关于广告的英语PPT课件
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英语广告PPT
TV Ads
Mountain Dew
宣传他们的产品 宣传他们的品牌
To brand their corporate culture 文化
To have consumers be interested in their products
让消费者对他们的产品感兴趣
To gain profits by taking money
Say the truth 说实话 Be creative 有创造性的 Be attractive 有吸引力的 Be up to date 是最新的 Stared by celebrity 盯着名人
Kiss
Keep it short and sweet
The who, what, when, where, and Y of Basketball Shoes. 涵盖一切的篮球鞋. 随身携带，有备无患；随身携带，有惊无险。 (速效救心丸） A friend in need is a friend indeed.
Canon Printer
Impossible made possible. 使不可能成为可能。
Nestle ice cream
Take time to indulge. 尽情享受吧.
IBM No business too small, no problem too big.
Байду номын сангаас
没有不做的小生意， 没有解决不了的大问题。
Commercial Ads
Traffic Ads TV Ads
Handouts
Catalogues
Radio Ads Internet Ads Cell phones Ads
ADVERTISEMENT_英语广告介绍PPT
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
Poetry in motion, dancing close to me.
To me, the past is black and white, but the future is always color.
Ask for more.
Feel the new space.
No business too small, no problem too big.
By deng xiyao
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
经典广告英文翻译ppt课件
8
1.广告的语言特点及英译:
玩弄辞藻 使用警策句，以发人思考，从而注
意广告中的商品 言简意赅,简洁易懂 使用大众化口语体
9
玩弄辞藻
堆砌形容词和形容词最高级 finest food, most attractive surroundings and a friendly disposition (餐馆广告) Incredible sale: beautiful, beautiful, beautiful lynx and mink, top quality, latest styles fur garments (服装广告)
广告翻译
1
广告的定义
“广告是将各种高度精炼的信息，采用艺 术手法，通过各种媒介传播给大众，以 加强或改变人们的观念，最终导致人们 行为的事物和活动。 ”
2
广告手段 (Advertising Media)
1. Press Advertising 报刊广告 2. Television and radio Advertising 电视和无线电
15
“雪莲”牌羊绒衫 北京生产的”雪莲”牌羊绒衫,系选用优质的山羊绒 作原料制成.本品具有色泽鲜艳,手感柔滑,穿着舒适,轻, 软,暖等特点,由于该产品品质优良,做工精细,花型,款式 新颖,尺码齐全,受到过外消费者的热烈欢迎.
“Snow Lotus” Cashmere Sweaters “Snow Lotus” Cashmere Sweaters from Beijing are made from superior Chinese Cashmere fibre. They are lustrous in colour, supple, light, warm and comfortable to wear. Owing to their fine quality, excellent workmanship, novel designs and styles, and complete size range, they have gained popularity from consumers abroad.
1.广告的语言特点及英译:
玩弄辞藻 使用警策句，以发人思考，从而注
意广告中的商品 言简意赅,简洁易懂 使用大众化口语体
9
玩弄辞藻
堆砌形容词和形容词最高级 finest food, most attractive surroundings and a friendly disposition (餐馆广告) Incredible sale: beautiful, beautiful, beautiful lynx and mink, top quality, latest styles fur garments (服装广告)
广告翻译
1
广告的定义
“广告是将各种高度精炼的信息，采用艺 术手法，通过各种媒介传播给大众，以 加强或改变人们的观念，最终导致人们 行为的事物和活动。 ”
2
广告手段 (Advertising Media)
1. Press Advertising 报刊广告 2. Television and radio Advertising 电视和无线电
15
“雪莲”牌羊绒衫 北京生产的”雪莲”牌羊绒衫,系选用优质的山羊绒 作原料制成.本品具有色泽鲜艳,手感柔滑,穿着舒适,轻, 软,暖等特点,由于该产品品质优良,做工精细,花型,款式 新颖,尺码齐全,受到过外消费者的热烈欢迎.
“Snow Lotus” Cashmere Sweaters “Snow Lotus” Cashmere Sweaters from Beijing are made from superior Chinese Cashmere fibre. They are lustrous in colour, supple, light, warm and comfortable to wear. Owing to their fine quality, excellent workmanship, novel designs and styles, and complete size range, they have gained popularity from consumers abroad.
