FEDEX美国联邦快递价格

Kotler / Armstrong, Chapter 5
Four examples of subculture groups include Hispanic, African American, Asian American, and ____________. 1. middle-class 2. mature consumers 3. RVers 4. echo boomers
A person’s _____ is his/her unique set of psychological characteristics that are relatively consistent and lasting. 1. self-esteem 2. self-concept 3. lifestyle 4. personality
Kotler / Armstrong, Chapter 5
Which of the following is not one of the major American social classes? 1. upper class 2. working class 3. lower-upper class 4. lower-working class
Kotler / Armstrong, Chapter 5
Consumer purchases are influenced by cultural, _______, personal, and psychological characteristics. 1. cost 2. social 3. health 4. profit
Kotler / Armstrong, Chapter 5
A person within a reference group who, because of special skills, knowledge, or other characteristics, exerts social influence on othersห้องสมุดไป่ตู้is called a(n) _____. 1. opinion leader 2. mature consumer 3. marketer 4. upper class citizen
Kotler / Armstrong, Chapter 5
Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors is referred to as ___________. 1. subculture 2. families 3. social class 4. reference groups
Kotler / Armstrong, Chapter 5
Four examples of subculture groups include Hispanic, African American, Asian American, and ____________. 1. middle-class 2. mature consumers 3. RVers 4. echo boomers
Kotler / Armstrong, Chapter 5
A person’s _____ is his/her unique set of psychological characteristics that are relatively consistent and lasting. 1. self-esteem 2. self-concept 3. lifestyle 4. personality
Kotler / Armstrong, Chapter 5
Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors is referred to as ___________. 1. subculture 2. families 3. social class 4. reference groups
Kotler / Armstrong, Chapter 5
The fastest-growing and most affluent subculture in the United States is the _____ population. 1. Hispanic 2. African American 3. Asian American 4. mature
Kotler / Armstrong, Chapter 5
Groups of people with shared value systems based on common life experiences are called _____. 1. cohorts 2. generations 3. subcultures 4. affiliate groups
Kotler / Armstrong, Chapter 5
Which of the following is not one of the major American social classes? 1. upper class 2. working class 3. lower-upper class 4. lower-working class
Kotler / Armstrong, Chapter 5
Groups of people with shared value systems based on common life experiences are called _____. 1. cohorts 2. generations 3. subcultures 4. affiliate groups
Kotler / Armstrong, Chapter 5
Buyer characteristics and the buyer decision process are two parts of ________. 1. Buyer’s black box 2. Buyer’s white box 3. Buyer’s red box 4. Buyer’s shopping box
Kotler / Armstrong, Chapter 5
The fastest-growing and most affluent subculture in the United States is the _____ population. 1. Hispanic 2. African American 3. Asian American 4. mature
Kotler / Armstrong, Chapter 5
Consumer purchases are influenced by cultural, _______, personal, and psychological characteristics. 1. cost 2. social 3. health 4. profit
Kotler / Armstrong, Chapter 5
The family is the most important consumer buying organization in American society. 1. true 2. false
Kotler / Armstrong, Chapter 5
The family is the most important consumer buying organization in American society. 1. true 2. false
Kotler / Armstrong, Chapter 5
The VALS classification system measures a person’s _____. 1. income 2. occupation 3. lifestyle 4. personality
Kotler / Armstrong, Chapter 5
Which of the following is not one of the five brand personality traits? 1. ruggedness 2. sophistication 3. self-concept 4. sincerity
Kotler / Armstrong, Chapter 5
Maslow’s hierarchy of needs are psychological, safety, _____, esteem, and self-actualization. 1. social 2. economic 3. lifestyle 4. education
Kotler / Armstrong, Chapter 5
Buyer characteristics and the buyer decision process are two parts of ________. 1. Buyer’s black box 2. Buyer’s white box 3. Buyer’s red box 4. Buyer’s shopping box
Kotler / Armstrong, Chapter 5
Maslow’s hierarchy of needs are psychological, safety, _____, esteem, and self-actualization. 1. social 2. economic 3. lifestyle 4. education
Kotler / Armstrong, Chapter 5
The VALS classification system measures a person’s _____. 1. income 2. occupation 3. lifestyle 4. personality
Kotler / Armstrong, Chapter 5
Kotler / Armstrong, Chapter 5
Which of the following is not one of the five brand personality traits? 1. ruggedness 2. sophistication 3. self-concept 4. sincerity
Kotler / Armstrong, Chapter 5
A person within a reference group who, because of special skills, knowledge, or other characteristics, exerts social influence on others is called a(n) _____. 1. opinion leader 2. mature consumer 3. marketer 4. upper class citizen
Kotler / Armstrong, Chapter 5
Consumer behavior refers to the buying behavior of final customers. 1. true 2. false
Kotler / Armstrong, Chapter 5
Consumer behavior refers to the buying behavior of final customers. 1. true 2. false