各 种细节，这个时候，报价往往不是final price （最终报价），而是给对方参考的 estimate （估价）。另外detailed estimate 并非指准确的报价，而是基于报价单里 参数，如货物描述、材质、包装的估价 ，因为没有得到客户的确认，还存在修 改的过程。 2013-6-19 4
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பைடு நூலகம்
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Subject: Quote sheet in detail
Dear Flora, Thanks for mailing me back and notifying us your requested item with details! Please find the detailed estimate in attachment. Samples could be prepared on request. Kindly check and let me know if any other questions. Sincerely yours, 2013-6-19 Jessica Li
Sincerely yours, Kelvin 2013-6-19
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Replying to Customer Bargain
砍价是每个业务员都会碰到的，有 的客户根据产品和数量的不同砍价， 有的客户根据市场定位砍价，有的客 户根据以往的采购经验砍价。回复的 时候也要有针对性，无论降价还是维 持原价，甚至是涨价，都需要有合理 的理由，有理有据。
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1. USD 5.50/pc, with color box packaging, based on 10 000 pcs 2. USD 5.20/pc, with simple poly bag packaging, base on 10 000 pcs 3. 3% will be provided as a special discount, when quantity up to 30 000 pcs. B.R.
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Sample lead time: 7 days Sample fee: Free Delivery: 30-35 days Price: $8.4 /set FOB Shanghai Payment term: 30% T/T prepaid, 70% after receiving B/L copy. Any questions will be appreciated!
Practical Expressions
We could provide you a better price if the quantity up to 10,000 pcs. 如果数量达到1万件,我们能给一个更好 的价格。 Would you mind giving me some more photos about your inquired item? 能否提供多一些关于您找的产品的图片?
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Useful Phrases
subject to “以…为条件的; 以… 为有效”
E.g. This offer is subject to our final confirmation. 此报盘以我方最后确认为准.
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in favor of “以…为抬头; 以… 为受益人”
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Price is important, but quality counts for much more. 价格很重要,但质量更重要. We could try a trial order to test the market. 我们可以下个试单来测试市场行情. Deal! Please send me updated offer sheet ASAP. 成交! 请马上发我更新过的报价单.
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Subject: Quotation for 71H5B Glass Tumblers
Dear Mr. Lee,
Thank you for your inquiry! Concerning your inquired item 71H5B , please find our offer as follows. Also attached the quotation sheet in detail for your review.
Subject: Final offer for grease gun project
Dear Clair, To be candid with you, we have no margin to reduce the pricing again. In fact, the price is very important to win this order, but the quality counts for much more. We couldn’t debase our quality level to achieve your price aim. I’m sorry! I have discussed with our top management, and decided to proceed in below suggestions.
E.g. We open an irrevocable Letter of Credit NO. 123 in favor of Shanghai XinLian Import and Export Company. 兹开立以上海新联进出口有限公司为受益 人的第123号不可撤消信用证.
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Subject: Re:Re:Re: Grease gun pricing
Dear Clair, I’m so sorry that we couldn’t meet your target of USD 5.3/pc with color box! As I mentioned in my previous mail, our price was based on the different packaging method. Our final price is USD5.50 with a color box, and USD 5.20 with a poly bag. Pls help to check with buyer and advise the comments. 2013-6-19 10 B.R.
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Would you accept EUR 3.50/pc as final price? 您能接受每件3.5欧元的最终价格么? We could give you a special discount of 10% if the quantity up to 1*40’HQ. 如果数量可以达到一个40尺高柜,我们可 以给您一个10%的特别折扣.
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Interpretation
接受订单 finalize an order 安装手册 installation guide manual 维修手册 maintenance operation manual 备件 spare part 试订单 trial order 实价 net price 塑料袋 polybag
Unit Four Quotation and Offer
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Prompt & Accurate Quotation 快速准确的报价
不管对待新客户还是老客户，报价 的时效性都很重要。尤其对刚刚接触 的潜在客户，一旦报价的速度慢了， 也许客户就已经和你的同行合作了。 但在追求速度的同时，也要注重报价 质量，要快且准。不要报了之后发现 算错了，再去say sorry,这会让客人觉 得你不专业。
Price Negotiating 多轮价格谈判
初次报价以后，来来回回地谈价是很 常见的。卖方希望赢得更好的利润， 买方希望买到更便宜的产品，这就需 要多轮的价格拉锯，最后大家在谈判 和磨合中寻找双方都能接受的某个折 中点。这个时候，邮件的往来必须更 加谨慎，不能被对方猜出自己的底牌。
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Dear Clair, Very glad to hear that you confirmed the price of USD5.20/pc. It is our pleasure to be on service of you about the 7,500pcs trial order. Please find the PI in attachment, with unit price, packaging, carton info, delivery time, payment terms, etc. If no additional questions, kindly sign and stamp it and send 2013-6-19 back. 15 me
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I have to recheck the price and see if we could meet your target. 我们需要重新核算一下价格,看看能否达 到您的目标价. We’ll arrange the production as long as we receive your approval email. 只要收到您的确认邮件,我们就会开始安 排生产.