PPT作图大全3.ppt
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Measures plan – planned measures
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New Brand
Head & Rejoice Shoulder
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Crest
Professiona Safeguar Zest
l Marketing
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Camay
Ariel
Tide
JV Brands
Ulan
Media & Whisper Commercial
Production
Assistant Brand Manager, 2-5 per Brand
Moon chart
11Leabharlann Baidu
Bar Bar Arrow
Ball
Multipliers
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+ + = Projektteams
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Multipliers
Mutuality
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Obstacle
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Obstacle
Success Requirements
Bacardi Strategy
Feasible Scenarios • India • China • Philippines
Asia Whisky Opportunity Assessment
Are there opportunitie s for whisky in the rest of the world?
Haircare
Brad Casper General Manager*
Toothpaste/Soap
Vacant General Manager
Laundry
Vacant General Manager
Skincare/Paper
Virginia Lee Vice President*
Rene Co Marketing Director
School Program
Group
Nurses for
School Program
Organizational and flow chart
Process Map
Market Archetype Model • Sizing • Pricing
Competitive Models Market Results
- Level 3 text
Scale Scale
Dimension 2
Scale
Matrix
Dimension I
Label Label
Content
Content
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Label Dimension II
Label
Measures plan – planned activities
Bacardi Strategy Overlap
Will whisky help to build Bacardi rum
globally?
Results:
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As of: …
Responsible: … Measures: …
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Support: … ... ... ... ... ... ... ... ...
Measures plan – planned individual steps
Measure: ...
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Influence (4 factors)
Influence (4 factors)
Influence (6 factors)
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Input/output
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Interaction
Margin chart
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Sources
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Total in
Value
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Label
Label Label
Matrix
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Matrix
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Matrix
Ken Doi Marketing Director
Robin Oxendine Marketing Manager
Randall Beard Marketing Director
Peter Foyston Marketing Manager
Marketing Manager
Pantene Jiehua
Scale
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Level 1 text • Level 2 text
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Dimension 1
Level 1 text • Level 2 text
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Individual steps
Responsible
Support
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As of: …
Form of result
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Deadline
Project
Completed
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Models
Key Steps
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Organizational and flow chart
Text
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Organizational and flow chart
Marketing Organization
Dimitri Panayatapolous