星巴克英文PPT介绍
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星巴克介绍ppt课件
14
零广告 Zero advertisement
星巴克除了利用一些策略联盟帮助宣传新品外，几乎从来不做广 告。因为根据在美国和中国台湾的经验，大众媒体泛滥后，其广 告也逐渐失去公信力，为了避免资源的浪费，星巴克故意不打广 告。
Starbucks in addition to the use of a number of strategic alliance to help promote new products, almost never advertise. Because according to theAmerican and Chinese Taiwan experience, the proliferation of mass media, its advertising began to lose credibility, in order to avoid the waste of resources,Starbucks deliberately not advertised.
在我们生活当中流行着这 样一句很经典的话：
我不在办公室，就在星巴 克，我不在星巴克，就在 去星巴克的路上。
don't Starbucks, on the
way to Starbucks.
11
12
经营策略 Business Stragety
一、以直营经营为主 One, with straight battalion business
15
星巴克的体验营销
Experience marketing StaБайду номын сангаасbucks
• 味觉体验 Taste
• 氛围体验 Atmosphere
• 社会体验 Social experience
零广告 Zero advertisement
星巴克除了利用一些策略联盟帮助宣传新品外，几乎从来不做广 告。因为根据在美国和中国台湾的经验，大众媒体泛滥后，其广 告也逐渐失去公信力，为了避免资源的浪费，星巴克故意不打广 告。
Starbucks in addition to the use of a number of strategic alliance to help promote new products, almost never advertise. Because according to theAmerican and Chinese Taiwan experience, the proliferation of mass media, its advertising began to lose credibility, in order to avoid the waste of resources,Starbucks deliberately not advertised.
在我们生活当中流行着这 样一句很经典的话：
我不在办公室，就在星巴 克，我不在星巴克，就在 去星巴克的路上。
don't Starbucks, on the
way to Starbucks.
11
12
经营策略 Business Stragety
一、以直营经营为主 One, with straight battalion business
15
星巴克的体验营销
Experience marketing StaБайду номын сангаасbucks
• 味觉体验 Taste
• 氛围体验 Atmosphere
• 社会体验 Social experience
星巴克英语ppt (1)
1987-1992
在1986年的11月18日注 册了仅有STARBUCKS 字样的这个标志，美人 鱼的样子基本上没有变 化，1989年的6与6日所 注册的商标，有很大的 改变，颜色换成了绿色， 美人鱼依然是全身像， 依然保留了肚脐眼儿， 但脱离了版画的风格， 而更像个标志。
1992-2011
从星巴克的标志演变上不难看 出，美人鱼是越来越含蓄了， 从一开始的坦胸露乳到后来的 已经很难分辨出她的双尾的版 本。而首次的大改动（94版） 就是像很多含蓄的美人照片一 般将美人鱼的乳房用她的头发 遮挡了起来。据说是源于顾客 们的意见，他们觉得美人鱼的 形象很具有攻击性，而且也有 太多的“性”引诱的成分在里 面。
2011-now
星巴克( Starbucks Coffee)在2011年推出了全 新的LOGO取代旧LOGO。新的 商标其实就是在旧商标的基 础上进行的简化，把“咖啡” 的单词从商标中去除，并扩 绿色女妖图案，这也意味着 星巴克不再满足于“专注咖 啡”的品牌形像，将扩展到 更多新的食物领域，比如瓶 装饮料、冰淇淋等。。。
一、公司简介
星巴克在美国和加拿 大的学生与城市白领中 非常流行。除咖啡外， 星巴克亦有茶、馅皮饼 及蛋糕等商品。部分星 巴克店甚至与超级市场 ，书店等异业结盟，于 合作店铺内觅地开业。 一般而言，星巴克咖啡 的价格与其他类似等级 的竞争者相当。
1971 诞生于美国西雅图，靠卖咖啡豆起家 1982 霍华德· 舒尔茨先生加入星巴克，并担任市 场和零售总监 1987霍华德· 舒尔茨先收购星巴克 1992年星巴克作为一家专业咖啡公司成功上市 1996年星巴克正式跨入国际，第一家海外店建立； 1999年 入市中国，在中国大陆开设 430多家门店； 2009年推出速溶咖啡，并建立4万 多个销售网点，全世界39个国家， 拥有超过13000家门店。
Starbucks星巴克英文介绍PPT53011
20192/512/9
• Caffe Mocha with extra rich, full-bodied espresso. • 让摩卡多一份浓缩咖啡，更添浓厚馥郁。
20192/612/9
• Expertly steamed milk poured over ristretto shots of expresso and finished with a Starbucks signature dot.
• This is the very essence of coffee, in its most concentrated form.
