英语论文 SWOT分析嘉华饼屋

Contents Introduction (2)

1．Industry analysis (3)

1.1 Abstract (3)

1.2 Analysis (3)

1.3 Problem (4)

1.4 The five-Forces Model of Competition (5)

2．Company analysis (6)

2.1 backgrounds (6)

2.2 Use SWOT analysis to evaluate JiaHua food (6)

2.2.1Strength (6)

2.2.2 Weakness (7)

2.2.3 Opportunity (8)

2.2.4Threats (9)

3. My advice (10)

Conclusion (11)

Reference (12)

Introduction

We can not live without basic necessities of life;

Manufacturing industry plays an important role. Manufacturing Industries including the Textile Industry, Pharmaceutical Industry, Automobile Industry, Food Processing Industry. As the saying goes that to the people foodstuff is all-important.I am passionately fond of delicious foods, so I am interested in the pastry industry. I think JiaHua food is a bright pearl of the pastry industry in Yunnan province. Next, I’d love to share w ith you my views on the pastry industry and why I am confident with the competitive strength of JiaHua food.

In this essay I will analysis pastry industry and company named JiaHua food.

In the part one, I will judge from the macro environment and the five-force model of competition to analysis the strength and problem of pastry industry.

In the part two, first I will introduce the background of JiaHua food, and then I will use SWOT analysis to analysis JiaHua food. For instance, I will explain why I think the strength of JiaHua food is good financial status, strong brand name, and good Product innovation ability and so on. I also will let you understand why I think the threat of JiaHua food is Alternative products, raw material price increase and so on.

In the part three, I will summary and give my advice about how to let JiaHua food become more famous? How to Increase the number of stores outside Kunming market?

1．Industry analysis

1.1 Abstract:

Cake is a traditional food of our country, in the past it is every year the holidays people visiting relatives and friends with gifts, one of its market share is higher. With the further development of China's reform and opening up, people's living level unceasing enhancement, people's consumption level and consumption idea has great changes have taken place, especially in s, cake market in China is in transition period of rapid change, the consumer market of the form will appear with the development of the economy and fluctuations, this to our pastry industry will have a significant impact, and direct impact on the traditional pastry industry, such as market share decline, some enterprises fall into trouble, and to develop pastry industry in our country, must be to do two one to adapt to the development of the market, to adapt to the modern people's life.

1.2 Analysis

An industry development prospects, whether can attract more customers, can lead to absolute advantage with other industries, these are a business must consider the question, and these issues need to be analyzed.

Analysis of an industry there are a lot of methods, first of all we see from macroscopic and microscopic aspects, judging from the macro environment, pastry industry faces many opportunities, but it also faces a number of challenges. Let’s s ee together.

1.2.1 The political environment of our country is stable, and strategy of reform and opening up in China, since the 90 's, share of FDI in China reached 65.4%, up to 56.2% of investments in the manufacturing business, where. Good policy to pro mote the development of the manufacturing business.

1.2.2 Our country has a good economic environment. Resident’s income and consumption will grow rapidly, China's growth will be between 8% and 8.5%, slightly