平面创意广告案例解析(英文版)(ppt 40页)
平面创意广告案例解析(英文版)(ppt 40页)
Retoucher: Steve Simmonds
Case Study-PUMA
Case Study-PUMA
Case Study-PUMA
Case Study-PUMA
• Credits : PUMA Happy Hunting
• Agency - Ogilvy HK
ECD - Simon Handford CD - Paul Lim Account Director - Matthew Leem Account Manager - Jessica Lau Account Executive - Paul Lam Photographer/Director - Zach Gold Stylist - Julie Ragolia Production -
Creative Agency: TBWA
Executive Creative Director: Chien Hwang Associate Creative Director(s): Johnson Sheng, Jason Zhang Art Director: Danny Li，Alex Avis Copywriter: Jiang Jiang, Winky Wang Head of Producer: Haydn Evans ACCOUNT: Ruth Ang, Emily Fu, Sky Shao Exposure: TVC, Digital, OOH
Case Study-Nike Running Assets
•Run Free
Case Study-PUMA
• Credits:
Puma Love Run
Meet someone fit Join at .au Valentine's Weekend 12.02.2011
创意广告 英语课堂ppt
Edible chocolate billboard ,the first Edible chocolate billboard in the world did not last long. In 2007, British Thorntons chocolate company launched a giant chocolate billboards with 860 pound, 14.5 feet long, 9 feet wide . The billboard in three hours was eaten by the client.
These ads seem to want to express: you can be anywhere expedition, as long as you carry SONY PSP, any ordinary place may make you excited and unforgettable,
Adidas World Cup ：Adidas to meet the 2006 World Cup in Germany, had launched a series of bold innovation advertisement 。The design of the billboard especially noteworthy, they even adventure manufacturing "accident". This particular AD shows the football goalkeeper bends body arched across the street, forming a giant arch bridge。 This great goalkeeper shows the passion of football
平面广告词英文版
平面广告词英文版IntroductionAdvertising has been used as a powerful tool to promote a product, service, or brand to potential customers. It is an effective way to communicate the benefits of the product, service or brand to the target audience. Advertising comes in different forms, such as print ads, television commercials, online ads, and billboards. In this article, we will focus on the importance and characteristics of print ads, in particular, the flat (or two-dimensional) form of print advertising, and provide some examples of flat print ads with accompanying English translations.What is Flat Print Advertising?Print advertising refers to the use of printed materials to promote a product, service or brand. There are different types of print advertising, including brochures, business cards, flyers, and posters. Flat print advertising is a two-dimensional form of advertising that focuses on the use of text, graphics, and images to communicate the message of the advertising campaign.Importance of Flat Print AdvertisingFlat print advertising has several advantages over other forms of advertising. Firstly, it is cost-effective since it requires less production cost than other forms of advertising. Secondly, itis easily accessible to the target audience since it can be distributed at events, in-store or through the mail. Thirdly, it can be placed in different locations, such as walls or notice boards, and can be easily removed when the promotional campaign is over.Characteristics of Flat Print AdvertisingFlat print advertising has several characteristics that distinguish it from other forms of print advertising. Firstly, it is two-dimensional, which means that it does not have athree-dimensional effect like brochures or flyers. Secondly, it has a limited space that requires a clear and concise message to communicate the benefits of the product, service or brand. Thirdly, flat print advertising requires a balance between text and images, wherein the images should enhance the message and not distract from it.Examples of Flat Print Advertising with English TranslationsThe following are some examples of flat print advertising in different categories:Health and Wellness1. 防疫必备：口罩- 快用Translation: Essential for Epidemic Prevention: Masks - Kuaiyong2. 我们的承诺：让你免受光污染- Warby ParkerTranslation: Our Promise: Protect You from Blue Light - Warby ParkerTechnology1. 巨无霸屏幕，带来惊人的影音享受- SamsungTranslation: Massive Screen, Unmatched Video Experience - Samsung2. 我们将您的日常生活带入现代- AppleTranslation: We Bring Your Everyday Life into Modernity - AppleFashion1. 这个夏天，与热浪争辩- AdidasTranslation: This Summer, Beat the Heat - Adidas2. 