湖滨国际2020直播购房节方案

系统集中直播
系统直播内容： 1、1000元/楼（建议）盘用户互动红包派发；
2、前50名进直播间留言互动礼品派发（留联系电话登记 或凭前50名发言截图待售楼中心开放后领取）；
线 3、项目介绍加提问互动（首个回答提问者留联系方式或 上 凭发言截图待售楼中心开放后领取）； 直 4、项目针对线上购房优惠信息公布； 播
presents from their parents and grandparents.On New Year's Eve,family always have a big dinner. Everybody are watch TV and talk.In the midnight,there usually fairworks.On New Year's Day,people usually put on their new clothes and
+
3、抖音直播时间安排：
直 规定直播时间：2月18日起-2月？日 每晚20:00
播
伍
活动收益及费用预算 PLEASE WRITE YOUR TEXT
he Spring Festival is the most important festival in China.People usually decorate the doors and windows with red papercuts. becouse red means good luck.People usually clean house too.becouse they want to sweep away bad luck.Children can get some new clothes or
系统集中直播流程
1、人员筹备：置业顾问1-2名 （因疫情期间，不建议多人至售楼处）
人员要求：A、沟通表达能力强；B、形象气质佳上镜感强；C、对项目及置业政策
熟知；D、着项目工装工牌。
2、场地筹备：各售楼中心
筹
场地要求：A、卫生清洁；B、灯光开启充足；C、新春氛围布置；D、案场封闭安静；
备
E、网络畅通。
活动概括
疫情期间，返乡购房群体并非无需求，因线下销售渠道（售楼部/地推渠道）关闭，
活 购房者无法了解湖滨国际的项目信息，更无法与本楼盘取得有效沟通联系，湖滨国 动 宗 际开展的首届直播购房节，利用A系统集中直播+线上售楼部B抖音号运营+直播，
旨 打通疫情期间买房卖房供需无障碍宣传沟通通道，让购房者在家一站式看房选房；
presents from their parents and grandparents.On New Year's Eve,family always have a big dinner. Everybody are watch TV and talk.In the midnight,there usually fairworks.On New Year's Day,people usually put on their new clothes and
叁 系统集中直播流程 PLEASE WRITE YOUR TEXT
肆 抖音直播 PLEASE WRITE YOUR TEXT
伍 活动收益及费用
PLEASE WRITE YOUR TEXT
壹
活动概括
PLEASE WRITE YOUR TEXT
he Spring Festival is the most important festival in China.People usually decorate the doors and windows with red papercuts. becouse red means good luck.People usually clean house too.becouse they want to sweep away bad luck.Children can get some new clothes or
presents from their parents and grandparents.On New Year's Eve,family always have a big dinner. Everybody are watch TV and talk.In the midnight,there usually fairworks.On New Year's Day,people usually put on their new clothes and
2020修水湖滨国际
首届新春直 播购房节
Xiushui first live house purchase Festival
线上购房 钜惠全城 万元礼品+红包
策划单位：修水湖滨国际 执行单位：众驰传媒 、修水论坛
目录
壹 活动概括 PLEASE WRITE YOUR TEXT
贰 系统集中直播内容 PLEASE WRITE YOUR TEXT
visit their femily and friends.They usually say:"Happy New Year's Day."The Spring Festival finishes at the Lantern Festival after two weeks.People usually eat a kind of rice dumpling called yuanxiao.It can take people good luck all the year round.
visit their femily and friends.They usually say:"Happy New Year's Day."The Spring Festival finishes at the Lantern Festival after two weeks.People usually eat a kind of rice dumpling called yuanxiao.It can take people good luck all the year round.
