电子商务导论(双语)期末重点
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
题型:
1.单选题(2分x20=40分 2多选题(3分x5=15分) 3短语翻译(1分x15=15分)问答题(4分x5=20 分)分析题(10分x1=10分)
Chapter 1
1.电子商务的定义和类别
广义—指交易当事人或参与人利用以现代信息技术为基础的互联网所进行的各类商业活动;狭义—指交易当事人通过以因特网为主的计算机网络所实施的各种交易活动。
按交易类型:B2C、B2B、G2B;按商务活动内容:贸易型和服务性;根据使用网络类型不同:EDI商务、因特网商务、内联网商务、移动商务。
2.Describe the benefits of EC to ORGANIZATIONS, CONSUMERS AND SOCIETY
3.EFT(Electronic Funds Transfer) used by banks电子资金转账”。EFT是计算机在银行业务中得到应用后,银行利用计算机、终端机、电子信息网络等电子通讯设备建立的高速划拨资金的电子支付系统。
4.Which commerce is more well-suited to Business Process?
E-commerce电子商务
E-commerce + Traditional电子商务+传统 Traditional传统
5.Advantages of E-Commerce.
Increases sales, decreases cost增加销售,减少成本
Provides purchasing opportunities for buyers 为买家提供采购机会(企业可以确定新的
供应商和合作伙伴)
Increase speed and accuracy for exchanged information, thus reducing cost增加信息交
换的速度和准确性,从而降低成本
Business can be transacted 24hrs a day可以一天24小时交易业务
The level of detail of purchase information is selected by user详细级别的购买信息由用
户选定
Digital products can be delivered instantly数码产品可以立即交付
Tax refunds, public retirement and welfare support costs less when distributed over the Internet退税,公共退休和福利支持成本分布在互联网时少
Allows products and services to be available in remote areas, e.g. remote learning使产品
和服务可在偏远地区,如远程学习
6.电子商务国际化当中遇到的问题(文化为主)
Culture – the combination of
111language and customs 文化,语言和风俗
222Culture varies across national boundaries and in many cases regions within nations 文化跨越国界不同,在许多情况下,区域内的国家
333Choice of icons on Web pages becomes problematic on international Web sites: 选择的图标在网页上就会有问题,在国际网站上:
(In the US a shopping cart is useful, in the UK a shopping basket is more appropriate, Australians c all shopping carts, shopping trolleysIn many places other than Brazil the thumbs up gesture mean s okay, in Brazil it is an obscene gesture
在美国一个购物车是有用的,在英国购物篮子是更合适的,澳大利亚人叫购物车,购物手推车
,在其他很多地方比巴西大拇指手势意味着好,在巴西是一个淫秽的姿势)
7.交易成本transaction cost
Transaction costs are the total costs that a buyer and seller incur as they gather information and negotiate a purchase/sale transaction
交易成本是总成本,买方和卖方承担收集信息和谈判购买/销售事务
Transaction costs are the main reason for vertical integration (Ronald Coase)
交易成本是垂直整合的主要原因(罗纳德•科斯)
Businesses can use e-commerce to reduce transaction costs (e.g. telecommuting rather than phys ical commuting to allow global employment opportunities)
企业可以利用电子商务来减少交易成本(如远程办公而不是物理通勤允许全球就业机会) CHAPTER 2
WWW(World Wide Web)----> 定义及作用
The world wide web (WWW) is a subset of the computers on the Internet that connect in a certai n way, making their content accessible to each other
万维网(WWW)是计算机在互联网上的一个子集,以某种方式连接,使其内容可访问
The WWW includes an easy to use standard interface facilitating ease of use
WWW包括一个易于使用的标准接口方便易用性
电子邮件何时出现(in 1972)
ISP (Information Service Provider) 信息服务提供商Product-Switched Network(LAN/WAN)产品转换网络
Four key rules used by ARPANET
ndependent networks (e.g. A LAN or WAN) should not require internal changes in order to be con nected to the network
独立的网络(如LAN或WAN)应该不需要内部的变化才能连接到网络
Packets that do not arrive at their destination must be resent from their source network
包,不到达目的地必须对源网络
Router computers act only as receiving and forwarding devices; They do not retain information a bout the packets they handle
路由器电脑才接收和转发设备;他们不保留他们的信息数据包处理
No global control of the network exist
没有全球控制网络的存在
TCP--> Transmission Control Protocol传输控制协议
IP--> Internet Protocol互联网协议
Differences between Internet & Extranet
有一个Intranet和Internet之间的一个主要区别:互联网是一个开放的,公共空间,而内部网的设计是一个私人空间。内部网可以从Internet访问,但作为一项规则它是由一个密码和访问只能给员工或其他授权用户的保护。
Low cost distribution of internal corporate information
低成本企业内部信息的分布
Based on client server model
基于客户服务器模式
Intranets use Web browsers, internet-based protocols including TCP/IP, FTP, Telnet, HTML and HT TP
内部网使用Web浏览器,网络协议包括TCP / IP、FTP、Telnet、HTML和HTTP Distributing paper is often more expensive