公益广告英文版
公益广告出现“神翻译”中文励志英文搞笑
公益广告出现“神翻译”中文励志英文搞笑●圆我梦想round my dream●荡起梦想dangqi dream●小心落水to the water●水深危险careful water depth●注意安全safety-conscious金陵晚报记者张彪熊伟玲昨天,有网友在网上发帖称,在中山南路沿线,一处墙壁上的公益广告出现“神翻译”。
其中,“圆我梦想”被翻译成了“round my dream”,而“荡起梦想”的翻译竟然直接使用“中式英语”,翻译成“dangqi dream”。
不少市民发现后想要整改,但在广告牌上却找不到相关单位信息。
公益广告牌:中文励志英文搞笑昨天中午,记者来到现场看到,这里确实有一排广告牌,这些广告牌足足有三米多高,并且向北延续了一百多米,广告牌的顶端用射灯照着,这些广告牌有的是楼盘广告,但大多还是励志的公益广告,每一幅公益广告都写着一句励志的话,比如“一分勤劳,一分收获”、“辛勤劳动,圆我梦想”、“荡起梦想,我有力量”,旁边配有中国传统的图画。
整体看上去高端大气上档次。
不过,要是再看每句话配的英文翻译,却让路人哭笑不得,其中,“圆我梦想”被翻译成了“round my dream”,而“荡起梦想”的翻译竟然直接使用汉语拼音,翻译成“dangqi dream”。
无所属单位市民心急改城市“招牌”据附近一处修自行车的摊主朱先生说,这些公益广告牌是在年前腊月二十四建起来的,现在每天晚上,这些广告牌上面的射灯就会齐刷刷的亮起来,把整个广告牌照得很惹眼,至于是哪个部门,朱先生称并不清楚。
记者在现场看到,这处公益广告牌上并没有标明所属单位,这处公益广告牌的后面是一处工地,因为过年,这处工地处于停工状态。
现在又是春节放假,所以无法直接找到责任单位。
不过还是有不少市民表示,南京是一个越来越国际化的城市,外国友人众多,这样的翻译水平确实有损南京城市的形象。
市民陈先生看到上面的英文,觉得忍俊不禁,他说:“不懂英文的人只看中文也就算了,要是让懂英语的人,或者是外国友人看到了,还不笑掉大牙?”他希望有关单位请专业人士进行翻译,并请尽快对这些广告牌进行更新。
FAMILY公益广告词(共3篇)
篇一:family 公益广告观后感family 公益广告观后感这段广告将组成family这个单词的每个字母都拆开,并且其中每个字母都代表着家庭中的每个角色,广告讲述了一个非常感人的关于孩子在家庭中成长的故事。
文中,英文单词“family”应该是我们大家都很熟悉的,但是我们谁也没想到它的含义都包含在它的字母组合里。
“family”=father and mother, i love you。
“家”就是儿女从内心里发出的表白:爸爸和妈妈,我爱你们。
我第一次看到这段公益广告时,就生出了许多疑问,这个广告讲的什么意思?为什么那个f还拄拐杖呢?为什么那个m会流泪呢?为什么那个i会长成大树的样子呢?为什么家的第一笔是最后添上的呢?带着这些问题,我反复的看了很多遍,终于找出了答案。
故事中的f(爸爸)和m(妈妈)在i(孩子)小的时候细心呵护,可随着孩子的长大,当孩子有了自己的主见,却不断的与爸爸妈妈发生冲突,孩子企图挣脱爸爸的束缚来自由成长,这使爸爸妈妈十分伤心,并留下了眼泪。
后来,孩子成年以后,体会到生活的艰辛,才发现爸爸的背早已驼的不成样子,妈妈的身体已臃肿,于是孩子主动承担起家庭的责任长成参天大树,让年迈的爸爸可以依靠,替年老的妈妈遮挡盛夏的骄阳。
广告的最后出现了father and mather i love you这段句子,是爸爸妈妈我爱你的意思,最后结束时出现了一行字:有家就有责任。
我发现,原来英文也如此充满含义,包含这样深刻的道理,这是我所没有想到的,我反反复复地看着这条广告,心中不禁充满了许多感动。
篇二:公益广告family调查问卷图片已关闭显示,点此查看图片已关闭显示,点此查看图片已关闭显示,点此查看《family》传播效果评估调查问卷亲爱的朋友:您好!感谢您参与我们的调查研究。
这次调查研究目的,是为了了解您对央视公益广告《family》的看法和宝贵意见。
本次调查非商业用途,调查结果均作数据统计使用,我们将对您的个人信息严格保密。
family公益广告英文版
family公益广告英文版Title: Family - A Journey of Love and CareSubtitle: Promoting Stronger Bonds and a Better World [Introductory Scene]A warm scene unfolds, showcasing a diverse range of individuals and families engaged in various activities that epitomize love, care, and the essence of a supportive family.[Scene 1]Narrator: "In the fabric of our lives, family is the constant thread that weaves across generations."Visuals: A loving couple embracing their newborn baby, grandparents teaching their grandchildren valuable life lessons, siblings sharing laughter and playfulness.[Scene 2]Narrator: "It is within our families that we learn compassion, kindness, and empathy."Visuals: A parent comforting a tearful child, siblings helping each other with schoolwork, a family volunteering together at a local community center.[Scene 3]Narrator: "Family teaches us to uplift one another, to celebrate our differences, and to stand together in times of need."Visuals: A family of different ethnicities sitting together at thedinner table, celebrating various cultural traditions, helping a struggling family member overcome adversity.[Scene 4]Narrator: "In a world that often feels disconnected, family is our anchor, providing love, support, and a refuge of happiness."Visuals: Family members engaging in outdoor activities, sharing meals, and making lasting memories together.[Scene 5]Narrator: "Let's remember that family extends beyond bloodlines. It encompasses the community we build and the bonds we forge." Visuals: Families of different backgrounds coming together for neighborhood events, creating a diverse and inclusive community.[Scene 6]Narrator: "Together, let us foster stronger families and a better world for generations to come."Visuals: Families participating in environmental conservation activities, embracing sustainable practices, and taking care of the planet.[Closing Scene]Narrator: "Family - the cornerstone of love, care, and a brighter tomorrow."Visuals: A heartwarming montage of families hugging, laughing,and cherishing each other's company.[End Card]Text: "Join us in promoting strong and nurturing families. Together, we can make a difference."[Background Music]A soothing and uplifting melody that evokes emotions of love, togetherness, and hope.Note: The above script is a suggestion and can be modified or adapted to suit the specific objectives and message of the family public service advertisement.。
family 公益广告英文版
