2018龙岗保时捷中心全新Cayenne私享品鉴活动策划案_2316

Porsche Centre Local Event Proposal
3
Target Group Analysis
• Target Group: <Existing customers/Leads/Prospects/VIPs and Business Partners/others>
• Total Estimated Participants Qty.:
Sales Target
<Please specify the Qty. by model. If the event have special target (e.g. for S/Top models, PHEV models), please further clarify.>
Version: Jan 2018
• 至少 3 条分析条数
(e.g.
background,
interested
models and
etc.)
Version: Jan 2018
Porsche Centre Local Event Proposal
4
Pre-event Timeline
Time Period
Channel/Method *
Event Type
• New car: Sales driven, CRM, others. • Aftersales: Children’s day, Customer lecture, others • PoC:
New Generated Leads Target
<Please specify the Qty.>
Please specify the next round, e.g. SC Telemarketing
Target Group
Target Qty.
Confirm By region
Version: Jan 2018
Porsche Centre Local Event Proposal
5
绝密·互换·共赢
Version: Jan 2018
Amount
Budget Percentage
1
Instruction
• Please submit the proposal to Regional Marketing Team by latest 2 weeks before the event starts
• Please fill in all of the information before submission
Porsche Centre Local Event Proposal Submitted on: 25th/Jan/2018
Cayenne E3 Closed Room Shenzhen Longgang
龙岗保时捷中心全新Cayenne私享品鉴活动
Event Date (2nd-9th Mar, 2018)
Campaign ID: Campaign Description format:
Porsche Center Shenzhen Longgang Name of Contact Person Tel.: E-mail:
Version: Jan 2wenku.baidu.com18
Porsche Centre Local Event Proposal
e.g. 2 weeks before
e.g. 10 days before
Please specify the 1st round Warm up to target group, e.g. radio advertising on music channel
Please specify the 2nd round, e.g. SMS, Wechat
* Proposal, press release, speech need be sent to Regional PR Manager 2 weeks in advance.
Porsche Centre Local Event Proposal
7
Budget
Unit: CNY Item*
Agency fee Manpower Venue Rental fee Set-up Vehicle related Catering Entertainment Materials/Logistic Giveaway/Prizes Others Total
说明：陪同人员 数量，无购车意 向，无 BPID
说明：公司业务 伙伴或 VIP， 无购车意向，无 BPID
• 仅针对现有车主进行 • 针对不同评级采取不同 • 针对潜客进行分析
分析（包含背景、邀 策略分析
（包含背景、客户
约期望、拥有车型占
类别、感兴趣车型
比等）
占比分析等）
Analysis
• 至少 3 条分析条数
Version: Jan 2018
Porsche Centre Local Event Proposal
2
Event Planning
Event Objectives
Event Purpose
<Please specify New Car / After Sales / Pre-owned Car, based on which part the budget is reserved in DMP>
Person
Item
Existing Customers
Hot + Warm + Cold Leads*
Prospects
Accompanying Guests
VIP/Business Partners
Estimated Qty. (Person)
e.g. 10 + 20 + 40
说明：有 BPID 但没有 Leads in operation。
Version: Jan 2018
Porsche Centre Local Event Proposal
Media*
Invited Media Qty. Media List
Press kit (if have)
Involvement
Version: Jan 2018
<Please specify how media is involved in the event>