ADVERTISEMENT 英语广告介绍PPT课件
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
3
Some advertisement for gardens
4
Advertisement for Coca Cola
5
Some famous English ads
Good to the last drop.
6
The new digital era.
7
We lead. Others copy.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
3
Some advertisement for gardens
4
Advertisement for Coca Cola
5
Some famous English ads
Good to the last drop.
6
The new digital era.
7
We lead. Others copy.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
广告介绍英语PPT
Advertisement
Yes,we talk about ad!
Advertising is everywhere, it exists in many aspect of our daily lives. But in fact, in some ways it was ignored. In the eyes of many people, advertising is a negative word.What people hate most is ads exist when they look their favourite tv, so do l. today I tell the ads,not to help ads change it’s bad image,but to make us find some fun things in ads.
中英快译，翻译笔的广告。 这个“马”字，由“H O R
S E”几个字母组成
。
The “马” word is constituted by “h o r s e”
The ads I care Creative
Creativity is the soul of advertising
Humorous
露天广告和交通广告
4.Window and point-of-sale display 橱
窗销售点陈列广告
5.Direct mail advertising 直接邮件广告 6.Exhibition and trade fairs 展览商品交
易广告
7.Cinema 电影广告
Features of slogans(广告语)
广香 告港 整 容 医 院 的
Yes,we talk about ad!
Advertising is everywhere, it exists in many aspect of our daily lives. But in fact, in some ways it was ignored. In the eyes of many people, advertising is a negative word.What people hate most is ads exist when they look their favourite tv, so do l. today I tell the ads,not to help ads change it’s bad image,but to make us find some fun things in ads.
中英快译，翻译笔的广告。 这个“马”字，由“H O R
S E”几个字母组成
。
The “马” word is constituted by “h o r s e”
The ads I care Creative
Creativity is the soul of advertising
Humorous
露天广告和交通广告
4.Window and point-of-sale display 橱
窗销售点陈列广告
5.Direct mail advertising 直接邮件广告 6.Exhibition and trade fairs 展览商品交
易广告
7.Cinema 电影广告
Features of slogans(广告语)
广香 告港 整 容 医 院 的
ADVERTISEMENT_英语广告介绍ppt课件
.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Section 22 广告制作Advertisement 商务英语 教学课件(共52张PPT)
The communication media is the means by which the advertising message is transmitted to the consumer. In addition to marketing objectives and budgetary restraints, the characteristics of the target consumers need to be considered when an advertiser decides what media to use. The types of media categories from which advertisers can choose include the following: a) Print—primarily newspapers and magazines; b) Audio—FM, AM and SW radio; c) Video—promotional videos; d) World Wide Web; e) Direct mail; f) Outdoor advertising— billboards, advertisements on public transportation.
ten. 道高一尺，魔高一丈。
第六页，共52页。
• III. 核心词语Core Words and Phrases (omitted)
• 要求课前背诵重要术语 • IV. 经典句式Typical Sentences • (omitted) • 要求首先思考如何(rúhé)翻译？有多少不同
的路径？变换词性、主语、从句会产生什 么不同的效果？
cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.
ten. 道高一尺，魔高一丈。
第六页，共52页。
• III. 核心词语Core Words and Phrases (omitted)
• 要求课前背诵重要术语 • IV. 经典句式Typical Sentences • (omitted) • 要求首先思考如何(rúhé)翻译？有多少不同
的路径？变换词性、主语、从句会产生什 么不同的效果？
cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.
ADVERTISEMENT_英语广告介绍PPT[1]
![ADVERTISEMENT_英语广告介绍PPT[1]](https://img.taocdn.com/s3/m/6f6458eae009581b6bd9eb21.png)
Байду номын сангаас
�
By group ten
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Advertisement for Coca Cola
Some famous English ads
Good to the last drop.
The new digital era.
We lead. Others copy.
Impossible made possible.
Poetry in motion, dancing close to me.
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
�
By group ten
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Advertisement for Coca Cola
Some famous English ads
Good to the last drop.
The new digital era.