Family Public Service Advertisement in English1. IntroductionIn recent years, the issue of family has g本人ned increasing attention from the public. Recognizing the importance of family and the need to promote healthy family relationships, a public service advertisement has been created to r本人se awareness and encourage positive family values.2. The Importance of FamilyFamily is the cornerstone of society, playing a crucial role in the physical, emotional, and psychological well-being of individuals. It provides a support system, a sense of belonging, and a foundation for personal development. However, in today's fast-paced world, the significance of family is sometimes overlooked, leading to a breakdown of relationships and negative consequences for individuals and society as a whole.3. The Purpose of the AdvertisementThe primary purpose of the public service advertisement is to emphasize the importance of family and highlight the positive impact of strong family bonds. It 本人ms to encourage viewers to prioritize their family relationships, foster openmunication,and cultivate a supportive and loving environment at home.4. The Message of the AdvertisementThe advertisement conveys a powerful message throughpelling visuals and impactful dialogue. It portrays different aspects of family life, including love, support, understanding, and unity. The message is clear and concise, resonating with the audience and leaving a lasting impression on their minds.5. The Target AudienceThe advertisement is designed to reach a wide audience, as family is a universal concept that transcends cultural and geographical boundaries. It is targeted at individuals of all ages, backgrounds, and walks of life, with the goal of sparking conversations and prompting reflection on the role of family in their lives.6. The Distribution of the AdvertisementThe public service advertisement will be distributed through various media channels, including television, social media platforms, and public spaces. It will be strategically placed to maximize its reach and impact, reaching diverse audiences and sparking conversations about the importance of family.7. The Call to ActionIn addition to r本人sing awareness, the advertisement includes a call to action, prompting viewers to take steps to strengthen their family relationships. It provides resources and support for individuals and families, guiding them toward positivemunication, conflict resolution, and the cultivation of a nurturing family environment.8. The Collaborative EffortThe creation of the public service advertisement is the result of a collaborative effort involving professionals in the fields of psychology,munication, and media production. Their expertise and insights have contributed to the development of a powerful and effective message that resonates with the audience.9. The Impact of the AdvertisementThe success of the public service advertisement will be measured through various metrics, including viewership, engagement, and feedback from the audience. It is expected to generate meaningful dialogue and inspire positive changes in the way individuals perceive and prioritize their family relationships.10. ConclusionIn conclusion, the family public service advertisement in English serves as a powerful tool to promote the importance of family and encourage positive family values. Through its impactful message and widespread distribution, it 本人ms to inspire individuals to prioritize their family relationships and create a supportive and loving environment at home. By r本人sing awareness and prompting reflection, the advertisement seeks to foster healthy family dynamics and contribute to the well-being of individuals and society as a whole.。
公益广告 英文作文
公益广告英文作文英文:Public service advertising, also known as publicservice announcement (PSA), is a type of advertisement that aims to raise awareness and educate the public about social issues or causes. These ads are usually created by non-profit organizations, government agencies, or other groups that seek to promote a social cause or message.One of the most common types of public service advertising is related to health and safety. For example, PSAs may encourage people to quit smoking, wear seatbelts,or get vaccinated. Other types of public serviceadvertising may focus on environmental issues, such as recycling or reducing carbon emissions, or on social issues, such as promoting diversity and inclusion or preventing bullying.Public service advertising can be a powerful tool forraising awareness and promoting positive change in society. By using persuasive language and compelling visuals, these ads can motivate people to take action and make a difference. For example, a PSA about the importance of wearing a mask during the COVID-19 pandemic may encourage people to follow public health guidelines and help prevent the spread of the virus.中文:公益广告,也称为公益宣传,旨在提高公众对社会问题或事业的意识和教育。
