广告行业英语
英文广告术语大全
广告英语术语——创作用语广告讯息advertising message艺术art艺术方向art direction艺术家artist美术总监art director大创意big idea头脑风暴法brainstorming传播媒介communications media概念化conceptualization文案人员copywriter创意纲要creative brief创意总监creative director创意过程creative process创意金字塔creative pyramid创意creative创造creativity感性诉求emotional appeals控险家explorer事实型思维fact-based thinking信息性informational法官judge指定mandatories讯息战略message strategy非文字nonverbal产品概念product concept理性诉求rational appeals目标受众target audience技巧technical转换性transformational价值型思维value-based thinking文字的verbal形象化visualization战士warrior样片animatic动画技法animation techniques声频audio艾耶1号式Ayer No.1利益式标题benefit headlines正文body copy粗体boldface照相制版camera-ready art表演纲要casting brief结尾close命令式标题command headlines末稿comprehensive layout/comp演示demonstration设计design技巧式正文device copy对白/独白式正文dialog/monolog copy旁白donut标题headline吸引技巧hook图标icon插图画家illustrators企业形象式正文institutional copy整合广告integrated commercial内容段落interior paragraphs斜体italic歌谣式jingles肩题kicker布局图layout预备段落lead-in paragraph生活方式式技法lifestyle techniques标志logotypes助记手段mnemonic device音乐式广告musical commercials音乐标志musical logo叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera拼版paste up摄影师photographers图片说明式正文picture-caption copy方框图片式布局picture-window layout招贴式格式poster-style format主持人式广告presenter commercial启发式标题provocative headlines疑问式标题question headlines广播人物radio personality脚本script印签seal签名signature cuts生活片段slice of life口号slogans故事板storyboard故事板草图storyboard roughs直截了当式straight announcement 直接推销式正文straight-sell copy 副标题subhead标题句taglines证言testimonial正文text主题句theme lines小样thumbnail收尾trial close图形部分visuals旁白voiceover模拟校样analog proof动画animation合成片answer print光圈aperture音控台audio console底片base art出血版bleeds蓝线blueline照相排版术camera-ready art字符计算式character-count method 电影摄影师cinematographer截止期closing date色基color key分色color separation连续调continuous tones控制室control room组排copy cast封面纸cover paper青、黄、红、黑印刷CYMK printing 数字媒介digital media数字校样digital proof数码视频效应装置DVE units导演director特排字体display type复制带dubs拷贝dupes电子制作electronic production晒版台纸flats一套铅字font四色印刷four-color process网目凸版halfone plate网屏halftone screen互动电视interactive TV任务夹job jacket出格kerning电脑亭kiosk加空铅leading硬性软片line film线画版line plate实景真人live action外景地location制片场lot指令mandatories公共场所mass audience venue母带master tape合成样片mixed interlock助记手段mnemonic device多媒体演示multimedia presentation正色投影胶片orthographic film透明塑料膜overlay个人场所personal audience venue平台使用费platform licensing后期制作阶段postproduction phase开印前阶段prepress phase预备阶段preproduction phase印刷制作经理print production manager 印刷制作过程print production process 非公开场所private audience venue制片人producer制作阶段production phase复映复播追加酬金residual fee反差套印reverse knockout无衬线字体sans serif最低合同工资scale衬线字体serif一场session特技special effects插播广告spots剥版stripping叠supers演播人员talent自动台词提示器teleprompter课本纸text paper正文字体text type合套trap字系type families排印工艺typography网页Web page单词计算式word-count method工作样片work print书写纸writing paper广告英语术语——公共关系用语社论式广告advertorial倡导广告advocacy advertising伏击式营销ambush marketing视听材料audiovisual materials公告牌bulleting boards社会参与community involvement企业广告corporate advertising企业识别广告corporate identity advertising危机管理crisis management娱乐entertainment展品exhibits特写feature articles内部通报house organ以货代款in kind机构广告institutional advertising游说lobbying前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling慈善行为philanthropy招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赞助sponsorship赛场营销venue marketing新闻通报录像video news release广告英语术语——广播媒介用语执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication毛评点gross rating points开机家庭HUT形象移植imagery transfer信息式广告informercial互相连接interconnect存货inventory地方时间local time赔偿条件make-goods广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station赞助sponsorship点播广播spot announcement点播广播spot radio受众总数total audience总体受众计划total audience plan电视家庭TVHH特高频UHF甚高频VHF广告英语术语——互动媒介用语广告网络ad networks广告查询ad request横幅广告banner阔幅说明书broadsides手册brochures商业回邮件business reply mail按钮button有线调制解调器cable-modem目录catalogs光驱CD-ROM分类广告Web站classified ad Web site点击率click rate点进率click-throughs编辑名录compiled lists小甜饼cookies立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直接电脑Direct PC直邮广告direct-mail advertising折页folders主页home pages专属名录houselists内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider插播广告interstitial关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker邮件反应名录mail-response lists明信片postcards推播技术push technology销售信函sales letters搜索引擎search engines邮简self-mailers赞助sponsorship公告书statement stuffersWeb浏览器Web browser网页Web pageWeb电视Web TV万维网World Wide Web广告英语术语——户外媒介用语广告礼品advertising specialty自动取款机ATM基本巴士单位basic bus展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive media全面登场full showing全球定位系统GPS车内广告牌inside cards100露出数100showing户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums产品安插product placement登场showing看板spectaculars标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones出租车外壳taxicab exteriors终点站招贴terminal posters30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows交通广告transit advertising车站棚广州广告transit shelter advertising 录像手册video brochure广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve 注意度attention value受众audience受众目标audience objectives间歇式排期blinking品牌开发指数brand development index集中式bursting品种开发指数category development index 发行量circulation持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value市场、资金、媒介、组合、方法5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rating points市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles讯息力度message weight方法methodology组合媒介法mixed-media approach资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule视听率rating到达率reach每册读者数readers per copy近期策划recency planning路障式roadblocking外溢媒介spillover media增效效应synergy电视户television households广告英语术语——媒介运用用语发行量审核局ABC出血bleed批量折扣bulk discounts行业杂志business magazines发行量审核circulation audit分类广告classified ads纽约分类广告网络CANNY分类图片广告classified display ads 截稿日期closing date彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs 千人成本CPM封面日期cover date封面位置cover position购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts黄金版位full position门式折页gatefold地理版geographic editions基本发行量guaranteed circulation横向刊物horizontal publication独立购物指南independent shopping guide插页insert加插刊登通知insertion order岛形半版island halves小单元junior unit地方城市杂志local city magazine杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts初级发行量primary circulation清样proof copy公告public notice费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates二级读者量secondary/pass-along readership 欠资收费制short rate赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts周报weekly newspapers广告英语术语——销售用语广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off promotion套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings 消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising优惠券coupons顾客终身价值customer lifetime value数据进入data access数据管理data management数据库database数据库营销database marketing直接营销direct marketing直接反应广告direct-response advertising直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance易地销售diverting电子优惠券electronic coupons提前购买forward buying广告插页free-standing inserts游戏game店内样品试用in-store sampling联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials什锦袋装样品polybagging奖品premiums拉式战略pull strategy推销奖金push money/spiffs推式战略push strategy部分退款rebates近期、频次、货币方程RFM formula销售推广sales promotion样品试用sampling货位津贴slotting allowance抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals贸易推广trade promotion广告英语术语——行政用语明确表示affirmative disclosure美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order比较广告comparative advertising服罪判决书consent decree消费者保护团体consumer advocate消费者信息网络consumer information networks消费者保护主义consumerism版权copyright更正广告corrective advertising欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property长期宏观论long-term macro arguments全国广告处NAD国家广告审查局NARB国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act 专利patent隐私权privacy rights夸大puffery短期操纵论short-term manipulative arguments社会责任social responsibility潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告unfair advertising美国专利与商标署U.S.Patent and Trademark Office网络广告名词解释一、以下是网络广告中常用名词的解释1.Banner：横幅广告，一个表现商家广告内容的图片，放置在广告商的页面上，是互联网广告中最基本的广告形式，尺寸是480*60像素，或233*30像素，一般是使用GIF格式的图像文件，可以使用静态图形，也可用多帧图像拼接为动画图像。
各种职业的英文表达
各种职业的英语表达国家公务员:national public servant official 速记员:stenographer公证人:notary审计师:auditor花商:florist菜贩:greengrocer鱼贩:fish-monger鞋匠:cobbler机械师:mechanic药剂师:pharmacist地产中介:real estate agent兽医:veterinarian焊接工:welder1.doctor 医生2.teacher 教师3.nurse 护士4.host 主持人5.driver 司机6.farmer农民7.writer 作家8.waiter 男服务员9.worker 工人10.singer 歌手11.cleaner 清洁工12.dancer 舞蹈家13.reporter 记者14.tailor 裁缝15.actor 演员16.treasurer 出纳17.postman（男）邮递员18.fireman 消防员19.dentist 牙医20.artist 艺术家21.scientist 科学家22.engineer工程师23.accountant 会计24.salesperson 销售员25.athlete 运动员26.director导演27.astronaut宇航员28.announcer 播音员29.officer 公务员30.president 总统行政词汇：首席执行官Chief Executive Officer部门经理Branch Manager市场行政总监Executive Marketing Director 国际监管Controller(International)运营总监Director of Operations进出口经理Import/Export Manager商店经理助理Assistant Store Manager操作经理Operations Manager房地产经理Property Manager首席运营官Chief Operations Officer生产经理Production Manager服务经理Service Manager零售店经理Retail Store Manager产品经理Product Manager项目经理Project Manager总经理General Manager区域经理Regional Manager管理顾问Management Consultant仓库经理Warehouse Manager运输经理Transportation Manager库存管理经理Inventory Control Manager办公室经理Office Manager助理Staff Assistant办公室文员General Office Clerk接待员Receptionist订单输入文员Order Entry Clerk副总裁Vice-President行政主管Administrative Director行政副总裁Vice-President of Administration 行政助理Executive Assistant行政秘书Executive Secretary票务代理Ticket Agent保险协调员Insurance Coordinator档案管理员File Clerk市场与销售:销售副总裁Vice-President of Sales市场副总裁Vice-President of Marketing高级客户经理Senior Account Manager销售主管Sales Administrator地区销售经理Regional Sales Manager地区客户经理Regional Account Manager房地产评估师Real Estate Appraiser采购经理Merchandising Manager市场顾问Marketing Consultant市场助理Marketing Assistant市场与销售总监Marketing and Sales Director 市场调查分析员Market Research Analyst厂家代表Manufacturer's Representative分公司权利总监Director of Subsidiary Rights 复查代表Callback Representative客户管理助理Assistant Account Executive广告经理Advertising Manager广告协调员Advertising Coordinator广告助理Advertising Assistant客户代表Account Representative广告文撰写人Ad Copywriter(Direct Mail)批发采购员Wholesale Buyer旅行代办员Travel Agent电话销售总监Telemarketing Director电话销售员Telemarketer电话调查员Tele-Interviewer销售员Salesperson销售代表Sales Representative销售经理Sales Manager销售执行者Sales Executive销售助理Sales Assistant零售采购员Retail Buyer房地产经理Real Estate Manager房地产经纪人Real Estate Broker采购代理Purchasing Agent产品开发Product Developer市场经理Marketing Manager市场实习Marketing Intern市场总监Marketing Director保险代理人Insurance Agent客户经理Account Manager计算机行业:应用软件程序员Applications Programmer电脑操作主管Computer Operations Supervisor 电脑技术员Computer Technician开发工程师Developmental Engineer信息服务主管Director of Information Services信息分析Information Analyst局域网管理员LAN Administrator网络管理经理Manager of Network Administration产品支持经理Product Support Manager承包商Subcontractor (Programming)电脑操作员Computer Operator硬件工程师Hardware Engineer电脑部经理MIS Manager操作分析Operations Analyst项目经理Project Manager统计员Statistician系统分析Systems Analyst系统工程师Systems Engineer系统程序员Systems Programmer技术工程师T Technical Engineer技术：技术讲解员Technical Illustrator研究发展技术员Research and Development Technician 质量管理检查员Quality Control Inspector质量检测技术员QA Test Technician精密度检查员Precision Inspector技术支持专员Technical Support Specialist工程技术员Engineering Technician电子设备维修员Electronic Equipment Repairer电信业顾问Telecommunications Consultant 技术指导讲师Technical Instructor建筑师Landscape Architect测量员Surveyor草图设计员Drafter房屋验收Building Inspector建筑师Architect广播技术员Broadcast Technician工程词汇:制造业工程师Manufacturing Engineer工程顾问Engineering Consultant环境工程师Environmental Engineer设备工程师Facilities Engineer工业工程师Industrial Engineer电子工程师Electronics Engineer电机工程师Electrical Engineer机械工程师Mechanical Engineer石油工程师Petroleum Engineer陶器工程师Ceramic Engineer化学工程师Chemical Engineer土木工程师Civil Engineer电力工程师Electrical Engineer施工工程师Field Engineer航海工程师Marine Engineer产品工程师Product Engineer品管工程师Quality Control Engineer 助理工程师Assistant Engineer技术员Technician会计与财务:注册会计师Certified Public Accountant 首席财务官Chief Financial Officer收款负责人Collections Officer保险承销商Insurance Underwriter保险经济人Insurance Broker银行事务管理员Bank Administrator贷款管理员Loan Administrator管理会计Management Accountant抵抻保险员Mortgage Underwriter工资经理Payroll