商务沟通总结和建议

SWOT analyses with China Mobile

Strengths

首先，中国移动公司是中国第一家中国大陆通讯行业的企业，具有先入者的优势。第二，各方面拥有较多较为丰富的经验，运用模式较成熟。第三，拥有较深厚的人力资源。第四，拥有较高的品牌形象。第五，市场占有率较高，使用者较忠实。拥有6.5亿用户的市场规模，其中有一半的用户都是陪伴中国移动走过很多年的老顾客，并且该市场规模远远高于竞争对手中国联通和中国电信。[3]第六，提供各式各样的优惠套餐。第七，国家提供各方面的资源支持。第八，拥有雄厚的资金基础。第九，不断开拓新的市场。第十，通话信号较稳定。First, as the first communication enterprise in mainland in China, China Mobile has the advantage of pioneer. Second, abundant experience and mature operations. Third, large human resources. Fourth, popular enterprise image. Fifth, large market share and loyal users. China Mobile has a large scales of 65 million of whom half of them are old customers who use China Mobile for a long time and the market scale is far higher than that of China Unicom and China Telecom. Sixth, provide various kinds of tariff packages. Seventh, resources support from the nation. Eighth, solid fund foundation. Ninth, new markets enrichment. Tenth, stable communication signals

Weakness

首先，因为是国企因此会出现腐败现象。比如：欺压顾客、招募员工是招募企业关系户亲属等等。第二，各个分公司发展水平不一，服务不到位。第三，各方面技术发展较慢，系统更新较慢。第四，网络技术发展较慢，提供给顾客的网络服务较低端。无论是在传统的互联网领域还是迅速发展的移动互联网领域，中国移动拥有的内容资源和业务出口资源也极度匮乏，缺乏熟悉互联网经营管理及技术支撑所需要的各个层次的人才。中国联通公司网络已经升级为3G甚至4G，然而中国移动公司还处于2G。First, due to the state-enterprise, there are inevitable corruptions taking place in China Mobile, such as cheating and curbing the customers and recruiting the related people to the enterprise. Second, different levels of development in branch companies and unsatisfying service. Third, slow development of technology and slowly-updated systems. Fourth, slow development of the net technology and provide low-level service for the customers Whether in traditional Internet or in the rapid developing mobile Internet, China Mobile is in bad lack of content resources and export resources and also in short of the talents in the aspect who are expert at the internet management and operation. Compared with China Unicom that has upgraded its network to 3G even 4G, China Mobile is sill in 2G.第五，该企业的各方面资费较高，较昂贵。同样是本地通话中国联通为0.01元每分钟，然而中国移动却收取0.25元每分钟。在现如今网络覆盖面这么广的社会，

中国联通公司每个月上网只收取50元RMB就可拥有2G的上网流量，然而中国移动却只有500M的上网流量。第六，互联网领域相比国外很多通讯公司中国移动的产品线较狭窄。Fifth, expensive toll in China Mobile. For example, China Unicom charges the customers 0.01 yuan per minute while China Mobile 0.25 yuan. Nowadays, in such a widely covered internet society, China Unicom offers the customers 2G only with 50 yuan, while with the same charge, China Mobile just provides 500M. Sixth, product lines are narrower in China Mobile than those in foreign communication enterprises.

Opportunity

首先，中国还处于发展中国家在通讯行业也还有许多不完善，因此中国移动通讯公司的发展和提高空间还很大。第二，可以在固定通话方面发展抢占市场。比如：提供跟优惠的固定电话通话优惠、开通固定视频通话、家庭网络及WIFI服务等等。第三，利用其优势开拓新市场，吸引更多顾客。第四，努力发展网络方面的科学技术，留住老顾客的同时吸引更多顾客。First, as China is a developing country, there are many shortages in communication industry. So there is more and larger space for the development and improvement of China Mobile. Second, China Mobile can occupy the market in fixed telephone, such as providing discount charges and opening video communication, family network and WIFI. Third, enlarge new markets by its advantages to attract more customers, Fourth, China Mobile should try its best to develop science and technology about network to maintain the old customers and attract new ones.

Threat

首先，在现如今这个网络数字的时代中国移动的网络服务跟不上社会的脚步，全新3G网络时代，用户的选择性强。打破了2G时代中国移动70%的份额。

[4]同行业的中国联通却遥遥领先，这点足以威胁到该企业的年轻使用者换用中国联通公司的号码。第二，在未来网络将要替代一切通讯方式的时代，然而中国移动公司的网络不仅跟不上而且电话通讯资费又较高，如果持续发展下去该企业逐渐将会被其他通讯公司打败。第三，消费者消费观念不断改变，然而该企业的创新力较差，从而很容易导致竞争对手入侵。第四，中国移动公司各方面的资费都较高，如果没有相对突出的竞争优势持续这样则逐渐会失去现有的市场地位。First, in such a internet and digital age, China Mobile can not keep up with the steps of social development. However, the customers can have many choices in such a new 3G age, which breaks the 70 percent market share in 2G age. China Unicom has become the leader in the communication industry, which threat China Mobile severely. Many young users begin to choose China Unicom. Second, in the future when all communication will be replaced by network, due to the outdated network and high charges, China Mobile will be sure to be defeated by its competitor. Third, consumers