和 目
通过直播全面直观的将项目优势卖点展示给购房者，并在结合小程序线上售楼部，
标 加载送红包/送礼/打折/特惠房等营销形式，直接实现楼盘与购房者确定购房意向，
根据疫情情况选择适当方式及时间实现成交。
活动概括
活 时间：2020 2.18——2020 2.28（暂定） 动 地点：湖滨国际售楼中心 +各置业顾问直播空间 地 主题：2020湖滨国际首届新春直播购房节 点 、 直播形式：系统集中直播+抖音直播 时 客群：修水返乡置业者+新春购房者 间 内容：红包派发、礼品互动、项目简介、置业政策
阶
3、资料筹备：项目简介/互动提问问题/置业政策。
段
4、物料筹备：A、1000元线上红包 ；B、小份随手礼50份；C、互动礼品若干（根据提
问问题数量自备）；D、邀请奖品前三名奖品。
5、完善本楼盘线上售楼中心资料。
系统集中直播流程
1、各本项目合作的公众号推文、H5链接前三天高密度宣传推广；
宣
2、要求全体员工微信朋友圈转发本次活动全部推文链接；
presents from their parents and grandparents.On New Year's Eve,family always have a big dinner. Everybody are watch TV and talk.In the midnight,there usually fairworks.On New Year's Day,people usually put on their new clothes and
贰
系统集中直播内容
PLEASE WRITE YOUR TEXT
he Spring Festival is the most important festival in China.People usually decorate the doors and windows with red papercuts. becouse red means good luck.People usually clean house too.becouse they want to sweep away bad luck.Children can get some new clothes or
visit their femily and friends.They usually say:"Happy New Year's Day."The Spring Festival finishes at the Lantern Festival after two weeks.People usually eat a kind of rice dumpling called yuanxiao.It can take people good luck all the year round.
he Spring Festival is the most important festival in China.People usually decorate the doors and windows with red papercuts. becouse red means good luck.People usually clean house too.becouse they want to sweep away bad luck.Children can get some new clothes or
he Spring Festival is the most important festival in China.People usually decorate the doors and windows with red papercuts. becouse red means good luck.People usually clean house too.becouse they want to sweep away bad luck.Children can get some new clothes or
5、将意向客户引入修水论坛自定义对应的各自楼盘线上 售楼部；
6、最终本场直播邀请人数前三名给予奖品公布（领取方 式同上）。
系统集中直播
线上售楼部内容（已完善）：
1、本项目简介；
线
上
2、本项目效果图加户型图；
售
3、本项目优惠信息；
楼
4、本项目联系方式（电话+微信）。
部
叁
系统集中直播流程 PLEASE WRITE YOUR TEXT
行
3、及时回复在线上售楼中心意向客户留言及互动沟通；
阶
段
4、售楼中心开放后，根据直播留存数据兑现礼品。
系统集中直播流程
时间（先到先选）
直 播 2月18日 上午10:30-11:30 时 间 2月18日 下午15:00 -16:00 安 排
直播内容 项目住宅直播 项目商业直播
肆
抖音直播
PLEASE WRITE YOUR TEXT
传
阶
段
3、每场直播前预热邀请好友观看万元线上红包+礼品。
系统集中直播流程
1、人员按安排直播时间节点提前1小时到底案场准备；
2、按直播流程进行有序直播 拜年新春寄语+抗击疫情寄语→开场互动（开场随手礼+红包）
→项目分篇介绍+提问礼品互动→项目返乡/新春置业优惠政策介绍→导流至修水论坛及本
执
项目已完善的线上售楼部本项目收集意向客户→公布邀请前三名给予奖品；
visit their femily and friends.They usually say:"Happy New Year's Day."The Spring Festival finishes at the Lantern Festival after two weeks.People usually eat a kind of rice dumpling called yuanxiao.It can take people good luck all the year round.
抖音直播
抖音直播内容：
1、抖音账号运营蓄粉
A、抖音账号的自运营；
抖 B、制作内容为：普及购房置业的基础知识+湖滨国际项目
音 卖Байду номын сангаас/优惠政策；
账 2、抖音直播
号
A、各置业顾问抖音运营+直播培训； B、各置业顾问抖音直播流程+内容设计；
运 C、各置业顾问开通抖音直播功能；
营 D、置业顾问按公司规定时间进行直播。