We lead. Others copy.
Impossible made possible.
Poetry in motion, dancing close to me.
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
有关广告的英文ppt
For instance Head and Shoulder advertisement-“scurf go without casting, beautiful hair be more outstanding(头屑去无踪， 秀发更出众）” 、“go scurf, let you rely more near（去头屑，让你靠的更 近）" 。 its positioning mainly unique selling proposition "to scurf" certainly comes out.
按照传播媒介划分
• • • • 印刷广告 电子广告 户外广告 直邮广告 print advertising electronic advertising out-of-home advertising post advertising
我能感觉到你的存在 我呼吸着你的气息 我们的心跳如此清晰 你给了我力量 每个动作cialized advertising agencies often handle the advertising of a company’s products, services, or corporate brand, although some aspects may be dealt with within the company (in-house). There are two basic types of advertising, informative advertising and persuasive advertising. Advertises use a variety of media such as newspapers and magazines, television and radio, and posters.
ADVERTISEMENT_英语广告介绍(课堂PPT)
8
Impossible made possible. 9
10
Байду номын сангаас
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
Impossible made possible. 9
10
Байду номын сангаас
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
商业广告汉英翻译 ppt课件
❖ (1)陈述体
❖ 陈述体广告就是摆事实,讲道理,让事实说服人 ,开门见山地介绍商品用途性能等情况。语言 质朴精练,没有过多的修辞与描绘,翻译时应以 朴实的英语，客观的语气组织译文。例如:
Monday, April 13, 2020
English College
陈述体
❖
“雪莲”牌羊绒衫
北京生产的”雪莲”牌羊绒衫,系选用优质的山羊绒作原料制 成.本品具有色泽鲜艳,手感柔滑,穿着舒适,轻,软,暖等特点, 由于该产品品质优良,做工精细,花型,款式新颖,尺码齐全,受 到过外消费者的热烈欢迎.
Monday, April 13, 2020
English College
修辞方面
❖ 广告商为了达到做广告的最终目的, 让更多的人知道 并购买他们的产品, 在广告用语的修辞手法运用上比 较下功夫一般说来, 广告中常用以下修辞手法:
双关 ❖ Ask for More. (More牌香烟广告) ❖ 阿里山瓜子, 一磕就“ 开心” 。(阿里山瓜子广告)
and efficient services. You can bask, indulge, and luxuriate on the beautiful
beaches, and in the golden sunshine.
Monday, April 13, 2020
English College
明喻、暗喻 ❖ Light as a breeze, soft as a cloud.(衣服广告) ❖ 像母亲的手一样柔软。(儿童鞋广告)
❖ 香港是一颗唯一可以将西方现代化色彩与中国传统历 史融合的东方明珠。(香港旅游广告)
Monday, April 13, 2020
AdvertisementPPT课件
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18
Part2 Reading
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19
Task 1
• Read Task 1 and answer the following two questions:
1.What mediums does advertising have?
2.What purposes is advertising intended to achieve?
• 2.[美国俚语]美国广告业；美国广告业的影响(或 作风、方式)；美国广告业典型手法
• On November19, New York Life's new Home Office building at 51 Madison Avenue for business.
• 11月19日，纽约人寿位于麦迪逊大道51号的新总 部开业。
-
20
Major advertising media
• Magazine
• Television
• Newspaper
• Yellow Pages
• Radio
• Outdoors
• Cinema
• Internet -
21
• 推销产品的一种手E段x• ea rmceiasnseof selling
here in this chamber is brilliant. 这个屋子里的所 有广告都很有创意。） • 而advertisement则在第一个意思中是可数名词， 第二个是不可数名词。 • 1、一则广告，某一个具体的广告； • 2、做一则广告或某一个具体广告的动作（例：A company plans to do an advertising which will do advertisement 10 times. 一个公司计划做一个 广告，这个广告准备播出十次。）
英语广告PPT
Simple English used in
Advertisements
Colgate
。
高露洁
Good teeth, good health.
牙齿好，身体就好。 牙齿好，身体就好。
Sprite
雪碧
Obey your thirst.
服从你的渴望。 服从你的渴望。
Samsung
三星
感受新境界。 感受新境界。 Feel the new space.