介绍公益广告英文作文
介绍公益广告英文作文英文回答:Public Service Announcement (PSA)。
A public service announcement (PSA) is a non-commercial message that promotes a particular cause or issue. PSAs are often created by non-profit organizations, government agencies, or other entities with a social mission. They are typically aired on television, radio, or in print, and they can also be found online.The primary purpose of a PSA is to raise awareness of a particular issue and to encourage viewers to take action. PSAs can be used to promote a variety of causes, including health, safety, environmental protection, and social justice. They can also be used to encourage people to vote, donate to charity, or volunteer their time.PSAs are typically persuasive in nature, and they oftenuse emotional appeals to get viewers to respond. They may also include information about how viewers can get involved in the cause or issue being promoted.PSAs can be a powerful tool for raising awareness and encouraging action on important issues. They can reach a large audience, and they can be tailored to specific demographics or target groups. PSAs are also relatively inexpensive to produce, which makes them a cost-effective way to promote a cause.中文回答:公益广告。
广告行业常用英文
America Association of Advertising 美国/广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户策划Account Services 客户部Advertise 广告主Advertising Department 企业广告部agency 广告代理商Art Director 美术指导bid [bid] 广告竞标business-to-business advertising (B2B a dvertising) B2B广告brand image 品牌映象capitalism 资本本主义,资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比较广告consumer advertising 消费品广告consumerism 消费模式client 客户Copywriter 广告撰告人Creative Department 创作部Creative Director 创意总监deceptive advertising 虚假广告design 设汁稿end-user 最终用户、实际使用者industrial advertising 工业广告institutional advertising 社团机构广告Management Supervisor 管理监督Market share 市场占有率national advertising 全国性广告noncommercial advertising 非商业广告pitch 提案professional advertising 业服务型广告public service advertising(PSA) 公益广告puffery 吹捧式的广告qualitative 定性的quantitative 定量的retail advertising 零售商广告Sister agency 同属同-集团的广告公司supplier 制作公司Traffic Department 流程协调部Brainstorming 头脑风暴法Campaign 广告攻势Commercial 影视广告片coupon 赠券、折价券logo 品牌标识magazine 杂志media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体)metropolitan 大都会的outdoor 户外媒体promotion 推广用品public relations(PR.) 公共关系radio 广播媒体Situation Analysis 背景分析Slogan 广告口号Television program 电视节目Drive-time 交通高峰时间So big 做大Numbers 数据Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)debranding 品牌屏蔽测试depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组)fatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组interview 访谈market research 市场调查mystery shopping 以购物为掩护的调查observation 观察panel 重复凋查样本群participant 参与者population 总人口,总体sample 抽样误差skew 歪曲survey 调查tabulation 统计制表boil down to 归结为hard-and-fast 明确易懂pretty much 大致上community relation 社区关系competitor 竞争者、对于content integration 软性广告cost effective 广告成本效益creative 创意government relations 政府关系grass roots marketing 贴身式营销industry 行业integrated marketing communication 整合营销传播litigation 起沂,诉讼markets 市场组合media service 媒介代理merger 企业合并online advertising 在线广告point-of-purchase (pop)焦点广告position 定位print 平面广告媒体publics 公众群体strategic philanthropy 策略性公益事业strategy 策略、策划target audience 目标受众digital 数字化co-marketing 联袂营销conference 会议consulting 咨询corporate identity 企业识别culture-specific 文化(民族)特性demographic marketing 人口统汁特征营销direct mail(DM) 直邮广告direct marketing 直销event planning 活动策划exhibition stand 展台integrated branding 整合品牌传播internal corporate communications 企业内部沟通investor relations 股东关系nontraditional 非传统的packaging 包装product placement 产品涉入promotion 活动psychographic 心理统汁的retail 零售retail space 零售市场区域sales promotion 促销活动sponsorship 赞助trade channels 业务渠道vertical publications 行业刊物viral marketing 传染式营销best face forward 展现最佳面貌speak with One voice 统一传播口径the edge 优势Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版Car card [ka:ka:d] 车厢广告Counter advertising 异议式、对抗式广告Display advertisement 陈列式广告 Electric spectacular 霓虹灯广告 Free-standing insert 非装订广告插页 House organ 企业专刊(杂志) Insert 广告插页Island display(超市内)堆头式陈列 mail-order advertising 邮购广告 network 电(视)台网out-of-home advertising 家外媒体 painted bulletin 手绘广告牌 panel 广告牌pass-along reader 传阅读者poster panel 用印刷画 面拼贴的广告牌 shelf screamers 货架插件广告物 supplementary media 辅助媒体(非大众传媒) vehicle 广告载体 count out 清点,算出make it through the day 过一整天 pass ...off to 把……给出 pass-along reader 传阅读者poster panel 用印刷四画面拼贴的广告牌 