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Marketing Mix 7Ps
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TARGET MARKET
Product
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Marketing Mix 4Ps, 7Ps PowerPoint Template
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Marketing Mix 7Ps
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Product
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▪ All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a
service, service level) ▪ Guarantees and warranties ▪ Returns ▪ Managing products through the life-cycle
Marketing Mix 7Ps - Price
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Place
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Process
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▪ It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of
Marketing Mix 7Ps - Place
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Refers to providing customer access Considers providing convenience for consumer.
▪ Strategies such as intensive distribution, selective distribution, exclusive distribution
Place
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since.
Promotion
▪ Process design ▪ Blueprinting (i.e. flowcharting) service processes ▪ Standardization vs customization decisions ▪ Diagnosing fail-points, critical incidents and
Price refers to the amount a customer pays for a product. Price may also refer to the sacrifice consumers are prepared to make to acquire a product. (e.g. time or effort) Price is the only variable that has implications for revenue. Price also includes considerations of customer perceived value.
▪ Price strategy ▪ Price tactics ▪ Price-setting ▪ Allowances – e.g. rebates for distributors ▪ Discounts – for customers ▪ Payment terms – credit, payment methods
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People
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▪ Product design – features, quality ▪ Product assortment – product range, product mix,
product lines ▪ Branding ▪ Packaging and labeling ▪ Services (complementary service, after-sales
been industry's standard
TARGET
MARKET
Physical evidence
Lorem Ipsum is simply dummy text industry. Lorem Ipsum has been industry's standard
Price
Lorem Ipsum is simply dummy text industry. Lorem Ipsum has been
the industry's standard dummy text ever since.
Price
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since.
Marketing Mix 7Ps - Байду номын сангаасromotion
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Promotion refers to marketing communications May comprise elements such as: advertising, PR, direct marketing and sales promotion.
audience ▪ Message Frequency - how often to communicate
Marketing Mix 7Ps - Process
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The procedures, mechanisms and flow of activities by which service is delivered.
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Product
Price
Place
Promotion
Process
People
Physical evidence
▪ Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of
Marketing Mix 7Ps - Product
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A product refers to an item that satisfies the consumer's needs or wants. Products may be tangible (goods) or intangible (services, ideas or experiences).
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since.
Process
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
Physical Evidence
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since.
the industry's standard dummy text ever since.
People
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since.
▪ Franchising ▪ Market coverage ▪ Channel member selection and channel member
relationships ▪ Assortment ▪ Location decisions ▪ Inventory ▪ Transport, warehousing and logistics
▪ Promotional mix - appropriate balance of advertising, PR, direct marketing and sales promotion
▪ Message strategy - what is to be communicated ▪ Channel/ media strategy - how to reach the target
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Promotion
Lorem Ipsum is simply dummy text industry. Lorem Ipsum has been industry's standard dummy text ever
Marketing Mix 7Ps