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Industry
Strategy
Disruptive
Challenge
Development of Basic Robotic Technologies
Sensory Feedback Information Processing Commands Execution
Sensor Technologies Computer Science Automatic Control
41.5 35.5 5.5%
23.5 6.1 27%
3.5 3.1 3%
3.5 3.7 6%
8
Robotics
History
Industry
Strategy
Disruptive
Challenge
4. Market Analysis
1. Emerging Market (e.g. China, Japan, Korea)
Disruptive
Challenge
How disrupt? What?
2
Robotics History
History
Industry
Strategy
Disruptive
Challenge
Not just humanoid, and also manipulator!
4
Robotics
History
Industry
Strategy
Disruptive
Challenge
1. Transfer Robot
Long working time High work efficiency Never complain
14
Robotics
History
Industry
Strategy
Disruptive
Challenge
是为了与设计发展潮流相符合,是 为了锐普前进步伐相协调,也是为 了与某山寨公司相区分,2011年5 月,锐普换装了! 更简洁、更抽象、更精美、更有力
Inspiration Group
Robotics world!
START!
依然是纯正的红,但红多了几分稳 重;依然是简单的型,但型多了几 分随性;依然是简单的字,但字多 了几分干净。 像“RP”字母,像“锐”字的起 笔,像高飞的风筝,像劈裂的金 刚,……或者什么都不像,仅仅一 个符号?
Robotics History Industry Strategy
History
Industry
Strategy
Disruptive
Challenge
Over past 10-15years Scale, Structure, Performance The dominant companies
14% 35% 18%
China Japan Korea America
Potential area: East Asia
33%
10
Robotics Strategy Analysis
History
Industry
Strategy
Disruptive
Challenge
High cost of manufacture
Specific Repetitive
Work
Robotics
History
Industry
Strategy
Disruptive
Challenge
3. Ethic Problems
Freedom
Privacy
R
Right Laboratory
Police
19
THE END
THANKS!
2016.10.4
Strategy
Disruptive
Challenge
3. Financial Performance
TOP 4 Robotic Company Revenue Table (Unit: Billion Dollar)
Year 2015 ABB FANUC KUKA YASKAWA
Total Assets Revenue Profit Margin
Strategy
Disruptive
Challenge
1. Application
Industrial (e.g. Manufacturing, transportation…)
Service (e.g. Roomba)
7
Robotics
History
Industry
Strategy
Disruptive
3. Ethic Problems
16
Robotics
History
Industry
Strategy
Disruptive
Challenge
1. Operating System
A
BL UE
Set up criterion
B
Lack of criterion
BL UE
It does work!
It doesn’t work!
Industry
Strategy
Disruptive
Challenge
1. Transfer Robot
Stevedore
high labor cost Limited ability
Tired! High Salary!
Negative induced emotionຫໍສະໝຸດ 13Robotics
History
Program
R
17
R
Robotics
History
Industry
Strategy
Disruptive
Challenge
2. Not Smart Enough
Cannot deal with
Accident Unexpected
Enhance
intelligence Vision Sense
18
Technology
High cost
low local demand
11
Market
Global
Robotics
History
Industry
Strategy
Disruptive
Challenge
1. Transfer Robot
2. Delivery Robot
12
Robotics
History
2. Number of Patents
(stand for technology capacity)
9
Robotics
History
Industry
Strategy
Disruptive
Challenge
4. Market Analysis
Number of patents accepted of robotic industry field in different countries
Hi! I’m a robot. Today, they will talk about me!
时代在变,锐普岂能不变?
Made by
图可变,但心不变。 锐普将继续坚持“锐意进取 普及 精品”的理念,继续坚持与PPT爱 好者的共同努力,继续坚持对中国 PPT的责任与信心! 锐普是大家的,LOGO也是大家的, 也恳请大家跟帖提出对LOGO的意 见和建议。
2. Delivery Robot
New way
Night time Efficient
Present way
Customer
Parcel
Customer home
Parcel
15
Robotics
History
Industry
Strategy
Disruptive
Challenge
1. Operating System 2. Not Smart Enough
Challenge
2. Major Companies
Power and Automation
Vehicle Manufacturing
Servos , Numerical Control Motion controllers
“Big Dog” Military
7
Robotics
History
Industry
5
Robotics
History
Industry
Strategy
Disruptive
Challenge
1. Application
2. Major Companies 3. Financial Performance 4. Market Analysis
6
Robotics
History
Industry
Reference list
Craig, J. J. (2005). Introduction to robotics: mechanics and control (Vol. 3, pp. 48-70). Upper Saddle River: Pearson Prentice Hall. Campion, G., Bastin, G., & D’Andrka-Novel, B. (1996). Robotics and Automation. Nelson, P., Linegar, C., & Newman, P. (2016). Building, Curating, and Querying LargeScale Data Repositories for Field Robotics Applications. InField and Service Robotics (pp. 517-531). Springer International Publishing. Nolfi, S., Bongard, J., Husbands, P., & Floreano, D. (2016). Evolutionary robotics. In Springer Handbook of Robotics (pp. 2035-2068). Springer International Publishing. GuFilipe, J., Madani, K., Gusikhin, O., & Sasiadek, J. (Eds.). (2016).Informatics in Control, Automation and Robotics 12th International Conference, ICINCO 2015 Colmar, France, July 21-23, 2015 Revised Selected Papers (Vol. 383). Springer.