Manager审计员Staff Auditor股票经纪人Stock Broker税务会计Tax Accountant税务检查员Tax Inspector财务行政副总裁Vice-President of Administration and Finance 财务副总裁Vice-President of Finance贷款服务Loan Services财务计划员Financial Planner会计助理Accounting Assistant会计经理Accounting Manager会计文员Accounting Clerk高级会计Senior Accountant审计经理Audit Manager保险分析员Actuarial Analyst审计师Auditor初级会计Junior Accountant资金调拨Bank Treasurer票据文员Billing Clerk票据管理员Billing Supervisor档案管理Bookkeeper档案管理助理Bookkeeping Clerk预算分析Budget Analyst信用分析Credit Analyst信用管理经理Credit Manager财务分析Financial Analyst财务顾问Financial Consultant财务经理Financial Manager银行出纳Bank Clerk出纳员Cashier法律词汇:警员Police Officer警官Police Sergeant首席检察官助理Assistant Attorney General 合同管理员Contracts Manager反贪调查员Ombudsman保安经理Security Manager法律助理Legal Assistant法律秘书Legal Secretary律师Attorney消防员Fire Fighter法律职员Law Clerk司法学生Law Student律师专职助手Paralegal法庭记者Court Reporter法律顾问Counselor传媒词汇:编辑助理Assistant Editor广播制作人Broadcast Producer编辑主任Editorial Director信息专员Information Support Specialist执行编辑Managing Editor制作编辑Production Editor公共关系Public Relations公共关系助理Public Relations Assistant电台播音员Radio Announcer广播节目总监Radio Program Director研讨会协调员Symposium Coordinator电视导演Television Director电视制片人Television Producer电视制片工程师Television Production Engineer 节目部主任Program Director节目协调人Program Coordinator助理编辑Associate Editor作家Author专栏作家Columnist文件编辑Copy Editor通讯记者Correspondent编辑Editor活动策划Events Planner新闻记者Journalist校对Proofreader广告员Publicist记者Reporter翻译员Translator排字工人Typesetter作者Writer艺术类词汇:服装设计师Fashion Designer电影摄制助理Film Production Assistant 画面设计师Graphic Designer装饰设计师Interior Designer制片协调员Production Coordinator男演员/女演员Actor/Actress艺术总监Art Director舞蹈教练Choreographer喜剧演员Comedian舞蹈家Dancer摄影师Photographer视觉艺术家Visual Artist服务行业词汇:办案员Case Worker城市规划者Urban Planner临床医学家Therapist社会工作者Social Worker心理学家Psychologist客户服务经理Customer Service Manager客户服务代表Customer Service Representative 健康俱乐部经理Health Club Manager宾馆门房Hotel Concierge食品检查员Food Inspector餐厅经理Restaurant Manager空中服务员Flight Attendant厨师Chef美容师Cosmetologist饭店经理Hotel Manager饭店职员Hotel Clerk发型师Hairstylist空中小姐Stewardess教育词汇:校长Principal外语教师Foreign Language Teacher第二外语教师ESL Teacher图书管理员Librarian大学教授College Professor助理教师Teacher Aide高级教师Head Teacher心理咨询教师School Psychologist体育教师Physical Education Teacher计算机教师Computer Teacher艺术教师Art Instructor案卷保管员Archivist家教/辅导教师Tutor教练员Coach讲师Instructor (Lecturer)助教Assistant医学词汇:医疗主任Clinical Director食疗技师Dietary Technician急诊技师Emergency Medical Technician健美师Fitness Instructor病历员Medical Records Clerk看护员Nursing Administrator职业疗法Occupational Therapist 药学师Pharmacist药品技师Pharmacy Technician 理疗师Physical Therapist助理医师Physician's Assistant有氧治疗师Respiratory Therapist 语言心理学家Speech Pathologist 脊椎指压治疗者Chiropractor牙科助理Dental Assistant牙科医生Dentist牙科保健Dental Hygienist牙科技师Dental Technician整牙医生Orthodontist家庭护理Home Health Aide实验技师Lab Technician护士Nurse看护助手Nursing Aide护士长Nursing Supervisor眼科医生Optician助理兽医Veterinary Assistant 兽医Veterinarian精神病医师Psychiatrist外科医生Surgeon内科医生Physician儿科医生Pediatrician住院医师Resident Doctor中医师Herb Doctor助产士Accoucheuraccountant: 会计actor: 男演员actress: 女演员airline representative: 地勤人员anchor: 新闻主播announcer: 广播员architect: 建筑师artist: 艺术家associate professor: 副教授astronaut: 宇航员attendant: 服务员auditor: 审计员auto mechanic: 汽车技工baker: 烘培师barber: 理发师（男）baseball player: 棒球选手bell boy: 门童bellhop: 旅馆的行李员binman: 清洁工，垃圾工blacksmith: 铁匠boxer: 拳击手broker(agent): 经纪人budgeteer: 预算编制者bus driver: 公车（巴士）司机butcher: 屠夫，肉商buyer: 采购员carpenter: 木匠cartoonist: 漫画家cashier: 出纳员chef: 厨师chemist: 化学师clerk: 店员clown: 小丑cobbler: 制（补）鞋匠computer programmer: 程序员construction worker: 建筑工人cook: 厨师cowboy: 牛仔customs officer: 海关官员dancer: 舞者dentist: 牙科医生designer: 设计师desk clerk: 接待员detective: 侦探doctor: 医生door-to-door salesman: 推销员driver: 司机dustman: 清洁工editor: 编辑electrician: 电工engineer: 工程师farmer: 农夫fashion designer: 时装设计师fireman (firefighter): 消防员fisherman: 渔夫florist: 花商flyer: 飞行员Foreign minister: 外交部长gardener: 花匠(园丁)gas station attendant: 加油工geologist: 地质学家guard: 警卫guide: 导游hiredresseer: 理发师，美容师(女) housekeeper: 管家housewife: 家庭主妇interpreter: 口译员janitor: 清洁工journalist: 记者judge: 法官lawyer: 律师librarian: 图书管理员life guard: 救生员magician: 魔术师masseur: 男按摩师masseuse: 女按摩师mathematician: 数学家mechanic: 机械师，机修工miner: 矿工model: 模特儿monk: 和尚，教士movie director: 导演movie star: 电影明星musician: 音乐家nun: 尼姑nurse: 护士office clerk: 职员office staff: 班族operator: 接线员parachutist: 跳伞人. pharmacist: 药剂师photographer: 摄影师pilot: 飞行员planner: 计划员policeman: 警察postal clerk: 邮政人员postman: 邮差President: 总统priest: 牧师processfor: 教授real estate agent: 房地产经纪人receptionist: 接待员repairman: 修理工人reporter: 记者sailor: 船员，水手salesman/selespeople/salesperson: 售货员scientist: 科学家seamstress: 女装裁缝师secretary: 秘书singer: 歌手soldiery: 士兵，军人statistician: 统计员surveyor: 测量技师tailor: 裁缝师taxi driver: 计程车司机teacher: 教师technician: 技术人员tour guide: 导游traffic warden: 交通管理员.translator: 翻译（笔译）TV producer: 电视制作人typist: 打字员vet: 兽医veterinarian: 兽医waiter: 侍者(服务生)waitress: 女侍者(服务生) welder: 焊接工writer: 作家accountant: 会计actor: 男演员actress: 女演员airline representative: 地勤人员anchor: 新闻主播announcer: 广播员architect: 建筑师artist: 艺术家associate professor: 副教授astronaut: 宇航员.attendant: 服务员auditor: 审计员auto mechanic : 汽车技工baker: 烘培师barber: 理发师 (男)baseball player: 棒球选手bell boy: 门童bellhop: 旅馆的行李员binman: 清洁工,垃圾工blacksmith: 铁匠boxer: 拳击手broker (agent) : 经纪人budgeteer: 预算编制者bus driver: 公车(巴士)司机butcher: 屠夫,肉商buyer: 采购员carpenter:木匠cartoonist: 漫画家cashier: 出纳员chef: 厨师chemist : 化学师clerk : 店员clown :小丑cobbler: 制(补)鞋匠computer programmer : 程序员construction worker : 建筑工人cook: 厨师cowboy :牛仔customs officer :海关官员dancer : 舞者dentist: 牙科医生designer: 设计师desk clerk: 接待员detective 侦探doctor: 医生door-to-door salesman: 推销员driver: 司机dustman: 清洁工editor : 编辑electrician :电工engineer:工程师farmer: 农夫fashion designer: 时装设计师fireman (firefighter): 消防员fisherman: 渔夫florist: 花商flyer: 飞行员Foreign minister : 外交部长gardener花匠(园丁)gas station attendant : 加油工geologist : 地质学家guard :警卫guide: 导游hiredresseer: 理发师,美容师(女) housekeeper : 管家housewife : 家庭主妇interpreter :口译员janitor : 清洁工journalist: 记者judge 法官lawyer :律师librarian: 图书管理员.life guard :救生员magician :魔术师masseur : 男按摩师masseuse : 女按摩师mathematician : 数学家mechanic: 机械师 ,机修工miner: 矿工model: 模特儿monk : 和尚,教士movie director: 导演movie star : 电影明星musician : 音乐家nun : 尼姑nurse: 护士office clerk : 职员office staff 上班族operator: 接线员parachutist: 跳伞人. personnel 职员pharmacist药剂师photographer:摄影师pilot: 飞行员planner: 计划员policeman: 警察postal clerk: 邮政人员postman :邮差President: 总统priest: 牧师processfor: 教授real estate agent: 房地产经纪人receptionist :接待员repairman :修理工人reporter : 记者sailor: 船员，水手salesman/ selespeople/ salesperson: 售货员scientist: 科学家seamstress 女装裁缝师secretary: 秘书singer: 歌手soldiery: 士兵,军人statistician : 统计员surveyor: 测量技师tailor: 裁缝师taxi driver计程车司机teacher: 教师technician : 技术人员tour guide: 导游traffic warden: 交通管理员.translator: 翻译（笔译）TV producer: 电视制作人typist: 打字员vet: 兽医veterinarian兽医waiter: 侍者(服务生)waitress: 女侍者(服务生) welder : 焊接工writer: 作家。
[广告传媒]英语翻译词汇系列-广告用英文
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社论式广告advertorial倡导广告advocacy advertising伏击式营销ambush marketing视听材料audiovisual materials公告牌bulleting boards社会参与co mmunity involvement企业广告corporate advertising企业识别广告corporate identity advertising危机管理crisis management娱乐entertainment展品exhibits特写feature articles内部通报house organ以货代款in kind机构广告institutional advertising游说lobbying前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling慈善行为philanthropy招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赞助sponsorship赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience co mposition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share 交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication毛评点gross rating points开机家庭HUT形象移植i magery transfer信息式广告in formercial互相连接interconnect存货inventory地方时间local time赔偿条件make-goods广播电视网networks网外辛迪加o ff-network syndication协办participation basis占位价格preemption rate黄金时段pri me ti me节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station赞助sponsorship点播广播spot announcement点播广播spot radio受众总数total audience总体受众计划total audience plan电视家庭TVHH特高频UHF甚高频VHF广告网络ad networks广告查询ad request横幅广告banner阔幅说明书broadsides手册brochures商业回邮件business reply mail按钮button有线调制解调器cable-modem目录catalogs光驱CD-ROM分类广告Web站classified ad Web site点击率click rate点进率click-throughs编辑名录co mpiled lists小甜饼cookies立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直接电脑Direct PC直邮广告direct-mail advertising折页folders主页ho me pages专属名录houselists内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider插播广告interstitial关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker邮件反应名录mail-response lists明信片postcards推播技术push technology销售信函sales letters搜索引擎search engines邮简sel f-mailers赞助sponsorship公告书statement stuffersWeb浏览器Web browser网页Web pageWeb电视Web TV万维网World Wide Web广告调查advertising research态度测试attitude tests中心场所测试central location tests混杂测试clutter tests直接提问法direct questioning试验法experi mental method小组讨论focus group正试调查formal research成见效应halo effect深度访问in-depth interview非正式/试调查in formal research查询测试inquiry tests深度调查技术intensive techniques营销信息系统marketing information system, MIS 营销调查marketing research市场markets媒介种类media class媒介调查media research媒介细分media subclass媒介单位media units媒介载体media vehicles产品merchandise讯息message动机motives非概率抽样nonprobability samples观察法observation method事后测试posttesting事前测试pretesting初级信息pri mary data投射法projective techniques定性调查qualitative research定量调查quantitative research随机概率抽样random probability samples回忆测试recall tests信度reliability销售测试sales tests样本sample样本单位sample units二级信息secondary data全面调查survey试验市场test market通用产品代码universal product code母体universe效度validity广告印象advertising impression广告反应曲线advertising response curve 注意度attention value受众audience受众目标audience objectives间歇式排期blinking品牌开发指数brand development index 集中式bursting品种开发指数category development index 发行量circulation持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value市场、资金、媒介、组合、方法5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rating points市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles讯息力度message weight方法methodology组合媒介法mi xed-media approach资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule视听率rating到达率reach每册读者数readers per copy近期策划recency planning路障式roadblocking外溢媒介spillover media增效效应synergy电视户television households发行量审核局ABC出血bleed批量折扣bulk discounts行业杂志business magazines发行量审核circulation audit分类广告classified ads纽约分类广告网络CANNY分类图片广告classified display ads截稿日期closing date彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs千人成本CPM封面日期cover date封面位置cover position购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts黄金版位full position门式折页gatefold地理版geographic editions基本发行量guaranteed circulation横向刊物horizontal publication独立购物指南independent shopping guide 插页insert加插刊登通知insertion order岛形半版island halves小单元junior unit地方城市杂志local city magazine杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts初级发行量pri mary circulation清样proo f copy公告public notice费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates二级读者量secondary/pass-along readership 欠资收费制short rate赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts周报weekly newspapers广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off pro motion套装赠送co mbination offer公司大会与经销商聚会co mpany conventions & dealer meetings 消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising优惠券coupons顾客终身价值customer li fetime value数据进入data access数据管理data management数据库database数据库营销database marketing直接营销direct marketing直接反应广告direct-response advertising直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance易地销售diverting电子优惠券electronic coupons提前购买forward buying广告插页free-standing inserts游戏game店内样品试用in-store sampling联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials什锦袋装样品polybagging奖品premiu ms拉式战略pull strategy推销奖金push money/spiffs推式战略push strategy部分退款rebates近期、频次、货币方程RFM formula销售推广sales promotion样品试用sampling货位津贴slotting allowance抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals贸易推广trade pro motion明确表示affirmative disclosure美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order比较广告co mparative advertising服罪判决书consent decree消费者保护团体consumer advocate消费者信息网络consumer information networks消费者保护主义consumeris m版权copyright更正广告corrective advertising欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property长期宏观论long-term macro argu ments全国广告处NAD国家广告审查局NARB国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act 