浅析中国汽车零配件的现状与发展前景

日照职业技术学院

毕业设计（论文）题目：浅析中国汽车零配件的现状与发展前景

院部：现代汽车学院

专业：汽车检测与维修技术

学号：

学生：海波

指导教师：***

职称：讲师

二O一O年六月

浅析中国汽车零配件的现状与发展前景

摘要

面对世界汽车零配件市场的高速发展，纵观发达的零配件市场。我国的汽车零配件市场显得极不成熟，甚至落后。中国传统的汽车零配件市场已经无法满足当今社会发展的需求。原先的经营思路和经营方式受到国际先进的汽车零配件营销模式强烈冲击。目前，我国汽配市场整体体系极不规，存在许多严重的问题，诸如市场管理混乱、产品质量良莠不齐、假冒伪劣泛滥、信息不对称不透明、从业人员素质低、售后服务工作不是很健全、价格混乱等等。严重扰乱了汽车零配件市场的正常秩序，还伤害了保险公司、正规汽车零配件经销商的声誉和广大车主的合法切身利益。分析了当前我国汽车零配件市场存在的问题，并提出一些相应的解决措施。促进汽车零配件市场的健康、快速发展具有一定指导意义更规的就业环境，更高的薪资待遇，更大的发展空间，这是汽车配件未来两三年即将面临的现实。任何一个有潜力的行业，都要经历一个“快速发展-发展停滞-规整顿-再次快速发展”的过程，汽车配件市场可谓是刚刚开始，潜力依然十分巨大。

关键词：配件市场服务前景

Simply analyse the current situation of the Chinese car accessories and development prospect

Abstract

Faced with the world market, the rapid development of auto parts, spare parts Throughout the developed market. China's automotive aftermarket seems very immature, or even backward. Traditional Chinese auto parts market has been unable to meet the needs of today's social development. Original business ideas and management methods by the international advanced auto parts strong impact marketing model. At present, China's auto parts market as a whole system for highly irregular and there are many serious problems, such as chaotic market management, product quality varies greatly, the proliferation of fake and shoddy, information asymmetry opaque, low quality of employees, service work is not very healthy, so the price chaos and so on. Seriously disrupted the normal order of the auto parts market, but also hurt the insurance companies, regular auto parts dealers and the general reputation of the legitimate owners of the vital interests. Analysis of our current problems in the auto parts market, and puts forward some solutions. The auto parts market, healthy and rapid development of guiding significance to a more regulated environment for employment, higher wages treatment, more room, which is auto parts next two to three years, about to face reality. Any potential trade, have experienced a "rapid growth - stagnation - Specification rectify - once again the rapid development of" process, auto parts market is just beginning to be said, is still huge potential.

Key Words: accessories market service prospect

目录

摘要 (2)

Abstract (3)

第一章当前我国汽车零配件市场存在的问题 (5)

1.1市场管理混乱产品质量良莠不齐 (5)

1.2 产品价格混乱流通中间环节过多 (6)

1.3售后服务质量有待提高从业人员素质普遍较差 (7)

第二章汽车零配件市场存在问题的解决措施 (7)

2.1加强市场管理控制中间环节 (7)

2.2规市场价格严把产品质量关 (9)

2.3提高售后服务质量及提高从业人员的素质 (10)

第三章我国汽配市场的发展前景 (11)

3.1以网络与连锁带动汽配经营 (11)

3.2以品牌零部件主导汽配市场经营 (11)

第四章结论 (13)

参考文献 (14)

致 (15)