独特的风格，无法忽略- ZaraTranslation: Unique Style, Unmissable - ZaraFood and Beverage1. 新鲜，美味，自由选择- SubwayTranslation: Fresh, Delicious, Freedom to Choose - Subway2. 我们的咖啡自然而然，就像您的晨间呼吸- StarbucksTranslation: Our Coffee Comes Naturally, Just Like Your Morning Breathe - StarbucksConclusionFlat print advertising is an essential tool for promoting a product, service or brand. It is cost-effective, accessible, and can be placed in different locations. To create an effective flat print advertisement, one must consider the balance between text and images and the importance of a clear and concise message. The use of a catchy phrase or slogan with a precise message is key to creating an effective flat print advertisement.。
万圣节平面广告案例分享-29页PPT资料
万圣节促销招式一：机智对战
百事可乐先发出攻击——祝你有一个恐怖的万圣节。
可口可乐精彩的回击——每个平凡人都渴望当英雄。
万圣节促销招式二：单刀直入
MINI
MINI
Joker橙汁
万圣节促销招式三：变形金刚
麦当劳
Guinness
必胜客
万圣节促销招式四：加点猛料
Guinness
喜力
万圣节促销招式五：来点幽默
STP油
士力架
士力架
士力架
万圣节促销招式六：巧妙制胜
Guinness
万圣节促销招式七：节日逻辑
汉堡王
黑人牙膏
THANKS！
谢谢
鬼马神通，万圣节精彩创意解读
节日氛围的塑造往往最大功臣在商家 商家制造欢乐，消费者消费欢乐 两全其美，各得其所
作为西方重要的传统节日——源于古凯尔特人 的万圣节，流传至今，几乎已经没有了任何宗教 或迷信成分，演变成可以随意捣蛋、恣意妄为装 扮的全民狂欢日。鬼怪、巫师、僵尸等cosplay 搞怪诙谐主题促销，在这一天，谁用谁讨好。
平面创意广告案例解析英文版
Message Consistency
A consistent message across all media platforms is essential for creating a unified brand image.
Message Development and Testing
应用
这种广告策略通常适用于时尚、美容和高端产品领域，通过视觉效果来传达品牌的吸引力和价值。
Case 2: Storytelling述故事来吸引消费者，将 品牌与故事情节相结合，使消费 者对品牌产生情感联系。
详细描述
故事性广告通常以一种叙述性的 方式来呈现，通过情节、角色和 环境来传达品牌的信息。例如， 某运动品牌通过讲述一个年轻人 通过运动实现梦想的故事，来突 出其品牌形象和产品特点。
Advertising Trends and Development
To identify and analyze the latest trends in平面创意 advertising, including cultural, technological, and economic shifts.
To discuss how these trends have influenced the development of creative advertising strategies and the role of creativity in modern advertising.
02
Case Studies
平面创意广告案例解析英文 版
2023-10-28
目录
• Introduction • Case Studies • Analysis of Case Studies • Conclusion and Recommendations
平面创意广告案例解析(英文版)
平面创意广告案例解析(英文版)One example of a creative print advertising campaign is the "Life in Every Breath" campaign by a well-known perfume brand. The campaign incorporates a powerful visual and a clever tagline to capture the attention of its target audience and convey the essence of the product.In the advertisement, a stunning image of a woman with flowing hair is depicted against a grayscale background. The woman's hair is composed of delicate flowers and leaves, evoking a sense of freshness and natural beauty. The image is aesthetically appealing and creates an immediate connection with the audience.Accompanying the image is the tagline: "Life in Every Breath." This succinct phrase encapsulates the unique selling proposition of the perfume, emphasizing that it can not only make the wearer feel alive but also enhance the sensory experience for those around them. The tagline effectively communicates the product's promise and entices potential customers to explore the brand further.The choice of using a black and white background helps to emphasize the vibrant and colorful feature of the hair made of flowers and leaves. This contrast serves to draw attention to the main message of the advertisement, creating an impactful visual experience for the audience. The strategic use of color in highlighting the product and reinforcing its natural and refreshing qualities adds depth and dimension to the overall concept.This print advertising campaign capitalizes on the power of visual storytelling and engages the audience by appealing to theiremotions and senses. By associating the perfume with natural elements and the beauty of life, it effectively communicates the unique benefits of the product. The combination of a captivating image and a compelling tagline makes this campaign a memorable and effective way to promote the brand.Overall, this creative print advertising campaign successfully utilizes visual elements, clever messaging, and emotional resonance to captivate the audience and promote the brand's product. Through its stunning imagery and thought-provoking tagline, it effectively communicates the brand's promise and entices potential customers to experience the fragrance. The campaign exemplifies the power of print advertising in capturing attention and creating a lasting impression.In addition to the captivating image and tagline, the "Life in Every Breath" print advertising campaign