公关部 公关部的组织结构与职能

公关部公关部的组织结构与职能•公关是为企业营造适合其生存环境的一种方式，一座桥梁。

企业要生存，就需要考虑与其相关利益体的关系，包括政府、协会、社区、股东/投资者、员工、合作伙伴、媒体、消费者等等。

公关就是协助企业与这些对象进行沟通，以达到争取这些对象支持企业生存盈利的目的。

•企业公关部是根据企业的整体发展战略，根据现代市场的需求制定各种公共关系战略和战术，及时调整公司组织各项公关活动方向。

善于客户资源的维护与沟通管理，协调合作伙伴之间的关系等。

•根据确定的公关的目标，把企业内部和外部的有效信息，以一种沟通的方式和媒体建立好的关系，这样达到更好的宣传企业的效果。

公关部长职责•公关部长：•负责公司公关战略的制定，公司形象的树立与维护．•负责与合作单位等关系的建立和维护．•负责对各种媒体资源进行开发、收集、整理，实施资源整合、交换及战略合作．•配合市场运作项目产品，提供公关宣传支持．•监督实施市场公关活动，与相关部门进行良好的沟通．筹划组职能•财务记账，预定场地，器材保管，现场活动组织，策划执行新活动，解决活动组织中所出现的问题等．•发活动帖，及组织对需要集体讨论决定的问题发讨论帖；及必要情况下，组织筹备组的力量，解决活动中出现的问题，调整组织形式宣传组职能•负责媒体投放规划,并有实施媒体策略、投放的实操经验．•熟悉掌握各大媒体运作规律及各主媒的特点、功能、市场价值和购买渠道．•媒介数据分析、消费者媒体偏好研究及市场信息研究．•提供投放效果评估并制作月度、季度、年度分析报表．•媒介资料的收集、分析与整理,建立完善的媒介信息库及剪报库．信息收集组•咨询建议，参与决策.•收集信息，主要收集公众需求信息、公众对公司形象、产品等评价的信息、公众对组织形象评价的信息及其他社会信息。

接待组职能•负责接待处的布置、题词的布置、物品保管、接待来宾、签到工作．•和其它工作部门联络沟通协调工作．•准备接送车辆、安排住处、准备礼仪队等．•处理来宾遇到的问题员工关系组•负责办理劳务用工手续，包括暂住证、劳动手册的办理及日常管理；总部户口调动工作以及集体户口的管理；- 负责总部人员出境证件的办理，包括港澳证、出国签证等；办理外国人来华就业及访问的签证，包括住宿登记、专家证、工作签证等；负责出具员工各项证明及盖章；接洽计划生育管理工作.宗旨是：真诚服务、并肩携手、永不言弃Structure and function of the public relations department of public relations• public relations is a way to create suitable living environment for the enterp rise, a bridge. Enterprises to survive, we need to consider the relationship between related interests, including the government, society, community, shareholder / investor, employees, partners, media, consumer and so on. Public relations is to assist enterprises to communicate with these objects, in order to win these objects to support enterprises to survive the purpose of profit.• corporate public relations department is according to the enterprise's overall development strategy, developing public relations strategies and tactics according to the demand of modern market, the timely adjustment of the company the direction of public relations activities. Maintenance and management of communication good customer resources, coordinate the relationship between the partners.• determined according to the goal of PR, the effective information of internal and external, to a mode of communication and media to establish a good relationship, thus achieve better propaganda enterprise effect.Communications Minister• public relations minister:• responsible for making public relations company strategy, company image building andmaintenance. The establishment and maintenance, and cooperation between the units responsible for such relations.• responsible for various media resources development, collection, collation, the implementation of resource integration, exchange and cooperation with the operation of the market. • project product, providing public relations support.• supe rvise the implementation of marketing and PR activities, good communication with the related departments.Planning function• financial accounting, book a venue, equipment storage, on-site activities of the organization, planning and execution of new activities, the activities of the organization in solving problems.• activity posts, and organization for collective discussion question discussion; and if necessary, organize the preparation group power, solve the problems in the activities, adjusting the organizational formThe advocacy group functions• responsible for the media planning, and implementation of media strategy, put on the practical experience.• familiar with master the characteristics, each big media operation mechanism and the main media function, market value and the purchase channels.Analysis of consumer preference data, media, media studies and Research on market information.• provide put in effect evaluation and make monthly, quarterly, annual analysis report.Collection, collation and analysis, the media data, establish a sound information base media and newspaper clippings library.Information collection• advice, to participate in decision making.• information collection, mainly to collect public demand information, the pu blic evaluation of company image, product information, public evaluation of the organizational image information and other social information.Reception group functions• responsible for reception arrangement, inscription layout, deposit, receive guests, in work.• and other departments of communication and co-ordination.• prepare shuttle vehicles, accommodation, ready to etiquette team.• dealing with guest problemsStaff relations section• responsible for handling labor and employment procedures, including management and daily management of temporary residence permits, manual labor; headquarters account transfer and management of collective registered permanent residence; - responsible for exit certificates headquarters staff, including Hong Kong and Macao Permit, visa for foreigners; employment and access to visas, including accommodation registration, expert certificate, work visa; responsible for providing employees the proofs and seal; contact the management of family planning work.Tenet: sincere service, together, never give up。