营销英语学习笔记

or die.”

面对
and how much to spend on advertising or sales
or colour for new packaging. The companies at greatest risk are those
fail to carefully monitor their customers and competitors and to

.市场总理必须
对消费者以什么样的
的那样

口口相传
markets and getting, keeping, and growing customers
creating, delivering, and communicating superior
得到，保持，增长客户


, wants, and demands.

需要want 欲望demand 需求
Mercedes能满足他们对社会需求的idea，但是他


需要优先于营销者存在
与…一起

[ m?:sidi:z ]
基础营销概念
基础的

basic human requirements. People need food, air, water, clothing, and shelter to survive.

：
目标市场
基本的，基础的 类似于 fundamental
衣食住行
：避难所，庇护所
幸存
??n] n. 娱乐；消遣；休养
“娱乐，消遣”讲时，类似于 entertainment
表示一种客观的物体
异议，反对；拒绝的理由
Please present your objection to the plan.
请说明你拒绝这个计划的理由。
满足需求 这里的satisfy可以用“meet”来代替

are wants for specific products backed by an ability to pay . many people want a

must measure not only how many people want their product but also how many

：
购买力
有背的；有财力支持的
v. 支持；使后退（back的过去分词）
“支持”的意思
测试，评估
不但……而且……

distinctions shed light on the frequent criticism that “marketers create needs”


might promote the idea that a Mercedes would satisfy a person’s need for social

：
阐明 相当于“clarify”，“I`m sure ……”等
先于……而存在
社会属性的
区别need,want,demand
是一种需要
想要一种东西的欲望
侧重于购买力的需要
与……一起
促销
社会地位