广告的好处与坏处

Advantages and disadvantages of advertisement

(广告的好处与坏处)

中文：

现在，铺天盖地的广告充斥着我们的生活。无论你走在大街上，去超市购物，去电影院看电影，或者网上冲浪，你都可以看见广告。广告真实的体现了它的含义，”广而告之”。我个人认为，广告还是对我们的生活大有裨益。

开始谈谈广告的优点。首先，广告是消息性质的，广告很方便的让我们获知商品的促销信息。当一种新的商品上市的时候，通过广告人们可以了解它的功能，它的价格等。人们可以方便的购买自己生活所需。

由于电视机和报纸上的广告，人们可以浏览品种繁多的家庭装饰品，汽车品牌。优美的广告可以吸引人的眼球。其次，消费者可以通过广告来比较商品的价格，商家们通过价格反差来形成商品购买优势。

但是，广告也有一些坏处。例如，当你在看电视的时候，插播一段广告，这时是很容易打消你的情绪的。

有些人为了取得利益，采取骗取消费者的心理价格因素来打的广告，生产假冒伪劣的商品危害了消费者的权益。原来越多的广告会产生一些“雷同效应“。造成大家都比较相似，失去自己原来的个性。阻碍个性的展示。

通过以上分析广告的利弊，我个人比较倾向于赞成广告能给人们带来好处。在信息化时代，不可否认广告充斥着我们的生活。与此同时广告也给我们带来便利可竞争性的价格反差。在商品竞争化大潮中，如果政府加大对商品的监督和管理，商家道德水准高的话，广告的负面效应应该就会在可持续化经济增长中慢慢淡去。

英文：

Now, the omnipresent advertising has been filling with our lives. Whether you walk in the street, go to the supermarket, go to the movies, or surf the internet, you can see the ad. Advertising reflects its true meaning, "widely advertised." In my opinion , I think that advertising is of great benefit to our lives.

Let’s begin to talk about the advantages of advertising. First of all, advertising is informative in nature, which is very easy to let us learn product promotions. When a new product is shown in the market ，through the advertising, people can understand its function, its price. People can easily buy their own needs. Because of the TV and newspaper ads, people can glance a wide variety of home furnishings, automotive brand. Excellent advertising can be attractive so that it obtains fantastic glance. Second, consumers can compare the price of advertising and businessmen contrast the formation of commodity prices through the purchase advantages.

However, there are some bad advertisements . For example, at the time of watching TV, suddenly an ad appears , which is easy to disturb your emotions. In order to obtain benefits, some people with the psychological price to the consumer fraud element to play the ad, produce counterfeiting goods which harms the interests of consumers. The more the ads, the more people will

seem alike. It’s the cause that we are more similar to the loss of their original personality, hindering the display of personality.

Through the above analysis of the pros and cons of advertising, I tend to agree with people the benefits of advertising. In the information age, it is undeniable that our life is full of ads. At the same time advertising also brings convenience to our competitive prices contrast. The tide of competition in the goods, if the government has increased supervision and management of goods, businessmen with high standard of business moral, then the negative effects of advertising being based on sustainable economic growth slowly fade.

注释：

omnipotent[ɔmˈnipətənt]a.全能的

commodity[kəˈmɔditi]n.商品，货物

supervision[ˌsu:pəˈviʒən, ˌsju:-]n.管理；监督

fraud[frɔ:d]n.欺诈，诈骗；骗子

counterfeit[ˈkauntəfit]vt.伪造