李宁使命愿景价值观

李宁使命愿景价值观

Mission & Vision Statements and Core Values

使命、愿景和价值观

一个公司的成长和发展离不开其背后的文化内涵。李宁公司开始对企业文化中的使

命、愿景和价值观进行了回顾和探索，在大家共同的努力下，新的使命、愿景和价

值观产生了。

Mission 使命

Through sports, we inspire in people the desire and power to make breakthroughs 我们以体育激发人们突破的渴望和力量～

, Focus on creating professional sports products

致力于专业体育用品的创造

, Enrich ourselves by the integration of sports into everyday life 让运动改变生活

, Strive for higher-standard breakthroughs

追求更高境界的突破

Vision 愿景

The world’s leading brand in the sports goods industry

全球领先的体育用品品牌公司

, Our interim objective before 2008: fortify our globalization competitiveness in the

China market

为了实现公司国际化，公司在2008年之前需在中国市场增强公司国际化竞争

力

, By 2018: become one of the world’s top five brands.

到2018年，体育用品世界5强

, Derive 20% up of company revenues from international markets

公司国际市场生意份额占总体生意20%以上

, Become a management company of sports brands, utilizing different brands to cater

to different consumers and regions

成为体育品牌管理公司，将使用多个品牌覆盖不同的客户和区域

, Become a leader in marketing two or more mainstream sports categories

两个以上主流运动项目处在市场的强势地位

Core Values 核心价值观

Our core values stem from athleticism and passion for the mission 我们的核心价值观源于对运动的崇尚和对事业的激情～

The attraction of sports comes not simply from sports as such, but more from its underlying spirit. We value sports, but even more athletic spirit.

运动的魅力不仅在于其本身，更在于其内在蕴含的精神力量

我们崇尚运动，更崇尚运动的精神～

, Integrity 诚信

, Professionalism 专业

, Passion 激情

, Breakthroughs 突破

, Trust 信任

, Integrity 诚信

Empolyee should act in accordance with the laws, rules and regulations of the state; abide by business ethics and code of conduct; earnestly fulfil commitments with a sense of responsibility; be able to provide feedback and evaluation objectively and truthfully. 员工行为要符合国家法律规定和公司的规章制度;符合商业道德和职业操守;切实履行承诺，具有责任感;能够客观真实地进行反馈和评价。

Stems from the athletic spirit of 来源于体育精神之:

Respect for rules and regulations, respect for the adversary, fair competition, value the team’s honor.

尊重规则，尊重对手，公平竞争，珍视团队荣誉。

Win by self-belief. 来源于体育精神之:以自信取胜。

, Professionalism专业

Strictly follow the professional standards set by the corporation; be able to set standards for new areas of work and new work processes; make consistent efforts to upgrade one’s

professional competence and reach out for higher professional standards; strive for perfection through fine management.

严格执行公司各项专业标准规定;能够为新业务新流程建立标准规范;不断努力提

升和完善自身专业能力，执着于追求更高的专业水准;通过精细化管理，力争达到