• 这是咖啡的精粹，以浓缩的方式显现。星巴克浓缩咖 啡带点焦糖味道，浓厚馥郁。
20191/912/9
• Despite the name, this is actually a European way to enjoy coffee: espresso with hot water.
market, NASDAQ.
2019/912/9
如果巴西下雨就买星巴克股票
巴西下雨
咖啡豆丰 收
咖啡豆价 格下跌
星巴克成 本降低
星巴克利 润增加
股价上扬
2019/12/9
10
Starbucks has 23,132 subbranches(分店) in
over 63 countries.
20191/112/9
• 榛果风味的芬芳弥漫于拿铁的醇香，温暖美好。
20192/412/9
• Delicious Starbucks mocha chocolate, espresso, steamed milk and whipped cream.
Starbucks星巴克英文介绍(课堂PPT)
• 星巴克精萃浓缩咖啡融合绵密奶泡， 更浓郁甘甜。
27
• Blend of Japanese matcha, steamed milk and delicate foam. Refreshingly aromatic and slightly sweetened.
• 这是一款优质抹茶粉与新鲜蒸奶、 细腻奶泡完美融合的饮料，清香、 微甜。
• 这款咖啡由醇香的摩卡酱，浓缩咖 啡和蒸奶相融相合，上面覆以搅打 奶油。寒冷的日子里，忧伤的时光 中,任何人都无法抵抗她的诱惑。
25
• Caffe Mocha with extra rich, fullbodied espresso.
• 让摩卡多一份浓缩咖啡，更添浓厚 馥郁。
26
• Expertly steamed milk poured over ristretto shots of expresso and finished with a Starbucks signature dot.
38
Video time!
39
1.Which city has the most number of Starbucks in the world?
2. Which city has the most number of Starbucks in China?
40
41
Thanks for watching!
20
• Honoring a tradition that goes back generations.
• 星级咖啡师手工调制，三分之一浓 缩咖啡，三分之一新鲜蒸奶，三分 之一细腻奶泡。
21
• The traditional classic-steamed milk and espresso, lightly topped with foam.
27
• Blend of Japanese matcha, steamed milk and delicate foam. Refreshingly aromatic and slightly sweetened.
• 这是一款优质抹茶粉与新鲜蒸奶、 细腻奶泡完美融合的饮料，清香、 微甜。
• 这款咖啡由醇香的摩卡酱，浓缩咖 啡和蒸奶相融相合，上面覆以搅打 奶油。寒冷的日子里，忧伤的时光 中,任何人都无法抵抗她的诱惑。
25
• Caffe Mocha with extra rich, fullbodied espresso.
• 让摩卡多一份浓缩咖啡，更添浓厚 馥郁。
26
• Expertly steamed milk poured over ristretto shots of expresso and finished with a Starbucks signature dot.
38
Video time!
39
1.Which city has the most number of Starbucks in the world?
2. Which city has the most number of Starbucks in China?
40
41
Thanks for watching!
20
• Honoring a tradition that goes back generations.
• 星级咖啡师手工调制，三分之一浓 缩咖啡，三分之一新鲜蒸奶，三分 之一细腻奶泡。
21
• The traditional classic-steamed milk and espresso, lightly topped with foam.
星巴克英语PPT课件
1971-1987
-
7
1987-1992
• Only STARBUCKS
the word mark was registered on（注 册 ）November 18, 1986.
-
8
• This is the version of the greatest advances .
1992-2011
1.As always, good service.
2. Compete with Nestle to expand market share in Europe.
-
30
We are at your service
-
31
-
25
-
26
• More than 12,000 stores in over 50 countries
• Mainly lie in North America , Latin America, Middle East and the Pacific Region.
-
27
Starbuck Costa Coffe 85°c
1.STARBUCKS COFFE
• 星巴克在美国和加 拿大的学生与城市白 领中非常流行。除咖 啡外，星巴克亦有茶 、馅皮饼及蛋糕等商 品。部分星巴克店甚 至与超级市场，书店 等异业结盟，于合作 店铺内觅地开业。一 般而言，星巴克咖啡 的价格与其他类似等
- 级的竞争者相当。 1
-
2
• 1971 诞生于美国西雅图，靠卖咖啡起家
可可碎片星冰乐double chocolaty chip frappuccino
22
Chocolate Crème Whoopie Pie巧克力冰派
星巴克英文简介ppt课件
BRIEF
•The History of Starbucks •The Advertising of Starbucks
1970's
The first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle.
1987-1992
2000's
The Starbucks phenomenon continues. At the time of writing, Starbucks has more than 6,000 locations in over 30 countries. In addition to our excellent coffees and espresso drinks, people now enjoy Tazo® tea and Frappuccino® ice blended beverages.
