硕士论文答辩sharing economy 共享经济商业模式 (汽车共享)

SHARING ECONOMY BUSINESS MODEL AND VALUE CREATING Case study on car-sharing

Sihui ZHAO

PEG3 Classique Graduate level

Master in Management

Professeur Tutor: FOX-MURATON Melissa

29/01/2015

TABLE OF CONTENT

⏹ Research Context

⏹ Research Objective

⏹ Methodology

⏹ Structure of thesis

⏹ Findings

⏹ Conclusion

Peer-to-Peer Economy

RESEARCH

CONTEXT

collaborative consumption

Relationship economy

Access Economy

Sharing Economy

WHAT？

Economic model based on “Access to” rather than “Ownership of” physical and human assets like time, space and skills.

They make use of idle assets and create new marketplaces.

Sharing Economy

In other word, it involves using online platform and internet technology as tools to connect distributed groups of people to match millions of haves with millions of needs, immediately and efficiently.

MODE

AIM

WHERE？

Sharing Economy

WHY？

Peer to peer payment systems Reduced transaction costs Peer to peer social networking Innovative mobile technologies

DRIVERS OF SHARING ECONOMY

Increasing Population Density Need for more Resources Desire for community Consumerist Culture

7 times more devices than people by 2020

Monetize Excess or Idle Inventory

Increase Financial Flexibility Access Over Ownership Influx of VC Funding

$ 2.46 billion funding in

Sharing economy startups in the last 7 MONTHS

World population will be 9.3

BILLION by 2050

DRIVERS: T. E. S.

Opportunities in Car Sharing 2020: Carsharing to emerge as additional business opportunity for automotive manufacturer for customer retention and long term sustainability

Global Carsharing Outlook, Number of Members and Vehicles, 2006-2014

(Source: Frost and Sullivan)

Carsharing Market:

Carsharing Vehicles and Members Growth, Global, 2010–2020

① Member

Carsharing subscriber base to be 14 Million in EU by 2020

200,000 shared vehicles expected in Europe by 2020

France, United Kingdom, Germany and Switzerland

to hold around 75% of revenue share in 2016

By 2016, 1 in 5 vehicles of the carsharing vehicle fleet is expected to be a battery powered EV

The revenue potential of carsharing market is expected to be €7 Billion by 2020 in Europe

Vehicle

Potential Market

Usage of Electric Vehicle

Revenue Generation

⑤

② ③ ④

WHO？

Communication technology support

Communication

technology support

CUSTOMER

CUSTOMER PARTICIPANTs