shelf screamers 货架插件广告物 supplementary media 辅助媒体 vehicle 广告载体 count to 清点,算出make it through the day 过一整天 pass ...off to 把……给出 ad planning 广告策划 admen 广告人 appeal 诉求consumer behavior 消费者行为 copy platform 文案大纲 creative stratgy 创意策略 DAGMAR 广告效果评估体系 Day part 时段Decay constant 衰退常数hierarchy-of-effect theory 效果层级理论 infomercial 电视直销节日 market profile 市场状况 market segmentation 市场细分 persuasion process 劝服过程primary demand advertising 品类诉求广告 product-related segmentation 产品消费量细分seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销,感受型广告 strategic planning 战略策划teaser campaign 悬念式(调味)广告攻势rule-of thumb 经验法则brand manager 品牌经理 corporate advising 企业广告 family brand 多品类品牌 generic brand 非名牌(产品) green advertising 绿色策略式广告 image advertising 形象广告 line 产品系列 name-brand 名牌national brand 全国性品牌 parity 同等private brand 零售商自有品牌 product different 产品差异 product management 品牌管理product positioning 产品定位 reference group 参照组 tagline (广告)行动口号 top -the -line 顶级的 trade character 吉祥物utility 好处,用途really do something with 确实能用它做些文章zccumulation 受众数(特定周期内) audience duplication 重复受众brand development index 品牌成长指数category development index(CDI) 销量成长指数coverage 覆盖率,覆盖范围cumulative coverage 累计(总)覆盖率exposure 告显露次数frequency 广告频次gross audience 受众总量gross impression 总印象gross rating points 总收视点loyalty index 忠诚度mags 杂志(简写)media concentration theory 媒体集合理论media dominance theory 媒介优势理论media plan 媒体计划net unduplicated audience 受众participation 参与program delivery rate 节目到达率reach 到达turnover 受众流失overall 全部的rerunning numbers 复核---的数据archetype 标准受众,原型availability 空余时段back- to-back 广告连播chain break 节目提示标板circulation 发行量continuity 持续型排期continuous advertising 持续型广告fresh 新颖的fringe time 非黄金时段holding power 节目(频道)凝聚力holdover audience 既有观众inherited audience 既有观众open end 节日提示语广告时段piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期roadblock 拦路广告run-of-schedule(ROS) 非指定时段staggered schedule 交错排期wave scheduling 波浪式排期wear out 广告磨损ln lieu Of 代替buried position 被淹没的广告位column inch 栏/英寸(报纸广告单位) double truck 双页/,告(跨页) facing 一个广告牌(户外媒体单位) franchised position 专用广告位置insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位lifestyle segmentation 生活形态细分local advertising 地方性广告make good 补偿广告media buy 媒体购买media buying service 媒体购买代理narrow casting 小范围播放(窄播) preferred position 首选广告版位readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位split run 分版刊登spread[spred] 杂志跨页rate card 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点成本cost per thousand(CPM) 每千人成本earn rate 媒体折扣价flat rate 统一价格grid card 电波广告刊例guaranteed circulation 承诺发行量horizontal publication 横向出版Action Plan 行动方案Add Value 附加价值Ads(Advertisement)广告Advertorial付费软文AE(Account Executive)客户代表、客户主任Agency 代理商AM(Account Manager)客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介(附在新闻稿后面的关于该公司的简短介绍)Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU (Business Unit)业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in P ublic Relations中国最佳公共关系案例大赛China International Public Relations Co ngress中国国际公共关系大会CI(Corporate Identity)企业形象CIPRA(China International Public Relat ions Association)中国国际公共关系协会CIS (Corporate Identity Sysetm)企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置(装饰)Demand GenerationDemo Booth 产品演示台Diagnosis诊断Distributor 分销商DM (Direct mailing )直邮Domain Name Registration 域名注册Donation捐赠EC(East China)华东Editorial Calendar媒体刊登计划Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料(数字或其他材料)FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG(Grand China)大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt (Government)政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communication s)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR(Institute of Public Relations)英国公共关系协会IPRA(International Public Relations As sociation)国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV (Individual Software Vendor)独立软件开发商Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA( Large Account)大客户LE (Large Enterprise)大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm(Marketing Communications)营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB(Medium business)中客户MC(Master of Ceremonies)主持人MC(Middle China)华中MD(Managing Director)董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI(Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Profession al Qualification国家公共关系职业资格标准NC(North China)华北NE (Northeast China)东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW(Northwest China)西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP(Out-of-Pocket)杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV(One Voice)一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA(Public Relations Society of Ameri ca)美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE(Senior Account Executive)高级客户代表、高级客户主任SAM(Senior Account Manager)高级客户经理SB (Small business)小客户SC(South China)华南Scope Management范畴管理Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV (Share of Voice)Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Success Story成功故事Supplier 供应商Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD (To be Detail)需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供应商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP(Vice President)副总裁VSB (Very small business)特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球。