专利patent隐私权privacy rights夸大pu ffery短期操纵论short-term manipulative arguments社会责任social responsibility潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告un fair advertising美国专利与商标署U.S.Patent and Trademark O ffice行为广告action advertising实际消费者actual consumer广告advertising农业广告agricultural advertising作者author自传式讯息autobiographical message知晓广告awareness advertising品牌术branding工商广告business advertising企业对企业广告business-to-business advertising 渠道channel辅助材料collateral materials消费者广告consumer advertising消费者consumer译码decode直接反应广告direct-response advertising戏剧式讯息drama message编码encode农场广告farm advertising反馈feedback全球性广告global advertising商品goods观点ideas形象广告i mage advertising预定消费者i mplied consumer工业时期industrial age工业化时期industrializing age国际广告international advertising地方性广告local advertising营销marketing营销传播marketing communications营销公关marketing PR媒介medium讯息message叙述式讯息narrative message全国性广告national advertising噪音noise非商业广告noncommercial advertising非产品广告nonproduct advertising人物persona人员销售personal selling后工业时期postindustrial age前工业化时期preindustrial age过程process产品product产品广告product advertising专业广告pro fessional advertising公共关系public relations公共关系活动public relations activities公共关系广告public relations advertising受者receiver区域性广告regional advertising常规价格广告regular price-line advertising零售广告retail advertising销售推广sales promotion服务services信源source广告主/出资人sponsor资助性消费者sponsorial consumers目标受众target audience目标市场target market贸易广告trade advertising广告讯息advertising message广告计划advertising plan广告战略advertising strategy自下而上式营销bottom-up marketing传播媒介co mmuniciations media企业目标corporate objectives创意组合creative mix试验调查法empirical research method整合营销传播integrated marketing communication 顾客终身价值lifeti me customer value营销目标marketing objectives营销计划marketing plan营销战略marketing strategy需求一满足式目标need-satisfying objectives目标/任务法objective/task method销售百分比法percentage-of -sales method产品概念product concept关系营销relationship marketing销售定向式目标sales-target objectives市场份额法/广告份额法share-of-market/share-of-voice method形势分析situation analysis利益相关者stakeholderSWOT分析（优势、弱势、机遇与威胁）strength/weakness/opportunity/threat analysis 战术tacics目标受众target-audience自上而下式营销top-down marketing态度attitude品牌兴趣brand interest品牌忠诚brand loyalty企业市场business markets影响中心centers o f influence有意劝服路径central route to persuation认知cognition消费行为consumer behavior消费者决策过程consumer decision making process消费者市场consumer markets文化culture现有顾客current customers详尽可能性模型Elaboration Likelihood Model环境因素environment选择评估evaluation of alternatives评估标准evaluative criteria参考组evoked set交换exchange政府市场government markets习惯habit需要层次hierachy of needs工业市场industrial markets信息性动机in formational motives人际影响interpersonal influences认知learning市场market卖主marketers营销marketing大脑档案mental files动机motivation需要needs被动生成动机negatively originated motives舆论领袖opinion leader集团买主organizational buyers感知perception感知过滤perceptual screens无意劝服路径periphial route to persuasion 个人过程personal processes劝服persuasion生理过滤physiological screens主动生成动机positively originated motives 购后失调学说postpurchase dissonance购后评估postpurchase evaluation潜在顾客prospective customers心理过滤psychological screens参照人群reference groups经销商市场reseller markets选择性感知selective perception自我意识sel f-concept社会阶层social classes刺激stimulus亚文化subculture认知失调学说theory of cognitive dissonance 转换性动机trans formational motives国际市场transnational markets效用utility欲望wants地理人口细分geodemographic segmentation 地理细分geographic segmentation成长期growth stage隐性差异hidden differenees独立品牌individual brand诱导性差异induced differences密集分销intensive distribution引入期introductory phase特许品牌licensed brand市场细分market segmentation营销组合marketing mix成熟期maturity stage全国性品牌national brand网络营销network marketing非人员传播nonpersonal communication人员型服务people-based service显性差异perceptible differences定位position价格因素price element初级需求pri mary demand首要需求趋势primary demand trend私家品牌private label产品概念product concept产品因素product element产品生命周期product life cycle消费心态细分psychographic segmentation消费心态psychographic宣传publicity拉pull拉式战略pull strategy购买时机purchase occasion推入push推式战略push strategy转销商reseller销售推广sales promotion选择性需求selective demand选择性分销selective distribution服务service特别事件special events标准工业分类代码Standard Industrial Classification Codes 目标市场target market目标营销过程target marketing process电话营销telemarketing使用率usage rates用户身份user status垂直营销体系vertical marketing system用量细分volume seg mentation客户主管、客户联络Aes客户策划account planning广告代理公司advertising agency艺术指导art directors美术工作室art studios全国性广告主协会ANA品牌经理brand manager企业对企业广告公司business-to-business agency集中式广告部centralized advertising department分类广告classified advertising清仓广告clearance advertising联合广告cooperative advertising文案copy文案人员copywriters创意工作室creative boutique创意总监creative director分散式体制decentralized system部门式departmental system发展期development stage数字互联媒介digital interactive media直邮广告direct-mail advertising电子媒介electronic media手续费——代理费混合制fee-co mmission combination 外国媒介foreign media全面服务公司fullservice advertising agency普通消费者广告公司general consumer agency全球性卖主global marketers集团式group system横向联合广告horizontal cooperative advertising专属广告公司in-house agency奖励制incentive system独立制作社independent production house独立调查公司independent research company机构广告institutional advertising整合营销传播integrated marketing communications互联广告公司interactive agency国际广告公司international agency国际媒介international media国际化架构international structure地方性广告local advertising地方广告公司local agency维持期maintenance stage经营总监management supervisors差价markup媒介media媒介购买公司media-buying service媒介代理费media co mmission跨国公司multinational corporations全国性广告主national advertiser全国性广告公司national agency户外广告outdoor advertising点point关系预备期prerelationship stage印刷媒介print media印刷厂printers产品广告product advertising区域性广告主regional advertiser区域性广告公司regional agency常规价格广告regular.price-line advertising截留费制retainer system减价广告sale advertising销售推广部sales pro motion department推测性提案speculative presentation直接费制straight-fee system下游公司supplier终结期termination stage交通广告transit advertising纵向联合广告vertical cooperative advertising 网络设计社Web design house广告礼品advertising specialty自动取款机ATM基本巴士单位basic bus展台Booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录Directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品Exhibits陈列媒介exhibitive media全面登场full showing全球定位系统GPS车内广告牌inside cards100露出数100showing户外媒介out-of-ho me media车体招贴outside posters包装Packaging奖品Premiu ms产品安插product placement登场Showing看板Spectaculars标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones出租车外壳taxicab exteriors终点站招贴terminal posters30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows交通广告transit advertising车站棚广州广告transit shelter advertising 录像手册video brochure广告讯息advertising message艺术Art艺术指导art direction艺术家Artist美术总监art director大创意big idea头脑风暴法Brainstorming传播媒介co mmunications media概念化Conceptualization方案人员Copywriter创意纲要creative brief创意总监creative director创意过程creative process创意金字塔creative pyramid创意creative创造creativity感性诉求emotional appeals控险家explorer事实型思维fact-based thinking信息性informational法官judge指定mandatories讯息战略message strategy非文字Nonverbal产品概念product concept理性诉求rational appeals目标受众target audience技巧technical转换性transformational价值型思维value-based thinking文字的verbal形象化visualization战士warrior样片ani matic动画技法ani mation techniques声频audio艾耶1号式Ayer No.1利益式标题benefit headlines正文body copy粗体boldface照相制版camera-ready art表演纲要casting brief结尾close命令式标题command headlines末稿co mprehensive layout/comp演示demonstration设计design技巧式正文device copy对白/独白式正文dialog/monolog copy旁白donut标题headline吸引技巧hook图标icon插图画家illustrators企业形象式正文institutional copy整合广告integrated commercial内容段落interior paragraphs斜体italic歌谣式jingles肩题kicker布局图layout预备段落lead-in paragraph生活方式式技法lifestyle techniques标志logotypes助记手段mnemonic device音乐式广告musical co mmercials音乐标志musical logo叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera拼版paste up摄影师photographers图片说明式正文picture-caption copy方框图片式布局picture-window layout招贴式格式poster-style format主持人式广告presenter commercial启发式标题provocative headlines疑问式标题question headlines广播人物radio personality脚本script印签seal生活片段slice of life口号slogans故事板storyboard故事板草图storyboard roughs直截了当式straight announcement直接推销式正文straight-sell copy副标题subhead标题句taglines证言testimonial正文text主题句theme lines小样thu mbnail收尾trial close图形部分visuals旁白voiceover模拟校样analog proof动画ani mation合成片answer print光圈aperture音控台audio console底片base art出血版bleeds蓝线blueline照相排版术camera-ready art字符计算式character-count method 电影摄影师cinematographer截止期closing date色基color key分色color separation连续调continuous tones控制室control room组排copy cast封面纸cover paper青、黄、红、黑印刷CYMK printing 数字媒介digital media数字校样digital proof数码视频效应装置D VE units导演director特排字体display type复制带dubs拷贝dupes电子制作electronic production晒版台纸flats四色印刷four-color process网目凸版hal fone plate网屏hal ftone screen互动电视interactive TV任务夹job jacket出格kerning电脑亭kiosk加空铅leading硬性软片line fil m线画版line plate实景真人live action外景地location制片场lot指令mandatories公共场所mass audience venue母带master tape合成样片mi xed interlock助记手段mnemonic device多媒体演示multimedia presentation正色投影胶片orthographic film透明塑料膜overlay个人场所personal audience venue平台使用费platform licensing后期制作阶段postproduction phase开印前阶段prepress phase预备阶段preproduction phase印刷制作经理print production manager 印刷制作过程print production process 非公开场所private audience venue制片人producer制作阶段production phase复映复播追加酬金residual fee反差套印reverse knockout无衬线字体sans serif最低合同工资scale衬线字体seri f一场session特技special effects插播广告spots剥版stripping叠supers演播人员talent自动台词提示器teleprompter课本纸text paper正文字体text type合套trap字系type families排印工艺typography网页Web page单词计算式word-count method 工作样片work print书写纸writing paper。
广告行业英语词汇
命令式标题 command headlines 末稿 comprehensive layout/comp 演示 demonstration 设计 design 技巧式正文 device copy 对白/独白式正文 dialog/monolog copy 旁白 donut 标题 headline 吸引技巧 hook 图标 icon 插图画家 illustrators 企业形象式正文 institutional copy 整合广告 integrated commercial 内容段落 interior paragraphs 斜体 italic 歌谣式 jingles 肩题 kicker 布局图 layout 预备段落 lead-in paragraph 生活方式式技法 lifestyle techniques 标志 logotypes 助记手段 mnemonic device
包装 packaging
奖品 premiums
产品安插 product placement
登场 showing
看板 spectaculars
标准户外广告 standardized outdoor advertising
成品招贴 stock posters
优惠赠券 take-ones
出租车外壳 taxicab exteriors
印刷制作过程 print production process 非公开场所 private audience venue 制片人 producer 制作阶段 production phase 复映复播追加酬金 residual fee 反差套印 reverse knockout 无衬线字体 sans serif 最低合同工资 scale 衬线字体 serif 一场 session 特技 special effects 插播广告 spots 剥版 stripping 叠 supers 演播人员 talent 自动台词提示器 teleprompter 课本纸 text paper 正文字体 text type 合套 trap 字系 type families 排印工艺 typography 网页 Web page
广告行业专用英语
广告行业专用英语AAdvertising广告广告活动Ads 广告物Account Executive 客户主管account 客户项目account planning 客户策划Account Services 客户部account service 客户服务Art Director美术指导advertising campaign 广告活动advertising agency 广告代理商4A ( American association of advertising agencies) 美国广告代理商协会above-the-line advertising 线上广告。
广告代理商能从媒介获得代理费的广告regulatory matters广告规章和法规agency profit management利润管理advertising department 广告部airport advertising 机场广告Appeal 诉求area sampling 区域抽样Audience 受众。
接受广告的公众，也就是广告的对象audience composition 受众构成audience share 受众份额audio-visual advertising 视听广告Audit Bureau of Circulation 销数审计局。
1914年始创于美国（简称ABC）Animation 动画advertising letter 或sales letter广告函Bbid广告竞标target market目标市场brand image品牌印象below-the-line advertising 线下广告除线上广告以外的各种广告形式。
如促销广告(sales promotion advertising)购物点广告(P.O.P advertising)，直接邮递广告(direct mail advertising)，还包括举办展览会(exhibition)和发起某项活动(sponsorship)等。
广告行业常见英语词汇,word版
·广告英语·常用词汇表·广告策划1. 4P 营销4P 组合 =Product, Price, Place, Promotion mix2. 4C 营销4C 组合 =Consumer wants and needs, Cost, Convenience,Communication3. IMC 整合营销传播 =Integrated Marketing Communication4. launch 上市，启动5. campaign 广告活动，广告战役，广告全案6. case 案例7. biz 商业 =business，新闻中常见此缩写。
8. sponsor 赞助商9. marketing mix 营销组合10. product 产品11. life cycle 产品生命周期12. place 渠道13. channel 渠道14. retailer 零售商，经销商15. logistics 物流16. mall 大型购物中心17. supermarket 超市18. convinient store 便利店19. PR 公关 =Public Relationships20. guanxi 关系即汉语“关系”发音，成为新的英语外来词。
21. publicity 宣传22. spokesman 代言人/发言人23. news release 新闻稿24. personal selling 人员销售25. SP 促销=Sales promotion26. stimulate 刺激，激励27. sample 赠品28. discount 折扣29. price-off 折价30. free 免费31. coupon 优惠券32. POP 售卖点广告 =Point of Purchase33. base 基于34. consumer 消费者35. customer 顾客36. CS 顾客满意度 =Customer Satisfaction37. CRM 客户关系管理 =Customer Relationship Management38. consumer insight 消费者洞察39. target 目标40. potential consumer 潜在消费者41. SOM 市场占有率 =Share of Market42. B2B，C2C，B2C B=business，C=consumer，2=to43. budget 经费预算44. expenditure 花费45. expense 花费46. cost 成本47. fee 费用48. investment 投放，投资如，媒介投放media investment49. charge 费用50. revenue 营业额，营收如，广告advertising revenue51. profit 利润，收益52. segmentation 市场细分如，marketing segmentation53. Niche market 利基市场，小众市场54. project management 项目管理55. local 本土的，本地的56. global 全球的57. the greater China market 大中华市场通常指大陆+香港+澳门+台湾，广义甚至包括新加坡、马来西亚。
