最新[教学设计]第一章 视觉传播的研究讲学课件

津)
A. live
B. will live
C. was living D. have lived
In the past few years, many schools
___D_____ the ways of doing morning
exercises. (2017年重庆市A卷)
A. change
B. changes
C. will change
D. have changed
Wow! You _____D___ dinner! Let’s eat
now. (2017河北)
A. cook
B. are cooking
C. will cook D. have cooked
— I’m sorry for being late.
A．was changing B．has changed C．will change
（2016•株洲）He ________in Zhuzhou since seven
years ago．（ C ）
A．works B．worked C．has worked （2016•陕西）My mother ______ a good example for
[教学设计]第一章 视觉 传播的研究
第一章
视觉传播的研究
对象与发展历史
第一节 从看获取信息 第二节 视觉传播的研究对象 第三节 技术演进与视觉传播的发展
三、将图像作为视觉传播的研究对象
从视觉传播的发展历史来看，图像已 经逐渐成为人们分享视觉信息的一个重要 途径。
第三节 技术演进与视觉传播的发展
A．will get B．has got C．is getting D．was getting
（2016•北京）It's nice to see you again．We ____ each
other since 2014．（ C ）
A．won't see B．don't see C．haven't seen
一、传播媒介的三种形态
美国传播学家A.哈特把传播媒介分为三 类:示现的媒介系统、再现的媒介系统以及机 器的媒介系统。
二、图像生成的三种方式
与文字语言的表现不同，图像的生成 方式和技术之间的关系更为紧密，随着技 术的变革，图像的制造手段越来越多样， 视觉传播也就变得越发活跃，下面就介绍 三种主要的图像生成方式。
since he came to China．（ A ）
A．has learned B．will learn C．learns
（2016•厦门）---It's the second time I came to
Xiamen．It____a lot．
---Yes，it's more and more beautiful．（ B ）
me since I was young．（ B ）
A．was B．has been C．will be D．is （2016•济南）-I think our teacher．Mrs．Allen，knows everything．
lives since it was put into use．（ C ）
A．is saving B．will save C．has saved （2016•江西）The water _____dark and dirty．It's no
longer safe to drink．（ B ）
A．became B．has become C．will become （2016•海南）Uncle Liang ________ in Haikou
3.对文字的阅读也是一种“观看”，这种观 看和对图像的观看有何差别?
4.从图像的角度谈谈你对“媒介即信息”这 句话的理解。
5.居伊·德波提出的“景观社会”和W.J.T.米 歇尔的“后摄影时代”展现了两位学者对 数字时代的视觉传播发展的思考，对此你 有何体会。
现在完成时(一) 现在完成时的基本用法
Shared bikes, which are environmentally
friendly, _B____ quite popular among big cities in China since last April. (2017年长
沙)
A. became
B. have become
C. will become
— You have a nice car.
— Thank you. I __D________ it for less than one month. (2017江苏省扬州市)
A. bought
B. have bought
C. had
Hale Waihona Puke Baidu
D. have had
I ___D_ in the city since I left school. (2017天
三、视觉传播的三次转折
加拿大最富有原创性的媒介理论家麦 克卢汉著名的理论“媒介即信息”的提出， 重新界定了媒介的含义，媒介不再是空洞 无物的形式，它的发展影响着讯息的生成 和传达。
思考题
1.你如何理解“读图时代”这个概念? 2.在你记忆中留下深刻印象的是一些文字还
是图像，或者说历史对于你来说是一本书 还是像一幅画，为什么?
since 1980，so he knows a lot about the city．B（ ）
A．is living B．has lived C．lived （2016•河北）Our team _______ another point!I'm sure
we'll win the game．（ B ）
— Never mind. The meeting _C____ for
only 5 minutes. This way, please.
(2017四川乐山)
A. has begun
B. has ended
C. has been on
（2016•上海）This medicine ______millions of people's
2016•张家界）- ___ you ever ____the history museum，
Paul？-No．I haven't．（ C ）
A．Do；visit B．Did；visit C．have；visited
（2016•黔南州）Rick____a lot about Chinese culture