中英文公益广告的图文
中英文公益广告的图文1文字为主的图文隐喻此类图文隐喻的构成主要以文字为主,文字是构成隐喻的关键,图片对其起渲染和补充的作用。
图片画面:一颗缺了一角的红色的心。
文字:MoreBlood,MoreLife.这是一则宣传无偿献血的公益广告,单看图片,一颗缺了一角的红色的心,受视者可能会认为一颗受了伤的心,但具体是什么原因,受视者通过自己的主观加工就有各种各样不同的解答了,而通过文字“MoreBlood,MoreLife.”观众可以得知这是一则无偿献血的公益广告,更多的血液就意味着可以挽救更多的生命。
生命中的血液,它的固有属性是:珍贵、必不可少。
而生命也是异常珍贵的。
没有血液就没有生命,血液如同生命一样重要,有更多的血液就意味着更多的生命。
即生成隐喻:血液是生命。
在这个隐喻的生成过程中,图片对文字起了修饰作用,帮助其更加生动形象地表达。
图片画面:一口石井旁有棵绿色的大树。
文字:守住俸禄这口井。
这是一则预防职业犯罪的公益广告,图片中的石井和树,如果我们不借助文字,受视者很难从其图片信息中了解其表达的深层含义,通过其下方的文字“守住俸禄这口井”,受视者可以得出此广告是在呼吁人们奉公职守,生成隐喻:俸禄是井。
输入空间1俸禄是古代皇朝政府按规定给予各级官吏的报酬,主要形式是土地、实物、钱财等。
拿的俸禄越多,为政府出的力就越大;在现代社会,俸禄也就是工资,官员的工资高低也是按级别及他所做出的贡献来衡量的。
输入空间2井的特有属性是有固定的井口,却很深。
守得住自己俸禄也就是奉公职守的人,就会如这口井一样有着石头般的井口,旁边长着翠绿的大树。
而有的官员利用职务之便,通过非法渠道获取额外的工资就会如同这口井一样跌入到看不见的井底。
即产生隐喻:俸禄是井。
2图片与文字并列的图文隐喻这类图文隐喻的产生不是以任何一个语码为主的,既不以文字为主,也不以图片为主,图片与文字是并列的,也就是说,单从文字可以得出隐喻,也可从图片得出隐喻。
英文版公益广告词
英⽂版公益⼴告词英⽂版公益⼴告词 公益⼴告通常由政府有关部门来做,⼴告公司和部分企业也参与了公益⼴告的资助,或完全由它们办理。
下⾯是⼩编收集整理的英⽂版公益⼴告词,希望对您有所帮助! 1, go around 35 steps and leave grass green. 2, a pair of smiling flowers, garden tours outside of their appearance 3, flowers and grass are the lives of a chief customs intelligence. 4, let the campus become a green home, let the motherland become a green treasure house. 5, let the earth sun shine, let the future holy. 6, green is in keeping, environmental protection is in action. 7, I like green, you like green, we all like green! 8, the earth is my home, greening depends on everyone 9, plant a tree, plant a flower, the world will be better 10. The mercury containing battery is very harmful and concentrates on it. 11, cut down trees, birds fly, shore ruined, sand, people go...... Once again and again the vicious circle, where will the human race go? 12, the fragrance comes from the flowers, the beauty needs your care 13, the inexhaustible statement blinds the eyes of the world, and if you don't open your wise eyes again, the energy we live on will be exhausted. 14, let the environmental protection take root now, use green to show the future. 15. The flowers are rewarded with the flowers and the flowers are rewarded. 16, noise noise, produce tinnitus, eliminate noise, all things are safe. 17, please you for a variety of trees on the earth, a lot of power! 18, I am a little bird, always flying and not flying high. 19, garbage recycling is very important, Changge new circling kitchen waste into fertilizer, hazardous waste, underground safety, environmental compliance. 20, the grass will smile slightly to you, and please go around the road. 21, green my clock is small, beautiful my hometown, love me China. 22, protection of the ecological environment, from the love of flowers and trees to start. 23, build a harmonious social environment, and advocate a new climate of civilization and environmental protection. 24. Everyone participates in environmental protection and builds green schools. 25, the ecological value of a tree is more than $200 thousand in 50 years. How much ecological value can he create by planting 50 trees in a person's life? 26, when I come to give you a scent, I am clean when you go 27, protect the environment = protect yourself. 28, when I come to give you a scent, I am clean when I go. 29, the lovely, love 30, bright sunshine please forget me, the light is dim and you can have me. 31. The forest is a manufacturing plant for oxygen 32, the pursuit of environmental protection is your wish. It is your responsibility to participate in environmental protection. 33, limited resources, unlimited use, waste to treasure, the country! 34, the discharge of waste water a moment, small fish a moment of joy. 35. Protection of trees is to protect themselves 36, take a step more, the garbage has a place to go. Move one's hand and classify the garbage. 37, through the green carpet unfortunately, many lines why not step 38, everyone is environmental protection, natural better better! 