百事可乐的英文广告文案

百事可乐的英文广告文案

广告一词，据考证是一外来语。它首先源于拉丁文advertere，其意为注意，诱导，传播。下面是小编带来百事可乐的英文广告文案，欢迎阅读!

百事可乐的英文广告词First, Pepsi in the Western advertising

PepsiCo partners BBDO for Pepsi to create a lot of imaginative television advertising, such as shark, spacecraft and so on, these ads, for the post-World War II peak of American youth, advocate fresh stimulus is unique Unique consumer goods and clear distinction between the old generation of rebellious mentality, the new generation of consumer tastes and lifestyles.

1998-1999 period, Pepsi in the Chinese market, respectively, introduced the World Cup soccer tournament ring, cap replacement and redemption of soccer star prizes activities, seven-romantic small passbook for prizes and Macau tourism activities. These activities involve a wide range of influence, the promotion of the terminal, increase sales played a positive role.

Pepsi-Cola for Chinese consumers also specially designed a limited edition edition of the Year of the Horse Year of the Horse, the new packaging an anti-Pepsi-like blue-based style, not only the color of golden light shine, but also printed with galloping horse, I wish you Pepsi is also printed on the new packaging, with the collection value.

Second, the differences between Chinese and Western advertising

1, Chinas advertising reflects a common concept of peoples groups: emphasis on the whole, attaches great importance to family and affection; and Western advertising reflects their self-centered culture, emphasizing the individuals independence and the main role of individuality publicity .From a typical aesthetic point of view, emphasizing the typical concept of individuality is developed from the typified concept, the effect is better than the latter. For example: Pepsi was once in China to promote family reunion and happy sharing.

2, Chinese advertising based on virtue and marriage with the spirit of the times, and establish a correct positive advertising image; and overseas advertising language is focused on direct publicity business and products.For example:

advertising for the table shop, the country may tell the audience, seize the second race points, the entrepreneurial difficulties difficult, I do not, work together, in the man-made, seize every opportunity to show traditional Chinese virtues, education, consumer, and foreign advertising A table of talent, love at first sight, even with two puns idiom, highlighting the dignified and graceful watches and clocks, people love at first sight, resulting in wearing a watch to enhance the feeling of temperament.

3, in the form of expression, the domestic advertising language most words with stringent, neat, and like to use the poem. The foreign advertising language tend to eclectic free body, often using metaphor, exaggeration, anthropomorphic rhetoric and other means. For example: optical shop, the domestic advertising language is the existence of insight in the chest, fundus distinguish, is the antithesis of the verse. Overseas slogan humorous way to make warm tips: The eyes are the windows of the soul, in order to protect your soul, please put your glass windows.

This ad is used in metaphor and anthropomorphic rhetoric, so that consumers feel kind and moved. In the expression style, the domestic advertising slogans are mostly solemn, serious,