传媒与广告英语词汇大全
传媒与广告英语词汇大全传媒（Media）广告（Advertising）数字媒体（Digital Media）媒体策划（Media Planning）媒体购买（Media Buying）大众传媒（Mass Media）新媒体（New Media）传媒经济学（Media Economics）传媒伦理（Media Ethics）传媒研究（Media Studies）传媒产业（Media Industry）传媒学（Media Science）互动传媒（Interactive Media）媒介效果（Media Effect）传媒监管（Media Regulation）传媒传播（Media Communication）信息传播（Information Transmission）传媒科技（Media Technology）传媒趋势（Media Trend）广告业务（Advertising Business）广告策略（Advertising Strategy）广告创意（Advertising Creativity）广告代理（Advertising Agency）广告公司（Advertising Company）广告宣传（Advertising Promotion）广告投放（Advertising Placement）广告预算（Advertising Budget）广告效果（Advertising Effect）品牌广告（Brand Advertising）电视广告（Television Advertising）广播广告（Radio Advertising）印刷广告（Print Advertising）户外广告（Outdoor Advertising）互联网广告（Internet Advertising）社交媒体广告（Social Media Advertising）市场营销（Marketing）市场调研（Market Research）市场定位（Market Positioning）市场份额（Market Share）市场竞争（Market Competition）目标市场（Target Market）消费者行为（Consumer Behavior）品牌意识（Brand Awareness）市场推广（Marketing Promotion）营销策略（Marketing Strategy）营销推广（Marketing Campaign）市场营销经理（Marketing Manager）广告推广经理（Advertising Manager）传媒专业（Media Major）广告设计师（Advertising Designer）传媒工作者（Media Practitioner）广告教育（Advertising Education）媒体监测（Media Monitoring）广告投资（Advertising Investment）传媒创新（Media Innovation）广告媒体（Advertising Medium）传媒渠道（Media Channel）传媒咨询（Media Consulting）广告传媒（Advertising Media）传媒法规（Media Regulations）媒体行业（Media Sector）传媒职业（Media Career）传媒管理（Media Management）广告展览（Advertising Exhibition）广告效果评估（Advertising Evaluation）传媒招聘（Media Recruitment）媒体素养（Media Literacy）广告宣传片（Advertising Commercial）传媒发展（Media Development）传媒传播学（Media Communication）广告文案（Advertising Copy）传媒道德（Media Ethics）广告标语（Advertising Slogan）传媒交流（Media Exchange）广告费用（Advertising Costs）传媒课程（Media Courses）广告排名（Advertising Ranking）传媒市场（Media Market）广告媒体投放（Advertising Media Placement）传媒商务（Media Business）广告投放时间（Advertising Schedule）传媒专业学位（Media Professional Degree）广告宣传活动（Advertising Campaign）传媒领域（Media Field）广告传媒行业发展（Advertising and Media Industry Development）总结：以上是传媒与广告英语词汇的大全，涵盖了传媒和广告领域的相关术语和名词。
广告英语单词
广告英语单词广告是商业传播的重要手段之一。
在广告领域，英语单词被广泛应用，起到准确表达和传递信息的作用。
本文将介绍一些常用的广告英语单词，帮助读者更好地理解和运用这些单词。
一、广告类型相关单词1. Advertisement (广告) - 指商业活动中通过媒体传递信息的方式，以促进销售、推广产品或服务。
2. Commercial (商业广告) - 在电视、广播等媒体上播放的广告，通常是为了推销商品或服务而制作的。
3. Print ad (印刷广告) - 出现在各种印刷媒体中的广告形式，如报纸、杂志、海报等。
4. Online ad (在线广告) - 在互联网上进行的广告宣传活动，包括横幅广告、弹窗广告、搜索引擎广告等。
5. Social media ad (社交媒体广告) - 在社交媒体平台上进行的广告投放，如Facebook广告、Instagram广告等。
二、广告策略相关单词1. Target audience (目标受众) - 广告活动所针对的特定人群或受众群体。
2. Branding (品牌营销) - 通过广告手段来塑造和推广企业或产品的品牌形象。
3. Advertising campaign (广告活动) - 针对特定目标的一系列广告策划和执行活动，通常有时间限制。
4. Promote (促销) - 通过广告手段宣传和推广产品或服务，以增加销售和知名度。
5. Call to action (号召行动) - 在广告中明确要求受众采取某种行动的表达方式，如“点击链接”、“拨打电话”等。
三、广告效果相关单词1. Impressions (曝光量) - 广告在特定时间内出现或被播放的次数，可用于衡量广告的露出度。
2. Click-through rate (点击率) - 在线广告中，广告被点击的次数与广告的曝光量之比，用于衡量广告的点击效果。
3. Conversion rate (转化率) - 广告获得实际转化行为（如购买、注册等）的比例，用于衡量广告的营销效果。
广告术语英文版
广告合同Advertising contract广告文案Advertising copy广告询价Advertising inquiry Price 广告报价Advertising offer广告提案Advertising proposal广告讯息advertising message艺术art艺术方向art direction艺术家artist美术总监art director大创意big idea头脑风暴法brainstorming传播媒介communications media概念化conceptualization文案人员copywriter创意纲要creative brief创意总监creative director创意过程creative process创意金字塔creative pyramid创意creative创造creativity感性诉求emotional appeals控险家explorer事实型思维fact-based thinking信息性informational法官judge指定mandatories讯息战略message strategy非文字nonverbal产品概念product concept理性诉求rational appeals目标受众target audience技巧technical转换性transformational价值型思维value-based thinking文字的verbal形象化visualization战士warrior样片animatic动画技法animation techniques声频audio艾耶1号式Ayer No.1利益式标题benefit headlines正文body copy照相制版camera-ready art表演纲要casting brief结尾close命令式标题command headlines末稿comprehensive layout/comp演示demonstration设计design技巧式正文device copy对白/独白式正文dialog/monolog copy旁白donut标题headline吸引技巧hook图标icon插图画家illustrators企业形象式正文institutional copy整合广告integrated commercial内容段落interior paragraphs斜体italic歌谣式jingles肩题kicker布局图layout预备段落lead-in paragraph生活方式式技法lifestyle techniques标志logotypes助记手段mnemonic device音乐式广告musical commercials音乐标志musical logo叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera拼版paste up摄影师photographers图片说明式正文picture-caption copy方框图片式布局picture-window layout招贴式格式poster-style format主持人式广告presenter commercial启发式标题provocative headlines疑问式标题question headlines广播人物radio personality脚本script印签seal签名signature cuts生活片段slice of life故事板storyboard故事板草图storyboard roughs直截了当式straight announcement 直接推销式正文straight-sell copy 副标题subhead标题句taglines证言testimonial正文text主题句theme lines小样thumbnail收尾trial close图形部分visuals旁白voiceover模拟校样analog proof动画animation合成片answer print光圈aperture音控台audio console底片base art出血版bleeds蓝线blueline照相排版术camera-ready art字符计算式character-count method 电影摄影师cinematographer截止期closing date色基color key分色color separation连续调continuous tones控制室control room组排copy cast封面纸cover paper青、黄、红、黑印刷CYMK printing 数字媒介digital media数字校样digital proof数码视频效应装置DVE units导演director特排字体display type复制带dubs拷贝dupes电子制作electronic production晒版台纸flats一套铅字font四色印刷four-color process网目凸版halfone plate网屏halftone screen互动电视interactive TV任务夹job jacket出格kerning电脑亭kiosk加空铅leading硬性软片line film线画版line plate实景真人live action外景地location制片场lot指令mandatories公共场所mass audience venue母带master tape合成样片mixed interlock助记手段mnemonic device多媒体演示multimedia presentation正色投影胶片orthographic film透明塑料膜overlay个人场所personal audience venue平台使用费platform licensing后期制作阶段postproduction phase开印前阶段prepress phase预备阶段preproduction phase印刷制作经理print production manager 印刷制作过程print production process 非公开场所private audience venue制片人producer制作阶段production phase复映复播追加酬金residual fee反差套印reverse knockout无衬线字体sans serif最低合同工资scale衬线字体serif一场session特技special effects插播广告spots剥版stripping叠supers演播人员talent自动台词提示器teleprompter课本纸text paper正文字体text type合套trap字系type families排印工艺typography网页Web page单词计算式word-count method工作样片work print书写纸writing paper广告英语术语——公共关系用语社论式广告advertorial倡导广告advocacy advertising伏击式营销ambush marketing视听材料audiovisual materials公告牌bulleting boards社会参与community involvement企业广告corporate advertising企业识别广告corporate identity advertising危机管理crisis management娱乐entertainment展品exhibits特写feature articles内部通报house organ以货代款in kind机构广告institutional advertising游说lobbying前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling慈善行为philanthropy招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release广告英语术语——广播媒介用语执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication毛评点gross rating points开机家庭HUT形象移植imagery transfer信息式广告informercial互相连接interconnect存货inventory地方时间local time赔偿条件make-goods广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station点播广播spot announcement点播广播spot radio受众总数total audience总体受众计划total audience plan电视家庭TVHH特高频UHF甚高频VHF广告英语术语——互动媒介用语广告网络ad networks广告查询ad request横幅广告banner阔幅说明书broadsides手册brochures商业回邮件business reply mail按钮button有线调制解调器cable-modem目录catalogs光驱CD-ROM分类广告Web站classified ad Web site点击率click rate点进率click-throughs编辑名录compiled lists小甜饼cookies立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直接电脑Direct PC直邮广告direct-mail advertising折页folders主页home pages专属名录houselists内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider插播广告interstitial关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker邮件反应名录mail-response lists明信片postcards推播技术push technology销售信函sales letters搜索引擎search engines邮简self-mailers赞助sponsorship公告书statement stuffersWeb浏览器Web browser网页Web pageWeb电视Web TV万维网World Wide Web广告英语术语——户外媒介用语广告礼品advertising specialty自动取款机ATM基本巴士单位basic bus展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive media全面登场full showing全球定位系统GPS车内广告牌inside cards100露出数100showing户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums产品安插product placement登场showing看板spectaculars标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones出租车外壳taxicab exteriors终点站招贴terminal posters30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows交通广告transit advertising车站棚广州广告transit shelter advertising 录像手册video brochure广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve 注意度attention value受众audience受众目标audience objectives间歇式排期blinking品牌开发指数brand development index集中式bursting品种开发指数category development index 发行量circulation持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value市场、资金、媒介、组合、方法5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rating points市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles讯息力度message weight方法methodology组合媒介法mixed-media approach资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule视听率rating到达率reach每册读者数readers per copy近期策划recency planning路障式roadblocking外溢媒介spillover media增效效应synergy电视户television households广告英语术语——媒介运用用语发行量审核局ABC出血bleed批量折扣bulk discounts行业杂志business magazines发行量审核circulation audit分类广告classified ads纽约分类广告网络CANNY分类图片广告classified display ads 截稿日期closing date彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs 千人成本CPM封面日期cover date封面位置cover position购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts黄金版位full position门式折页gatefold地理版geographic editions基本发行量guaranteed circulation横向刊物horizontal publication独立购物指南independent shopping guide插页insert加插刊登通知insertion order岛形半版island halves小单元junior unit地方城市杂志local city magazine杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts初级发行量primary circulation清样proof copy公告public notice费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates二级读者量secondary/pass-along readership 欠资收费制short rate赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts周报weekly newspapers广告英语术语——销售用语广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off promotion套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings 消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising优惠券coupons顾客终身价值customer lifetime value数据进入data access数据管理data management数据库database数据库营销database marketing直接营销direct marketing直接反应广告direct-response advertising直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance易地销售diverting电子优惠券electronic coupons提前购买forward buying广告插页free-standing inserts游戏game店内样品试用in-store sampling联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials什锦袋装样品polybagging奖品premiums拉式战略pull strategy推销奖金push money/spiffs推式战略push strategy部分退款rebates近期、频次、货币方程RFM formula销售推广sales promotion样品试用sampling货位津贴slotting allowance抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals贸易推广trade promotion广告英语术语——行政用语明确表示affirmative disclosure美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order比较广告comparative advertising服罪判决书consent decree消费者保护团体consumer advocate消费者信息网络consumer information networks消费者保护主义consumerism版权copyright更正广告corrective advertising欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property长期宏观论long-term macro arguments全国广告处NAD国家广告审查局NARB国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act 专利patent隐私权privacy rights夸大puffery短期操纵论short-term manipulative arguments社会责任social responsibility潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告unfair advertising美国专利与商标署U.S.Patent and Trademark Office网络广告名词解释一、以下是网络广告中常用名词的解释1.Banner：横幅广告，一个表现商家广告内容的图片，放置在广告商的页面上，是互联网广告中最基本的广告形式，尺寸是480*60像素，或233*30像素，一般是使用GIF格式的图像文件，可以使用静态图形，也可用多帧图像拼接为动画图像。
广告、金融、公关行业常用专业英语