39, to Jun Mo stretched hand picked flowers, also own tears 40, 1 + 1 = 2, a tree + a tree = a forest 41, let me loose, water on the flow, tighten me tight, a drop is hard to slip. Please respect me and save water to succeed. 42, distance from beauty, close contact 43, life and green embrace the coexistence of human beings and ecology. 44, the grass has life, more "green". 45. Everyone loves the environment and the campus is better. 46, trees have green, and the earth has a pulse. 47. The world is so beautiful that trees and grass are all over the place. It is important to protect the environment, and we all need to be environmentally friendly. 48, you pick up a garbage, I planted a tree, the world instantly better. 49, green grass, flowers smile, air fresh environment good 50, a year planted a tree, life left a forest. 51, create green campus and share the ecological environment. 52, to take the spring color into your own home, there is no way to become a flower. 53, the ecological environment I love you, like mice love rice. 54, hand in hand, create a beautiful environment; heart to heart, create an ecological campus. 55, mercy, in Germany, in order to maintain the ecological balance, human beings can happiness long. 56, green - the source of life 57. Without saving, there is no future. 58, red flowers and green grass garden planted, wind to send flowers to the dish 59, the earth is short of water, and humans have no tears. 60, the earth is my home, greening by everyone.【英⽂版公益⼴告词】相关⽂章:12-0901-2401-2009-2409-1512-3112-2611-0412-3012-14。
介绍公益广告英文作文
介绍公益广告英文作文英文:Public service announcements (PSAs) are essential tools in raising awareness and promoting positive social change. These messages aim to educate, inform, and inspire the public to take action on various important issues. In this essay, I will discuss the significance of PSAs and provide examples to illustrate their impact.First and foremost, PSAs serve as powerful vehicles for delivering important messages to the masses. Through various media channels such as television, radio, social media, and billboards, PSAs reach a wide audience and effectively convey critical information. For instance, campaigns on environmental conservation encourage individuals to adopt sustainable practices like reducing plastic usage or conserving water resources. These messages not only educate but also empower people to make environmentally conscious decisions in their daily lives.Moreover, PSAs play a crucial role in addressing social issues and advocating for positive change. For example, campaigns against drug abuse aim to raise awareness about the dangers of substance addiction and promote drug prevention programs. By featuring real-life stories of individuals who have overcome addiction, these PSAs humanize the issue and encourage empathy and support from the community. Similarly, campaigns promoting mental health awareness challenge stigmas surrounding mental illness and encourage individuals to seek help when needed.In addition to raising awareness, PSAs also mobilize communities and inspire collective action. Take, for instance, campaigns promoting volunteerism and community service. By showcasing the impact of volunteer work and highlighting the needs of underserved populations, these PSAs motivate people to donate their time and resources to worthy causes. Whether it's participating in neighborhood clean-up initiatives or volunteering at local shelters, individuals can make a tangible difference in their communities through collective action.Furthermore, PSAs have the power to evoke emotions and provoke thought, prompting individuals to reflect on their own beliefs and behaviors. For example, campaigns addressing social justice issues such as racial equality or LGBTQ+ rights often use poignant storytelling to challenge prejudices and promote inclusivity. By presenting diverse perspectives and celebrating human diversity, these PSAs encourage dialogue and foster a more inclusive society.In conclusion, public service announcements are invaluable tools for raising awareness, promoting social change, and inspiring collective action. Whether they address environmental conservation, public health, orsocial justice, PSAs have the power to inform, educate, and mobilize individuals towards a better future.中文:公益广告是提高社会意识、促进积极社会变革的重要工具。
英文版——公益广告PPT
e
Good virtue️️
终有一天,你我都
会老去,关爱老人
就是关爱自己。
One day, you and I w
ill be old, take care o
f the old man is to ta
ke care of yourself.
