广告类型英文
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
Swatch
Corporate advertising 企业广告
Corporate advertising, also known as corporate image advertising. The direct purpose of this ad is to establish a corporate image, promote
公益广告----welfare advertisement
• welfare advertisement includes many different types. Like the No smoking, the safety of traffic , the Environmental protection and ect .
企较业美和好公的众印的象关,系对,加使速企企业业在的公发T众展ex心具t 目有中其留他下类了别
的广告所不可具备Te的xt 优势,是一种战略意义上的 广告。
Text
Goal--------产品广告
The goal of the advertisement is to sell the production, its core(核心)
• It is obvious that the welfare advertisement have no commercial purpose. And it only through such a way to promote people to live in a Safe ,Healthy and Harmonious life .
Advertising
Types
Advertising ----types
1.
品牌广告
企业广告
2.
.
3.
产品广告
公益广告
4.
.
百度文库rand advertising---品牌广告
Brand advertising to establishing product
brand image, enhance the brand market
is to adopt various ways to introduce the characteristics and advantages of the products, and persuade people to buy.
Title in here
The forms of advertising are generally directly, such as food, health care products and ect , mainly focus on the product's characteristics and advantages.
good impression and finally accelerate (加速)the development of the enterprise .企业广告,又称企
业形象广告。是以树立企业形象,宣传企业理念Text
,提高企业知名度为直接目的的广告。它的优点 在于它所要传达观念或理念往往能够改善和促进
share for direct purpose, outstanding
spreading brand in the consumer's mind
definite position.
品牌广告(Brand advertising)以树立产品品 牌形象,提高品牌的市场占有率为直接目的,突 出传播品牌在消费者心目中确定的位置的一种 方法.
enterprise's(企业) idea and enhance corporate visibility (知名度).The advantage of this ad is that
it conveys ideas or concepts which are able to promote the relationship between business and public , so that enterprises could left the public a