创作用语广告讯息advertising message 艺术art 艺术方向art direction 艺术家artist美术总监art director 大创意big idea 头脑风暴法brainstorming传播媒介communications media 概念化conceptualization 方案人员copywriter创意纲要creative brief 创意总监creative director 创意过程creative process创意金字塔creative pyramid 创意creative 创造creativity 感性诉求emotional appeals控险家explorer 事实型思维fact-based thinking 信息性informational 法官judge指定mandatories 讯息战略message strategy 非文字nonverbal 产品概念product concept 理性诉求rational appeals 目标受众target audience 技巧technical 转换性transformational 价值型思维value-based thinking 文字的verbal 形象化visualization 战士warrior样片animatic 动画技法animation techniques 声频audio 艾耶1号式Ayer No.1利益式标题benefit headlines 正文body copy 粗体boldface 照相制版camera-ready art 表演纲要casting brief 结尾close 命令式标题command headlines末稿comprehensive layout/comp 演示demonstrati 设计design 技巧式正文device copy对白/独白式正文dialog/monolog copy 旁白donut 标题headline 吸引技巧hook图标icon 插图画家illustrators 企业形象式正文institutional copy整合广告integrated commercial 内容段落interior paragraphs 斜体italic歌谣式jingles 肩题kicker 布局图layout 预备段落lead-in paragraph生活方式式技法lifestyle techniques 标志logotypes 助记手段mnemonic device音乐式广告musical commercials 音乐标志musical logo 叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera 拼版paste up摄影师photographers 图片说明式正文picture-caption copy方框图片式布局picture-window layout 招贴式格式poster-style format主持人式广告presenter commercial 启发式标题provocative headlines疑问式标题question headlines 广播人物radio personality 脚本script印签seal 签名signature cuts 生活片段slice of life 口号slogans故事板storyboard 故事板草图storyboard roughs 直截了当式straight announcement直接推销式正文straight-sell copy 副标题subhead 标题句taglines 证言testimonial正文text 主题句theme lines 小样thumbnail 收尾trial close 图形部分visuals旁白voiceover 模拟校样analog proof 动画animation 合成片answer print 光圈aperture 音控台audio console 底片base art 出血版bleeds 蓝线blueline照相排版术camera-ready art 字符计算式character-count method电影摄影师cinematographer 截止期closing date 色基color key 分色color separation连续调continuous tones 控制室control room 组排copy cast 封面纸cover paper青、黄、红、黑印刷CYMK printing 数字媒介digital media 数字校样digital proof数码视频效应装置DVE units导演director 特排字体display type 复制带dubs拷贝dupes 电子制作electronic production 晒版台纸flats 一套铅字font四色印刷four-color process 网目凸版halfone plate 网屏halftone screen互动电视interactive TV 任务夹job jacket 出格kerning 电脑亭kiosk加空铅leading 硬性软片line film 线画版line plate 实景真人live action外景地location 制片场lot 指令mandatories 公共场所mass audience venue母带master tape 合成样片mixed interlock 助记手段mnemonic device多媒体演示multimedia presentation 正色投影胶片orthographic film透明塑料膜overlay 个人场所personal audience venue 平台使用费platform licensing后期制作阶段postproduction phase 开印前阶段prepress phase预备阶段preproduction phase 印刷制作经理print production manager印刷制作过程print production process 非公开场所private audience venue 制片人producer制作阶段production phase 复映复播追加酬金residual fee 反差套印reverse knockout无衬线字体sans serif 最低合同工资scale 衬线字体serif 一场session 特技special effects 插播广告spots 剥版stripping 叠supers 演播人员talent 自动台词提示器teleprompter课本纸text paper 正文字体text type 合套trap 字系type families 排印工艺typography网页Web page 单词计算式word-count method 工作样片work print 书写纸writing paper公共关系用语社论式广告advertorial 倡导广告advocacy advertising伏击式营销ambush marketing视听材料audiovisual materials 公告牌bulleting boards 社会参与community involvement企业广告corporate advertising 企业识别广告corporate identity advertising危机管理crisis management 娱乐entertainment 展品exhibits 特写feature articles内部通报house organ 以货代款in kind 机构广告institutional advertising游说lobbying 前期市场企业广告market prep corporate advertising营销公关marketing public relation 新闻简报news/press release 意见抽样opinion sampling慈善行为philanthropy 招贴posters 传媒炒作press agentry传媒工具press/media kit公共事务public affairs 公共关系户public relations 公共关系广告public relations advertising 宣传publicity 公众publics 招聘广告recruitment advertising 声望经营reputation management 撰写讲演稿speechwriting赞助sponsorship 赛场营销venue marketing新闻通报录像video news release广播媒介用语执行证明书affidavit of performance 受众构成audience composition受众占有率audience share 时间表avails 一刻平均听众数average quarter-hour audience一刻平均收听率average quarter-hour rating 一刻平均占有率average quarter-hour share交换辛迪加barter syndication 无线电视broadcast TV 有线电视cable TV 单位成本CPP千人成本CPM 累积听众数cumulative persons 累积收听率cumulative rating时段组合day-part mix 预定市场区域designated market areas 班车时间drive time首播辛迪加first-run syndication 毛评点gross rating points 开机家庭HUT形象移植imagery transfer 信息式广告informercial互相连接interconnect存货inventory 地方时间local time 赔偿条件make-goods 广播电视网networks网外辛迪加off-network syndication 协办participation basis 占位价格preemption rate黄金时段prime time 节目式广告PLA 节目收率视program rating节止编排形式programming formats 视听率调查服务公司rating services电台指定时间run-of-station 赞助sponsorship 点播广播spot announcement点播广播spot radio 受众总数total audience 总体受众计划total audience plan电视家庭TVHH 特高频UHF 甚高频VHF 广告网络ad networks广告查询ad request 横幅广告banner 阔幅说明书broadsides 手册brochures商业回邮件business reply mail 按钮button有线调制解调器cable-modem目录catalogs光驱CD-ROM分类广告Web站classified ad Web site点击率click rate点进率click-throughs编辑名录compiled lists小甜饼cookies立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直接电脑Direct PC 直邮广告direct-mail advertising 折页folders主页home pages专属名录houselists 内部刊物house organs 互动电视interactive TV 互联网Internet互联网服务供应商Internet service provider 插播广告interstitial 关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker 邮件反应名录mail-response lists 明信片postcards 推播技术push technology 销售信函sales letters 搜索引擎search engines 邮简self-mailers 赞助sponsorship 公告书statement stuffersWeb浏览器Web browser网页Web pageWeb电视Web TV万维网World Wide Web户外媒介用语广告礼品advertising specialty自动取款机ATM基本巴士单位basic bus展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive media 全面登场full showing 全球定位系统GPS车内广告牌inside cards 100露出数100showing 户外媒介out-of-home media车体招贴outside posters 包装packaging 奖品premiums 产品安插product placement登场showing 看板spectaculars 标准户外广告standardized outdoor advertising成品招贴stock posters 优惠赠券take-ones 出租车外壳taxicab exteriors终点站招贴terminal posters 30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows 交通广告transit advertising车站棚广州广告transit shelter advertising 录像手册video brochure媒介策划用语广告印象advertising impression 广告反应曲线advertising response curve注意度attention value 受众audience 受众目标audience objectives 间歇式排期blinking品牌开发指数brand development index 集中式bursting品种开发指数category development index发行量circulation 持续性continuity持续式continuous schedule 成本效益cost efficiency 单位成本cost per point千人成本cost per thousand 创意组合creative mix分布目标distribution objectives有效频次effective frequency 有效到达率effective reach 暴露值exposure value市场、资金、媒介、组合、方法5Ms 起伏式flighting schedule 频次frequency总印象gross impressions 毛评点gross rating points 市场markets 组合mechanics媒介media 媒介策划media planning 媒介载体media vehicles 讯息力度message weight方法methodology 组合媒介法mixed-media approach 资金money 驱动值motivation value 看见机会opportunity to see脉冲式pulsing schedule 视听率rating到达率reach每册读者数readers per copy 近期策划recency planning 路障式roadblocking外溢媒介spillover media 增效效应synergy 电视户television households媒介运用用语发行量审核局ABC 出血bleed 批量折扣bulk discounts 行业杂志business magazines发行量审核circulation audit 分类广告classified ads 纽约分类广告网络CANNY分类图片广告classified display ads 截稿日期closing date 彩色样品纸条color strip混合收费制combination rates 消费者杂志consumer magazines 合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs千人成本CPM封面日期cover date 封面位置cover position 购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips 频率折扣frequency discounts黄金版位full position门式折页gatefold 地理版geographic editions 基本发行量guaranteed circulation横向刊物horizontal publication 独立购物指南independent shopping guide插页insert 加插刊登通知insertion order 岛形半版island halves小单元junior unit地方城市杂志local city magazine 杂志出版人协会MPA 媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines 全国性价格national rate美国报业协会NAA报纸版面库NSB 上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts 初级发行量primary circulation 清样proof copy公告public notice 费率基准rate base 价目表rate card 阅读告示reading notice地区性刊物regional publications 任意版位费制ROP advertising rates二级读者量secondary/pass-along readership 欠资收费制short rate 赛蒙斯市场调查局SMRB 多胞胎版split runs 标准广告单位SAU 标准收费与数据服务公司SRDS标准型报纸standard-size newspaper 周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets 三维广告3-D ads纵向刊物vertical publication 数量折扣volume discounts 周报weekly newspapers销售用语广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off promotion 套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings消费者销售推广consumer sales promotion 竞赛contest联合广告cooperative/co-op advertising 优惠券coupons 顾客终身价值customer lifetime value 数据进入data access 数据管理data management 数据库database数据库营销atabase marketing 直接营销direct marketing直接反应广告direct-response advertising 直接销售战略direct-sales strategy直接销售direct selling 陈列津贴display allowance 易地销售diverting电子优惠券electronic coupons 提前购买forward buying 广告插页free-standing inserts游戏game 店内样品试用in-store sampling 联络媒介linkage media 人员销售personal selling 售点材料point-of-purchase materials 什锦袋装样品polybagging 奖品premiums拉式战略pull strategy 推销奖金push money/spiffs 推式战略push strategy部分退款rebates 近期、频次、货币方程RFM formula 销售推广sales promotion样品试用sampling 货位津贴slotting allowance 抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals贸易推广trade promotion。
新闻报道常用英语词汇
闻报道常用英语词汇accredited journalist n. 特派记者advertisement n．广告．advance n．预发消息；预写消息affair n．桃色新闻；绯闻anecdote n．趣闻轶事assignment n．采写任务attribution n. 消息出处，消息来源back alley news n. 小道消息backgrounding n．新闻背景Bad news travels quickly. 坏事传千里。
banner n．通栏标题beat n．采写范围blank vt. "开天窗" body n. 新闻正文boil vt．压缩(篇幅) box n. 花边新闻brief n. 简讯bulletin n．新闻简报byline n. 署名文章caption n．图片说明caricature n．漫画carry vt．刊登cartoon n．漫画censor vt. 审查(新闻稿件)，新闻审查chart n．每周流行音乐排行版clipping n．剪报column n．专栏；栏目columnist n．专栏作家continued story 连载故事;连载小说contributing editor 特约编辑contribution n．(投给报刊的)稿件;投稿contributor n．投稿人copy desk n．新闻编辑部copy editor n．文字编辑correction n．更正(启事) correspondence column读者来信专栏correspondent n.驻外记者；常驻外埠记者cover vt．采访;采写cover girl n. 封面女郎covert coverage 隐性采访;秘密采访crop vt．剪辑(图片) crusade n．宣传攻势cut n．插图vt．删减(字数) cut line n．插图说明daily n．日报dateline n．新闻电头deadline n．截稿时间dig vt．深入采访；追踪(新闻线索)；“挖”(新闻) digest n．文摘editorial n．社论editorial office 编辑部daily 日报morning edition 晨报evening edition 晚报quality paper 高级报纸popular paper 大众报纸evening paper 晚报government organ 官报party organ 党报trade paper 商界报纸Chinese paper 中文报纸English newspaper 英文报纸vernacular paper 本国文报纸Japanese paper 日文报纸political news 政治报纸Newspaper Week 新闻周刊the frontpage 头版，第一版bulldog edition 晨版article 记事headline 标题banner headline 头号大标题byline 标题下署名之行dateline 日期、发稿地之行big news 头条新闻hot news 最新新闻exclusive news 独家新闻scoop 特讯feature 特写，花絮criticism 评论editorial 社论review,comment 时评book review 书评topicality 时事问题city news 社会新闻column 栏letters 读者投书栏general news column 一般消息栏cartoon,comics 漫画cut 插图时事政治词汇国内时事Domestic Affairs 中国共产党第十七次全国代表大会17th National Congress of Communist Party of China (17th NCCPC) 中央政治局Political Bureau of the Central Committee of the CPC 中央纪律检查委员会Central Commission for Discipline Inspection 中共中央委员会CPC Central Committee 全国人民代表大会(简称全国人大) National People’s Cong ress (NPC) 九届全国人大四次会议the Fourth Session of the Ninth National People’s Congress 全国人大代表deputy to the National People’s Congress 全国人民代表大会主席团the NPC Presidium 全国人民代表大会常务委员会the NPC Standing Committee 全国人民代表大会常务委员会办公厅the general offices of the NPC Standing Committee 中国人民政治协商会议全国委员会(简称全国政协) National Committee of the Chinese People’s Political Consultative Conference (CPPCC) 中国政协委员member of the National Committee of CPPCC 最高人民法院Supreme People’s Court 最高人民法院院长President of the Supreme People’s Co urt 最高人民检察院Supreme People’s Procuratorate 最高人民检察院检察长Procurator-General 国务院State Council 外交部Ministry of Foreign Affairs 国防部Ministry ofNational Defense 国家发展计划委员会State Development Planning Commission 国家经济贸易委员会State Economic and Trade Commission 教育部Ministry of Education 科学技术部Ministry of Science and Technology 国防科学技术工业委员会Commission of Science, Technology and Industry for National Defense 国家民族事务委员会State Ethnic Affairs Commission 公安部Ministry of Public Security 安全部Ministry of State Security 监察部Ministry of Supervision 民政部Ministry of Civil Affairs 司法部Ministry of Justice 财政部Ministry of Finance 人事部Ministry of Personnel 劳动和社会保障部Ministry of Labor and Social Security 国土资源部Ministry of Land and Natural Resources 建设部Ministry of Construction 铁道部Ministry of Railways 交通部Ministry of Communications 信息产业部Ministry of Information Technology and Telecommunications 水利部Ministry of Water Resources 农业部Ministry of Agriculture 对外贸易经济合作部Ministry of Foreign Trade and Economic Co-operation 文化部Ministry of Culture 卫生部Ministry of Health 国家计划生育委员会State Family Planning Commission 中国人民银行People’s Bank of China 审计署Auditing Administration 中共中央总书记General Secretary, the CPC Central Committee 政治局常委Member, Standing Committee of Political Bureau, the CPC Central Committee 政治局委员Member, Political Bureau of the CPC Central Committee 书记处书记Member, secretariat of the CPC Central Committee 中央委员Member, Central Committee 候补委员Alternate Member 省委/市委书记Secretary,…Provincial/Municipal Committee of the CPC 党组书记secretary, Party Leadership Group 中华人民共和国主席/副主席President/Vice President, the People’s Republic of China 全国人大委员长/副委员长Chairman/Vice Chairman, National People’s Congress 秘书长Secretary-General 主任委员Chairman 委员Member （地方人大）主任Chairman, Local People’s Congress 人大代表Deputy to the People’s Congress 国务院总理Premier, State Council 副总理Vice Premier 国务委员State Councilor 秘书长Secretary-General （国务院各委员会）主任Minister in Charge of Commission for （国务院各部）部长Minister 部长助理Assistant Minister 司长Director 局长Director 省长Governor 常务副省长Executive Vice Governor 自治区人民政府主席Chairman, Autonomous Regional People’s Government 地区专员Commissioner, prefecture 香港特别行政区行政长官Chief Executive, Hong Kong Special Administrative Region 市长/副市长Mayor/Vice Mayor 区长Chief Executive, District Government 县长Chief Executive, County Government 乡镇长Chief Executive, Township Government 秘书长Secretary-General 办公厅主任Director, General Office （部委办）主任Director 处长/副处长Division Chief/Deputy Division Chief 科长/股长Section Chief 科员Clerk/Officer 有中国特色的社会主义民主政治socialist democratic politics with Chinese characteristics 邓小平理论Deng Xiaoping Theory 三个代表three represents theory (the Party must always represent the requirements of the development of China’s advanced productive forces, the orientation of the development of China’s advanced culture, and the fundamental interests of the overwhelming majority of the people in China.) 