The original Starbucks logo
Hale Waihona Puke 1980'sHoward Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. He’s right – after trying lattes and mochas, Seattle quickly becomes coffee-crazy.
•The History of Starbucks •The Advertising of Starbucks
1970's
The first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle.
1987-1992
2000's
The Starbucks phenomenon continues. At the time of writing, Starbucks has more than 6,000 locations in over 30 countries. In addition to our excellent coffees and espresso drinks, people now enjoy Tazo® tea and Frappuccino® ice blended beverages.
The original Starbucks logo
Hale Waihona Puke 1980'sHoward Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. He’s right – after trying lattes and mochas, Seattle quickly becomes coffee-crazy.
星巴克的产品和发展历史品牌定位(英文) ppt课件
• Jesper Kunde in the "religious" pointed out: "the success of Starbucks, in the center of consumer demands from product to service, from the service to the experience in the era, Starbucks successfully created a" Starbucks experience "to create for the characteristics of the" coffee religion "."
• From the Starbucks brand name, positioning can clearly define the target market: is not the general public, but a focus on enjoyment and leisure, advocating knowledge, respect people oriented and full of petty bourgeois sentiment, white-collar city.
10
Tiramisu
ppt课件
11
Product quality
• The cornerstone of the quality of Howard Schulz Starbucks is the top of the 1971 Starbucks's first rebaked coffee beans were born when he was born. After the transformation of the Starbucks has a special procurement system.
• From the Starbucks brand name, positioning can clearly define the target market: is not the general public, but a focus on enjoyment and leisure, advocating knowledge, respect people oriented and full of petty bourgeois sentiment, white-collar city.
10
Tiramisu
ppt课件
11
Product quality
• The cornerstone of the quality of Howard Schulz Starbucks is the top of the 1971 Starbucks's first rebaked coffee beans were born when he was born. After the transformation of the Starbucks has a special procurement system.
星巴克介绍(英文)PPT课件
Cappuccino [,kæpʊ'tʃiːnəʊ] 卡布奇诺
The whole drink was blended by espresso ，foam(奶泡) ， steamed milk(蒸牛奶),without sweetness, because of too much foam the whole cup of drinks is lighter and makes it feel like cost money to buy air. Cappuccino’s classical collocation is croissant（羊角面包）
放射线伤害
• Increaseபைடு நூலகம் risk of high blood pressure . • Induced osteoporosis 诱发骨质疏松
优质
The disadvantage of drinking 11/10/2019 co1f3 fee
Coffee and mood
Are you in mood or you want a cup of coffee when you're in a bad mood?
牛奶，麻烦您帮我留些空间"。
优质
11/10/2019
11
Starbucks Secret Menu
• zebra mocha，zebra hot chocolate：“斑马”。
其实就是巧克力和白巧克力混合。
• widow maker：iced black tea与iced black coffee的结合，苦口提神黑寡妇。
Even by the side.
优质
11/10/2019
6
The whole drink was blended by espresso ，foam(奶泡) ， steamed milk(蒸牛奶),without sweetness, because of too much foam the whole cup of drinks is lighter and makes it feel like cost money to buy air. Cappuccino’s classical collocation is croissant（羊角面包）
放射线伤害
• Increaseபைடு நூலகம் risk of high blood pressure . • Induced osteoporosis 诱发骨质疏松
优质
The disadvantage of drinking 11/10/2019 co1f3 fee
Coffee and mood
Are you in mood or you want a cup of coffee when you're in a bad mood?
牛奶，麻烦您帮我留些空间"。
优质
11/10/2019
11
Starbucks Secret Menu
• zebra mocha，zebra hot chocolate：“斑马”。
其实就是巧克力和白巧克力混合。
• widow maker：iced black tea与iced black coffee的结合，苦口提神黑寡妇。
Even by the side.
优质
11/10/2019
6
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Group Members
Sugar Olivia Winnie
` Jean Vesper katherine Candice
Let’s look at some pictures, can you find something in common?
Hu Jin Tao said: "Starbucks cofrtisement
An unique advertising strategy –—— word-of-mouth marketing（口碑营销）.
Let’s watch a video
Let’s watch a video
Beside the coffee itself, what else?
fast. If I'm not in the office, I am willing to go to Starbucks coffee
shop ."
胡锦涛说：“星巴克咖啡店在中国发展得很 快。 如果我不是在办公室工作， 我肯定愿意去星巴克经营的咖啡店坐一坐。”
Contents
History Advertisement Products Market share
抹茶拿铁 Green Tea Latte
英式红茶 English Breakfast Tea
原叶红茶拿铁
全球分布
Competitors
Look at the chart,
who are the main competitors?
