销售策略--联合利华中国销售策略

有竞争性的价格 陈列标签 货架陈列面
Shelf Ticketing
货架标签
Store Coverage (PJP’s) Stock Rotation Use of POSM Display Quality Display Location Shelf Location
覆盖网点 (PJP’s) 库存周期 促销宣传品的使用 陈列的质量 陈列位置 货架位置
Develop our Skills and Capabilities that will allow us to maximise our Availability and Visibility of Unilever China Products, Everywhere and Everyday within the
联合利华中国HPC
How will we do this?
我们怎样达成我们的目标？
These 5 words drive everything we do!
这5个词组可以推动我们所做的每一件事！
The Unilever China Sales Strategy
联合利华中国的销售策略
Availability, Visibility, Everywhere, Everyday, Profitably
China Retailing Market, Profitably.
发展我们的 技能 和 能力 ，我们 将更好地做到使联合利华的产品 在中国的零售市场中任何时间， 任何地方，随处有售，陈列最佳
，并创造利润。
The Unilever China Sales Strategy
联合利华中国的销售策略
Availability, Visibility, Everywhere, Everyday, Profitably
We cannot spell S CCESS without
We cannot spell S CCESS without YOU!
We will do this through developing the widest possible reach for our products, through Innovative and Leading Customer and Distributor Management Processes and
we will do this by Being the Best that we can Be.
Quality Instore Service (BCP) Distribution
店内服务质量 (标准拜访程序) 分销
Competitive Pricing Display Ticketing Shelf Facings
China Retailing Market, Profitably.
发展我们的 技能 和 能力 ，我们将更好地做到使联 合利华的产品在中国的零售市场中任何时间，任何 地方，随处有售，陈列最佳，并创造利润。
We will do this through developing the widest possible reach for our products, through Innovative and Leading Customer and Distributor Management Processes and
Techniques, improved Price Control, the best Merchanion of Promotion and Consumer Activities, the best use of our Resources, and most of all,
we will do this by Being the Best that we can Be.
The Unilever China Sales Strategy
联合利华中国的销售策略
Availability, Visibility, Everywhere, Everyday, Profitably
Develop our Skills and Capabilities that will allow us to maximise our Availability and Visibility of Unilever China Products, Everywhere and Everyday within the
Techniques, improved Price Control, the best Merchandising, the best execution of Promotion and Consumer Activities, the best use of our Resources, and most of all,