Байду номын сангаас
有路就有丰田 车.
斯耐克威尔士饼 干 美好生活 离不开香脆的饼干。
MOTOROLA 摩托罗拉 智慧演绎， 智慧演绎， 无处不在。 无处不在。
Intelligence everywhere.
Make yourself heard. 理解就是沟通。 理解就是沟通。 爱立信 Ericsson
Swatch 斯沃奇 天长地 久
The choice of a new generation.
新一代的选择。 新一代的选择。 Pepsi 百 事
Float soft 飘柔 Started Ahead. 成功之路，从头开始 成功之路，
丰田 Toyota
Where there is a way, there is a Toyota
Time is what you make of it.
Nokia 诺基亚
科技以人为本。 Connecting People.
Nestle
雀巢
尽情享受吧！ 尽情享受吧！
Take time to indulge.
Thank you
Advertisements
Colgate
。
高露洁
Good teeth, good health.
牙齿好，身体就好。 牙齿好，身体就好。
Sprite
雪碧
Obey your thirst.
服从你的渴望。 服从你的渴望。
Samsung
三星
感受新境界。 感受新境界。 Feel the new space.
Байду номын сангаас
有路就有丰田 车.
斯耐克威尔士饼 干 美好生活 离不开香脆的饼干。
MOTOROLA 摩托罗拉 智慧演绎， 智慧演绎， 无处不在。 无处不在。
Intelligence everywhere.
Make yourself heard. 理解就是沟通。 理解就是沟通。 爱立信 Ericsson
Swatch 斯沃奇 天长地 久
The choice of a new generation.
新一代的选择。 新一代的选择。 Pepsi 百 事
Float soft 飘柔 Started Ahead. 成功之路，从头开始 成功之路，
丰田 Toyota
Where there is a way, there is a Toyota
Time is what you make of it.
Nokia 诺基亚
科技以人为本。 Connecting People.
Nestle
雀巢
尽情享受吧！ 尽情享受吧！
Take time to indulge.
Thank you
广告英语 PPT
16
• 3. personification 【例37】It’s for your lifetime. 你人生的伴侣。（手表） 【例38】Time will tell. 时间是会来作证的。 【例39】Flowers by Interflow speak from the heart. 鲜花发自内心的表达。 【例40】The world smiles with Reader’s Digest. 《读者文摘》给世人带
8
• 5.选用简明易懂的常用词 【例18】Take time. Any time. 无论何时，享受生活。 【例19】Lose ounces, save pounds. 失去几盎司，省下几英镑。（减肥产品） 【例20】Once tasted, always loved. 一旦品尝，爱之终生。 【例21】My goodness! My Guinness! 我的天啦！Guinness啤常运用省略、缩写等手段。很多情况 下以词代句：Good to the last drop.(滴滴香浓，意犹未尽— — Maxwell咖啡）；A Kodak Moment(就在这一刻——柯 达）。缩写的频率也很高，多数如we’ve, you’re, it’s, that’s, there’s,名词所有格’s也被频繁使用，甚至许多该 用of的地方也有’s。 此外，广告英语通常使用一般现在时，以暗示商品属 性、效应、信誉的持久性、长远性等。如：The taste is great.(味道好极了——雀巢咖啡）；To me, the past is black and white, but the future is always color.(对我而 言，过去平淡无奇；而未来，却是绚烂缤纷——轩尼诗酒）
3
• Attention: 比如1. Women can indeed go bald! 谁说女子不秃头！（女子护发中心） 2. I was in love with a girl named Cathy. I killed here. （酒后驾车） • Interest: 比如：Every time we race, you win. 每次我们竞赛，你总赢。（Yamaha电子琴） • Desire: READ THIS AD STANDING UP. （小儿麻痹症募捐广告，引起联想） • Action: Just do it! (Nike公司广告，简单明了)
• 3. personification 【例37】It’s for your lifetime. 你人生的伴侣。（手表） 【例38】Time will tell. 时间是会来作证的。 【例39】Flowers by Interflow speak from the heart. 鲜花发自内心的表达。 【例40】The world smiles with Reader’s Digest. 《读者文摘》给世人带
8
• 5.选用简明易懂的常用词 【例18】Take time. Any time. 无论何时，享受生活。 【例19】Lose ounces, save pounds. 失去几盎司，省下几英镑。（减肥产品） 【例20】Once tasted, always loved. 一旦品尝，爱之终生。 【例21】My goodness! My Guinness! 我的天啦！Guinness啤常运用省略、缩写等手段。很多情况 下以词代句：Good to the last drop.(滴滴香浓，意犹未尽— — Maxwell咖啡）；A Kodak Moment(就在这一刻——柯 达）。缩写的频率也很高，多数如we’ve, you’re, it’s, that’s, there’s,名词所有格’s也被频繁使用，甚至许多该 用of的地方也有’s。 此外，广告英语通常使用一般现在时，以暗示商品属 性、效应、信誉的持久性、长远性等。如：The taste is great.(味道好极了——雀巢咖啡）；To me, the past is black and white, but the future is always color.(对我而 言，过去平淡无奇；而未来，却是绚烂缤纷——轩尼诗酒）