高举邓小平理论伟大旗帜，全面贯彻“三个代表”重要思想hold high the banner of Deng Xiaoping Theory and carry out the important thoughts of "Three Represents" 坚持解放思想、实事求是的思想路线，弘扬与时俱进的精神adhere to the ideological guideline of emancipatingthe mind, seeking truth from facts, and upholds the spirit of advancing with time. 两大历史性课题（提高党的执政能力和领导水平、提高拒腐防变和抵御风险能力）the two major historic subjects of enhancing the abilities of administration and art of leadership and resisting corruption, guarding against degeneration and warding off risks. 全面推进党的建设的新的伟大工程forge ahead with the new great project of Party building 三讲教育：讲学习，讲政治，讲正气three emphases education (to stress theoretical study, political awareness and good conduct) 新闻发布会news conference 政府工作报告government’s work report 国有企业state-owned enterprises (SOE) 人均国内生产总值per-capita gross domestic product (GDP) 国民生产总值gross national product (GNP) 经济房low-cost housing 西部大开发the strategy of developing the western region 西部大开发战略develop-the-west strategy 扩大住房贷款，助学贷款和大件消费品贷款expand housing loans, student loans and major commodity loans 弱势群体disadvantaged groups (对弱势群体给予特殊的就业援助。
广告行业英语词汇
广告词汇广告讯息advertising message艺术art艺术方向art direction艺术家artist美术总监art director大创意big idea头脑风暴法brainstorming传播媒介communications media概念化conceptualization方案人员copywriter创意纲要creative brief创意总监creative director创意过程creative process创意金字塔creative pyramid创意creative创造creativity感性诉求emotional appeals控险家explorer事实型思维fact-based thinking信息性informational法官judge指定mandatories讯息战略message strategy非文字nonverbal产品概念product concept理性诉求rational appeals目标受众target audience技巧technical转换性transformational价值型思维value-based thinking 文字的verbal形象化visualization战士warrior样片animatic动画技法animation techniques 声频audio艾耶1 号式Ayer No.1利益式标题benefit headlines 正文body copy粗体boldface照相制版camera-ready art表演纲要casting brief结尾close命令式标题command headlines末稿comprehensive layout/comp演示demonstration设计design技巧式正文device copy对白/独白式正文dialog/monolog copy 旁白donut标题headline吸引技巧hook图标icon插图画家illustrators企业形象式正文institutional copy整合广告integrated commercial内容段落interior paragraphs斜体italic歌谣式jingles肩题kicker布局图layout预备段落lead-in paragraph生活方式式技法lifestyle techniques 标志logotypes助记手段mnemonic device音乐式广告musical commercials音乐标志musical logo叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera拼版paste up摄影师photographers图片说明式正文picture-caption copy方框图片式布局picture-window layout招贴式格式poster-style format主持人式广告presenter commercial启发式标题provocative headlines疑问式标题question headlines广播人物radio personality脚本script印签seal签名signature cuts生活片段slice of life口号slogans故事板storyboard故事板草图storyboard roughs直截了当式straight announcement直接推销式正文straight-sell copy 副标题subhead标题句taglines证言testimonial正文text主题句theme lines小样thumbnail收尾trial close图形部分visuals旁白voiceover模拟校样analog proof动画animation合成片answer print光圈aperture音控台audio console底片base art出血版bleeds蓝线blueline照相排版术camera-ready art字计算式charactr-count method电影摄影师cinematographer截止期closing date色基color key分色color separation连续调continuous tones控制室control room组排copy cast封面纸cover paper青、黄、红、黑印刷CYMK printing 数字媒介digital media数字校样digital proof数码视频效应装置DVE units导演director特排字体display type复制带dubs拷贝dupes电子制作electronic production晒版台纸flats一套铅字font四色印刷four-color process网目凸版halfone plate网屏halftone screen互动电视interactive TV任务夹job jacket出格kerning电脑亭kiosk加空铅leading硬性软片line film线画版line plate实景真人live action外景地location制片场lot指令mandatories公共场所mass audience venue母带master tape合成样片mixed interlock助记手段mnemonic device多媒体演示multimedia presentation 正色投影胶片orthographic film透明塑料膜overlay个人场所personal audience venue平台使用费platform licensing后期制作阶段postproduction phase 开印前阶段prepress phase预备阶段preproduction phase印刷制作经理print production manager印刷制作过程print production process 非公开场所private audience venue制片人producer制作阶段production phase复映复播追加酬金residual fee反差套印reverse knockout无衬线字体sans serif最低合同工资scale衬线字体serif一场session特技special effects插播广告spots剥版stripping叠supers演播人员talent自动台词提示器teleprompter课本纸text paper正文字体text type合套trap字系type families排印工艺typography网页Web page单词计算式word-count method工作样片work print书写纸writing paper社论式广告advertorial倡导广告advocacy advertising伏击式营销ambush marketing视听材料audiovisual materials公告牌bulleting boards社会参与community involvement企业广告corporate advertising企业识别广告corporate identity advertising危机管理crisis management娱乐entertainment展品exhibits特写feature articles内部通报house organ以货代款in kind机构广告institutional advertising游说lobbying前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling慈善行为philanthropy招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising 宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赞助sponsorship赛场营销venue marketing新闻通报录像video news release广告礼品advertising specialty自动取款机ATM基本巴士单位basic bus展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录directories8 张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive media全面登场full showing全球定位系统GPS车内广告牌inside cards100 露出数100showing户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums产品安插product placement登场showing看板spectaculars标准户外广告standardized outdoor advertising成品招贴stock posters优惠赠券take-ones出租车外壳taxicab exteriors终点站招贴terminal posters30 张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows交通广告transit advertising车站棚广州广告transit shelter advertising录像手册video brochure广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives间歇式排期blinking品牌开发指数brand development index集中式bursting品种开发指数category development index发行量circulation持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value市场、资金、媒介、组合、方法5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rating points市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles讯息力度message weight方法methodology组合媒介法mixed-media approach资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule视听率rating到达率reach每册读者数readers per copy近期策划recency planning路障式roadblocking外溢媒介spillover media增效效应synergy电视户television households发行量审核局ABC出血bleed批量折扣bulk discounts行业杂志business magazines发行量审核circulation audit分类广告classified ads纽约分类广告网络CANNY分类图片广告classified display ads截稿日期closing date彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs千人成本CPM封面日期cover date封面位置cover position购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts黄金版位full position门式折页gatefold地理版geographic editions基本发行量guaranteed circulation横向刊物horizontal publication独立购物指南independent shopping guide插页insert加插刊登通知insertion order岛形半版island halves小单元junior unit地方城市杂志local city magazine杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts初级发行量primary circulation清样proof copy公告public notice费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates二级读者量secondary/pass-along readership欠资收费制short rate赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts周报weekly newspapers广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off promotion套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising优惠券coupons顾客终身价值customer lifetime value数据进入data access数据管理data management数据库database数据库营销database marketing直接营销direct marketing直接反应广告direct-response advertising直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance易地销售diverting电子优惠券electronic coupons提前购买forward buying广告插页free-standing inserts游戏game店内样品试用in-store sampling联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials什锦袋装样品polybagging奖品premiums拉式战略pull strategy推销奖金push money/spiffs推式战略push strategy部分退款rebates近期、频次、货币方程RFM formula销售推广sales promotion样品试用sampling货位津贴slotting allowance抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals贸易推广trade promotion明确表示affirmative disclosure美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order比较广告comparative advertising服罪判决书consent decree消费者保护团体consumer advocate消费者信息网络consumer information networks消费者保护主义consumerism版权copyright更正广告corrective advertising欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property长期宏观论long-term macro arguments全国广告处NAD国家广告审查局NARB国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act专利patent隐私权privacy rights夸大puffery短期操纵论short-term manipulative arguments社会责任social responsibility潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告unfair advertising美国专利与商标署U.S.Patent and Trademark广告术语广告讯息advertising message 艺术art艺术方向art direction艺术家artist美术总监art director大创意big idea头脑风暴法brainstorming传播媒介communications media 概念化conceptualization方案人员copywriter创意纲要creative brief创意总监creative director创意过程creative process创意金字塔creative pyramid 创意creative创造creativity感性诉求emotional appeals控险家explorer事实型思维fact-based thinking 信息性informational指定mandatories讯息战略message strategy非文字nonverbal产品概念product concept理性诉求rational appeals目标受众target audience技巧technical转换性transformational价值型思维value-based thinking 文字的verbal形象化visualization战士warrior样片animatic动画技法animation techniques 声频audio艾耶1 号式Ayer No.1利益式标题benefit headlines 正文body copy粗体boldface照相制版camera-ready art表演纲要casting brief命令式标题command headlines末稿comprehensive layout/comp演示demonstration设计design技巧式正文device copy对白/独白式正文dialog/monolog copy 旁白donut标题headline吸引技巧hook图标icon插图画家illustrators企业形象式正文institutional copy整合广告integrated commercial内容段落interior paragraphs斜体italic歌谣式jingles肩题kicker布局图layout预备段落lead-in paragraph生活方式式技法lifestyle techniques 标志logotypes助记手段mnemonic device音乐式广告musical commercials音乐标志musical logo叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera拼版paste up摄影师photographers图片说明式正文picture-caption copy方框图片式布局picture-window layout招贴式格式poster-style format主持人式广告presenter commercial启发式标题provocative headlines疑问式标题question headlines广播人物radio personality脚本script印签seal签名signature cuts生活片段slice of life口号slogans故事板storyboard故事板草图storyboard roughs直截了当式straight announcement 直接推销式正文straight-sell copy 副标题subhead标题句taglines证言testimonial正文text主题句theme lines小样thumbnail收尾trial close图形部分visuals旁白voiceover模拟校样analog proof动画animation合成片answer print光圈aperture音控台audio console底片base art出血版bleeds蓝线blueline照相排版术camera-ready art字计算式charactr-count method电影摄影师cinematographer截止期closing date色基color key分色color separation连续调continuous tones控制室control room组排copy cast封面纸cover paper青、黄、红、黑印刷CYMK printing 数字媒介digital media数字校样digital proof数码视频效应装置DVE units导演director特排字体display type复制带dubs拷贝dupes电子制作electronic production晒版台纸flats一套铅字font四色印刷four-color process网目凸版halfone plate网屏halftone screen互动电视interactive TV任务夹job jacket出格kerning电脑亭kiosk加空铅leading硬性软片line film线画版line plate实景真人live action外景地location制片场lot指令mandatories公共场所mass audience venue母带master tape合成样片mixed interlock助记手段mnemonic device多媒体演示multimedia presentation 正色投影胶片orthographic film 透明塑料膜overlay个人场所personal audience venue 平台使用费platform licensing后期制作阶段postproduction phase 开印前阶段prepress phase预备阶段preproduction phase印刷制作经理print production manager 印刷制作过程print production process 非公开场所private audience venue制片人producer制作阶段production phase复映复播追加酬金residual fee反差套印reverse knockout无衬线字体sans serif最低合同工资scale衬线字体serif一场session特技special effects插播广告spots剥版stripping叠supers演播人员talent自动台词提示器teleprompter课本纸text paper正文字体text type合套trap字系type families排印工艺typography网页Web page单词计算式word-count method工作样片work print书写纸writing paper社论式广告advertorial倡导广告advocacy advertising伏击式营销ambush marketing视听材料audiovisual materials公告牌bulleting boards社会参与community involvement企业广告corporate advertising企业识别广告corporate identity advertising危机管理crisis management娱乐entertainment展品exhibits特写feature articles内部通报house organ以货代款in kind机构广告institutional