sts of mankindhe educati
on, enlightenment and warning role.
Give up smoking️
健康,随烟而逝;
疾病,伴烟而生。
Health, along with t
he smoke away; Dise
ts for fire prevention, guard against theft,
forest protection, maintenance of public
order, etc
公益广告是针对全人类的一个集体
的利益,引起思考,有教育,启发
和警示的作用。
Public service ads are for the a collective intere
公益广告是不以盈利为目的而为社会
提供免费服务的广告活动。例如有关
部门进行的防火、防盗、保护森林、
维护公共秩序等。
Public service ads is not for-profit and pro
vide free service of advertisement for the
society。Such as the relevant departmen
ase, with smoke
Save
公益广告英文作文范文
公益广告英文作文范文English:Public service advertisements play an important role in raising awareness and promoting positive social behaviors. These advertisements are designed to address pressing societal issues such as environmental conservation, public health, and social justice. They often aim to provoke a sense of collective responsibility and to encourage people to take action for the betterment of society. Public service advertisements can be broadcasted on various media platforms, including television, radio, social media, and billboards, reaching a wide audience and making a significant impact. By leveraging the power of storytelling, emotion, and creativity, these advertisements have the potential to inspire change and contribute to the common good.中文翻译:公益广告在提高意识和推动积极社会行为方面发挥着重要作用。
这些广告旨在解决紧迫的社会问题,如环境保护、公共卫生和社会正义。
英文公益广告及其解析作文
英文公益广告及其解析作文英文:Public service advertisements are an important way to raise awareness about social issues and inspire people to take action. These ads are designed to inform, educate, and motivate the public to make positive changes in their behavior or attitudes. They cover a wide range of topics, including health, safety, the environment, and social justice.One example of a powerful public service ad is the "Dumb Ways to Die" campaign created by Metro Trains in Melbourne, Australia. This ad uses a catchy song and cute animated characters to educate people about the dangers of risky behavior around trains. The ad went viral and received widespread attention, effectively spreading its message to a large audience.Another example is the "Love Has No Labels" campaign bythe Ad Council in the United States. This ad challenges people to rethink their biases and prejudices by showcasing diverse relationships and friendships. It encouragesviewers to see beyond race, religion, gender, and sexuality, and to embrace love and acceptance for all.Public service ads are effective because they tap into emotions and connect with people on a personal level. They often use storytelling, humor, or powerful imagery to capture attention and leave a lasting impression. By addressing important issues in a relatable and engaging way, these ads have the potential to inspire real change in society.中文:公益广告是提高社会意识和激励人们行动的重要方式。
节约用水的公益广告语英语版
节约用水的公益广告语英语版节约用水的公益广告语英语版导语:努力创建节水型城市,实施可持续发展。
下面是小编收集整理的关于节约用水的广告语英语版,欢迎大家阅读参考!节约用水广告语【篇一】1、惜水、爱水、节水,从我做起。
Cherish water, love water, save water, start from me.2、节约用水、造福人类,利在当代、功在千秋。
Save water, benefit mankind, benefit in contemporary, the achievement is in the autumn.3、水是生命的源泉、工业的血液、城市的命脉。
Water is the source of life, the blood of industry, the lifeblood of the city.4、珍惜水就是珍惜您的生命。
To cherish water is to cherish your life.5、请珍惜每一滴水。
Please cherish every drop of water.6、世界缺水、中国缺水、城市缺水,请节约用水。
The world is short of water, China is short of water, the city is short of water, please save water.7、浪费用水可耻,节约用水光荣。
It is a shame to waste water and to save water.8、水是不可替代的宝贵资源。
Water is an irreplaceable precious resource.9、今天不节水,明天无泪流。
No water today, no tears tomorrow.10、人体有70%是水份,节约用水,尊重生命。
Seventy percent of the human body is water, saving water and respecting life.11、节约用水,请从身边做起。
公益广告英文作文
公益广告英文作文英文:As a responsible citizen, I believe that public service announcements play a crucial role in raising awareness and promoting positive changes in society. These ads are designed to educate and inform the public about important issues such as health, safety, and the environment. They serve as a reminder to people to be mindful of their actions and to consider the well-being of others.One of the most effective public service announcements I have seen is the "Don't Drink and Drive" campaign. This ad features a powerful image of a car crash caused by drunk driving, accompanied by a message urging people to make responsible choices and not get behind the wheel after drinking. The impact of this ad is undeniable, as it serves as a sobering reminder of the consequences of irresponsible behavior. It not only raises awareness about the dangers of drunk driving but also encourages people to take action andprevent such tragedies from happening.Another impactful public service announcement is the "Smoking Kills" campaign. This ad uses graphic images of the harmful effects of smoking on the body, along with a strong message about the dangers