英语演讲培训

英语演讲培训讲义

时间；2014年9月19日

地点：博识楼1003

主讲教师：刘倩

流程：

一、学生练习，以下题目二选一，撰写演讲稿，完成主要框架

1.English，A Word Changed the World

2.Trust, We Cannot Afford to Lose

二、对比分析所发演讲稿，总结演讲稿的篇章特点

1.全篇结构：总——分——总，要有明显的主题句（陈述句）

2.分——分论点1，分论点2，分论点3，不超过5点

3.重复、排比等修辞手法的运用

结构即是根据某种需要把散乱的材料有条理有逻辑地组织起来，使材料之间相辅相成，构成一个完整的有机体。而演讲结构即是以掀起听众的情感波澜为宗旨，巧妙地安排论点材料，以便做到层次清晰、循序渐进，自始至终吸引住听众。

（一）开头引人入胜为主，幽默风趣适当。

万事开头难，演讲的开头更是如此，因为它担负着极其重要的任务，好的开头能镇定纷乱的会场、集中听众的注意力，还能导入主题、定下基调，把听众带入演讲者需要的气氛中去。因此对于演讲的开头应精心设计，力求引人入胜。演讲如何开头应根据演讲内容、演讲风格、听众心理、现场情况等因素来确定，或开门见山揭示论点、或提出问题引人思考、或名言警句发表高论、或善于抒情创造意境、或描绘叙述形象生动等等，方式方法不胜枚举，目的都是要吸引听众。

（二）主体部分结构分明，以理服人，令人信服

主体部分是回答问题、巩固成果的阶段。这一部分不能空洞，应以充实的材料充分展开，深入挖掘主题、广泛阐述道理，保持开端造成的声势，环环相接、扣人心弦。主体部分的材料安排应注意形成内在情感的节奏感，即通过由浅入深的论述层层推进听众的情感。安排材料时还应将典型的突出的事例详写，一般性的材料作为辅助略写，详略相间，造在情感的张弛回旋。主体部分的材料应多姿多彩，正反相照、深浅相兼、触类旁通，不可单调呆，才会显得起伏转折、处处有景，时刻吸引住听众。

（三）结尾情真意切、真诚呼吁、掀起高潮，令人回味。

经过开头和主体部分的蓄势，演讲者和听众的情绪都已水到渠成达到了最高峰，这时应该安排一个有力的结尾，总结全文突出主题、掀起高潮、摧人奋发，给听众留下一个更强烈的回味无穷的印象，演讲的结尾应简洁明快，精彩有力，切忌虎头蛇尾、枯燥冗长、当断不断、落入俗套。演讲的结尾方式多种多样，可重复本文论点进行强调，可直抒胸臆进行呼吁，可发表宏誓鼓动听众，可展望未来给人希望等等。

三、优秀演讲稿赏析

2008年21世纪联想杯冠军赵心妍

From made in China to Created in China

One in four computers in the world comes from China; but from each computer produced, China earns only what 10 apples are worth. I read this in People’ Daily not long ago. While the force of globalization has spread Chinese-made products all over the world and earned China the name “world’s factory”, China earns very little profits from this kind of low-cost production. It’s even been said that China has to export 800 million shirts to get an airplane.

The problem is, China has involved in countless processes of production, but doesn’t necessarily have the intellectual property rights. If all we can be is part of the low-cost, labor-oriented production process, we’ll remain in a passive, disadvantaged position and gradually lose our competitive edge in the global arena. To develop China’s creative industry, transforming products from "made in China" to "created in China" has become one of China’s major tasks.

This transformation will be no less like a marathon, requiring much effort especially that from Chinese enterprises, the major force in Chinese economy. Though there’ s no one in front leading us which direction to run, there’s much to learn from some Chine se enterprises that have already found the right strategies and are shining on the global stage. These strategies involve brand identity establishment, technological innovation and modern management system.

Firstly, the brand that I mentioned above is an intangible yet most valuable asset to a company. It gains credibility from consumers, thus constituting the reason for consumers to buy habitually. Tong Ren Tang, the largest producer of traditional Chinese medicine, remains one of the oldest surviving brand names. The credibility that it gained through quality products has made