incorporates other elements that contribute to its overall effectiveness and creativity.Firstly, the choice of the grayscale background helps to create a sense of mystery and intrigue. By removing color from the background, the focus is drawn solely to the vibrant image of the woman with flowers in her hair. This minimalist approach allows the viewers to fully appreciate the beauty of the image and reflects the brand's commitment to simplicity and elegance. Furthermore, the use of natural elements, such as flowers and leaves, in the woman's hair conveys a sense of freshness and vitality. It symbolizes the transformative power of the perfume, suggesting that it can unlock the wearer's natural beauty and enhance their presence. This visual metaphor adds depth andcomplexity to the advertisement, enticing the audience to imagine themselves experiencing the same transformative qualities.The placement of the tagline "Life in Every Breath" also plays a crucial role in the overall impact of the campaign. It is positioned strategically underneath the image, drawing the viewers' attention without overpowering the visual element. The choice of font and typography is elegant and sophisticated, reflecting the brand's image and reinforcing the message of the campaign. By placing the tagline discreetly, the advertisement allows the image to take center stage while still conveying the product's key selling point.Another creative aspect of this campaign is the use of storytelling. The image of the woman with flowers in her hair tells a story of natural beauty and individuality. It creates a sense of wonder and curiosity, prompting the audience to imagine the scents and sensations associated with the perfume. Through this storytelling approach, the advertisement engages the viewers on an emotional level, making a lasting impression and leaving a desire to explore the product further.The "Life in Every Breath" campaign also appeals to the target audience by promoting a sense of self-expression and individuality. The image of the woman with unique hair made of flowers and leaves suggests that the perfume can help individuals stand out and express their unique identity. By associating the product with personal empowerment and self-confidence, the campaign resonates with the target audience and encourages them to see the perfume as a means of self-expression.In conclusion, the "Life in Every Breath" print advertising campaign exemplifies creativity and effectiveness. Through its captivating image, clever tagline, and use of visual storytelling, it engages the audience on an emotional level and communicates the unique benefits of the perfume. The choice of a grayscale background, the incorporation of natural elements, and the strategic placement of the tagline all contribute to the overall impact of the campaign. Moreover, the campaign successfully appeals to the target audience's desire for self-expression and individuality, further enhancing its effectiveness. This print advertising campaign serves as an excellent example of how creativity and thoughtful execution can make a powerful impact on the audience and promote a brand effectively.。
精美《广告创意》中英文演示ppt
• 某相机广告
幽默型 humor
Humor make the viewers accept the content of ads more joyfully, always live a deeper impression on people, and is a good ways of conduct propaganda. But it must be noted that, the humorous language should healthy, enjoyful, wisdom and implicit.
三、 广告创意的类型
商品情报型commodity information 商品情报型
This is the most common style of ads performance. It mainly shows the objective information of commodity.
比较型 compare
某打印机广告
3.包蕴性 implication 包蕴性
It is the form of ads that catches the viewer’s eyes, while impressed by the content. So advertising creativity can't stay on the surface, but reveal some nature things. A good idea is to ingeniously combine the familiar things to reach novel effects.
1.冲击性 冲击性
shock
If you want to draw people’s attention rapidly among the dazzling newspaper advertisements, the promotion of visual tension should be put in the first place. Pictures or photos are common visual content in ads. When art photography combined with computer process, the vision of advertising creativity and representation are largely extended. It will produce strong visual impact and has a deep impression on the audience.