of tobacco use. The shocking visuals and straightforward message leave alasting impression on viewers and prompt them to reconsider their smoking habits. This type of ad not only educates the public about the health risks associated with smoking but also motivates smokers to quit and seek help.Public service announcements are not only informative but also have the power to evoke emotions and drivepositive change. For example, the "It Can Wait" campaign, which focuses on the dangers of texting and driving, uses real stories of people whose lives have been affected by distracted driving. By sharing these personal accounts, the ad connects with viewers on a deeper level and encourages them to prioritize safety on the road.Overall, public service announcements are an essentialtool for spreading important messages and promoting social responsibility. They have the ability to reach a wide audience and make a meaningful impact on people's attitudes and behaviors. By using compelling visuals, relatable stories, and persuasive messages, these ads have the power to inspire positive change and create a safer, healthier, and more informed society.中文:作为一个负责任的公民,我相信公益广告在提高社会意识和促进积极变革方面发挥着至关重要的作用。
公益广告英文作文范文
The Power of Giving: A Public Service AnnouncementIn a world full of hustle and bustle, we often forget the power of a simple act of kindness. As we rush through our daily lives, we overlook the impact we can make by extending a helping hand. Today, I urge you to pause, reflect, and embrace the spirit of giving.Imagine a child who has never known the joy of a storybook, or an elderly person who spends their days alone without a kind word. These are the faces of our community who need our help the most. By donating a book, offering a ride, or simply listening to their stories, we can bring a smile to their faces and warmth to their hearts.The act of giving is not just about material possessions. It's about sharing our time, attention, and compassion. It's about making a difference in someone's life, even if it's in the smallest way. Remember, every act of kindness counts.Today, let's make a pledge to ourselves and to our community. Let's commit to being the change we want to see in the world. Let's give back to those who need it most and spread the joy of giving. Together, we can create a kinder, more compassionate world.在这个充满喧嚣的世界里,我们常常忘记一个简单的善举的力量。
英文公益广告作文
英文公益广告作文英文:Public service announcements are a great way to raise awareness about important issues. They can be seen on TV, heard on the radio, or read in newspapers or online. These ads are usually short and to the point, but they can have a big impact on people's behavior.One example of a public service announcement is aboutthe dangers of texting and driving. This ad might feature a young person texting on their phone while driving, and then getting into a car accident. The message is clear: texting and driving can be deadly.Another example is about the importance of wearing a seatbelt. This ad might show a car crash and then a person who wasn't wearing a seatbelt being thrown from the car.The message is clear: wearing a seatbelt can save your life.Public service announcements can also be used to promote positive behaviors, like recycling or volunteering. These ads might show people working together to clean up a park or sorting their recyclables. The message is clear: by working together, we can make a positive impact on our communities and the environment.Overall, public service announcements are a powerfultool for raising awareness and promoting positive behaviors. Whether it's about safety, health, or the environment,these ads can make a big difference in people's lives.中文:公益广告是提高人们对重要问题意识的好方法。
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I believe that a public service advertisement is like a lamp . The brighter the lights are , the darkness around us are less. And I believe that each person's soul is like a window , and the moment the window is open, the bright light will come in. Today, I will share an extremely great public service advertisement with you . Its name is Family .
ts looked after me
carefully . But when I grew up and had my own
ideas , I always quarreled with my parents and I
wanted to
break
Sun kunqiu
We all know that there are a lot of public service advertisements on CCTV, and each AD will tell us some important things that are ignored by us in our daily life. Such as saving resources, protecting the animals, being grateful to our parents, teachers, society, global warming and so on.
free from them.
It hurt them As I grew older, know the of life. It is
No wonder deeply.
I got to hardships time to do
a child's responsibility . Being father's crutch, and let him have a shoulder to depend on.Giving mom an umbrella, and it will help her defend the blazing sun . In a summary, Mother and father I love you!