2015年班夫山地电影节推广方案
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世界户外文化的风向标 World outdoor culture Leading program
班夫山地电影节集合了世界各地户外文化相关的精彩影片，涵盖户外文化、探险、运动、环 境及“世界最后未涉足之地”等主题，是全球最知名的文化节，也是世界户外文化的风向标。
Banff Mountain Festival experience the adventure of climbing, mountain expeditions, remote cultures, and the world's last great wild places, etc. It is the the largest mountain festival and it has a world-class reputation.
2015 班夫山地电影节
Banff Mountain Film Festival
受众特点
Audience analysis
良好的教育水平、中高层收入、注重健康的生活方式和精神需 求，有提高生活品质的欲望
跨越40个国家的影响力 worldwide influence
班夫电影节评选中的最佳作品随后会从11月中旬开始在欧美为主的40个国家进行550多个巡 回展映活动，超过50万人购票观影。
The Tour visits 40 countries from every November and accounts for over 550 screenings. The Festival attracts about 50,000 audience members on its World Tour.
班夫山地电影节中国巡展所展映的影片内容涵盖了户外、探险、环境、文化主
题。2015年班夫山地电影节世界巡展中国展将是四十余个举办地中将是规模最
大、展映影片数量最多的国家。
Banff Mountain Film Festival World Tour China Tour brings films about outdoor,
explorer, environment， and culture.China will host the biggest tour and will be screening the most films in 2015 over 40 countries.
5
市场 分析
Marketing Analysis
全球第一品牌 The best of the bests
班夫山地已经成为环境自然领域的影像文化节的第一品牌, 相当于娱乐电影领域的奥斯卡。 该电影节的获奖导演及制片人中很多是美国国家地理、探索及英国的BBC的供片人，或与 其联合制作。 The Banff Mountain Film Festival has a proven track record as the world’s largest and one of the most prestigious mountain festivals in the world. Many of awarded the directors and producers have provided movies to America National Geographic and BBC, or cooperated with them.
由组委会从获奖和入围优秀影片片中 精选出不同题材的影片组成当年世界 巡展片库，在全世界四十个国家和地 区展映
A selection of the best films chosen by selection committee choose go on tour internationally to 40 countries.
2015 BANFF MOUNTAIN FILM FESTIVAL WORLD TOUR CHINA TOUR
班夫 2015
Banff 2015
关于 班夫
About Banff
成功 经验
Successfu l Experienc e
2
班夫山地电影节
BANFF MOUNTAIN FILM FESTIVAL
班夫山地电影节 ——“户外奥斯卡”
Banff Mountain Film Festival ——— "Outdoor Oscar"
全球机构和个人送选影片
Worldwide film entries (from institutions or individuals)
60-70部影片进入竞赛单元
60-70 selected as finalists
2015班夫山地电影节 世界巡展中国展
2015 BANFF MOUNTAIN FILM FESTIVAL
WORLD TOUR CHINA TOUR
推广方案
PROMOTED PLAN
市场 分析
Marketing Analysis
合作 方式
来自百度文库Cooperatio n Mode
2015班夫山地 电影节世界巡 展中国展
班夫山地电影节每年在加拿大班夫国家公园举办，她致力于弘扬山地文化所蕴涵的创造性和 探索精神，被公认为是世界上最隆重、最具影响力的户外文化活动。中国在2010年加入了班 夫山地电影节世界巡展项目。
Banff Mountain Film Festival are hosted by Banff Center every year. It represents mountain cultural , creativity, and explore sprite. It is now recognized as the key event in their mountain community.
合作 方式
Cooperatio n Mode
2015班夫山地 电影节世界巡 展中国展
2015 BANFF MOUNTAIN FILM FESTIVAL WORLD TOUR CHINA TOUR
班夫 2015
Banff 2015
关于 班夫
About Banff
成功 经验
Successfu l Experienc e
班夫山地电影节集合了世界各地户外文化相关的精彩影片，涵盖户外文化、探险、运动、环 境及“世界最后未涉足之地”等主题，是全球最知名的文化节，也是世界户外文化的风向标。
Banff Mountain Festival experience the adventure of climbing, mountain expeditions, remote cultures, and the world's last great wild places, etc. It is the the largest mountain festival and it has a world-class reputation.
2015 班夫山地电影节
Banff Mountain Film Festival
受众特点
Audience analysis
良好的教育水平、中高层收入、注重健康的生活方式和精神需 求，有提高生活品质的欲望
跨越40个国家的影响力 worldwide influence
班夫电影节评选中的最佳作品随后会从11月中旬开始在欧美为主的40个国家进行550多个巡 回展映活动，超过50万人购票观影。
The Tour visits 40 countries from every November and accounts for over 550 screenings. The Festival attracts about 50,000 audience members on its World Tour.
班夫山地电影节中国巡展所展映的影片内容涵盖了户外、探险、环境、文化主
题。2015年班夫山地电影节世界巡展中国展将是四十余个举办地中将是规模最
大、展映影片数量最多的国家。
Banff Mountain Film Festival World Tour China Tour brings films about outdoor,
explorer, environment， and culture.China will host the biggest tour and will be screening the most films in 2015 over 40 countries.
5
市场 分析
Marketing Analysis
全球第一品牌 The best of the bests
班夫山地已经成为环境自然领域的影像文化节的第一品牌, 相当于娱乐电影领域的奥斯卡。 该电影节的获奖导演及制片人中很多是美国国家地理、探索及英国的BBC的供片人，或与 其联合制作。 The Banff Mountain Film Festival has a proven track record as the world’s largest and one of the most prestigious mountain festivals in the world. Many of awarded the directors and producers have provided movies to America National Geographic and BBC, or cooperated with them.
由组委会从获奖和入围优秀影片片中 精选出不同题材的影片组成当年世界 巡展片库，在全世界四十个国家和地 区展映
A selection of the best films chosen by selection committee choose go on tour internationally to 40 countries.
2015 BANFF MOUNTAIN FILM FESTIVAL WORLD TOUR CHINA TOUR
班夫 2015
Banff 2015
关于 班夫
About Banff
成功 经验
Successfu l Experienc e
2
班夫山地电影节
BANFF MOUNTAIN FILM FESTIVAL
班夫山地电影节 ——“户外奥斯卡”
Banff Mountain Film Festival ——— "Outdoor Oscar"
全球机构和个人送选影片
Worldwide film entries (from institutions or individuals)
60-70部影片进入竞赛单元
60-70 selected as finalists
2015班夫山地电影节 世界巡展中国展
2015 BANFF MOUNTAIN FILM FESTIVAL
WORLD TOUR CHINA TOUR
推广方案
PROMOTED PLAN
市场 分析
Marketing Analysis
合作 方式
来自百度文库Cooperatio n Mode
2015班夫山地 电影节世界巡 展中国展
班夫山地电影节每年在加拿大班夫国家公园举办，她致力于弘扬山地文化所蕴涵的创造性和 探索精神，被公认为是世界上最隆重、最具影响力的户外文化活动。中国在2010年加入了班 夫山地电影节世界巡展项目。
Banff Mountain Film Festival are hosted by Banff Center every year. It represents mountain cultural , creativity, and explore sprite. It is now recognized as the key event in their mountain community.
合作 方式
Cooperatio n Mode
2015班夫山地 电影节世界巡 展中国展
2015 BANFF MOUNTAIN FILM FESTIVAL WORLD TOUR CHINA TOUR
班夫 2015
Banff 2015
关于 班夫
About Banff
成功 经验
Successfu l Experienc e