英语创意广告PPT
雀巢咖啡广告。每个时刻，都有 雀巢与你为伴。
3Байду номын сангаас
This is a very creative advertising,
这个是一款驱除脚气真菌的广 告。。。感觉从视觉上，有点 难以接受。不过广告还是相当 具有创意的。
4
This is to do ads for Allstate auto insurance
印度的anando牛奶想要增加儿童群 体牛奶消费，因此，麦肯-埃里克森 广告公司（mccanneriksonagency ）在孟买的一座建筑物上做出了如 此富有创意的广告。广告中，由于 喝牛奶，一个孩子茁壮成长，力气 大到能把这个建筑物的一部分推着 往前移动。
The last
这是为好事达汽车保险做的广告 ，将一部真实的汽车悬挂在芝加 哥市中心著名的地标建筑 marinatowers车库的边缘，摇 摇欲坠。如此危险，还是买保险 吧
5
In the advertisement, because of drinking milk, a child grow sturdily, big strength to put part of the building to push forward.
Creative advertising
创意广告
1
This flashlight power really tough, This advertisement, it is creative
这个手电功率实在强悍。。。稍微一不小心，就会点着你身边的任何可燃物。虽然它很亮 ，但是用起来小心烫手。
2
Nestle coffee advertising has distinguishing feature very much, embodies the theme of every moment with you always
创意广告ppt23页PPT
Let us enjoy some creative ads!
LOGO
Nestle Coffee
Origin
• “Advertise” comes from Latin, which means “shout here and there”.
• It is said that the Roman businessmen hired someone to shout in the street, which could attract people to their shops.
Where can We See Initiative Advertisement？
Newspaper, Pamphlet
Commodity
Street, Bus
Internet, TV
Creative ads
TypeThe Type of Creative Advertising
• Public –Welfare Advertisement
The end
Thank you!
Cat food advertising
Cat food advertising
Save the Wild Animals
Pesticide
Federal Express
Postal Service
If you really wa
• The first advertising board appeared in Broadway, New York.
英语ppt---广告创意
This is an ad of pesticide（杀虫剂）. The pesticide is so effective that the frog has nothing to eat but to beg for food.
Nestle Coffee. Nestle coffee is with you at every moment.
Federal Express The fire trucks have to be delivered by the FedEx to the scene of fire,which is ironic to the fire department and meantime stress the high speed of FedEx.
quoting
I think，therefore iMac !------Apple This slogan originates from the old saying "I think,therefore I am"(我思故我在).
metaphor
Dove:牛奶香浓，丝 般感受.
The slogan is classic because it describes the feeling of smooth all by some simple words and give the consumers so much space to think.
Dare for More 突破渴望（百事可乐）
Coke is it. 就是可口可乐。 Always Coca-Cola. 永远是可口可乐。 Life Begins Here. 生活从这里开始。 （可口可乐）
万有引力,从苹果开始! （苹果公司）
英语海报模版例子ppt课件
decades.
.
Development Status
Figure 3. Installed PHS Capacities
Pumped storage power plant is the only widely adopted
utility-scale electricity storage technology. Japan currently
approaches. Japan pioneers in utilizing seawater pumped
storage power plan.
.
Many existing pumped storage power plant facilities were
built many decades ago and therefore were equipped with
pumped storage power plant so far .
.
Figure 4. China has built and under construction of pumped-storage power station
China has rich water resource, but the area distributes extremely disequilibrium. In order to solve the problem of peak regulation, our country begin to research pumped storage power station from 1960s. Our country has built and under construction of pumped-storage power station just as the fig 4.
