昆仑山矿泉水 英 中
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industry background 行业背景
nowadays people are no longer thought that the function of water is only for thirst . they are taking more consideration of health than before . with the improvement of living standards , a large consumption group in medium and large cities has formed . there is a potential market in high-end bottled water . in china , bottled water has 20 more years old history , from distilled water , pure water then to recent minerals water , additional value of water become the core competitiveness . pure water although holds huge market share , but for the view of sales growth and market space close to saturation that has been in market mature stage , relative to it , mineral water contains rich minerals and trace elements , beneficial to health become popular with high growth in market .but the majority of chinese enterprises have enough production capacity and capital to produce high-end water ,but lack of brand awareness and strategic perspective , due to this high-end water marker has only a few foreign brands , such as evian . this could fully disclose that chinese domestic brand of high-end water in brand vacancy era .
时下人们不再认为水功能只为解渴。他们正在采取比以前更健康的考虑。随着人们生活水平的提高,在大中城市的大型的消费群体已经形成。高端瓶装水是有潜力的市场。在中国,瓶装水有20多年悠久的历史,从蒸馏水,纯净水,然后到最近的矿物质水,水的附加价值成为核心竞争力。
纯净水虽然拥有巨大的市场份额,但销售增长和市场空间接近饱和,在市场成熟的阶段,相对于矿泉水中含有丰富的矿物质和微量元素,对健康有益成为具有高成长性流行市场,但大多数中国企业有足够的生产能力和生产高端水的资本,但缺乏品牌意识和战略的角度看,由于这个高端水标记,只有少数国外品牌,如依云,。这充分披露,中国高端水品牌空缺的时代的国产品牌。
since 1999,the development team of jdb has started to discover the best natural drinkable water in mainland . in 2009,yibao water has been trial at both shenzhen and wenzhou these two cities , they achieved great success of build up the relationship with consumer emotionally . as a result of this success , it keeps sales growth and got loyalty customer group as well . also be official appointed bottled water of guangzhou asian games 2010 .
自1999年以来,对加多宝的开发团队已经开始发现大陆最好的天然饮用水。在2009年,怡宝水已在深圳和温州这两个城市的试验,他们取得了巨大的成功建立与消费者的情感关系。作为这一成功的结果,保持销售增长,以及得到忠诚的客户群。也被正式任命的广州2010年亚运会的瓶装水。
official appointed bottled water of national tennis and provide banquet drinking water into the marker formally , it is a produce top quality mineral water . in order to maintain the kunlun mountain mineral water natural remarkable quality , the factory located at such high altitude area . 正式任命为国家网球瓶装水和正式宴会饮用水提供了标记,它是一个生产优质矿泉水。为了保持昆仑山矿泉水天然卓越的品质,在如此高海拔地区的工厂。
the factory of kunlun mineral water , altitude 4000 more meters , factory is located in the kunlun mountains 4115 meters altitude ,adopting 6178 meters altitude of water resources ,and 100% zero pollution auto-canned .
昆仑山矿泉水,海拔4000多米的工厂,工厂位于昆仑山4115米的高空,采用水资源,海拔6178米和100%零污染自动罐装。