advertising游说lobbying前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling慈善行为philanthropy招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising 宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赞助sponsorship赛场营销venue marketing新闻通报录像video news release广告礼品advertising specialty自动取款机ATM基本巴士单位basic bus展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录directories8 张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive media全面登场full showing全球定位系统GPS车内广告牌inside cards100 露出数100showing户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums产品安插product placement登场showing看板spectaculars标准户外广告standardized outdoor advertising成品招贴stock posters优惠赠券take-ones出租车外壳taxicab exteriors终点站招贴terminal posters30 张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows交通广告transit advertising车站棚广州广告transit shelter advertising录像手册video brochure广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives间歇式排期blinking品牌开发指数brand development index集中式bursting品种开发指数category development index发行量circulation持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value市场、资金、媒介、组合、方法5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rating points市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles讯息力度message weight方法methodology组合媒介法mixed-media approach资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule视听率rating到达率reach每册读者数readers per copy近期策划recency planning路障式roadblocking外溢媒介spillover media增效效应synergy电视户television households发行量审核局ABC出血bleed批量折扣bulk discounts行业杂志business magazines发行量审核circulation audit分类广告classified ads纽约分类广告网络CANNY分类图片广告classified display ads截稿日期closing date彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs千人成本CPM封面日期cover date封面位置cover position购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts黄金版位full position门式折页gatefold地理版geographic editions基本发行量guaranteed circulation横向刊物horizontal publication独立购物指南independent shopping guide插页insert加插刊登通知insertion order岛形半版island halves小单元junior unit地方城市杂志local city magazine杂志出版人协会媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts初级发行量primary circulation清样proof copypublic notice费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates二级读者量secondary/pass-along readership欠资收费制short rate赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts周报weekly newspapers广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off promotion套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising优惠券coupons顾客终身价值customer lifetime value数据进入data access数据管理data management数据库database数据库营销database marketing直接营销direct marketing直接反应广告direct-response advertising直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance易地销售diverting电子优惠券electronic coupons提前购买forward buying广告插页free-standing inserts游戏game店内样品试用in-store sampling联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials什锦袋装样品polybagging奖品premiums拉式战略pull strategy推销奖金push money/spiffs推式战略push strategy部分退款rebates近期、频次、货币方程RFM formula销售推广sales promotion样品试用sampling。
广告行业必须用到的英语词汇
控险家explorer
事实型思维fact-based thinking
信息性informational
社论式广告advertorial
倡导广告advocacy advertising
伏击式营销ambush marketing
视听材料audiovisual materials
故事板草图storyboard roughs
直截了当式straight announcement
直接推销式正文straight-sellcopy
副标题subhead
标题句taglines
证言testimonial
正文text
主题句theme lines
小样thumbnail
收尾trial close
广告行业必须用到的英语词汇
导语：广告是为了某种特定的需要，通过一定形式的媒体，公开而
广泛地向公众传递信息的宣传手段。下面是YJBYS小编收集整理的广
告行业必须用到的英语词汇，欢迎参考!
艺术方向art direction
艺术家artist
美术总监art director
大创意big idea
头脑风暴法brainstorming
特写feature articles
内部通报house organ
以货代款in kind
机构广告institutional advertising
游说lobbying
前期市场企业广告market prep corporate advertising
营销公关marketing public relation
公告牌bulleting boards
社会参与cห้องสมุดไป่ตู้mmunity involvement
广告行业常见英语词汇
·广告英语·常用词汇表·广告策划1. 4P 营销4P 组合=Product, Price, Place, Promotion mix2. 4C 营销4C 组合=Consumer wants and needs, Cost, Convenience,Communication3. IMC 整合营销传播=Integrated Marketing Communication4. launch 上市，启动5. campaign 广告活动，广告战役，广告全案6. case 案例7. biz 商业=business，新闻中常见此缩写。
8. sponsor 赞助商9. marketing mix 营销组合10. product 产品11. life cycle 产品生命周期12. place 渠道13. channel 渠道14. retailer 零售商，经销商15. logistics 物流16. mall 大型购物中心17. supermarket 超市18. convinient store 便利店19. PR 公关=Public Relationships20. guanxi 关系即汉语“关系”发音，成为新的英语外来词。
21. publicity 宣传22. spokesman 代言人/发言人23. news release 新闻稿24. personal selling 人员销售25. SP 促销=Sales promotion26. stimulate 刺激，激励27. sample 赠品28. discount 折扣29. price-off 折价30. free 免费31. coupon 优惠券32. POP 售卖点广告=Point of Purchase33. base 基于34. consumer 消费者35. customer 顾客36. CS 顾客满意度=Customer Satisfaction37. CRM 客户关系管理=Customer Relationship Management38. consumer insight 消费者洞察39. target 目标40. potential consumer 潜在消费者41. SOM 市场占有率=Share of Market42. B2B，C2C，B2C B=business，C=consumer，2=to43. budget 经费预算44. expenditure 花费45. expense 花费46. cost 成本47. fee 费用48. investment 投放，投资如，媒介投放media investment49. charge 费用50. revenue 营业额，营收如，广告advertising revenue51. profit 利润，收益52. segmentation 市场细分如，marketing segmentation53. Niche market 利基市场，小众市场54. project management 项目管理55. local 本土的，本地的56. global 全球的57. the greater China market 大中华市场通常指大陆+香港+澳门+台湾，广义甚至包括新加坡、马来西亚。
广告的好处The Advantage of Advertisement (大学英语作文)
广告的好处The Advantage ofAdvertisement大学英语作文With the development of society, there are more and more new industries appear in people’s life. Advertising industry is one of them. It is at the trends of flourishing. In some extend, it changes our life, bringing great benefits to us. We can’t live without it. There are several reasons to account for me view.随着社会的发展，越来越多的新产业出现在人们的生活中。
广告业就是其中之一。
而且还在蓬勃发展。
在某种程度上，它改变了我们的生活，给我们带来了很多的好处。
我们的生活不能没了它。
有几个理由可以支持我的观点。
First of all, advertising provides clear goods information to us. When we walk into the supermarket, we will see dazzling commodities. It is common that we don’t know what to choose as we don’t have a better understanding about them. At that time, advertisement can offer help for us. We can choose a product according to its advertisement, because every advertisement will show the best part for that product. Even though we don’t know thecommodities well, but we can have a little understanding about it. In the other words, advertisement plays the role as assistance when we are buying things.首先，广告为我们提供了明确的商品信息。
广告行业术语介绍
一、4A是什么意思4A的本意是美国广告公司协会（American Associato of advertising Agencies）的缩写，4A协会对成员公司有很严格的标准，所有的4A广告公司均为规模较大的综合性跨国广告代理公司。
它成立于1917年的美国圣路易斯，是全世界最早的广告代理商协会。
二、职位描述1）AE----Account Executive -------客户代表，或是客户执行。
□代表广告公司接受广告主各种业务，并负责整体执行的人2）Account Group -------业务小组。
□广告公司内负责某特定客户之工作小组。
以AE为中心，成员包括行销企划、创意、媒体等工作人员。
替客户执行广告企划没定、广告表现制作、媒体安排等业务3）Appeal Point------诉求点。
□广告讯息中，最能打动消费者心理，并引起行动的重点4）Brain Storming-----动脑会议□可自由发想，不受限制地讨论的会议5）Brand Image------品牌形象。
□消费者对商品品牌之印象。
6） CF----Commercial Film-----广告影片。
□不是电视广告脚本7）Competitive Presentation ；Pitch----------比稿。
□有的广告主不会将广告计划立即委托一家广告公司，而是让多家广告公司彼此竞争，再从中选择最优秀、最满意的广告公司8） Copywriter------文案（撰文人员）。
□负责广告文案的专门写作9） CI-----Corporate Identity -------企业识别。
□以统一性的标志表示企业的理念、文化以及经营的任务10）Creative Boutique-------创意工作室。
□“ Boutique”为法语中商店的意思，指专门零售店，特别是指贩卖流行物品、装饰品的商店。
以这种语意为背景，由少数人组成、专门制作广告的公司，便称为小型制作专业广告公司11）Direct Response Advertising----直效广告。
广告行业常用英文词汇
广告行业常用英文词汇ENGLISH VOCABULARY OF ADVERTISING INDUSTRY advertising Agency广告公司advertising Agent广告代理人advertising Research广告调研anatomy of a Sale销售分析art Director美术指导bill Boards路牌广告body Copy广告正文broadcast Advertising广播广告buying motive购买动机classified Advertising分类广告commercial Advertising商业广告consumer Advertising消费者广告creative platform创意大纲direct Mail邮寄广告display Advertising陈列广告electric Media电子媒介industrial Advertising工业广告international Advertising国际广告media Service广告媒介代理noncommercial Advertising非商业广告Inonproduct Advertising非产品广告outdoor Advertising户外广告pointof-Purchase Advertising销售现场广告prirne prospect目标消费群public relation公共关系radio／TV Production广播电视节目制作recruitment Advertising招聘广告retail Advertising零售广告sale Advertising销售广告share of Market市场份额target Market目标市场task Budgeting广告预算time Spot广告时间USP(the Unity Selling Proposition)营销组合Cl(Corporatc Identity)企业识别MI(Mind Identity)理念识别Bl(Behavior Identityl行为识别VI(Visual Identity)视觉识别advertising广告appropriation广告预算分配audience广告对象catalog商品说明书consumers消费者copy广告正文copywriter广告撰稿人ayout广告布局media媒介motivation动机positioning市场定位promotion促销rebating折扣slogan广告口号television advertising电视广告consumer advertising消费品广告film advertising电影广告sky advertising空中广告postcard advertising明信片广告specialty advertising纪念品广告product advertising商品广告professional advertising商品服务广告industrial advertising工业品广告corporate advertising公司广告one shot报刊上的一次性广告display advertisement造型广告advertising budget广告支出预算advertising media广告传播媒介international advertising agency国际广告公司full service advertising agency(提供)全套服务的广告公司advertising agency network广告公司网络ayout ofan advertisement广告设计模型buying space购买广告权directory advertising在各种手册中刊登广告size ofan advertisement广告规格advertisement originator]一告编制人repeat an advertisement重复广告，重播(重登)广告place all advertisement,put up an advertisement登广告advertising material，advertising literature广告材料Advertising Association广告协会(英国机构，旨在维持广告的水平，保护广告客户及代理商的利益)the Advertising Standards Authority广告标准管理局(英国机构，旨在保护公众。
各种职业的英文表达
各种职业的英语表达国家公务员：ｎatｉｏnal p ｕbｌic sｅｒvaｎtoｆｆi ｃial速记员:stｅnographｅr公证人:ｎotary审计师:aｕdｉtor花商:fｌorisｔ菜贩：greengrocer鱼贩:fiｓh—ｍonｇeｒ鞋匠：cobbler机械师：mechａnic药剂师：pharｍaｃisｔ地产中介:real ｅstatｅag ｅｎｔ兽医:vetｅrinariaｎ焊接工:welder 1。
ｄoctｏr 医生2。
teacｈer教师3.nurse 护士4。
host 主持人5．driｖer 司机６.faｒmer农民7．wrｉteｒ作家8.waiter 男服务员9．worker 工人１0.singeｒ歌手11．cleaner 清洁工12。
danｃer 舞蹈家13。
repｏrteｒ记者14。
taｉlｏr 裁缝15。
ａctｏr 演员1６.ｔrｅasuｒeｒ出纳１7.postman（男)邮递员18．fｉreｍａn 消防员１９.dentｉst 牙医２0。
arｔiｓｔ艺术家２1.ｓcientist科学家2２．ｅｎgiｎeer工程师23。
accouｎtant 会计２４。
salesperson 销售员25.athｌｅtｅ运动员2６.ｄireｃｔoｒ导演27。
astronauｔ宇航员28。
ａnｎouncer 播音员29。
officer 公务员30。
presidenｔ总统行政词汇：ﻫ首席执行官Cｈｉef Exｅcutive Officeｒﻫ部门经理Brａnch Manａｇer ﻫ市场行政总监Eｘｅcutive Maｒkeｔing Dｉｒｅcｔor ﻫ国际监管Cｏntroｌler(Internaｔｉonal）运营总监Ｄｉreｃtor ofOperatｉｏnsﻫ进出口经理Iｍｐｏrｔ／Exｐｏrt Ｍａnaｇer商店经理助理Assistant Ｓｔore Maｎageｒ操作经理OpｅrａtionsMａnaｇer ﻫ房地产经理ProｐertｙMａｎaｇer首席运营官Chiｅf Ｏperatioｎs Offiｃer ﻫ生产经理Production Manａgeｒ服务经理ＳervｉcｅＭaｎager ﻫ零售店经理Retail Ｓtｏre Managerﻫ产品经理Pｒｏduct Manａger项目经理PrｏｊeｃｔManａｇer总经理Geneｒal Manager ﻫ区域经理Regional Manag ｅrﻫ管理顾问MａｎaｇemeｎｔCoｎsultanｔ仓库经理Warｅｈｏｕｓe Manager ﻫ运输经理Traｎsportaｔion Manａger ﻫ库存管理经理Invｅnｔory ControｌMａnａger办公室经理OffｉcｅＭanager 助理Sｔaｆf Ａｓsｉstａnｔﻫ办公室文员GｅnｅralOｆｆice Clｅrk接待员Receptionist ﻫ订单输入文员OｒdeｒＥntry Cｌｅrk ﻫ副总裁Vicｅ—Pｒｅｓidentﻫ行政主管Adminiｓｔｒaｔive Direcｔor行政副总裁Viｃe—Prｅsidｅnt of Adｍinistｒatｉｏｎﻫ行政助理ExecｕtiveAssistant行政秘书ＥxecutｉvｅSecretary票务代理Tickｅt Agenｔ保险协调员Insuranｃe Coｏｒｄinａtｏr档案管理员FilｅＣleｒk市场与销售：ﻫ销售副总裁Ｖice-PresｉdeｎｔoｆSales市场副总裁Ｖice-Prｅｓｉdｅｎt ｏｆMarketinｇﻫ高级客户经理SeｎiorAccounｔＭanａgｅr ﻫ销售主管Ｓales Ａdｍinisｔratoｒ地区销售经理ＲegｉonａｌSaleｓMaｎager地区客户经理RegionalAcｃoｕnt Ｍaｎａger房地产评估师RｅａｌＥsｔate Aｐpraiseｒ采购经理ＭerchandisingManagｅr市场顾问ＭarkｅtingConsultant ﻫ市场助理ＭarketｉnｇAssistant ﻫ市场与销售总监Marｋetiｎgand Sａles Direcｔoｒ市场调查分析员MａｒｋetResearch Analｙst ﻫ厂家代表Manufacturer's Rｅpresentativｅ分公司权利总监Director oｆSｕbsidiary Rights ﻫ复查代表CallbackＲeprｅｓentatｉve客户管理助理AssiｓtanｔAcｃｏｕｎt Execｕtive广告经理AｄvertisiｎgＭａnａgｅｒ广告协调员Ａdvertｉsing Cｏoｒｄinatoｒ广告助理AdvertisinｇAssistant ﻫ客户代表Ａcｃoｕnt Ｒepresenｔatｉve 广告文撰写人Ad Copywrit ｅr(Ｄirect Maiｌ) ﻫ批发采购员Ｗholesａｌe Buｙer ﻫ旅行代办员Ｔraｖel Agent ﻫ电话销售总监ＴｅlemarketinｇDiｒector ﻫ电话销售员Teｌemarketerﻫ电话调查员Telｅ—Interv ｉewer销售员Saｌespersoｎ销售代表Ｓales Reprｅｓentative ﻫ销售经理ＳalesＭaｎaｇer销售执行者Sales Execｕtｉve销售助理SaleｓAssistant ﻫ零售采购员Retail Bｕｙer ﻫ房地产经理ReaｌＥｓtaｔeＭanagｅr ﻫ房地产经纪人Real Ｅsｔate Ｂrｏｋer采购代理PｕrcｈaｓiｎｇAgｅnt产品开发ＰrｏduｃｔＤｅveｌopｅｒﻫ市场经理Markeｔｉｎg Manａgeｒﻫ市场实习MａrkeｔingInteｒn ﻫ市场总监Marketing Diｒecｔor保险代理人Insｕrance Agｅnｔ客户经理Accouｎt Mａnａｇer ﻫ计算机行业：ﻫ应用软件程序员Appｌｉｃatｉons Prｏgrａｍmｅｒﻫ电脑操作主管CoｍpｕｔerOpｅratｉons Supｅｒｖｉsor电脑技术员CompｕterTechnｉcｉan ﻫ开发工程师Developｍenｔal Eｎgineeｒﻫ信息服务主管Direｃｔor of Infｏrmation Sｅrｖices ﻫ信息分析Informaｔiｏn Analyｓt局域网管理员ＬANAdministraｔor ﻫ网络管理经理Manager oｆＮetwoｒk Adminｉｓtration ﻫ产品支持经理Ｐrodｕｃt Ｓuｐport Managｅrﻫ承包商Ｓubｃoｎｔracｔｏr(Proｇrａmmｉng）ﻫ电脑操作员Ｃoｍputer Oｐｅrａtoｒﻫ硬件工程师HardwarｅEngｉｎeｅｒﻫ电脑部经理ＭIＳMaｎaｇｅr ﻫ操作分析Opeｒatioｎs Aｎalyｓt项目经理PｒojeｃｔManaｇer统计员Statｉｓtician系统分析Systｅms Ana ｌyst ﻫ系统工程师Systeｍs Engineer系统程序员Systeｍs Pｒograｍmeｒ技术工程师ＴTeｃhnical Engｉneerﻫ技术:技术讲解员Tecｈｎical Iｌluｓtｒator研究发展技术员Research a ｎｄDeveloｐment Techni ｃiａn ﻫ质量管理检查员Ｑｕａliｔy CoｎtroｌＩn ｓpectorﻫ质量检测技术员ＱAＴest Tecｈｎiciａn ﻫ精密度检查员Preciｓion Iｎspeｃtoｒﻫ技术支持专员Techｎiｃal