冰雪奇缘电影介绍英文版

toys to theme park rides to interactive
characters. It's a big deal, because
there are only a relative handful of
franchise brands at Disney. "They're not
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• Frozen's impact goes far beyond the movie theater, making it a key example of the synergy Iger has become known for during his Disney tenure. Anna and Elsa, the lead characters in the movie, have already become top-selling toys, as has Olaf the snowman, and a Frozen attraction at Disney's theme parks would be another logical step. Its music, written by Robert Lopez and Kristen Anderson-Lopez, is a natural for Broadway. In my house, for example, the movie's songs, such as "Let It Go," and "Do You Want To Build A Snowman?" have become the soundtrack to our lives, thanks to my daughters.
FROZEN
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When Walt Disney CEO and Chairman Bob Iger showed up at the premiere of film Frozen on Nov. 27, he was already sure that the animated musical about two sisters was something special, a return to the magical essence that made Disney, well, Disney. By the time he got to the credits, he had choked up. "I was glad I was wearing [3-D] glasses," he says. "It was my proudest moment as the CEO of the Walt Disney Company."
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• The tale of two estranged sister princesses who must come together to de-ice their homeland,Frozen is racking up the big numbers. It was the No. 1 all-time Disney animation debut, and it is expected to soon pass The Lion King in overall box office; it's been nominated for two Golden Globes and may get an Oscar nod; it's the No. 1 album on both Amazon and iTunes.
they set it up across the whole
spectrum."
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• Then came Frozen, based loosely on Hans Christian Andersen's The Snow Queen, an idea that had kicked around Disney since the 1940s. Lasseter, whose first job was at Disney Animation, remembered a series of paintings of a frozen world and dug them out of storage when he came back. "I never forgot those paintings," he says. "They were so incredibly beautiful." Lasseter showed them to Chris Buck, the director of Tarzan, who had left Disney in the dark years, and helped convince him to come back. Later, he brought in Jennifer Lee, a screenwriter on Wreck-it-Ralph who is also the first woman to direct an animated Disney feature. Frozen's story is both timeless, as a classic Disney tale should be, and modern (both sisters are strong protagonists with a modern sensibility rather than passive females awaiting a man).
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• Frozen also has what Disney (DIS) calls
"franchise" potential, which means that
its characters and themes will translate
across the company to everything from
just making money inside of that film
window," says Tony Wible, senior media
and entertainment analyst at Janney
Capital Markets. "In that Disney fashion,