1 2 3 4 5 6 7 8 9 10
To have 25000 chain stores all over the world, just like McDonalds, you can see it anywhere.
80’s: Howard Schultz (候活舒尔斯)joined in starbucks.
90’s: Starbucks expanded its business all over the world and became public company(上市 公司).
Now, Starbucks has more than 7500 subbranches(分
To maximize the flavor of a coffee beans. 将每一粒咖啡豆的风味发挥到极致。
Starbucks--------shared the planet. 星巴克与你共享家园。
You and Starbucks, it is bigger than coffee. 星巴克与您，不止于咖啡。
Competitors
Originated from: Seattle(西雅图),in 1971
Origin of the name: Starbucks was named after the name of mate(大副) in 《Moby Dick》(白鲸记).
70’s: The first starbucks opened.
Comfortable Environment
What else again?
Back to our question, what is the answer?
1971
2011
19199292
1987
1992
2011
Now, the green mermaid (绿色美人鱼) of Starbucks and the M of the McDonald's are both American Culture symbol.
浓缩咖啡星冰乐 Espresso Frappuccino
抹茶星冰乐
摩卡星冰乐 mocha Frappuccino
焦糖星冰乐 Caramel Coffee
Frappuccino
浓缩咖啡
浓缩康宝蓝
• 摩卡 Café Mocha
太妃榛果拿铁 香草拿铁
伯爵红茶 Earl Grey Tea
印度红茶 Chai Tea
店) in over 30 countries.
Starbucks in China
Enjoying、leisure 、comfort and interesting are Starbucks’culture. This is similar with Chinese traditional teahouses’.
你不是在上班和回家的路上就是在去星巴克的路上。
星巴克，一个属于您的第三空间，在这里邂逅你自己。
PRODUCTS
products
DRINK
FOOD
TEA
经典咖啡——热饮系列
Cappuccino 卡布奇诺
焦糖玛奇朵 Caramel Macchiato
Latte 拿铁
美式咖啡 Café Americano
Sugar Olivia Winnie
` Jean Vesper katherine Candice
Let’s look at some pictures, can you find something in common?
Hu Jin Tao said: "Starbucks cofrtisement
An unique advertising strategy –—— word-of-mouth marketing（口碑营销）.
Let’s watch a video
Let’s watch a video
Beside the coffee itself, what else?
fast. If I'm not in the office, I am willing to go to Starbucks coffee
shop ."
胡锦涛说：“星巴克咖啡店在中国发展得很 快。 如果我不是在办公室工作， 我肯定愿意去星巴克经营的咖啡店坐一坐。”
Contents
History Advertisement Products Market share
抹茶拿铁 Green Tea Latte
英式红茶 English Breakfast Tea
原叶红茶拿铁
全球分布
Competitors
Look at the chart,
who are the main competitors?
1 2 3 4 5 6 7 8 9 10
To have 25000 chain stores all over the world, just like McDonalds, you can see it anywhere.
80’s: Howard Schultz (候活舒尔斯)joined in starbucks.
90’s: Starbucks expanded its business all over the world and became public company(上市 公司).
Now, Starbucks has more than 7500 subbranches(分
To maximize the flavor of a coffee beans. 将每一粒咖啡豆的风味发挥到极致。
Starbucks--------shared the planet. 星巴克与你共享家园。
You and Starbucks, it is bigger than coffee. 星巴克与您，不止于咖啡。
Competitors
Originated from: Seattle(西雅图),in 1971
Origin of the name: Starbucks was named after the name of mate(大副) in 《Moby Dick》(白鲸记).
70’s: The first starbucks opened.
Comfortable Environment
What else again?
Back to our question, what is the answer?
1971
2011
19199292
1987
1992
2011
Now, the green mermaid (绿色美人鱼) of Starbucks and the M of the McDonald's are both American Culture symbol.
浓缩咖啡星冰乐 Espresso Frappuccino
抹茶星冰乐
摩卡星冰乐 mocha Frappuccino
焦糖星冰乐 Caramel Coffee
Frappuccino
浓缩咖啡
浓缩康宝蓝
• 摩卡 Café Mocha
太妃榛果拿铁 香草拿铁
伯爵红茶 Earl Grey Tea
印度红茶 Chai Tea
店) in over 30 countries.
Starbucks in China
Enjoying、leisure 、comfort and interesting are Starbucks’culture. This is similar with Chinese traditional teahouses’.
你不是在上班和回家的路上就是在去星巴克的路上。
星巴克，一个属于您的第三空间，在这里邂逅你自己。
PRODUCTS
products
DRINK
FOOD
TEA
经典咖啡——热饮系列
Cappuccino 卡布奇诺
焦糖玛奇朵 Caramel Macchiato
Latte 拿铁
美式咖啡 Café Americano