广告翻译的指导原则

一、对等：

1. Because of bad management, the company was in the red.

2. A thousand mustaches can live together, but not four breasts.

1）一千个男人可以住在一起，两个女人却不行。//

2）千条汉子能共处，两个婆娘难相容。///

Compact disc 密纹唱片激光唱片/镭射影碟////

Biological parent 生物父母亲生父母/////

You can’t be too careful. 不能太小心应特别小心///

Gold Lion 金狮金利来////

红茶red tea black tea /////

要注意策略Pay attention to the strategy. ////

Be diplomatic. ////

REMY MARTIN XO Exclusively Fine Champagne Cognac.人头马一开，好事自然来。（黄沾翻译公司）//// I have read your articles. I expected to meet an older man.

True to type he told his parents the whole story.一五一十///

If you are doing business in Hong Kong, it pays to get the pick of the crop.保管发财///

百事可乐击中要害，

分量十二盎司实实在在，

花上五分镍币能喝上两份，

百事可乐对你竭诚相待。

Pepsi-Cola hits the spot,

Twelve full ounces, that’s a lot,

Twice as much for a nickel, too

Pepsi-Cola is the drink for you. ////

二、传意/交际翻译？

三、归化/异化？

巧妇难为无米之炊Even a clever housewife can’t make bread without flour.

Even a clever housewife can’t cook a meal without rice. /////

Rome was not built in a day.罗马不是一天建成的。冰冻三尺非一日之寒/修炼成仙非一日之功。/////