广告文案专业案例解析
可口可乐
品牌
背景环境
奥运期间，各大品牌都在推出相关营销活 动，竞争激烈
广告文案解析
• 标题：喝可口可乐，看奥运更畅快 • 副标题：与奥运选手一起，为梦想加油！ • 内容 • 开场：镜头从一个炎热的夏日阳光下，一个年轻人手持可口可乐，目光聚焦在电视屏幕上的奥运比赛。 • 核心信息：选手们努力拼搏，与可口可乐的“畅快”理念相呼应。广告中穿插了多个年轻人在喝可口可乐
能。
广告文案解析
• 标题：“Just Do It” • 副标题：“想做就做，挑战自我” • 正文 • “在每个人的内心深处，都有一个赢家的灵魂。当你穿上耐克跑鞋，
你就已经踏上了挑战自我的道路。” • “耐克的Air Max系列，给你带来前所未有的舒适度和支撑力，让你
在挑战自我的路上更加坚定。” • “Just Do It！用行动来证明自己，无论是在跑道上，还是在生活中
总结
01
02
03
04
05
广告文案需要 简洁、有力…
优秀的广告文案往往简洁 明了，能够迅速传达产品 或服务的核心价值，并吸 引目标受众的注意力。
突出产品或服 务的独特性
在广告文案中，要突出产 品或服务的独特特点，让 消费者感受到与其他同类 产品或服务相比的优势。
情感营销和故 事化手法有效
通过情感营销和故事化的 手法，可以增强广告的感 染力和记忆度，让消费者 更容易产生共鸣和购买欲 望。
04 媒介应用
电视广告、户外广告、印刷广告 等。
效果评估
销售业绩
在广告推出后的几年内，麦 当劳的销售额增长了20%。了对其他品牌的领先 优势。
品牌形象
通过强调品牌与消费者之间的情 感联系，麦当劳成功地提升了品牌 形象，使其更加年轻、时尚和有活 力。
英语经典广告赏析 PPT
77. Sharing the Passion.(Panasonic 78. Keep moving . 79. Future follows my nature .(Chevrolet) 80. Gather roses while you may.(roses)
81. Yesterday's sharper，today's brighter (Porsche) 82. Beauty is the gift.（Lancome） 83. Click with finger，trip with Google. 84. Let's make things better. 85. Benz engine of China（Geely） 86. Bank of China，Fund over China
51.Ideas for life. 52.In today's rat race, neither you stay ahead nor bail out. 53. Sometimes beauty is more than skin deep. 54. Speed and power have always been desirable, but rarely this controllable. 55. Feel good, fast food.
11．Just do it. 12．Ask for more. 13．The taste is great. 14．Feel the new space. 15．Intelligence everywhere.
国内外知名创意广告欣赏(ppt 56页)
看看这些厉害的牙印儿！都是健齿 口香糖的功劳吗？2
看看这些厉害的牙印儿！都是健齿 口香糖的功劳吗？3
巧克力的神奇能量
Lance Armstrong 连续赢得了环法赛 的七次大满贯。能 量来源的秘密在尿 检室根本发现不了， 不过你可以从最近
的商店找到它。
巧克力的神奇能量 Libby Lenton 以0.01 秒的优势打破了世界 记录，又为自己赢得 一枚金牌。她成功的 秘密在尿检时发现不 了，不过你可以从最 近的商店找到这个秘
国内外知名创意广告欣赏(ppt 56页)
佳洁士美白牙膏广告
番茄酱广告：给自己一个大肆享用 番茄酱的理由
运送服务如此 细心
比小心轻放更 有说服力
残杀威 杀虫剂广告
啤酒广告： 酒后的巫婆
2003年获奖 公益广告：
“像保护熊猫 一样保护其他
动物 ”
LANCOME睫毛膏平面广告
果味奶广告
邮寄消防车的联邦快递 看到这样的场景真是 让人哭笑不得啊！对消防局是讽刺，对快递
（幽默让人印象深刻）
丰胸广告：“不要小看我哟”
法国的一个床单广告
使用前后，天壤之别—调味品广告
手机平面 广告创意
欣赏1
手机 平面 广告 创意 欣赏2
手机平面 广告创意
欣赏3
FABER-CASTELL[辉柏嘉]公司的橡 皮与铅笔的精彩广告创意
Campina Optiwell低脂牛奶 广告创意欣赏1
是非常有力的宣传。
也只有巴黎的内衣品牌可以做这样的广告， 居然从艾非尔铁塔的局部，看出蕾丝内裤的
形象，从熟悉的事物里找到新奇。
性感内衣广告 左边：给她的； 右边：给他的。 采用对比式思维的经典广告设计。
食色性也