3
• Attention: 比如1. Women can indeed go bald! 谁说女子不秃头！（女子护发中心） 2. I was in love with a girl named Cathy. I killed here. （酒后驾车） • Interest: 比如：Every time we race, you win. 每次我们竞赛，你总赢。（Yamaha电子琴） • Desire: READ THIS AD STANDING UP. （小儿麻痹症募捐广告，引起联想） • Action: Just do it! (Nike公司广告，简单明了)
Advertising 广告介绍英语PPT
③Thirdly, we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.
1. The advertisement alleged false, and the content don„t match reality.to cheat consumers. 2. Use some absolute statements in advetising witrh real products what are not true. 3. Use models or stars to film advertisements to blind consumers“ spendings.
The word of “Advertising”comes from Latin(拉 丁), It meant “yell at me”（我大喊大叫）.It was reported in ancient Rome businessman scramble（抢夺，争夺 ） when doing business, they often hired some people on the streets Shouting to please everybody busy to display place to buy goods. People took this practice called “AD.” With the commodity（商品） of development，advertising gets more various.In the past time， the billboard of Broadway in New York was ever the world„s earliest billboards（广告牌） . The earliest newspaper published advertising was the England's the London newspaper.
英语ppt---广告创意
This is an ad of pesticide（杀虫剂）. The pesticide is so effective that the frog has nothing to eat but to beg for food.
Nestle Coffee. Nestle coffee is with you at every moment.
Federal Express The fire trucks have to be delivered by the FedEx to the scene of fire,which is ironic to the fire department and meantime stress the high speed of FedEx.
quoting
I think，therefore iMac !------Apple This slogan originates from the old saying "I think,therefore I am"(我思故我在).
metaphor
Dove:牛奶香浓，丝 般感受.
The slogan is classic because it describes the feeling of smooth all by some simple words and give the consumers so much space to think.
Dare for More 突破渴望（百事可乐）
Coke is it. 就是可口可乐。 Always Coca-Cola. 永远是可口可乐。 Life Begins Here. 生活从这里开始。 （可口可乐）
万有引力,从苹果开始! （苹果公司）
关于广告的英语ppt课件
23
14
1.Polish our eyes
15
16
2.Rational shopping
Always remember: there is no free lunch.
17
Crazy behavior Blind consumption
18
Don’t be effected by discount or seckill ads.
尽）
21
Keep three points in mind
1.Polish our eyes 2.Rational shopping 3.Learn to appreciate
22
Conclusions
Advantages and disadvantages Look before you leap(三思而后行)
10
spending lots of effort to grab, in the end, finding they are useless
11
some ads may make you deceived
12
malicious competition
13
How to treat advertisement?
1
contents
The types of advertisement
The advantages and disadvantages of advertisement
How to treat advertisement
2
1、What is advertising ?
public service
19
3.Learn to appreciate
14
1.Polish our eyes
15
16
2.Rational shopping
Always remember: there is no free lunch.
17
Crazy behavior Blind consumption
18
Don’t be effected by discount or seckill ads.
