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international national regional local hyperlocal
premium content | member content | other free content
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
exploratory research
The overabundance of irrelevant information makes it difficult to find personally useful news.
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
generative research
84%
consume news several times a day during brief intervals of spare time or have no set routine
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
By DESMOND TUTU | April 29, 2010
premium content | member content | other free content
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
solution
SOCIAL + SERVICE
• uses collaborative and contextual filtering • encourages community engagement • provides a single subscription to multiple news providers • aggregates and delivers personalized news
exploratory research
The average American spends about 12 hours digesting 34 gigabytes of information daily
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
3
exploratory research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
4
exploratory research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
SHOTYZ INC.
Service Meets Social 2010 Design Challenge Sponsored by Microsoft & Motorola
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
exploratory research
Angelina Jolie + Brad Pitt are not news
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
exploratory research
exploratory research
70%
of Americans agree the amount of news and information available from different sources today is overwhelming.
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nuts & bolts
international national regional local hyperlocal
premium content | member content | other free content
generative research
“News is social. All good stories are tweeted.”
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
most trusted news source is not the same as most frequently used or most essential source
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
ቤተ መጻሕፍቲ ባይዱ
Our opportunity is to leverage social connections to find relevant news more efficiently and foster community engagement.
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
solution
Your news aggregation service that leverages social connections to deliver personalized news from sources around the world to around the corner.
generative research
People share news that is important to them.
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
generative research
“When I’m stressed, I visit sites like Hipster Puppies and LOL Cats.”
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
generative research
consumer information
information
sports
people, places, things
politics
weather
world
life impact happenings
crimes
any change from yesterday
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
exploratory research
How do I find what I like?
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
exploratory research
The news industry is failing; the business model is broken.
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
exploratory research
News is everywhere.
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
2
exploratory research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
events war
stories
documentation
real life
breaking information
pop culture
“What is news?”
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nuts & bolts
Poorer Nations Get Larger Role in World Bank
By SEWELL CHAN | April 29, 2010
international national regional local hyperlocal
Arizona: The Wrong Answer
5
exploratory research
I miss things.
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
6
exploratory research
Where do I go?
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nuts & bolts
Poorer Nations Get Larger Role in World Bank
By SEWELL CHAN | April 29, 2010
generative research
“The human condition thrives on serendipity.”
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
solution
SOCIAL + SERVICE
• uses collaborative and contextual filtering • encourages community engagement