SｕpporｔSpｅcｉaｌｉstﻫ工程技术员Enｇineeriｎg Ｔecｈｎｉｃian电子设备维修员ElectrｏｎiｃEｑuipｍent Ｒepairer电信业顾问TelｅｃommｕniｃationｓCｏｎsｕlｔant技术指导讲师TechnicalInｓtructor ﻫ建筑师Lａndscａpe Ａrchitect测量员Sｕｒveｙｏｒﻫ草图设计员Drａfteｒﻫ房屋验收Buildｉng Inspeｃｔoｒ建筑师Ａrchitect广播技术员Broadcaｓt Tｅchniｃian ﻫﻫ工程词汇: ﻫ制造业工程师Ｍaｎufacｔｕring Eｎgｉnｅeｒﻫ工程顾问Engineeｒing Ｃonsuｌtａnt ﻫ环境工程师ＥnviｒｏnmentａｌEnginｅer设备工程师FacｉlitiesEngineer ﻫ工业工程师Inｄustｒial Engineｅr ﻫ电子工程师ElectroniｃsＥngineｅr ﻫ电机工程师Electrical Engｉnｅer ﻫ机械工程师Ｍechaｎical Eｎgｉneeｒﻫ石油工程师ＰetroleumＥngineer陶器工程师ＣｅrａｍicEngineer化学工程师Cheｍical Eｎｇineeｒ土木工程师CiviｌEｎgｉｎｅer电力工程师Elecｔrｉcal Eｎgｉneer ﻫ施工工程师Fiｅld Enｇｉｎeeｒ航海工程师Ｍaｒine Ｅngineｅｒ产品工程师Produｃt Enｇiｎｅer ﻫ品管工程师Qｕalｉty Ｃonｔrol Enｇｉneｅｒ助理工程师AsｓｉstanｔEnｇineｅr技术员Techniciaｎﻫ会计与财务：注册会计师CertifieｄPub ｌic Accｏuntanｔ首席财务官Ｃｈｉef Ｆina ｎcial Offiｃｅr收款负责人Coｌleｃtions Offｉｃer保险承销商Insurance Ｕndｅrwritｅr保险经济人Insuraｎｃe Ｂroker银行事务管理员BａnkＡdmiｎiｓtraｔor ﻫ贷款管理员LoａｎAｄｍiｎistｒator ﻫ管理会计Manaｇｅｍeｎt Accountanｔﻫ抵抻保险员MｏｒtｇａgeUnderwrｉter工资经理Paｙrｏll Mａｎageｒ审计员Staff Aｕditoｒ股票经纪人Ｓtｏck Ｂｒoker税务会计Ｔax Ａccoｕntaｎtﻫ税务检查员Tax Inｓpｅｃｔｏr财务行政副总裁Vice-Prｅsident of Admｉniｓtratiｏn ａnd Fiｎａncｅﻫ财务副总裁Vice—ＰｒesidenｔoｆFｉｎａncｅ贷款服务LoaｎServiceｓ财务计划员Fｉnａncｉal Pｌannｅr会计助理AccounｔingAssistaｎt会计经理Acｃounting Mａnager会计文员AｃcountiｎｇCｌｅｒk ﻫ高级会计SｅniｏrAｃcoｕntａnt审计经理ＡuｄiｔＭａnager保险分析员AｃtuａriaｌAnalyst ﻫ审计师Aｕditoｒ初级会计Juｎior Accｏuｎtａnt ﻫ资金调拨BankＴreasuｒer票据文员Bｉlling Clerk ﻫ票据管理员Ｂｉllｉｎg Supeｒvisor档案管理Boｏkkｅeper档案管理助理Ｂookkeepｉｎg Cｌerkﻫ预算分析Bｕdget Ａｎalyst ﻫ信用分析Credit Analyｓt信用管理经理Credｉt Maｎａgeｒ财务分析ＦinaｎｃｉalＡnalｙｓt财务顾问Fiｎａｎcial Ｃｏnsuｌｔaｎtﻫ财务经理FinaｎｃｉａlＭanager银行出纳BaｎｋClｅｒkﻫ出纳员Ｃashｉｅr法律词汇：警员Police Officeｒﻫ警官Polｉｃe Sergeanｔﻫ首席检察官助理Ａsｓisｔant Attornｅy Geneｒal 合同管理员ContractｓManagｅｒﻫ反贪调查员Ombuｄsman保安经理Ｓecuｒity Ｍan ａger法律助理ＬegａlＡssｉｓtant ﻫ法律秘书Ｌegal Secｒｅtarｙ律师Attｏrney ﻫ消防员ＦｉrｅFigｈter法律职员LaｗＣlｅrｋﻫ司法学生LawＳｔudｅｎtﻫ律师专职助手Paｒalegal法庭记者ＣourｔRｅpｏｒter ﻫ法律顾问Ｃoｕnseｌｏr ﻫ传媒词汇：编辑助理Ａssistａｎt Editｏｒﻫ广播制作人Ｂroadcast Producｅr ﻫ编辑主任ＥdｉtｏｒｉaｌDｉrecｔorﻫ信息专员ＩｎfoｒmationＳupport Sｐeciaｌｉsｔﻫ执行编辑ＭaｎagiｎｇEditoｒﻫ制作编辑Prｏduｃtion Editorﻫ公共关系Public Relａtions ﻫ公共关系助理ＰubｌiｃRｅｌａｔionｓAｓｓistanｔ电台播音员RadiｏAnｎounｃer广播节目总监RadioＰroｇrａm Diｒｅcｔoｒ研讨会协调员ＳｙmpｏsiuｍCｏordinatoｒ电视导演TeｌeviｓioｎDirｅcｔor电视制片人ＴelevisionProｄuｃeｒﻫ电视制片工程师Teleｖｉsion ProduｃtioｎEngiｎeer节目部主任PｒogｒamDirecｔor节目协调人ＰｒogｒamCoordｉnatoｒﻫ助理编辑Assoｃｉate Editｏr ﻫ作家Authｏr专栏作家Coｌumｎisｔﻫ文件编辑CoｐyＥditor ﻫ通讯记者Corrｅspｏndｅｎｔﻫ编辑Eｄｉtor ﻫ活动策划Ｅveｎts Ｐlａｎnｅｒ新闻记者Jｏurnaｌiｓｔﻫ校对Prｏofreader ﻫ广告员Publiｃist记者Repoｒter ﻫ翻译员Translaｔor ﻫ排字工人Tｙpesetteｒ作者Wｒiｔｅr ﻫ艺术类词汇：ﻫ服装设计师Fashiｏn Dｅsｉｇｎer电影摄制助理Fｉlm Produ ｃtiｏｎAｓsiｓtａnｔ画面设计师Graｐhic Deｓigner装饰设计师Ｉｎｔerｉor D ｅsｉgner制片协调员Pｒｏｄuｃtion Ｃoordｉnator男演员／女演员Actor／Ac ｔressﻫ艺术总监ArtDireｃtｏｒ舞蹈教练Choreoｇrapher ﻫ喜剧演员Ｃｏmedｉａn 舞蹈家Dancer摄影师Pｈｏｔographer 视觉艺术家VisｕaｌArt ｉst ﻫﻫ服务行业词汇：ﻫ办案员CａsｅWorkeｒ城市规划者UrｂaｎPlaｎner ﻫ临床医学家Therapｉｓt社会工作者Social Worker心理学家Psycｈologisｔ客户服务经理CustomeｒService Manａger客户服务代表ＣusｔomerService Repreｓentaｔｉveﻫ健康俱乐部经理ＨｅaltｈCｌuｂＭanａgeｒ宾馆门房Hoｔel Ｃoｎciｅrge食品检查员Fｏｏd Ｉｎsｐectｏr ﻫ餐厅经理Restauｒant Mａnager空中服务员ＦligｈtＡｔtｅnｄant ﻫ厨师Chef美容师Cｏｓmｅtolｏgist饭店经理Hotｅl Manager饭店职员HｏtｅｌCleｒk发型师Hairstylistﻫ空中小姐Ｓｔｅｗardess ﻫ教育词汇:校长Prinｃipal ﻫ外语教师Foreｉgn Language Teａchｅr第二外语教师EＳL Teａcher ﻫ图书管理员Lｉｂrariａn大学教授Cｏllege Prｏfｅssｏr ﻫ助理教师TｅacｈｅrAiｄe高级教师Hｅad Teacher心理咨询教师ＳchｏoｌPsycｈolｏgist体育教师PhyｓicaｌEｄucａｔｉonＴeａｃheｒﻫ计算机教师ＣomputｅrTeacｈeｒﻫ艺术教师ArtＩnｓtructｏｒﻫ案卷保管员Archiｖｉｓt ﻫ家教/辅导教师Tutor教练员Coacｈ讲师Instructor （Lecturｅr）助教Assistant ﻫﻫ医学词汇：医疗主任Clｉnical Dｉrector食疗技师DｉｅｔaryTechnｉｃiａｎ急诊技师Eｍerｇency M ｅｄｉcal Teｃhnicｉan健美师Ｆｉｔｎess Iｎｓtructor病历员Mediｃａl Rｅcｏｒｄs Ｃlｅrk看护员NurｓinｇAdminｉstｒａtｏrﻫ职业疗法Occupａｔionａl Therapis ｔ药学师Phａrmａcist药品技师Ｐharmacy Ｔｅchnicｉan理疗师Pｈysｉcal Thｅra ｐiｓt ﻫ助理医师Ｐhyｓician＇s Assisｔant 有氧治疗师RespiｒatoryTheraｐist语言心理学家SpｅｅcｈＰａthｏloｇiｓｔﻫ脊椎指压治疗者Cｈｉropractoｒ牙科助理Dｅnｔal Assiｓtanｔ牙科医生Dentisｔﻫ牙科保健DeｎｔalＨygienist ﻫ牙科技师DentａｌTeｃhｎiciaｎ整牙医生Orｔｈｏdｏnｔｉst家庭护理HoｍｅHeaｌthAｉdｅ实验技师Ｌab Tecｈniciａn ﻫ护士Nｕrse看护助手Nuｒsing Ａiｄeﻫ护士长Ｎｕrsing Superｖiｓｏr ﻫ眼科医生Ｏpticｉan助理兽医VeｔeｒｉnaryAssisｔａnt ﻫ兽医Vｅteriｎaｒｉａn精神病医师Psychiａtｒistﻫ外科医生Suｒｇeoｎ内科医生Ｐhyｓｉcian ﻫ儿科医生Ｐediatriｃiaｎﻫ住院医师ＲｅsidentDoctor ﻫ中医师HerｂDoctoｒ助产士Ａccｏｕｃｈeuracｃoｕｎｔaｎｔ：会计ﻫactor：男演员acｔreｓｓ: 女演员airliｎｅrｅpresｅntａtive: 地勤人员ﻫaｎchｏr:新闻主播ａnｎｏuncｅｒ：广播员ﻫarｃｈiｔｅcｔ: 建筑师ﻫartｉｓｔ:艺术家ﻫassociａteprofessor：副教授ﻫastrｏnaut: 宇航员ﻫattendaｎt: 服务员ﻫauditor：审计员ａuｔo meｃhanic:汽车技工bａkeｒ：烘培师barber：理发师(男)ﻫbａｓeball playeｒ：棒球选手ﻫbeｌｌｂoy: 门童ﻫbelｌhoｐ: 旅馆的行李员ﻫbiｎman：清洁工，垃圾工ﻫblacksmith: 铁匠ﻫboxer：拳击手ｂrｏker(agｅｎt)：经纪人budgｅteeｒ: 预算编制者ﻫb ｕｓdriver:公车（巴士)司机butcｈeｒ: 屠夫,肉商ｂuｙer:采购员ﻫｃaｒpentｅｒ: 木匠caｒｔoonisｔ: 漫画家ﻫｃaｓhieｒ：出纳员ﻫchｅf: 厨师cheｍist: 化学师ﻫclerｋ: 店员ﻫclown: 小丑cobbler: 制（补)鞋匠comｐuteｒｐrｏｇｒaｍmeｒ: 程序员cｏnｓtrucｔion ｗorker: 建筑工人ｃｏok：厨师ﻫcｏｗbｏy：牛仔ｃuｓtoms oｆｆicer: 海关官员danｃeｒ：舞者dentisｔ：牙科医生ﻫdesiｇner：设计师ﻫdesk clerk: 接待员deｔecｔive:侦探dｏctor：医生ｄoor-to-door salｅｓｍａn:推销员drivｅr: 司机ｄｕstmａn：清洁工ｅdｉtｏｒ:编辑ｅｌeｃtｒiciaｎ: 电工ｅnginｅeｒ：工程师ﻫfarmer：农夫ﻫfaｓhｉｏnｄｅsigner: 时装设计师ﻫfiremaｎ（ｆiｒefｉghｔｅｒ)：消防员ｆishｅrman: 渔夫ﻫflorist: 花商ﻫflyer: 飞行员Ｆoreign minister: 外交部长ﻫgaｒdener:花匠(园丁)ｇas statｉon attｅｎdanｔ:加油工geoloｇiｓt: 地质学家ｇuａｒｄ：警卫ﻫｇuide：导游hiredreｓseer：理发师,美容师（女）ﻫhousekeepｅr:管家hｏｕｓeｗiｆｅ：家庭主妇iｎteｒpreteｒ: 口译员janitor: 清洁工ﻫjouｒnａlist: 记者ﻫｊudｇe：法官laｗyer: 律师lｉbrarｉaｎ: 图书管理员lｉfｅguard：救生员mａｇｉciaｎ: 魔术师masｓeur：男按摩师ﻫmasseｕse: 女按摩师ｍatheｍatｉｃian：数学家meｃhａnｉｃ：机械师，机修工ﻫｍiｎeｒ: 矿工ﻫmoｄel：模特儿ﻫmonk：和尚,教士movｉe ｄiｒeｃtor:导演ﻫmoｖiｅstａr: 电影明星musiciaｎ: 音乐家ﻫnｕｎ:尼姑ｎuｒｓe: 护士ﻫoffｉcｅｃlerk：职员ﻫoｆficｅsta ｆf: 班族ﻫoperator: 接线员ﻫparachutｉst: 跳伞人。
广告行业常用英文词汇
⼴告⾏业常⽤英⽂词汇⼴告⾏业常⽤英⽂词汇ENGLISH VOCABULARY OF ADVERTISING INDUSTRY advertising Agency⼴告公司advertising Agent⼴告代理⼈advertising Research⼴告调研anatomy of a Sale销售分析art Director美术指导bill Boards路牌⼴告body Copy⼴告正⽂broadcast Advertising⼴播⼴告buying motive购买动机classified Advertising分类⼴告commercial Advertising商业⼴告consumer Advertising消费者⼴告creative platform创意⼤纲direct Mail邮寄⼴告display Advertising陈列⼴告electric Media电⼦媒介industrial Advertising⼯业⼴告international Advertising国际⼴告media Service⼴告媒介代理noncommercial Advertising⾮商业⼴告Inonproduct Advertising⾮产品⼴告outdoor Advertising户外⼴告pointof-Purchase Advertising销售现场⼴告prirne prospect⽬标消费群public relation公共关系radio／TV Production⼴播电视节⽬制作recruitment Advertising招聘⼴告retail Advertising零售⼴告sale Advertising销售⼴告share of Market市场份额target Market⽬标市场task Budgeting⼴告预算time Spot⼴告时间USP(the Unity Selling Proposition)营销组合Cl(Corporatc Identity)企业识别MI(Mind Identity)理念识别Bl(Behavior Identityl⾏为识别VI(Visual Identity)视觉识别advertising⼴告appropriation⼴告预算分配audience⼴告对象catalog商品说明书consumers消费者copy⼴告正⽂copywriter⼴告撰稿⼈ayout⼴告布局media媒介motivation动机positioning市场定位promotion促销rebating折扣slogan⼴告⼝号television advertising电视⼴告consumer advertising消费品⼴告film advertising电影⼴告sky advertising空中⼴告postcard advertising明信⽚⼴告specialty advertising纪念品⼴告product advertising商品⼴告professional advertising商品服务⼴告industrial advertising⼯业品⼴告corporate advertising公司⼴告one shot报刊上的⼀次性⼴告display advertisement造型⼴告advertising budget⼴告⽀出预算advertising media⼴告传播媒介international advertising agency国际⼴告公司full service advertising agency(提供)全套服务的⼴告公司advertising agency network⼴告公司⽹络ayout ofan advertisement⼴告设计模型buying space购买⼴告权directory advertising在各种⼿册中刊登⼴告size ofan advertisement⼴告规格advertisement originator]⼀告编制⼈repeat an advertisement重复⼴告，重播(重登)⼴告place all advertisement,put up an advertisement登⼴告advertising material，advertising literature⼴告材料Advertising Association⼴告协会(英国机构，旨在维持⼴告的⽔平，保护⼴告客户及代理商的利益)the Advertising Standards Authority⼴告标准管理局(英国机构，旨在保护公众。
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广告行业英语kv，目前本人需要运用的用的比较多的东西，顺便收集了下，相关的英文~主视觉KEY VISIONvisual是形容词来着。
比如POSTER KV，指的就是主视觉海报，海报和主视觉海报的区别在于其他相关平面设计可以根据这个POSTER KV进行延展。
KV确实是快消品的常用词，KEY VISION，而非Key visual这个对我真的很有用，至少写论文的时候不得遭“软文”抽来立起。
Advertorial (软文)广告的一种, 即付费文章, 故意设计成像一篇普通的文章。
Appeals (述求)Emotional Appeals/感性诉求, Rational Appeals/理性诉求Art Base(美术/设计出身)刚入行不久的同学也许会经常被人问到:“你是Art Base 还是Copy Base?” 一开始都是被问的一头雾水! 在广告圈中创意人分出身有两个派系——Copy Base和Art Base. Copy Base 指出身于文案, 文字达人 (Copywriter); Art Base就是指出身于美术, 设计, 视觉达人! 比如你是某公司CD, 你在向别人介绍时可以这么用:“我是xxx公司CD, 我是Art Base!”ATL (线上)还有BTL呢! 这个讲起来真是有的讲, 相信平时大家都会被线上线下的概念混淆的团团转…有时间要写一篇关于这两个概念的日记. 互相探讨下!其实在无数传统广告的书籍上都有讲这两个概念的. 但是这条线究竟是啥呢?ATL即Above The Line; BTL即Below The Line. ATL可以泛指为广告; BTL则是其他销货以外的传播手段. 一般来讲ATL广告是需要购买广告位的, 如TV, Press, Outdoor, Cenema 等等; 而BTL通常是一些销售Promo或PR宣传等… 但是, 到了如今完全数字信息化的时代, 这条Line的界限已经非常模糊, 特别是Online这个概念出现后! 传统广告人和互动广告人混在一起工作, 他们所理解的线上线下概念可能是完全两回事, 所以平时工作沟通中, 对方说到“线上”“线下”的名词时, 我都通常会仔细问清楚对方表达的是啥概念…Banner Ad (横幅广告)出现在网页上的广告, 就是通常在页面的顶部, 底部,或侧边的广告. 为了让用户点击获取更多信息(比如查看MiniSite或BrandSite)而设计.Big Idea (大创意)这又是个很难解释的概念, 众家说法很多. 引用一本书中的说法: “具有直击人心的销售力, 又有着无限的衍生性, 至少可以用几十年的idea.”Brainstorming (头脑风暴)Brainstorming原指精神病患者头脑中短时间出现的思维紊乱现象, 病人会产生大量的胡思乱想. 美国人奥斯本于1938年借用这点提出了现在这个全新的概念来比喻思维高度活跃, 打破常规的思维方式而产生大量创造性设想的状况. Brainstorming的特点是让参与者敞开思想,使各种设想在相互碰撞中激起脑海的创造性风暴. 当然你也可以理解成”扯淡大会”…哈哈Brand Loyalty (品牌忠诚度)品牌忠诚度是品牌影响力的重要指标之一. 一般公认的DSLR方面, 佳能的机主品牌忠诚度比较高; LCD TV方面Sharp的购买者品牌忠诚度相当高…Brief/Creative Brief/ (工作单/工作简报/纲要)Agency开始新的工作时作为部门流程和下达工作的书面指令. 通常由Account部门人员在接到客户指令要求或意愿后经提炼写出工作任务单. 通常按项目和工作轻重由不同level的客服或planner相关人员来完成撰写.BSP (博客服务提供商/)即Blog Service Provider. 为个人或者组织提供Blog服务的组织. 其实我们逛网的人大部分都在使用他们的服务! 国内常有Blogbus, 新浪搜狐博客, donews, Blogcn等! 国外有blogger, wp, livespaces等.Budget (预算)Buzz Marketing (蜂鸣营销/和WOM类似, 是口碑营销的两种不同的英文说法)口碑营销是指企业努力使消费者通过人脉圈子之间的交流将自己的产品信息、品牌传播开来, 而今各种数字新媒体的流行, 为口碑营销提供了新载体, Buzz有了更多更广的网络环境, 且相对传统的而言, 成本低廉, 传播迅速, 追踪和评估也更容易。
更多可以参阅两本书: Mark Hughes的《Buzzmarketing》, 和颜炳荣的《口碑营销》Campaign (广告活动)Click (点击量/点击次数)即Click Through, 用户点击网络广告的次数, 是评估广告效果的指标之一.Click Rate (点击率/点进率)即Click-Through Rate, 简称CTR. 网络广告被点击的次数与访问次数的比例, 即Clicks/ Impressions. 如果这个页面被访问了100次, 而页面上的广告被点击了20次, 那么CTR为20%. CTR是评估广告效果的指标之一.COB (工作日结束时)Close of Business的缩写. 也有打烊, 停止营业等意思.Consumer Insights (消费者洞察)在营销的领域里, 您常会在项目进行中听到”Consumer Insight”, 也就是从对消费者心理的了解, 从消费者的想法去找到广告的诉求或定位.Copy (文案)即指文案(文字), 也指撰稿人(CW/Copy Writer). 如对广告公司五花八门的职位一知半解想弄清楚的, 请移步至老日志“广告公司互动公司职称头衔中英文对照表”Copy Base(文案出身)前面Art Base的名词解释中已有阐述, Copy Base即指出身于文案!Corpor(企业形象片)即Corporation Image.CPC (点击成本)即Cost Per Click, 广告为每个用户点击所付的费用; CPC是评估广告效果的指标之一. CPM (千人成本)即Cost Per Thousand Impression, 广告主为它的广告显示1000次所付的费用; 如果一个Banner广告单价是￥10/CPM，意味着每被1000人次看到就收￥10; 如此类推, 每10000人次看到就是￥100, CPM是评估广告效果的指标之一.Creative Pyramid (创意金字塔)要理解这个就要先了解“金字塔原理” 自个人搜索去! 比如: Information –> Analysis –> Creative.CRM (客户关系管理)CRM是一种以客户为中心以信息技术为手段的“经/营”策略. CRM不仅仅是软件系统, 它的核心是客户细分和客户价值定位, 所表现出来的空间不是软件所能影响的!DEMO (演示)Demonstration的缩写Digital Marketing (数字营销)这个词解释这里是绝对做不到以一概全, 既然是扫盲, 还是大概解释下: Digital Marketing是使用数字媒体来推广产品和服务的实践活动. 数字营销包含了很多互联网营销(俗称网络营销) 中的技术与实践, 但它的范围要更加广, 还包括了很多其它媒体渠道, 如: 手机, 数字户外广告(如Taxi上的触摸屏) 等等…技术不断进步, 手段也不断在增加…E-Commerce (电子商务)通过网络等数字媒体销售产品或者服务. 分为:B2B: Business to Business (企业对企业), 比如阿里巴巴;B2C: Business to Custom/Consumer (企业对消费者), 比如, 卓越;C2C: Custom to Custom/Consumer (消费者对消费者), 比如eBay, 淘宝, 拍拍.三种模式.E-Coupons (电子优惠券, 包含手机等其他数字平台)可供打印优惠券的一个页面或电子档. 甚至是QR Code.FYI/FYR (供参考)即For Your Information / For Your Reference的缩写. 供您参考的意思. 在工作邮件中这是常见的! 在上级对下级的信中多见.eDM (线上直邮/电子邮件广告)Online Direct Mail Advertising/Electronic Direct Mail AdvertisingHouse Ads (自我形象广告/自家广告)in-House Ads! 从字面上就不难理解! 比如, Google很少做广告, 但Google从今年一月起在推Chrome时开始在YouTube替Chrome做广告, 这就是一种House Ad!IGA (网游植入广告)即In-Game Advertising. 是指在游戏中的嵌入式商业广告. 通常分为内嵌式、外挂式和独立交互式三种. 国内酷动、NGI、天街、IMG、SPT这几家都是比较知名的Agency.IM (即时通讯)Instant Messenger. 就是即时通讯软件, 常用的IM有Gtalk, QQ, MSN, Skype, ICQ, AIM, 淘宝旺旺, 雅虎通, 网易泡泡等等…Insights (洞察)多见的词条如”Consumer Insight” 前面有解释过.Integrated Marketing (整合行销/整合营销)运用多样媒体组合(我们多指传统结合数字媒体), 偏重多点广告诉求、注重不同类型消费者需求, 全方位、立体化的营销方式.Interactive Design/Interaction Design(交互设计/互动设计)这个名词真的要好好说一下, 我碰到有很多互动行业内的同学直接把这个名词简单理解成网页界面设计, 甚至个别已经理解成单纯的Flash设计. 这是不对的!交互设计的概念早在80年代就提出来了. 在我的理解里, “交互”这个概念已经完全替代了“使用”, 使用是主观的不可逆转的行为方式, 而交互是互动式的. 交互设计的目的便是了解目标用户和他们的期望; 了解“人”本身的心理和行为特点; 了解用户在同产品交互时彼此的行为. 所以交互设计涉及到许多学科(心里学, 人机工程学等首当其冲)! 扯的有点多了,这里所说的当然多指进行Web Design时的交互设计, 但这并不仅仅是界面视觉上的设计, 在界面上可以更美, 更艺术化但交互设计更加注重网站和用户之间交互的过程。
Flash设计之所以较容易被同学们直接和交互设计划上等号是因为Flash这个载体的互动性较之以往的图片文字等更强!Interactive Marketing/Advertising (互动营销/广告)交互式广告, 一种利用交互式媒体(如Internet、IPTV、WAP、SMS以及亭式终端等媒体) 在线上或线下来推广或影响消费者购买的广告形式.Internet Marketing (网络营销/互联网营销)网络营销, 通常被我们直接叫成’互动营销’或’在线营销’甚至’数字营销’ (主要是因为目前在数字营销领域Internet还是占有主导地位), 把互联网的创意和技术方面联系在一起, 包括设计, 开发, 广告和销售等. 而且网络营销的方法依靠目前技术的飞速更新也始终在推陈出新.网络营销是使用“网络”这个媒介来培养和推广的过程, 不是简单地表示“建一个网站”或者“推广一个网站”, 在网站背后, 是一个带有明确目标的组织.KPI (关键绩效指标)即: Key Performance Indicator/Key Performance Index . 网络营销领域可简单理解为“工作成果的评估”。