尽）
21
Keep three points in mind
1.Polish our eyes 2.Rational shopping 3.Learn to appreciate
22
Conclusions
Advantages and disadvantages Look before you leap(三思而后行)
10
spending lots of effort to grab, in the end, finding they are useless
11
some ads may make you deceived
12
malicious competition
13
How to treat advertisement?
1
contents
The types of advertisement
The advantages and disadvantages of advertisement
How to treat advertisement
2
1、What is advertising ?
public service
19
3.Learn to appreciate
Unit 6-Advertising(课堂PPT)
e.g. fivefold. 分成五份
2. Multiplied by a specified number: …倍的；增加具体数的 e.g. fiftyfold. 50倍的
16
Business knowledge and language
Para 6: Direct mail is the third-leading … and sales mailings.
population in Australia.
18
Business knowledge and language
Para 8: Magazines account for … life, and prestige.
❖ Subscription:订阅 v. subscribe 认捐, 签署, 订阅, 同意
我订阅了几份杂志。
e.g. How much did you subscribe for? subscribe for
你捐了多少?
预订,订阅; 捐款, 捐助; 认购 subscribe to
对...捐款; 订阅(报刊); 同意, 赞成
19
Business knowledge and language
❖ life span: the average or maximum length of time an organism, a material, or an object can be expected to survive or last 有机体、物质或物体预计持续或存在的平均 或最长期限 E.g. 现代医学延长了人的寿命。 Modern medicine has increased man's life span.
TV commercial Radio advertising Online advertising Product placements Press advertising Billboard advertising
2. Multiplied by a specified number: …倍的；增加具体数的 e.g. fiftyfold. 50倍的
16
Business knowledge and language
Para 6: Direct mail is the third-leading … and sales mailings.
population in Australia.
18
Business knowledge and language
Para 8: Magazines account for … life, and prestige.
❖ Subscription:订阅 v. subscribe 认捐, 签署, 订阅, 同意
我订阅了几份杂志。
e.g. How much did you subscribe for? subscribe for
你捐了多少?
预订,订阅; 捐款, 捐助; 认购 subscribe to
对...捐款; 订阅(报刊); 同意, 赞成
19
Business knowledge and language
❖ life span: the average or maximum length of time an organism, a material, or an object can be expected to survive or last 有机体、物质或物体预计持续或存在的平均 或最长期限 E.g. 现代医学延长了人的寿命。 Modern medicine has increased man's life span.
TV commercial Radio advertising Online advertising Product placements Press advertising Billboard advertising
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13
How to treat advertisement?
-
14
1.Polish our eyes
-
15
-
16
2.Rational shopping
• Always remember: there is no free lunch.
-
17
Crazy behavior Blind consumption
-
23
-
10
Disadvantages
spending lots of effort to grab, in the end, finding they are useless
-
11
Disadvantages some ads may make you deceived
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12
Disadvantages malicious competition
How to treat advertisement
-
2
1、What is advertising ?
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3
2、The ancient form of ads
Selling advertising (叫卖广告）
Material advertising （实物广告）
Text- adv be effected by discount or seckill ads.
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19
3.Learn to appreciate
• Good advertisement is an art .
• Poetry in motion ,dancing close to me .
• 动态的诗，像我舞 近。（丰田汽车）
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20
Good to the last
drop. (滴滴香 浓，意犹 未尽）
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21
Keep three points in mind
• 1.Polish our eyes • 2.Rational shopping • 3.Learn to appreciate
-
22
Conclusions
Advantages and disadvantages Look before you leap(三思而后行)
Member: 刘蕾 157700137
刘蓓 157700217
李永胜 157700236
徐广跃 157700218
D-ate:2015/11/24
1
contents
The types of advertisement
The advantages and disadvantages of advertisement
4
（文本广告）
3、Now the form of ads
Advertising placement in film and television.
newspapers
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5
LEAFLETS
LED
POSTER
INTERNET
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6
4、The advertising are everywhere!
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7
Mass Media
Mass media is sources of information and news such as newspapers, magazines, radio and television that reach and influence large numbers of people.
Advantages Disadvantages
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8
Advantages
• make customer know the first-hand information of new products
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9
Advantages
• increasing the visibility of product and getting more profits