PPT作图大全3.ppt

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Overview: …
Activitie s
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Comments
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Measures plan – planned measures
Activity: … Objective:
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New Brand
Head & Rejoice Shoulder
s
Crest
Professiona Safeguar Zest
l Marketing
d
Camay
Ariel
Tide
JV Brands
Ulan
Media & Whisper Commercial
Production
Assistant Brand Manager, 2-5 per Brand
Moon chart
11Leabharlann Baidu
Bar Bar Arrow
Ball
Multipliers
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+
+ + = Projektteams
+ +
–…
...
+ +
+ +
Multipliers
Mutuality
Mutuality

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Obstacle
Obstacle
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Obstacle
Success Requirements
Bacardi Strategy
Feasible Scenarios • India • China • Philippines
Asia Whisky Opportunity Assessment
Are there opportunitie s for whisky in the rest of the world?
Haircare
Brad Casper General Manager*
Toothpaste/Soap
Vacant General Manager
Laundry
Vacant General Manager
Skincare/Paper
Virginia Lee Vice President*
Rene Co Marketing Director
School Program
Group
Nurses for
School Program
Organizational and flow chart
Process Map
Market Archetype Model • Sizing • Pricing
Competitive Models Market Results
- Level 3 text
Scale Scale
Dimension 2
Scale
Matrix
Dimension I
Label Label
Content
Content
Content
Label
Content
Label
Content
Label Dimension II
Label
Measures plan – planned activities
Bacardi Strategy Overlap
Will whisky help to build Bacardi rum
globally?
Results:
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As of: …
Responsible: … Measures: …
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Support: … ... ... ... ... ... ... ... ...
Measures plan – planned individual steps
Measure: ...
No. 1. ...
Influence (4 factors)
Influence (4 factors)
Influence (6 factors)
•…
•…
•…

•…
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Input/output
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Interaction
Margin chart
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Step 2
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Sources
Level 1 text • Level 2 text
Step 4
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Total in
Value
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Index 000 000 000 000 000
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Label
Label Label
Matrix





Matrix





Matrix
Ken Doi Marketing Director
Robin Oxendine Marketing Manager
Randall Beard Marketing Director
Peter Foyston Marketing Manager
Marketing Manager
Pantene Jiehua
Scale
Level 1 text • Level 2 text
- Level 3 text
Level 1 text • Level 2 text
- Level 3 text
Dimension 1
Level 1 text • Level 2 text
- Level 3 text
Level 1 text • Level 2 text
Individual steps
Responsible
Support
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As of: …
Form of result
Start
Duration
Deadline
Project
Completed
...
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Models
Key Steps
Step 1
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Organizational and flow chart
Text
Text
Text
Text
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Text
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Organizational and flow chart
Marketing Organization
Dimitri Panayatapolous
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