Module 4 Unit 1 复习资料

Module 4 Unit1 Advertising

Class_______ Name________

ⅠWords

1.航空公司.________

2. 毒品，药物___________

3. 福利，幸福.______

4.欺骗.__________

5. 有技巧的，熟练的adj._______

6. 清白的；无辜的adj.___________

7. 气息；呼吸______/_____ 8. 治愈，药物n./v.________

9.杂货店_________ 10. 高兴的；满意的adj.__________

11. 评论；评价__________ 12.目标；目的_________

13. 运动n____________ 14. 座右铭___________

15.香烟__________ 16.推广；推销__________ 17.智力；才智___________ 18. 奴隶_________ 19. 理解力______________ 20.推荐；劝告__________ 21.出版商_________22.毕业年级的adj.__________23 购买n./v.____________ 24.设计师________25. 软件_______ 26. 引人注目的___________

27. 大公司________ 28. 成倍增加v.________29.更新；使现代化_______

30青春_______ 31.方面；层面__________ 32.食谱_________

33味道好的adj._______ 34.奖金；津贴_____________

35. 精致的；绚丽的__________ 36.大众传媒___________

37.靶子，目标______________ 38.个别地；亲自__________

39. 有毒的adj.___________ 40. 震惊n./v.___________

能力升级：

1. Advertisement---- (v.)__________

2.breath----(v.) ___________

3. mental-----(反义词)_______

4.benefit----____________(adj.)

5.consult----_______(n.）

6.amaze________(感到惊奇的)_______(令人惊奇的)

7.Poisonous→____________ n.

8. media____________ (单数)

Ⅱ. Important phrases

1.be used to____ 习惯于做sth _________被用来做sth ________ 过去常常做sth

2.do research ____ 在...上做研究

3. persuade sb. ___/____ sth. 说服某人做某事

4. be meant to________

5.protect sb./sth. ____ doing sth. 保护…免受…伤害

6. fool sb.__ doing sth. 欺骗某人做某事

7. feel pleased___ sth. 对...很开心

8.play tricks___ sb. 戏弄某人9. encourage sb.____ sth. 鼓励某人做某事10. when it comes to sth _________ 11. Even if/though__________

12. have sth. In mind __________ 13. figure out__________

14. in advance__________ 15. appeal to _________

16. get something across_________ 17. put together _______

18. result in +_________ result from +_______

19.discourage sb. ___ doing sth. 阻止某人做某事

20. urge sb. to do sth.__________ 21.provide sb. with sth. _____________

Ⅲ. Important sentences

1.We are so used to them that we often do not even realize how many we see and

hear in a day.

2.Not all ads play tricks on us though.

3.When it comes to advertisements, we must use our intelligence and not to be a

slave to them.

4.The information I found has really helped me educate others in the ways in which

companies promote their products .

Exercises：

Advertisements,which often use p_____ language and e______ images, play an important p _____ of our lives. There are two main t_____ of advertisements.One is called c ______ advertisements, which are meant to p ______ a product or s ____ .But they don’t tell c _____ the c ____ truth. Another one is called PSAs, which use a______ and c____ language,are often placed for f____.They d____ with many social i____, which often affect public w______.

改错1：找出更正，并指出考察语法点

1.The target audience are high-school students. __________

2.This is because we have chosen anti-smoking as the subject of our ad campaign.

________

3.Man people think what smoking is cool or enjoyable. ______

4.Smoking can make people smell terribly and give them bad breath. _______

5.In order to determine your audience, you will need to do little research and analysis in advance. __________

改错2：

Dear Professor Liu:

I want to thank you for offering such useful advice deal with my research. I have just published my article about advertisements on our school website, and have already received many kind comment about it from my readers. The information I found has really helped me educate others in the ways which companies promote them products.

Before I consulte you, I had no comprehension that a company might try to fool people to buying a product or service . Now, even if there are excited pictures and clever language in an ad, I will remember to think before I buy something so that I will be cheated.

I will also pay a lot more attention to the public service ad campaigns. Now I know how they can real benefit society. I will encourage my friends to pay an attention to them as well. Thank you again for helping me find so many useful information!

Yours

Qian Lili