外贸英语函电课件1：信函格式

除信头外全 部左对齐
A tten tio n : M r. W a n g , Im p o rt D e p t. D e ar S ir, R e: SH A M PO O W e ’v e re ce iv e d y o u r lette r o f Ju ly 1 0 th en q u irin g a b o u t o u r JO H N S O N 'S B a b y S h a m p o o W ith N atu ra l L av en d e r, b u t u n fo rtu n a te ly, th e sto c k o f th is p ro d u ct is ru n n in g lo w d u e to th e h e a v y d em a n d . B u t w e w ill in fo rm y o u as so o n a s th e n e w su p p lies c o m e u p . W e se ll a w id e v a riety o f B ab y ’s S h a m p o o . A ll o f th e m are m a d e o f th e N O M O R E T E A R S fo rm u la . F o r y o u r re fe re n c e, w e en c lo se an illu stra ted ca ta lo g u e o f o u r sh a m p o o s a n d w e h o p e y o u w ill fin d it in te re stin g . W e h o p e th at w e c an clo se b u sin e ss to o u r m u tu a l ad v a n ta g e in th e fu tu re. Yo u rs fa ith fu lly, Jo h n so n & Jo h n so n
案号和日期 靠右
ห้องสมุดไป่ตู้改良齐头式示例
R e : O u r O ffe r fo r P D A T y p e III-H
T h a n k y o u fo r y o u r in te re s t in o u r la te s t P e rs o n a l D ig ita l A s s is ta n t T y p e III-H .
B e c a u s e th e re is a n in c re a s in g d e m a n d fo r th is p ro d u c t, o u r p ric e is n o n -n e g o tia b le . W e lo o k fo rw a rd to y o u r re p ly.
Optional Parts 附加部分
8. The attention line 具体收信人 9. The subject line 事由 10. The reference notation 案号 11. The enclosure 附件 12. The carbon copy notation 抄送 13. The postscript 附言
A s re q u e s te d , w e o ffe r y o u 5 0 0 s e ts o f P D A a t U S D 1 4 0 p e r s e t F O B In c h o n fo r s h ip m e n t in F e b ru a ry, 2 0 --. W e re q u ire p a y m e n t b y L /C .
D oris F ergoson
D o ris F e rg o so n (M an a g er)
齐头式示例
S A M S U N G E L E C T R O N IC S
3 1 0 Ta e p y u n g -ro 2 -g a , C h u n g -g u S e o u l, 1 0 0 -1 0 2 , K o re a T e l: 8 2 -2 -3 7 0 6 -1 1 1 4 O u r R e fe re n c e N o . O D L -11 E -m a il: q s l@ s a m s u n g c o r p .c o m Yo u r R e fe re n c e N o . D a te : 2 3 r d D e c e m b e r, 2 0 - S h a n d o n g S c ie n c e & T e c h n o lo g y C o . L td . 2 1 /F B rig h t P la z a 1 3 8 J in n i R o a d , J in a n S h a n d o n g , C h in a A t t e n t i o n : M r. Z h o u J u n , I m p o r t D e p t . D e a r S i r,
S t G a n g s g a ta n 1 4 3 S to c k h o lm , 1 0 5 4 5 S w e d e n Te le x : 5 3 8 9 2 S H E L E C S S Te l: 4 6 -8 -7 3 8 -6 0 0 0 F a x : 4 6 -8 -7 3 8 -6 0 1 6 E - m a il: h w le e @ e le c tr o lu x .c o m O u r R e f e r e n c e N o . H /W — T 0 0 8 Yo u r R e fe re n c e N o .
D a te : 2 2 n d Ju ly, 2 0 -S o ft H e a lth C a r e P r o d u c t C o rp . R o o m 2 3 0 1 Y ili B L D , 3 5 N a n jin g R o a d , S h a n g h a i, C h in a
1.China National Cereals, Oils and Foodstuffs Imp & Exp Corp. 8 Jianguomen Nei Dajie Beijing 10005, China Telephone: 86-10-6526-8888 Fax: 86-10-6527-6028 E-mail: carl@cofco.com.cn 2.Our Ref. Your Ref. Date: 15th November, 20-3.Messrs H. Ronald & Co. 556 Eastcheap London, E.C. 3, England 8.Attention: Import Dept. 4.Dear Sirs, 9.Aquatic Products 5.We thank you for your enquiry of 5 November. In compliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference. All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of interest. We await your early favorable reply. 6.Yours truly, 7. China National Cereals, Oils and Foodstuffs Imp & Exp Corp. Sig. _______________ (Manager) 10.QS/AN 11.Enclosures 12.cc our Shanghai Branch Office 13.P.S. We require payment by L/C for a total value not exceeding USD50,000.
具体收信人 和事由居中
D a t e : 3 0 th M a r c h , 2 0 - -
日期靠右
段首缩格
R e : S h ip p i n g A d v ic e o f F r e e z e r s W ith r e f e r e n c e to y o u r o r d e r N o . F 2 5 6 o f F e b r u a r y 5 f o r 1 ,0 0 0 s e ts o f F r e e z e r s , w e ’ r e p le a s e d to in f o r m y o u th a t th e g o o d s h a v e b e e n lo a d e d o n b o a r d th e s / s “ P e a c e ” , w h ic h is s a i li n g f o r y o u r p o r t o n A p r il 1 s t. W e ’ v e s e n t a te le x to th e a b o v e e ff e c t th is m o r n i n g . P le a s e in s u r e th e g o o d s a s c o n tr a c te d a n d m a k e p r e p a r a ti o n f o r t a k in g th e d e liv e r y. W e a r e n o w m a k i n g o u t th e n e c e s s a r y d o c u m e n t s f o r n e g o tia tio n . W e a s s u r e y o u th a t o u r g o o d s w i ll b e f o u n d s a tis f a c to r y u p o n a r r i v a l a t y o u r p o r t. W e a ls o h o p e t h a t w e c a n c lo s e m o r e b u s i n e s s w i th y o u in th e f u tu r e .
M e s s r s . W il lia m & W a r n e r 1 0 5 R o ll e r R o a d S y d n e y, A u s tr a l ia A tte n ti o n : M r. D o n n a s o n , M a r k e ti n g D e p t. D e a r S ir,
Essentials and Forms of Business Letter-writing
商业信函的组成部分和格式
Layout of a Business Letter 商业信函的格式 Three major forms
1. Indented Form 缩格式 2. Blocked Form 齐头式 3. Modified Blocked Form 改良齐头式
Y o u rs tru ly,
落款偏右
S a m s u n g E le c tro n ic s
L a v is K im
L a v is K im (M a n a g e r)
Parts of a Business Letter 信件组成部分
Essential Parts 必要部分
1. The letterhead 信头 2. The date line 日期 3. The inside name and address 收信人名称地址 4. The salutation 称呼 5. The body of the letter 信文 6. The complimentary close 结尾敬语 7. The signature 落款
Y o u r s f a it h f u lly, T h e E le c tro lu x C o rp .
缩格式示例
H o ris D e W o lley
结尾敬语和 落款偏右
H o r is D e W o lle y (M a n a g e r)
1 J & J P la z a N e w B ru n s w ic k , N J 0 8 9 3 3 3 U .S .A . Te l: 7 3 2 -5 2 4 -0 4 0 0 Fa x : 7 3 2 -5 2 5 - 0 6 2 2 E -m a il: c a rr ie @ jn j.c o m