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——英特尔公司总裁安迪?格罗夫
28、创造性模仿不是人云亦云，而是 超越和 再创造 ——哈佛大学教授西奥多?莱维特
29、创新就是创造一种资源
——管理大师彼得?杜拉克 第五章 管理就是沟通、沟通再沟通 P69
松下幸之助关于管理有句名言：“企 业管理 过去是 沟通， 现在是 沟通， 未来还 是沟通 。”管 理离不 开沟通 ，沟通 已渗透 于管理 的各个 方面。 正如人 体内的 血液循 环一样 ，如果 没有沟 通的话 ，企业 就会趋 于死亡 。
Case Study-GAP
• Advertiser: GAP
Credits: Let’s GAP Together
Y&R Creative Agency:
Shanghai 扬罗必凯
Media Agency: MediaCom Shanghai 竞立媒体
Case Study-GAP
Case Study-GAP
Case Study-GAP
Case Study-RayBan
• Advertiser: Luxottica Brand name: RAY-BAN EYEWEAR
Credits: Made for you
Agency: Cutwater
Market: USA
Case Study-Nike
• Brand: Nike Project: Nike Extreme Creative Agency: Access
Chinese Slogans-美特斯邦威
Chinese Slogans-美特斯邦威
• Advertiser: MetersBonwe Brand: M. Polar Digital Agency: Bluedoor
时尚没有冬眠期
Chinese Slogans-李宁
• Advertiser: Li Ning
Case Study-Mc Donald
Case Study-DIESEL
• Be Stupid
Case Study-DIESEL
Case Study-DIESEL
Case Study-DIESEL
Case Study-Chinese Slogans
Chinese Slogans-Vancl
30、管理就是沟通、沟通再沟通 ——通用电器公司总裁杰克?韦尔奇
31、沟通是管理的浓缩
——沃尔玛公司总裁萨姆?沃尔顿 32、管理者的最基本能力：有效沟通
——英国管理学家L?威尔德
33、不善于倾听不同的声音，是管理 者最大 的疏忽 ——美国女企业家玛丽?凯
34、企业管理过去是沟通，现在是沟 通，未 来还是 沟通
懒 鬼 起 来 吧 ！别再 浪费时 间，将 来在坟 墓内有 足够的 时间让 你睡的 。---富 兰克林 （美国 ）
人 生 太 短 暂 了，事 情是这 样的多 ，能不 兼程而 进吗？ ---爱迪 生（美 国）真 正的敏 捷是一 件很有 价值的 事。因 为时间 是衡量 事业的 标准， 一如金 钱是衡 量货物 的标准 ；所在 在做事 我有两个忠实的助手，企业在市场竞争中输赢的关键在于其 核心竞 争力的 强弱， 而实现 核心竞 争力更 新的惟 一途径 就是创 新。 一项权威的调查显示：与缺乏创新的 企业相 比，成 功创新 的企业 能获得20％甚 至更高 的成长 率；如 果企业80％的 收入来 自新产 品开发 并坚持 下去， 五年內 市值就 能增加 一倍； 全球83％的高 级经理 人深信 ，自己 企业今 后的发 展将更 依赖创 新。
• 本次凡客体发起者是黄晓明“闹太套”版本， “闹太套” 凡客体被认为是 网络上最早的一张模仿凡客诚品广告的恶搞图片，北京印刷学院大三的学生
寇帅是这张图的作者。寇帅学的是动画制作，平时就爱PS图片，私下里
还跟朋友搞了一个叫《蛋杂志》以“扯淡和怀旧为主题”的电子杂志。;
朱宇 • 真正引爆点来自郭德纲的“鸡烦洗”，作者是
(@马克斯无谱厮)，
是上海互动广告公司AKQA的首席文案，之前他曾在奥美互动任创意副总监。
Chinese Slogans-Vancl
• VANCL作品出自“远山广告”，
老大是前奥美创意总监，天津派文案领 头人物邱胖-邱欣宇。代表作是“动感地 带——我的地盘我做主”系列。
Chinese Slogans-Vancl
希 望 贯 穿 一 切，临 死也不 会抛弃 我们。 ---波普 （美国 ） 希 望 永 远 在 人的胸 膛汹涌 。人要 经常感 觉不是 现在幸 福，而 是就要 幸福了 。---波 普（美 国） 毫 无 理 想 而 又优柔 寡断是 一种可 悲的心 理。---培 根（ 英国败 的岭， 可以用 这五个 字来表 达----我 没有 时间。 ---富兰 克林（ 美国） 马 云 语 ： 今 天很残 酷，明 天更残 酷，后 天会很 美好， 但绝大 多数人 都死在 明天晚 上。 马 云语： 今天很 残酷， 明天更 残酷， 后天会 很美好 ，但绝 大多数 人都死 在明天 晚上。 想要有 空余时 间，就 不要浪 费时间 。---富 兰克 林（美 国）
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